Functional Beverages - ABCE
FunctionalBeveragesBY Dr.Shereen Lottfy Nassef Associate Prof. of Nutrition Food Science and TechnologyDepartment . ( ARC) . AUC (American University inCairo). E-mail : shereenLntbg@hotail.com1Dr.Shereen Lotfy Nassef
Main Points2Why Functional Beveages (F.B.)(F.B.) HistoryMeaning of (F.B.)Consumer choices changes about (F.B.)Benefits of (F.B.)(F.B.) Industry , market , ingredients , product trend andapplications(F.B.) from region to regionExamples of (F.B.)Explaining Antioxidant ( Short Film )Explaining NutraceuticalsExplaining different between prebiotic and probioticDr.Shereen Lotfy Nassef
3Dr.Shereen Lotfy Nassef
Introduction Although water makes up 60 percent of your total bodyweight and most nutrition experts recommend drinking sixto eight glasses of water per day, many people find stayingadequately hydrated to be a challenging task. In recent times, there has been growing recognition of thekey role of foods and beverages in disease prevention andtreatment. Thus, the production and consumption offunctional foods and beverages has gained much importanceas they provide a health benefit beyond the basic nutritionalfunctions.4Dr.Shereen Lotfy Nassef
IntroductionWhy Functional Beverages? At present, beverages are the most active functional foodcategory because of convenience and possibility to meetconsumer demands for container contents, size, shape, andappearance, as well as ease of distribution and storage forrefrigerated and shelf-stable products. Moreover, they are an excellent delivering means fornutrients and bioactive compounds including vitamins,minerals, antioxidants, fatty acids, plant extracts, and fiber,prebiotics, and probiotics.5Dr.Shereen Lotfy Nassef
HistoryOver the last decade, demand for “healthy” foods and beverages has increased inmany parts of the world (Ozen and others 2012).The idea of health-promoting foods is not new:Hippocrates wrote 2400 years ago “Let food be thy medicine and medicine be thy food” (Otlesand Cagindi 2012Nowadays, the advances in scientific research support the idea that dietandbeverages may fulfill nutritional needs and exert a beneficial role in some diseases (Otlesand Cagindi 2012).“Let Food be thy Medicine” اﺟﻌل ﻏذاﺋك دواﺋك The Philosophy behind Functional foods and beverages is:“Focus on Prevention”6Dr.Shereen Lotfy Nassef
Functional Beverages MeansA functional beverage is a drink product that isnon-alcoholic and includes in its formulationingredients such as herbs, vitamins, minerals,amino acids or additional raw fruit orvegetables.7Dr.Shereen Lotfy Nassef
Consumers have more beverage choices than before ,beverages raised and have become many kinds and sospecific and representing an extension of one’spersonality. Consumers have their choice of beveragesthat are: boosting energy, shrinking waistlines, sharpening mental focus, preventing pain associated with bone and jointconditions, and the list goes on.In addition, there are beverages that are specific for eachage demographic and gender, with a growing focus onproducts targeting kids, women and seniors. Thisdiversification fuel consumer demand . 8Dr.Shereen Lotfy Nassef
9Dr.Shereen Lotfy Nassef
Functional drinks are promoted withbenefits such as : 10Heart health,Improved immunity and digestion,Joint health,satiety,Energy-boosting.Dr.Shereen Lotfy Nassef
The functional Beverages Industry Functional beverage sector is asubsector of the functional food andnon-alcoholic beverage industry and it isthe fastest growing sector. This rapidgrowth is partially due to thecombination of maturity of thecarbonated soft drink sector and heavyinvestments by major food and beveragecompanies. In 2006, the functionalbeverage per capita consumption haverisen to 66.4 gallons, while thecarbonated soft drink sector has adecline in their per capita consumptionto 50.4 gallons.Dr.Shereen Lotfy Nassef
The functional beverage market The functional beverage market hassteadily increased over the pastdecade, with a sharper rise in thelast couple of years. According toDatamonitor, the global nonalcoholic beverage market is valuedat just under 500 billionworldwide, with Europe accountingfor the largest portion at 189billion. China has become thefastest growing country at an overallgrowth rate of 77% over the pastdecade .12Dr.Shereen Lotfy Nassef
Functional Beverages Ingredients Beverages still remain as the ultimate grab-and-go product, but nowconsumers can combine hydration with performance or even as apreventative measure for specific health conditions. Beverages arebeginning to incorporate a more expansive line of functional ingredientssuch as nutraceuticals, zero-calorie sweeteners and flavors that not onlytaste good but are good for you. There is such a wide array of functionalingredients on the market today making beverage innovation much easier.Functional ingredients include nutrients (vitamins, minerals, amino acids,nutraceuticals, etc.), flavors, sweeteners, stabilizers, and colors.13Dr.Shereen Lotfy Nassef
Product trends The functional beverage industry encompassesa wide range of varieties targeting differenthealth related concerns.One trend forfunctional and sensory benefits such as thirstquenching ability with daily dosage of vitaminsor other nutrients. Another one is probiotics, exemplifiedby Activia yogurt, for gut health and boostingnatural defenses or immune system. Memory and mental sharpness has also been afocus,withFunctionBRAINIAC,a carambola punch Energy Drink inthe Function Drinks line. Children's functional drinks received attentionwith leading brand Nestlé's Boost.14Dr.Shereen Lotfy Nassef
Product trendsWeight loss, health and beautydrinks, also Lastly, energy-boostingfunctional beverage products, suchas Red Bull and 5-Hour Energy, havebeen well-known in the functionalbeverage market.15Dr.Shereen Lotfy Nassef
Functional beverages differ from oneregion to another around the world In every region of the world, functionalbeverages are an important part of thelifestyle for each culture. Asian countries tend to favor dairybased beverages, where U.S. and Europe favors more of a rangeof products spanning from enhancedwaters to juices. Mexico and South America have seenrapid growth in sports drinks as well asenergybeverageconsumption.prevalent in different regions.16Dr.Shereen Lotfy Nassef
Functional Beverage Applications The manner in which beveragesare consumed is just as interestingas what functional ingredients arein it. Today consumers have theirchoice of a traditional eight ounceor 12 ounce beverage, powdermix with added nutrients, a twoounce shot with a potent mixtureof nutrients, and the list goes on.Some of the top functionalbeverage categories and uniquedelivery methods are outlinedbelow.17Dr.Shereen Lotfy Nassef
Examples of Functional BeveragesExamples include: Sports and performancedrinks, Energy drinks, Ready to drink (RTD) teas, Dairy based beverages Enhancedfruitdrinks(JUICE) Soy beverages Enhanced water.18Dr.Shereen Lotfy Nassef
Sports Drink/Recovery DrinkIt is a thirst quenchingbeverage used in sports and related activities, The main function of sports drinks is to keepathleteshydratedwhilerestoringtheelectrolytes, carbohydrates and other nutrients,which can be depleted from exercising. Sportsdrinks are developed using essential electrolyteslike sodium, potassium chloride, calcium,phosphate and magnesium, which are lost bysweating during exercise. Amino acids are usedto slow fatigue and improve muscle functionwhile B vitamins are used to boost metabolismand generate energy. Simple carbohydrates canbe used for a quick energy burst and complexcarbohydrates can be used for sustained energy. Worldwide the fortified sports drink markettopped nearly 18 billion in 2008 according toEuromonitor.19Dr.Shereen Lotfy Nassef
Energy Drink Difinition An energy drink is a type of beverage containing stimulant drugs, chiefly caffeine,which is marketed as providing mental and physical stimulation. They may or maynot be carbonated and many also contain sugar or other sweeteners, herbalextracts and amino acids. There are many brands and varieties of energy drinks. Coffee, tea and other naturally caffeinated beverages are usually not consideredenergy drinks. Soft drinks such as cola may contain caffeine, but are also not energydrinks. Most of the effects of energy drinks on cognitive performance, such as increasedattention and reaction speed, are primarily due to the presence of caffeine. Energydrinks have been associated with health risks, such as cardiac and psychiatricconditions. Synonyms: energy shot, energy supplementDr.Shereen Lotfy Nassef20
Energy beverages Energy beverages originated in Japan in the 1960’s to help thesalaried class work long hours and then made its way to America in1997 and is now gaining attraction in the United Kingdom, Braziland India and all over the world . However, the energy beveragecategory is arguably the most personalized of any other productapplication – featuring energy drinks for men, women and as anexpression of virtually anything associated with delivering energy. Based on the numbers reported by Euromonitor, the fortifiedenergy beverage category has more than doubled over the pastyears, topping out at 14 billion in 2009.21Dr.Shereen Lotfy Nassef
Ready-To-Drink Teas Black, Green, Oolong tea .arebeneficial for health and wellness, the‘natural’ platform offered by tea,accompanied by its already perceivedhealth status due to its polyphenolcontent, is a major attraction forconsumers. Tea can manage health conditions rangingfrom weight loss to cognitive function andheart health. And, regardless of its type,RTD teas are a convenient and desirablevehicle for fortification that can add evenmore health benefits to the drinks.Dr.Shereen Lotfy Nassef
Fortified ready-to-drink The market for fortification within thisproduct category is wide open and offersopportunities for manufacturers to developand introduce products that one mightterm “Super Teas.” Currently being introduced into themarketplace are RTD teas that incorporatesuper fruit extracts such as pomegranateand mango.23Dr.Shereen Lotfy Nassef
Dairy Based Beverages“Nature’s perfect food” Dairy Based Milk has often been called“nature’s perfect food” and dairy basedbeverages such as drinkable yogurts, continueto be a staple of a healthy diet in many parts ofthe world. In the West, dairy products supply over 20% ofthe daily requirement for calcium and alsosupply a significant amount of vitamins A, D,B12 and riboflavin (vitamin B2) as well asminerals such as magnesium and potassium.These ingredients are used as basic buildingblocks of many products fortified with vitaminsand minerals.24Dr.Shereen Lotfy Nassef
Dairy based beverages are an ideal delivery vehicle for fatty acids,as well as antioxidants, protein and other functional ingredientsbecause refrigeration helps to keep these ingredients active. Dairybased yogurt beverages can be developed with omega 3 andhydrolyzed collagen ingredients which can be part of a healthy diet.25Dr.Shereen Lotfy Nassef
Worldwide Fortified Fruit/VegetableJuice According to Euromonitor, the worldwidefortified fruit/vegetable juice market toppedout at just over 10 billion in 2014. One key point that manufacturers shouldtake into consideration is sugar content,which affects the juice category. Consumers are looking for products thatspecifically call out claims such as- ‘low sugar’ or ‘unsweetened’ or ‘no sugaradded’ , these can greatly influenceconsumer purchasing decisions.26Dr.Shereen Lotfy Nassef
Juice Juice Datamonitor reports that for the year 2009, over 4,000 juiceproducts were launched, apple, orange and peach were theleading flavors of juices launched globally during 2009. Universal in its appeal, juices are perceived as healthy and as agood source of fortification and a great opportunity to addadditional functional ingredients that can greatly enhance theappeal to consumers.27Dr.Shereen Lotfy Nassef
Soy BeveragesSoy milk is available in manysupermarkets and specialty stores.When selecting soy products , besure to check labels to besure that the beverage is a goodsource of soy protein and is lowin saturated fat, cholesterol, and added sugar.
Soy beverages benefits from differentresearches29Dr.Shereen Lotfy Nassef
Enhanced water The term enhanced water is generally usedto refer to any type of bottled water thathas added ingredients to improve its tasteand/or offer additional nutritional benefits.Enhanced waters are sometimes calledfortified water or herbal water also its anytype of water that adds a functional benefitabove and beyond hydration. Most enhanced waters are lower in caloriesper ounce than non-diet soft drinks. The marketing of enhanced water usuallycapitalizes on the healthful image of watercombined with the perceived health, tasteor functional benefits of one or moreadditional ingredients.30Dr.Shereen Lotfy Nassef
Nutrients in beverages31Dr.Shereen Lotfy Nassef
Nutrients in beverages There are hundreds of nutrient marketforms to choose from when developing abeverage concept , functional nutrients aremost commonly used in beverages,microencapsulation and nanotechnologyhelp a lot . Beverages are great vehicles for deliveringnutrients that aid in relaxation, energy,mentalfocus,immunity,weightmanagement, beauty, and relief from boneand joint pain.32Dr.Shereen Lotfy Nassef
Functional food as Functional Ingredients forbeveragesBroccoliThis functional food contains significant amounts of calciumthat is great for bone health and reduces the risk of breastcancer .Soy beansThis functional food contains phytoestrogens/isoflavones(plant estrogens) that reduce risk of developing hormonerelated cancers like breast cancer, reduce cholesterollevels, decrease blood clotting, decrease risk forosteoporosis and help with menopausal symptoms as well.CarrotsThis functional food contains beta-carotene (plant precursor tovitamin-A) that decreases the risk for cataracts andimproves immunity
TomatoesThis functional food contains lycopene which reduces therisk of prostate cancer any may reduce cardiovascular riskThe antioxidant lycopene is a pigment that makes fruits andvegetables red in color.AvocadoThis functional food contains heart healthy monounsaturatedfats that lower cardiovascular disease risk.NutsThis functional food is great source of natural tocopherol(vitamin E) which is a potent anti-oxidant.BerriesThis functional food contains anthocyanins (pigments) thatserve as potent antioxidants, inhibits enzyme which serves tolower cholesterol the same way that "statin" drugs do.
Antioxidants as Functional ingredients inBeverages Antioxidants The most commonantioxidantcocktailisthecombination of vitamins A, C, andE. The main goal of antioxidants is tofight free radicals which areresponsible and linked to manyleading diseases in the world. Zinc is a key mineral that works asan antioxidant and an essential partof more than 200 enzymes involvedindigestion,metabolism,reproduction and wound healing. Antioxidants may be utilized inbeverages to help boost immunity,improve circulation and sharpenmental acuity.Dr.Shereen Lotfy Nassef35
36Dr.Shereen Lotfy Nassef
ANTIOXIDANTFILM37Dr.Shereen Lotfy Nassef
Nutraceuticals as Functionalingredients in Beverages Nutraceuticals do not fall underone of the other categories suchas vitamins, minerals, aminoacids, etc. The term nutraceutical wascoined in the 1990's by Dr.Stephen DeFelice. He definednutraceutical as: 'A nutraceuticalis any substance that is a food ora part of a food and providesmedical or health benefits,including the prevention andtreatment of disease.’38Dr.Shereen Lotfy Nassef
Nutraceuticals Nutraceuticals include omega3which controlinflammation while promotingenergy, immunity and mentalacuity. Caffeineis anexcellentnutrients for providing energy . Collagen and lycopenemay have a potential benefit to aidin the nutricosmetic category,essentially improving skin tone andfightingoff the effects ofDr.Shereenaging.Lotfy Nassef39
Health Trends ofNutraceuticals40Dr.Shereen Lotfy Nassef
41Dr.Shereen Lotfy Nassef
42Dr.Shereen Lotfy Nassef
43Dr.Shereen Lotfy Nassef
44Dr.Shereen Lotfy Nassef
International Osteoporosis Foundation45Dr.Shereen Lotfy Nassef
46Dr.Shereen Lotfy Nassef
47Dr.Shereen Lotfy Nassef
Pre/Probiotics as Functionalingredients in Beverages Pre/Probiotics Over the last several years,consumers began to understand what isdigestive health and how it impacts ouroverall health and wellness.So what are Probioticsand prebiotics andthe differentbetween them ?48Dr.Shereen Lotfy Nassef
The differences between probiotics and prebioticsThough the words probiotics and prebiotics sound rather similar,they aren't the same. Probiotics are living microorganisms whichare like those healthy organisms that live within the human body.Prebiotics are nonliving and non-digestible substances which acttogether with naturally existing microorganisms. The function ofprobiotics and the function of prebiotics will be discussed below.Natural sources of prebiotics and probioticsProbiotics and prebiotics are found naturally in many types offoods. They are also added artificially in the manufacturingprocess. Foods that contain native probiotics include yogurt andyeast .Prebiotics are found in foods such as bananas, grains, honey,asparagus, artichokes, onions, and garlic. When probiotics andprebiotics live together in a food item, they live in a symbioticrelationship.The prebiotics are the food that probiotics live on in the fooditem and within the human digestive system.49Dr.Shereen Lotfy Nassef
50Dr.Shereen Lotfy Nassef
ResearchShowedtheImportance of probiotics andprebioticand its healthimpact:--Help to alleviate diarrhea,inflammatory bowel disease,and lactose intoleranceEnhance immune functionProtect against gastrointestinalcancerLower blood cholesterol51Dr.Shereen Lotfy Nassef
DrinkHealthy52Dr.Shereen Lotfy Nassef
Method to enhance active components inbeverages Manipulating the beverage to getmaximum level of activecomponents Combination of nutrientingredients rich in nutraceuticals Fortifying beverages with activeingredients Fermentation of beveragesproducts Changing beverage habits Adding more colors to ourbeverages (( Drinking a RainbowEveryday ))53Dr.Shereen Lotfy Nassef ﻋﺻﯾر ﺑرﺗﻘﺎل ﻣدﻋم ﺑﺎﻟﻛﺎﻟﺳﯾوم
.54Dr.Shereen Lotfy Nassef
ConclusionMounting researches evidence showedthatfunctional beverages containing physiologicallyactive components, may enhance health.But functional beverages are not a magic bulletfor poor health habits. There are no "good" or"bad" beverages , but there are good or badchoices and habits . Moreover, beverage is onlyone component of an overall lifestyle that canhave an impact on health; other componentsinclude healthy food and beverages,smoking, physical activity, and stress.Functional beverages provide an opportunity toimprove the health of peoples, reduce health carecosts and support economic development .55Dr.Shereen Lotfy Nassef
Thank YouDrink healthy Dr.Shereen Lottfy Nassef Associate Prof. of Nutrition Food Science and TechnologyDepartment. Agriculture Research Center. AUC (American University in Cairo). E-mail : shereenLntbg@hotail.com56Dr.Shereen Lotfy Nassef
beverages may fulfill nutritional needs and exert a beneficial role in some diseases (Otles and Cagindi 2012). 6 Dr.Shereen Lotfy Nassef. Functional Beverages Means A functional beverage is a drink product that is non-alcoholic and includes in its formulation ingredients such as herbs, vitamins, minerals,
beverages 14800 coca cola 500ml beverages 48722 coca cola light 500ml beverages 14801 fanta 500ml beverages 39977 appy fizz sparklin/apple drink 250ml can beverages 42176 e/h apple soda 1.5l beverages 5029827 twistee apple with green tea 350ml beverages 67101 lion club soda 500ml beverages 26901 kik c
Food and Beverage Department has duties in producing, serving and selling food and beverages to the guest in hotel. Food and Beverages is divided into tw o sections those are Food and Beverages Product and Food and Beverages Service. The main function from this department is food and beverages product as a major of producing foods and beverages
beverages so that we can decrease our reliance on imports from outside the province, and the country. This local food and beverages strategy was created, and will be implemented and measured, in a collaborative manner through a multi-departmental committee that includes government, representatives from the food and beverages sector and Indigenous community representatives. This will ensure .
The rapid uptake in plant-based foods and beverages is keeping manufacturers on their toes. Plant-based beverages and other dairy-alternative beverages are gaining a signifi cant consumer base, driven most recently by people’s increased focus on health and sustainability as well as the fact that there are simply more high-quality products available for people to explore and enjoy. What are .
BEVERAGES!!! Your beverage selection is an important complement to your menu. ! BEVERAGE SERVICE OPTIONS Beverage Package An all-inclusive price charged per guest inclusive of beverage service staff, glassware, ice & equipment.!! Consumption Basis! Beverages charged based on your guests’ actual consumption. When beverages are served on a consumption basis, staff service charges will apply on .
dairy beverages made from nut, potato, soy and rice. Flavoured and herbal teas, flavoured coffees, coffee substitutes. Cereal and malted beverages (e.g. Ovaltine , chocolate malt and those with malt flavour, Postum ), non-dairy beverages (nut, potato, soy rice) made with barley malt extract, barley-malt flavouring or oats. Alcoholic Beverages
a significant volume of traditional alcoholic beverages (Table1). About eight million hectoliters of Ethiopian traditionally fermented alcoholic beverages are produced yearly. Commercially and traditionally produced alcoholic beverages have an almost equal market share [4] and annual per capital pure alcohol consumption in the country is about .
Accounting involves recording business transactions and, this in turn, leads to the generation of financial information which can be used as the basis of good financial control and planning. Inadequate record keeping and a lack of effective planning ultimately lead to poor financial results. It is vital that owners and managers of businesses recognise the indications of potential difficulties .
