MEASURING GDP IN A DIGITALISED ECONOMY

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MEASURING GDPIN A DIGITALISED ECONOMYNadim Ahmad,Head of Trade and Competitiveness Statistics Division,nadim.ahmad@oecd.org

BackgroundMarket capitalisation of AirBnB ( Billions)Increased prevalence of‘new’ transformative(digital) technologiesBut .Trend labour productivity growth . Declining productivity2

– Shortage of ideas (Gordon)– Break-down of the diffusion machine andinequality (OECD)– A business cycle effect The Mis-measurement Hypothesis

?Charles Hulten:Valuing the Net andthe wide range ofapplications ischallenging . andtheir omission orundervaluation surelyaffects GDP.”The U.S. Underestimates GrowthCharlie Bean: “statisticshave failed to keep pacewith the impact ofdigital technology”Diane Coyle: The pace ofchange in OECDcountries is making theexisting statisticalframework decreasinglyappropriate formeasuring the economyThe internet and the productivity slumpWhy we’remeasuring thedigital economyin the wrongwaySome optimistsargue instead thatthe problem is oneof measurement.Technologicalprogress oftenraises productivityin ways thatstatistical agenciesstruggle to detect

But our collective response has (untillately) been less visible.and despite some notableresponses. Challenges to MismeasurementExplanations for the U.S. ProductivitySlowdown, Chad Syverson: NBER WorkingPaper No. 21974, February 2016 there remain morequestions than answers. and calls for action:Does the United States have a productivityslowdown or a measurement problem?Byrne, D., J.Fernald and M. Reinsdorf;Brookings Papers on Economic Activity,Spring 2016.5

Partly reflecting the ill defined nature of the ‘digital’, ‘sharing’, ‘uberised’, ‘knowledgebased’ economyWhatSizeWhereWhoHowType

OECD response 2016– OECD Working Paper: Measuring GDP in a digitalisedeconomy 2017– Advisory Expert Group of NSOs (members of OECD WPNA),Eurostat, IMF, UN, and members of OECD WPMADE– OECD-IMF Working Paper: Can potential mismeasurement ofthe digital economy explain the post-crisis slowdown in GDPand productivity growth– OECD-IMF: Measuring Consumer Inflation in a DigitalEconomy– OECD-WTO Task Force on International Trade in Servicesexpert group– OECD-UPU-WTO-UNCTAD initiative on de minimis trade

Survey on measurement of GDP andproductivity in a digitalised economyWhatSizeWhereWhoHowStocktaking ofcurrent and bestpractices of OECDcountries and keypartners29 country responses

Our take on the MMH in 5 domains

1: New forms of intermediation services

Digital intermediariesDigital intermediariesDwelling servicesBusiness& TransportDistribution (e-Bay)Conclusions:Underling activities not new Conceptual framework robust –(VA fees, commissions, margins)But rise in ‘informal’ (occasionallyemployed) activities may requirereviews of estimation methodsImpact of mismeasurement notexpected to be large: Dwelling services vs Imputedrent Distribution services providedby households– margin notexpected be largeDual Use of Uber vehicles has no impact on GDP and only marginal impact on GFCFif recorded as investment – between 0.01% (France) and 0.05% (UK) in 2015

2: Consumers as producers – ‘participativeand displacing production’

‘Participative’ & ‘displacing’ productionHouseholds engaging in the intermediation processHousehold productionof services for ownconsumption:Hotels and flight bookingsNot a new phenomena Accounting frameworkexcludes many other ‘nonmarket’ transactionsSupermarket self-serviceOn-line check-inCash-machines Current price GDPunaffected But volume measuresmay not adequatelycapture qualitychanges

3:Free and subsidised consumer products

Free assetsHouseholds as ‘producers’ of free assetsNot a new phenomenaProduction of freely available ‘public’ goods:Covered in the Handbook on Deriving CapitalMeasures of IPPsWikipedia, SoftwareWikipedia: Page views and estimated advertising revenueNum b er of page views (m illions)WorldGDP(GDPUSD,current prices, constantDis play networkRevenue (USD m illions )CTR 0.35%CPC 0.58Value/ World GDP RatioRevenue (USD m illions )Search networkCTR 1.91%CPC 2.32Value/ World GDP Ratio2010143 3972012152 0962013160 6852015153 3302016183 79665 058 81673 355 55976 787 46683 300 93986 905 .0004%0.0004%6 3546 7407 1206 7948 1440.0098%0.0092%0.0093%0.0082%0.0094%Adjusted for PPPs2010201220132015% change be tw e e n2010 and 2015Re ve nue (USDm illions )Display netw orkCTR 0.35%CPC 0.58266.9274.5280240.4-9.90%Re ve nue (USDm illions )Search netw orkCTR 1.91%CPC 2.325 826.85 992.96 111.55 247.9-9.90%

4: Cross-border flows of intellectualproperty products

Knowledge based capital andglobalisation‘Investment’ outside of the SNA asset boundary and cross-border flowsMany ‘intangible’ assetsalready in the SNA but manyare not:Human capital,Knowledge in databases,Organisational capital ,Not a new phenomenaConsidered in the 2008 SNArevision process but ruled outon practical grounds.BrandsAnd for those assets in theboundary, difficulties withcross-border transactionsremainGuidance developed invarious Task Forces butfurther work needed as thescale of the problemremains unknownCase in point: Ireland’s GDP growth

Digital tradeNot always clear whether flows are cross-border – Mode 1 vs Mode 3 – norindeed the nature of the service – e.g. transportation or business services

De minimis tradePossible that larger sums are falling below the radar screenInformation is patchy :Where evidence is available itpoints to relatively small sums butlikelihood is that these aregrowing.Working with UPU,UNCTAD and WTO

DATA

5: Prices and volumes

Prices and volumesA significant challengeCustomisationOutlet biasQuality changeNot a new phenomenabut challenges remainPrice indices for software investment

Price indices for ICT assets andcommunication servicesAverage annual growth rate in percentage, 2010-2015 (or latest available year)UK showed increases ofnearly 3% per yearAustralia and France showed declines ofmore than 3% per yearNotes: Data reported for Spain for ICT equipment and Computer software and database correspond to the period 20102014. Data reported for Austria for Communication services correspond to the period 2011-2015.Source: OECD National Accounts Statistics, OECD Productivity Database, OECD Prices and Purchasing Power Paritiesdatabase, Australian Bureau of Statistics, U.S. Bureau of Economic Analyses and Statistics Canada, February 2017

Impact on GDP growth, usingalternative ICT & communication pricesMost countriesshow around0.2%-pointsBelgium showslargest impact0.4%-points25

Prices and volumes: results from surveyof national practicesIssueResponse Price differences indistribution margins frombuying products on-lineversus in a store: change in price; (16)change in quality. (9) If producer prices of goodsthat appear identical differ: Difference in price (18), inquality (5) Participative production One country (self-servicecheckouts8 countries using or exploring new data sources, such as web-scraping todeal with rapid quality changes. 5 others mention interest for compiling CPI.

Tentative conclusions and on-going actions

Tentative ConclusionsConceptual framework is robustMeasurement in some areas may require improvement and newapproaches for– The occasionally self-employed– International transactions in IPPs– Consistent classification of what is the ‘digital’ economyBut the impact is not expected to be significant for current priceestimatesVolumes and Prices– Evidence so far suggests that this will not be able to explain theproductivity slowdown (at most adds around 0.2% to growth)The problem can be part of the solution Digital intermediaries are increasingly asked to disclose turnover Big data offers new ways for price measurement and qualityadjustments (as in Cavallo and Rigobon 2016

On-going actionsA typology

And satellite accounts30

Thank you

2016 – OECD Working Paper: Measuring GDP in a digitalised economy 2017 – Advisory Expert Group of NSOs (members of OECD WPNA), Eurostat, IMF, UN, and members of OECD WPMADE – OECD-IMF Working Paper: Can potential mismeasurement of the digital economy

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