Online Programs In Corporate Innovation And Entrepreneurship

Online Programs inCorporate Innovationand Entrepreneurship

TA B L E O F C O N T E N T SOnline Programs in CorporateInnovation and Entrepreneurship . 3About the Penn State Smeal Collegeof Business . 8Master of Professional Studies.4-5How Online Learning Works. 8Graduate Certificate . 6Why Corporate Innovation atPenn State?. 9Learning Outcomes . 7Career Opportunities . 7Frequently Asked Questions. 10Begin Your Application Today . 11“Companies increasingly need managersand executives who have innovation skills todevelop new products and services in a teamor organizational context.“Penn State’s online programs in corporateinnovation and entrepreneurship will providestudents with the strategic and operationalperspectives required to lead innovation—both within a corporate context or to benefitthe student’s own entrepreneurial start-up.“Our programs, delivered online through Penn State World Campus,offer working professionals the opportunity to earn a respectedgraduate degree or certificate while maintaining their current work-lifecommitments.”—Shawn Clark, Director, Corporate Innovationand Entrepreneurship Programs, Clinical Professorof Innovation and Entrepreneurship,Penn State Smeal College of Business2 800 -252-3592

Online Programs in CorporateInnovation and Entrepreneurship Master of Professional Studies in Corporate Innovation and Entrepreneurship Graduate Certificate in Corporate Innovation and EntrepreneurshipYou want an education as innovative asyour career and as boundless as youraspirations. The Penn State CorporateInnovation and Entrepreneurshipprograms provide you with the business,innovation, leadership, and entrepreneurialskills to manage high-performance teamstasked with developing groundbreakingproducts and services and drivecontinuous improvement, transformation,and creative growth in organizations.Developed by the internationally rankedPenn State Smeal College of Businessand delivered online through Penn StateWorld Campus, this interdisciplinaryprogram helps you gain expertise in thestrategies for creating and innovating,enabling you to advance more rapidly intoa leadership pus.psu.edu 3

Master of Professional Studies in CorporateInnovation and EntrepreneurshipThis 33-credit master’s degree is a highly customizable interdisciplinary program that allowsyou to earn at least one additional graduate certificate while pursuing your master’s degreeonline. First, you can gain in-depth knowledge of innovation concepts and practices. Next,you will focus on the foundational aspects of business management or engineering innovationwhile exploring a concentration in fields related to corporate innovation.Core Curriculum (12 credits)The core curriculum delivers a solidfoundation in the principles of corporateinnovation, entrepreneurship, and new venturecreation. Completion of the four coursesleads to the Graduate Certificate in CorporateInnovation and Entrepreneurship.MBADM 531—Corporate Innovation andEntrepreneurshipUnderstanding, exploring, and applyinginnovation-related concepts, principles, andpractices to corporate environments involvedwith new venture creation and other contexts.ENTR 502—Business Modeling and NewVenture CreationFocuses on the process of launching a newventure, in a corporate setting or as a newstart-up, including identifying a problem ormarket opportunity, developing businessmodels, forming a team, analyzing markets,assessing the competitive environment,financing new initiatives, and planning toacquire leadership talent.ENTR 810—Emerging Trends, Technology,and InnovationSurveys emerging trends and disruptors inbusiness and industry that have the potentialto create new markets and influence decision4 800 -252-3592making, product development, businessmodels, and business practices associated withinnovation.ENTR 820—Corporate Innovation Strategiesand Entrepreneurial MethodsExplores the methods used to foster innovationand entrepreneurship in a corporate setting,with a special emphasis on how organizationsfoster creativity, innovation, and new venturecreation.Primary Concentration (9 credits)Complete your primary concentration ineither business management foundations orengineering innovation foundations.Business Management FoundationsMBADM 816—Managing and Leading Peoplein OrganizationsMBADM 571—Global Strategic ManagementMBADM 811—Financial AccountingMBADM 820—Financial ManagementEngineering Innovation FoundationsENGR 501—Engineering Leadership forCorporate InnovationENGR 802—Engineering across Culturesand NationsENGR 804—Engineering Product Innovation

Secondary Concentration (9 credits)Business AnalyticsExplore how innovation principles are appliedin other fields by selecting a secondaryconcentration from the list below. Additionalelective courses may be added to the list basedon student demand and industry needs.BAN 530—Business Strategies of DataAnalyticsSupply Chain ManagementSCM 800—Supply Chain Management(required)Pick three courses from the following list: SCM 801—Supply Chain PerformanceMetrics and Financial Analysis SCM 812—Demand Fulfillment SCM 822—Supply Management SCM 842—Manufacturing and ServiceOperations PlanningAccountingMBADM 811—Financial AccountingACCTG 812—TaxationACCTG 813—AuditingACCTG 814—Managerial AccountingMarketing AnalyticsMKTG 811—Driving Business Success withMarketing AnalyticsMKTG 812—Evaluating MarketingCommunications in the Digital WorldMKTG 813—Data-Driven CustomerAcquisition and RetentionMKTG 814—Analytics for BrandManagement and Customer ExperienceBAN 540—Marketing AnalyticsBAN 550—Prescriptive Analytics forBusinessEngineering Innovation*ENGR 501—Engineering Leadership forCorporate InnovationENGR 802—Engineering across Culturesand NationsENGR 804—Engineering ProductInnovation*Only available to those students who did nottake these courses earlier in the programCulminating Capstone Experience(3 credits)Entrepreneurial Business Planning andStrategy Execution (ENTR 830) is a 3-creditcapstone course designed to help studentsintegrate, synthesize, and apply their learningin a project context. This course will explorethe integration and alignment of innovationand organization.Master’s Degree Requirements33 Total Credits12 Core Credits9 Primary Concentration Credits9 Secondary Concentration Credits3 Capstone CreditsPlease review complete details and prerequisites u.edu 5

Graduate Certifcate in CorporateInnovation and EntrepreneurshipThe 12-credit certificate provides you with thefoundational knowledge behind the principlesof innovation and entrepreneurship in acorporate context.Program CoursesMBADM 531—Corporate Innovation andEntrepreneurshipENTR 502—Business Modeling and NewVenture CreationENTR 810—Emerging Trends, Technology,and Corporate InnovationENTR 820—Corporate Innovation Strategiesand Entrepreneurial MethodsMultiple Credentials, One DegreeBecause the 12-credit Graduate Certificate inCorporate Innovation and Entrepreneurshipconsists of the same four courses from themaster’s program, you can begin by pursuingthe certificate, and then choose to continueand apply to the degree program. This willallow you to add a quality credential toyour résumé before you complete the fullmaster’s program. Additional certificatesmay be available as concentration coursesare completed.To earn a certificate, students need to officiallyapply and be accepted into the certificateprogram. Always speak with your adviser formore details.Learn more at worldcampus.psu.edu/innovationgc6 800 -252-3592

Select Learning Outcomes Learn the techniques involved inthinking creatively and strategically. Understand the benefits and purposeof innovation and new venture creation.Identify, generate, and evaluatealternative solutions to businessproblems. Effectively communicate ideas,concepts, and analyses.Understand the implications and bestpractices associated with protecting andmanaging intellectual property.Learn to apply innovation to humanresource policy, reward systems, businessprocesses, marketing, and strategicdecision making. Increase skills in leadership, teambuilding, interpersonal influence, and themanagement of innovation and change.Career Opportunities for GraduatesChief Innovation Officers (CINOs) are now found in companies all over the world asorganizations seek to optimize their research and development efforts and foster innovationand continuous improvement within their ranks. This online program is designed to developthe next generation of innovation leaders, and may lead to any number of management andinnovation roles: Chief Innovation Officer Director of Innovation Director of Product Development Engineering or IT Project Manager Brand or Product Manager R&D Engineer R&D Project Manager Director of Creative Engagement Business Process Manager Management Consultant Business Analyst Entrepreneur“Successful companies understand they must innovate to surviveand flourish.”—Shawn Clark, Director, Corporate Innovation and EntrepreneurshipPrograms, Clinical Professor of Innovation and Entrepreneurship,Penn State Smeal College of Businessworldcampus.psu.edu 7

About the Penn StateSmeal College of BusinessFor more than 60 years, the Smeal College of Business has prepared students for career success.Smeal graduates are leaders in strategic marketing, product development, data analytics, andbusiness strategy and intelligence. Our reputation is based on the achievements of more than75,000 graduates across the globe.The Smeal College of Business is AACSB accredited, an honor reserved for the top 5% ofbusiness schools worldwide. Smeal is also home to the Farrell Center for Corporate Innovationand Entrepreneurship, a research center whose mission is tocontribute to the best in academic research and programs inthe fields of entrepreneurship and innovation.AACSBACCREDITEDHow Online Learning WorksThis fully online program delivers core business knowledge through high-impactexperiential learning, small-group interaction online, and team-based projects focused onreal-world application.Your education will combine self-study and peer-to-peer interaction over an online learningnetwork. You will complete weekly assignments, readings, discussions, and occasional groupwork, as well as exams and other activities designed to enhance learning outcomes, all at timesthat are most convenient for you.Penn State Smeal College of Business8 800 -252-3592

Why Corporate Innovationat Penn State?Nationally Recognized ResearchUniversityPenn State has a strong and establishedreputation as a Research One institutionand a top 20 public university. Penn StateSmeal College of Business is also home tothe Farrell Center for Corporate Innovationand Entrepreneurship.Flexibility and ConveniencePenn State knows that, as an adult student,you need flexible and convenient learningoptions. The online learning format offeredby Penn State World Campus makes itpossible to fit a graduate education intoyour life. Though courses have fixed startand end dates with assignment deadlines,you will decide when to do your coursework to meet those deadlines.Learner and Technical SupportWithout having to set foot on campus,you will have access to an array of studentsupport services, including coursescheduling assistance, academic advising,24/7 technical support, and personalizedcareer counseling.Library ServicesAs a Penn State World Campus student,you will have access to one of the top 10largest research library collections in NorthAmerica, including more than 750 onlineresearch databases, 100,000 scholarlyjournals, and 444,000 electronic books.Reputation for ExcellenceHaving a Penn State degree on yourrésumé is a great way to broaden yourcareer options and prove to current andpotential employers that you are a welleducated professional. No distinctionwill be made on your official Penn Statetranscripts or diploma that your courseswere completed online.worldcampus.psu.edu 9