Results-Driven Website Design, Development & Online Marketing
Results-Driven Website Design,Development & Online MarketingONLINE BUSINESS STRATEGYBlue Fountain Media 2010
TABLE OF CONTENTSooooooTwo Principles to Online Business StrategyOnline Marketing MethodsFour Essential Website FeaturesWebsite ExamplesSelecting The Right PartnerThe Future of Mobile CommerceBlue Fountain Media 2010
THERE ARE TWO PRINCIPLESTO BUILDING A SUCCESSFULONLINE BUSINESS Blue Fountain Media 2010
MARKETING & WEBSITEDRIVE TRAFFIC & CONVERT TRAFFICSuccessful websites go beyond design a beautiful website means nothing if no one sees it.Account for both online marketing and design features whenplanning your site.Blue Fountain Media 2010
WHAT ARE ONLINE MARKETING METHODSBlue Fountain Media 2010
There are four methods of online marketing:1. Pay per Click2. Search Engine Optimization3. Social Media Marketing4. Banner AdvertisingBlue Fountain Media 2010
PAY- PER CLICKo Demand based marketing;bringing visitors to your sitefor specific searcheso See immediate results oninvestment; ideal for shortterm campaignso Effective for targetedsearches, includinggeographic searchesBlue Fountain Media 2010
SEARCH ENGINE OPTIMIZATIONo Demand based marketing;bringing visitors to your sitefor specific searcheso 75% of users click onorganic resultso Residual effects are longlasting; high ROIBlue Fountain Media 2010
SOCIAL MEDIA MARKETINGo Effective form of marketingto build trust among clientbaseo Generates word- of mouthintroduction to services &productso Must be tracked usinginfluencer and actionbased metricsBlue Fountain Media 2010
BANNER ADVERTISEMENTo Effective at creating brandawarenesso Highlight short- termcampaign immediately;compliments social mediaintegrationo Must be purchased in bulkwithin a vertical to haveimpactBlue Fountain Media 2010
HOW DO YOU CONVERT TRAFFICBlue Fountain Media 2010
There are four essential elements of an effective website:Blue Fountain Media 2010
HOW DO YOU MEASURE SUCCESSBlue Fountain Media 2010
Brand loyalty can be measured through o Stickiness- Repeat Visitso Conversion Rateso Marketing- Referralso Bounce Rateso Time Spent on Siteo Inbound Linkso Online Reputationo Search Engine Presenceo Alexa RankingBlue Fountain Media 2010
[Before]The NFL Youth PlayerDevelopment league is dedicated toteaching young players not onlyabout the game, but about teamwork, self- motivation, andaccountability.[After]Blue Fountain Media 2010
Clear MessagingStrong Calls to ActionSocial MediaFeaturesStickiness: refreshing,useful contentBlue Fountain Media 2010
[Before]Sunny Anderson, a Food Networkchef, brings “Real cooking to realpeople”. Sunny Anderson needed asite that positioned her as a lifestylebrand, reaching beyond her cooking.[After]Blue Fountain Media 2010
Strong Calls to ActionClear MessagingSocial MediaFeaturesStickiness: refreshing,useful contentBlue Fountain Media 2010
[Before]Smarties is an internationallyrecognized iconic candy brand.Full of fun and nostalgia, Smartiesneeded an interactive environmentto compliment their brand.[After]Blue Fountain Media 2010
Social MediaFeaturesStrong Calls to ActionStickiness: refreshingscenery and movementBlue Fountain Media 2010
[Before]Blue Fountain Media 2010[After]
Our Main Messagewith Strong Calls toActionCalls to Actionthroughout siteCalls to Actionthroughout siteStickiness: refreshing,useful contentBlue Fountain Media 2010
SELECTING THE RIGHT PARTNERChoosing a website company is a critical decision.You’re not just putting a project in their hands; youare trusting your business to them.Blue Fountain Media 2010
QUESTIONS TO ASKoooooWhat is their track record?What is the company’s reputation?What does their operation look like?What are the company’s corecompetencies?Who is their real competition?Blue Fountain Media 2010
WHAT IS THEIR TRACK RECORD?Perhaps the most important question of all because it will show you thereturn you’ll make on your investment with them.oWhat clients have they worked with?oWhat kind of results have they delivered for those clients?oDo they have hard figures to prove their results?oDo their clients back to them for future projects?Blue Fountain Media 2010
WHAT IS THE COMPANY’S REPUTATION?You want to ensure the company you are trusting your business to arerespected professionals in their industry.oAre the key players recognized industry leaders?oDo key personnel speak at industry events?oHas the company been called upon for expertise in major media?oDoes the company publish articles that are used industry wide?Blue Fountain Media 2010
WHAT DOES THEIR OPERATION LOOK LIKE?Before getting into a relationship with a company, make sure you go visittheir operation and see the people eye to eye who will be responsible forthe success of your project.oAre they fully staffed with professionals or do they rely onfreelancers or outsourcing for heavy lifting?oIs there an account and a project manager directly assigned to yourproject and held accountable for your results?oDo you get the sense from talking to staff members that they are skilled,passionate and trustworthy? Simply put, do you get a good vibe? Wouldyou trust your business to them?Blue Fountain Media 2010
WHAT ARE THE COMPANY’S CORECOMPETENCIES?A company that has the capability to handle your entire project, fromplanning, to design, to development and market success is better qualifiedto do it right from the start.oAre they fluent in the latest coding languages and trends?oCan they program on multiple platforms?oDo they have experience developing mobile applications?oDo they have search engine optimization expertise and a proven trackrecord of achieving Page 1 Google results?Blue Fountain Media 2010
WHAT ARE THE COMPANY’S CORECOMPETENCIES?oAre they heavily involved in social media and have the copywriting abilityto create marketing-driven content?oDo they have the ability provide both design and marketing services?(Adding SEO after a site build is like adding plumbing after building ahouse)Blue Fountain Media 2010
WHO IS THEIR REAL COMPETITION?Who is their real competition? Compare apples to apples. Don’t compare areputable company’s prices to a guy working out of a tiny office with a ‘team’halfway around the world.Blue Fountain Media 2010
THE FUTURE OF MOBILE COMMERCEoooooooWhat is Mobile Commerce?Why Mobile Commerce?Barriers to EntryThe SolutionFeaturesCustomizationCase Study – North FaceBlue Fountain Media 2010
WHAT IS MOBILE ECOMMERCEBlue Fountain Media 2010
Mobile Commerce, also known as mCommerce,is the ability to conduct business using a mobiledeviceBlue Fountain Media 2010
WHY MOBILE ECOMMERCEBlue Fountain Media 2010
1502.2119millionpeople will use mobile devices to purchase goodsand services worldwide in 2012billiondollars in physical goods will be purchased byshoppers via mobile devices in this yearalonebilliondollars of goods and services are estimated to bepurchased via a mobile phone in 2015*Sources: Gartner Group & ABI Research StudyBlue Fountain Media 2010
CURRENT BARRIERS TO ENTRYMobile ecommerce is the way of the future;however, there are several barriers to entry.Blue Fountain Media 2010
HURDLE 1: SCALEQuickly building & managing multiple device- specific apps is challenging.Blue Fountain Media 2010
HURDLE 2: SUBMISSION & SUPPORTBlue Fountain Media 2010
HURDLE 3: COSTBlue Fountain Media 2010
SO, WHAT IS THE SOLUTIONBlue Fountain Media 2010
MAGENTO MOBILEBlue Fountain Media streamlines the process with Magento Mobile toallow for easy expansion to other devices, eliminate submission problems,and significantly reduce costBlue Fountain Media 2010
FEATURESBlue Fountain Media 2010
CUSTOMIZATIONYour app automatically gathers your inventory and presents your productsto users with the colors and branding as your storeBlue Fountain Media 2010
CASE STUDY : NORTH FACEThis app is currently available in Sweden & UK, and can be purchasedthrough iTunesBlue Fountain Media 2010
THANK YOU.Visit us at:www.bluefountainmedia.comFollow us at:@BFMwebBlue Fountain Media 2010
MARKETING & WEBSITE DRIVE TRAFFIC & CONVERT TRAFFIC Successful websites go beyond design a beautiful website means nothing if no one sees it. Account for both online marketing and design features when planning your site. Blue Fountain Media 2010
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Website Small Standard Enterprise 199 Baht/Month/User (Annual plan, prepaid) 599 Baht/Month/User (Annual plan, prepaid) 1099 Baht/Month/User (Annual plan, prepaid) 3099 Baht/Month/User (Annual plan, prepaid) 1 Website 1 Website 1 Website 1 Website Free 120 Website template Free 120 Website template Free 120 Website template Free 120 Website .
DATABASE-DRIVEN WEBSITE FIELD OF THE INVENTION 0001. The present invention relates to website construc tion, and more particularly to a method and System for constructing a database-driven website. BACKGROUND OF THE INVENTION 0002 Creating a website is typically a step-by-step pro ceSS, which includes planning, designing, and coding. The
the data-driven testing needs with the keyword-driven approach alone. Keywords: test automation, test automation framework, data-driven testing, keyword-driven testing ii. TEKNILLINEN KORKEAKOULU DIPLOMITYON TIIVISTELM A .
kind of evaluation ignores one of the primary claimed bene ts of Test-Driven Development: that it improves the design of code. To evaluate this claim of Test-Driven Development advocates, it is important to eval-uate the e ect of Test-Driven Development upon object-oriented metrics that measure the quality of the code itself. Some studies have .
SHPE is seeking a website developer to design and develop the Equipando Padres website. This website will house all the Equipando Padres curriculum and tools. Website developer would also build the tools that are to be included in the pilot. The main goal of this website is to educate and inform the Hispanic parents of
a) The website can provide knowledge about Java Script. b) The website can work correctly. c) The website is easy to use and suitable for users. d) The website is useful to users. e) Overall satisfaction with website' 3) Design . a) UX/UI design' b) The layout of the website is easy to understand. c) Colors and images are suitable.
also design a beautiful website like they are editing a word document. It is very friendly web design software for new web designers. For this application note, there are two ways for novice to build a nice website: 1. Download the website template from the free web template website. 2. Build the website using "design view" on the Dreamweaver .
