Market Trends In Vietnam: Beverages
MARKET TRENDS IN VIETNAM:BEVERAGES
KEY TRENDS
MARKET OVERVIEW &KEY TRENDSDPO INTERNATIONALVietnam Beverages Market (US )PROSPECTS AND OPPORTUNITIES578mLESS INTERESTED IN SUGARY BEVERAGES361m20222025FORTIFIED/FUNCTIONAL BEVERAGEWITH VITAMIN C & MINERALS IN-SCOPE Alcoholic drinks (e.g., beer, wine, spirits)Hot drinks (tea, coffee, cocoa)Non-alcoholic drinks (e.g., soft drinks, juices,mineral water) The number of users are expected to amount to18.8m users by 2025. User penetration will be 14.6% in 2022 and isexpected to hit 18.6% by 2025. The average revenue per user (ARPU) is expectedto amount to US 25.01.BEER REMAINS TO BE A POPULAR DRINKRTD MALT-BASED DRINKSCOCONUT AND OTHER PLANT WATERSSource: Statista, 2022
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALLESS INTERESTED INSUGARY BEVERAGESOne important trend that has emerged from the pandemic is thestronger focus on health and wellness among many consumers.At the same time, consumers are becoming less interested insugary beverages, with such drinks having been linked to avariety of lifestyle diseases, notably type II diabetes, heartdisease and metabolic syndrome.Coca Cola Zero Sugar Product of VietnamIngredients: Carbonated Water, CaramelColour,PhosphoricAcid,Aspartame,Potassium Benzoate (to protect taste),NaturalFlavours,PotassiumCitrate,Acesulfame Potassium, Caffeine.International players hold stronger positionthan local rivals.With competition between Coca-Cola and PepsiCo in reduced sugarcarbonates set to remain intense, their strong positions are likely tocontinue discouraging local companies from entering this category.Sources: Euromonitor International, 2022a, 2022b, 2022c
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALLESS INTERESTED IN SUGARY BEVERAGESNILO Soursop Juice No Sugar Added The best-tasting soursop with NO sugar added, all 100% natural. Not from concentrate, made from fresh soursop and with real soursop pulps. Product of USA.Ingredients: Water, Soursop Juice with Pulp, Stevia, Citric Acid, Ascorbic Acid,Natural Identical Soursop Flavour.
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALFORTIFIED/FUNCTIONALBEVERAGE WITH VITAMIN C& MINERALSThe pandemic has seen demand for fortified/functionalbeverages supported by consumers looking to boost thefunctioning of their immune systems through theconsumption of fortified/functional soft drinks, energy drinksand sports drinks.During the pandemic, many consumers have looked intoincreasing their consumption of vitamin C and minerals that arebelieved to enhance their immune systems.Suntory C.C. Lemon Refresh and revive with Suntory C.C. Lemon soda. This cancontains 350ml of lemon flavoured carbonated soft drink whichcontains real lemon juice and proudly boasts to contain 35 lemons’worth of vitamin C. A fantastic summertime cool-down, as well as agreat revitaliser at any time of the year. Product of JapanIngredients: Isoglucose, Sugar, Lemon Juice, Flavouring, Vitamin C,Acidifier, Calcium Pantothenate, Vitamin B6, Carotene Colouring.Source: Euromonitor International, 2022d
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALFORTIFIED/FUNCTIONAL BEVERAGE WITHVITAMIN C & MINERALSNawon Orange Juice Drink with pulp It’s naturally high in vital nutrients such as vitamin C and potassium and enriched with calciumand vitamin D. Product of Vietnam.
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALBEER REMAINS TO BE APOPULAR DRINKBeer is one of the cheaper alcoholic drinks options, whichmakes it available to all income groups.Hanoi Premium – Lon Sleek HanoiPremiumistheperfectcombination of the selection of premiumingredients imported from Europe andAustralia with the secret of long-termfermentation to achieve a harmony andbalance in the aroma of hops andaftertaste. characteristic purity of theseductive lager. Product of Vietnam.As a result, this is expected to remain a lucrative category for bothlocal and international players, and key players are projected to beactive in terms of promotional and marketing activities to stimulateconsumer demand and boost sales.The country’s low median age will contribute to growth.Per capita consumption of beer amongst youngadults of legal drinking age is higher than amongstmiddle-aged adults and the elderly, who consumeless alcohol due to health reasons and reducedsocial occasions.Source: Euromonitor International, 2021
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALBEER REMAINS TO BE APOPULAR DRINKTiger Lager Beer A pale lager beer internationally renowned for taste and quality. Clean, refreshing and full-bodied premium lager beer with no lingering aftertaste. Comes with a light straw colour, soft beady aroma and a hint of tropical fruit. Product of Singapore.Ingredients: Water, Malted Barley, Glucose Syrup, Hop Extract.
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALRTD MALT-BASED DRINKIn 2020 and 2021, malt-based hot drink has registereda positive performance as a result of COVID-19.During the review period, malt-based hot drinkconstantly lost sales to the RTD format, due to thelatter offering greater convenience.The RTD variants, which are better suited to immediateand on-the-go consumption.As lifestyles become busier again followingthe loosening of restrictions in a postpandemic landscape, convenience willbecome a key selling point and will thus boostdemand in RTD drinks, both in this categoryand others.Rita Malt Drink Available in 4 flavours: Pure Powerful, Coffee, Vanilla andCocktail. Product of Vietnam.Source: Euromonitor International, 2022e
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALRTD MALT-BASED DRINKMilo Chocolate Ready To Drink Drinking MILO malt energy drink as part of a balanced snack helps your kids to get the best out oftheir day. MILO nutritional energy drink contains a combination of 6 vitamins and minerals which helprelease energy from your food. Being physically active is important for your child's growth and development. MILO energy drinkhelps fuel their active lifestyle. Product of Vietnam.Ingredients: Nonfat Milk, Water, Barley Malt Extract, Sugar, Cocoa Processed With Alkali, Palm Oil,And Less Than 2% Of Carrageenan, Mono & Diglycerides, Soy Lecithin, Calcium Phosphate,Sodium Phosphate, Magnesium Carbonate, Ascorbic Acid (Vitamin C), Artificial Flavours,Ferric Pyrophosphate (Iron), Niacinamide (Vitamin B3), Calcium Pantothenate (Vitamin B5),Pyridoxine Hydrochloride (Vitamin B6), Thiamine Mononitrate (Vitamin B1), Riboflavin(Vitamin B2), Biotin, Cyanocobalamin (Vitamin B12).
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALCOCONUT AND OTHER PLANT WATERSCoconut and other plant waters are believed to be particularly good forhealth and wellbeing, with coconut water containing various nutrientsand vitamins, including antioxidant properties.Coconut and other plant waters continue to show the strongest volumegrowth in 2021, as sales maintain their trajectory from a low base. Consumers are attracted to the novelty ofthis category, as well as its strong healthand wellness profile.Zico 100% Coconut Water DrinkCoconut and other plant waters are expected to maintain itsrobust growth over the forecast period, driven by theimmaturity of the category and its trajectory from a lowbase. 100% coconut water, not from concentrate and no sugar added(not a reduced calorie food. See nutrition facts for sugar andcalorie content). When you crack open a delicious Zico, yourbody will thank you. Product of USA.Ingredient: Coconut Water.Source: Euromonitor International, 2022f
KEY TRENDS &MARKET EXAMPLESDPO INTERNATIONALCOCONUT AND OTHER PLANT WATERSTrue Nopal Organic Cactus Water Low Calories. Low sugar. Antioxidants. Magnesium. Potassium. Refreshing & Delicious. Product of USA.Ingredients: Filtered Water, Organic Prickly Pear Concentrate, Organic Lime Concentrate, Natural Flavour,Natural Vegetable Colour.
MARKET TRENDS IN VIETNAM:BEVERAGESReferences Statista. (2022). Beverages – Vietnam. Euromonitor International. (2021). Beer in Vietnam. Industry Report. Euromonitor International. (2022a). Better For You Beverages in Vietnam. Industry Report. Euromonitor International. (2022b). Soft Drinks in Vietnam. Industry Report. Euromonitor International. (2022c). Carbonates in Vietnam. Industry Report. Euromonitor International. (2022d). Fortified/Functional Beverages in Vietnam. Industry Report. Euromonitor International. (2022e). Other Hot Drinks in Vietnam. Industry Report. Euromonitor International. (2022f). Juice in Vietnam. Industry Report.DPO INTERNATIONAL
MARKET TRENDS IN VIETNAM:BEVERAGESReferences – Photo Credit Photo via efits-coconut-waterPhoto via ge-splash-watercolorbackground 6613640.htm?query orange%20colour%20strokeIcon via https://www.flaticon.com/freeicon/vietnam 202939?term vietnam&page 1&position 5&page 1&position 5&related id 202939&origin searchIcon via https://www.flaticon.com/premium-icon/coffeecup 1047503?term coffee&page 1&position 1&page 1&position 1&related id 1047503&origin searchIcon via https://www.flaticon.com/premium-icon/sugar 2442133?term sugar%20drink&related id 2442133Icon via https://www.flaticon.com/freeicon/heartbeat 1142172?term healthy%20life&page 1&position 18&page 1&position 18&related id 1142172&origin searchIcon via https://www.flaticon.com/free-icon/businessman 609120?related id 609120Icon via https://www.flaticon.com/free-icon/soft-drink 659385?related id 659385Icon via https://www.flaticon.com/premium-icon/energydrink 3177026?term sport%20drink&page 1&position 1&page 1&position 1&related id 3177026&origin searchIcon via https://www.flaticon.com/premium-icon/immunity 2775622?related id 2775622Icon via https://www.flaticon.com/premiumicon/vitamins 525955?term vitamins&page 1&position 2&page 1&position 2&related id 525955&origin searchIcon via https://www.flaticon.com/premium-icon/beer 2298808?related id 2298808Icon via https://www.flaticon.com/free-icon/adult 3787934?term young%20adult&related id 3787934DPO INTERNATIONAL
MARKET TRENDS IN VIETNAM:BEVERAGESReferences – Photo Credit Icon via https://www.flaticon.com/free-icon/hand 1557527?term convenience&related id 1557527Icon via https://www.flaticon.com/free-icon/working 3774905?related id 3774905Icon via https://www.flaticon.com/premiumicon/coconuts 2309366?term coconut%20juice&page 1&position 2&page 1&position 2&related id 2309366&origin searchIcon via https://www.flaticon.com/free-icon/cactus 3895080?related id 3895080Icon via https://www.flaticon.com/premiumicon/bamboo 2100009?term bamboo&page 1&position 4&page 1&position 4&related id 2100009&origin searchIcon via https://www.flaticon.com/freeicon/milk 6535921?term tetra%20pak&page 1&position 2&page 1&position 2&related id 6535921&origin searchDPO INTERNATIONAL
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SUGARY BEVERAGES One important trend that has emerged from the pandemic is the stronger focus on health and wellness among many consumers. At the same time, consumers are becoming less interested in sugary beverages, with such drinks having been linked to a variety of lifestyle diseases, notably type II diabetes, heart disease and metabolic .
beverages 14800 coca cola 500ml beverages 48722 coca cola light 500ml beverages 14801 fanta 500ml beverages 39977 appy fizz sparklin/apple drink 250ml can beverages 42176 e/h apple soda 1.5l beverages 5029827 twistee apple with green tea 350ml beverages 67101 lion club soda 500ml beverages 26901 kik c
Food and Beverage Department has duties in producing, serving and selling food and beverages to the guest in hotel. Food and Beverages is divided into tw o sections those are Food and Beverages Product and Food and Beverages Service. The main function from this department is food and beverages product as a major of producing foods and beverages
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1.U.S. to remove all troops 2.North Vietnam could leave troops already in S.V. 3.North Vietnam would resume war 4.No provision for POWs or MIAs Last American troops left South Vietnam on March 29, 1973 1975: North Vietnam defeats South Vietnam Saigon renamed Ho Chi Minh City The Fall of Saigon America Abandons Its Embassy April 30, 1975
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Vietnam aims to support and develop Vietnam-UK business links while raising the profile of Vietnam in the British business community and vice versa. As an accredited British Chamber, BritCham Vietnam in association with the Department for International Trade (DIT), is committed to promote strong business links between Vietnam and the UK.
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