Government Communication And Information System STRATEGIC PLAN - GCIS
Government Communication and Information SystemSTRATEGIC PLANMEDIUM-TERM PERIOD2020/21 - 2024/25THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT
Government Communication and Information SystemSTRATEGIC PLANMEDIUM-TERM PERIOD 2020/21 - 2024/25THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT
TABLE OF CONTENTSFOREWORD BY THE MINISTER IN THE PRESIDENCY.4.6FOREWORD BY THE DEPUTY MINISTER IN THE PRESIDENCYINTRODUCTION BY THE ACTING DIRECTOR-GENERAL2PART C: MEASURING OUR PERFORMANCE7.1 Measuring the ImpactPART A: OUR MANDATE7.2 Measuring outcomes.9. .91. CONSTITUTIONAL, LEGISLATIVE AND POLICY MANDATE1.1 Constitutional mandate. .9. .9. .92. LEGISLATIVE AND POLICY MANDATE2.1 Legislative mandate2.2 Policy mandates3. VISION.4. MISSION.1111.116. SITUATIONAL ANALYSIS.126.1 External Environment.12. .145. ORGANISATIONAL VALUES6.2 Internal Environment6.3 Organisational Structure. .1619.19.19.20.208. DEPARTMENTAL PROGRAMMES8.1 Programme 1: Administration8.2 Programme 2: Content Processing and Dissemination.8.3 Programme 3: Intergovernmental Coordination andStakeholder Management9. KEY RISKSPART B: OUR STRATEGIC FOCUS.7. INSTITUTIONAL PERFORMANCE INFORMATION.10. PUBLIC ENTITIES.11. INFRASTRUCTURE PROJECTS.22232424.24.25.2512. PUBLIC-PRIVATE PARTNERSHIPS13. ABBREVIATIONS AND ACRONYMS14. CONTACT DETAILS20.26DEPARTMENTAL TECHNICAL INDICATOR DESCRIPTORS (TIDs)2815. GCIS PROVINCIAL OFFICES1
FOREWORD BY THE MINISTERIN THE PRESIDENCY6LQFH 3UHVLGHQW &\ULO 5DPDSKRVD DVVXPHG RIÀFH LQ June 2018, he has reignited our national hope fora better tomorrow. However, hope is a fragile thing,which must be continually rekindled if it is to takehold.I can say with conviction that the building blocksof our New Dawn are in place and that changesare occurring everywhere throughout the system.Yet despite this there remains a general feeling ofunease in our nation.We dare not allow this feeling to take hold; thereforewe must move swiftly to support the narrative of hopeand change. We have all the tools at our disposal todo so in the shape of the National Development Plan(NDP) and the Medium Term Strategic Framework(MTSF).The role of communication and an integratedcommunication system will be key; and the GCISis the vehicle we will turn to. Section 195(g) of theConstitution of the Republic of South Africa of 1996forms the basis of the formation of the GCIS, whereit stipulates that in order to foster transparency, thepublic should be provided with information that istimely, accurate and importantly, accessible.2YHU WKH QH[W ÀYH \HDUV WKH ZRUN RI WKH *&,6 ZLOO be closely guided by the MTSF 2019-2024 and theseven priorities that emanate from it. These include:Priority 1: Capable, ethical and developmentalState.Priority 2: Economic transformation and job creation.Priority 3: Education, skills and health.Mr Jackson Mthembu, MPMinister in The Presidency2In the NDP we have a vision of a better tomorrowwhile the MTSF clearly outlines our priority areas.Both of these offer the country a clear blueprint forchange.Priority 4: Consolidating the social wage throughreliable and quality basic services.7KH QH[W ÀYH \HDUV ZLOO EH SLYRWDO IRU RXU QDWLRQ DQG KHU SHRSOH ,Q WKHVH ÀYH \HDUV ZH PXVW HQVXUH WKDW we turn the promise of a better tomorrow for all intoa reality. It will take hard work, commitment andVDFULÀFH E\ HYHU\RQH LI ZH DUH WR JHW WKHUH , DP also convinced that the GCIS will play a critical rolein this regard.Priority 6: Social cohesion and safe communities.Priority 5: Spatial integration, human settlementsand local government.Priority 7: A better Africa and world.These priorities are our roadmap and work tostrengthen them begins now. In the coming period theGCIS will work to harness the various communication
structures across the government communicationsystem to expand communication to more SouthAfricans. A greater focus will be placed on enhancedcoordination across government departments, alongwith strengthening coordination in local, provincialand national spheres.But 4IR cannot only exist for a select few. We needto take the nation along with us as we embark on thisjourney; 4IR cannot create a new divide between thehaves and have-nots. For it to truly work it must aidus in taking government to the people or in deliveringservices.We will need the combined resources of all spheresof government if we are to speak to people acrossthe length and breadth of our nation. Now more thanever, the message of hope and renewal must cascadedown to people in communities and in their homes.Speaking to people where they stay has always beena priority of this government and in community mediaZH KDYH D UHDG\ PDGH YHKLFOH WR IXOÀO WKDW SXUSRVH The GCIS has been working hard to increase its adspend on community media.The message of hope and that a better tomorrow ispossible has to be forcefully driven by all of us. InWKH VHYHQ SULRULWLHV JRYHUQPHQW KDV LGHQWLÀHG FUXFLDO building blocks, and the support of the GCIS in buildingthese will be instrumental.Strongly rooted in the community and linked tocommunity organisations, the sector is integral tomaking our democracy work and should be seen as akey cog in the transformation we seek on the ground.:KDWHYHU ZRUN WKH *&,6 GRHV RYHU WKH QH[W ÀYH years will be guided by these priorities. The strategies,products, campaigns, planning and stakeholderengagements will all dovetail with the priorities ofgovernment. I am pleased to note that priorities of theGCIS Strategic Plan match those of the MTSF and IDP FRQÀGHQW WKDW WKH OHDGHUVKLS ZLOO GR DOO WKH\ FDQ WR support the implementation of the MTSF.In the existing GCIS suite of products and platformsthere are many excellent interventions which ensurethat communities are informed about the work ofgovernment. Nonetheless, there always remainsroom for new thinking or new innovations.The advent of the Fourth Industrial Revolution (4IR)represents an amazing opportunity for our nation. Iknow that the GCIS has embraced the move towards4IR and is aligning to new technology developmentsWR GHOLYHU JRYHUQPHQW·V PHVVDJHV WR FLWL]HQV LQ D creative and interactive manner.Community media hones in on relevant and timelylocal issues that often have a direct bearing onservice delivery. I believe that community media couldeasily be used as a conduit for continuous dialogueon a range of pressing issues such as safety, health,education, employment and rural development. Theycan help us to take the story of our New Dawn tothe people. They can become the conduits of thesuccesses and challenges we are grappling with inthe MTSF.Similarly, we will strive to increase the reach of9XN·X]HQ]HOH, the fortnightly government-ownednewspaper, which already has a print run of 1.7million copies a month, of which 1 200 copies of thepublication are printed in Braille. 9XN·X]HQ]HOH isdistributed for free, mainly in areas with less accessto the mainstream media.The newspaper continues to play a meaningful roleLQ WDNLQJ JRYHUQPHQW WR WKH SHRSOH LQ DOO WKH RIÀFLDO languages. We have used 9XN·X]HQ]HOH as one of thevehicles to impart useful information on governmentprogrammes, services and adverts on jobs to greateffect.Just as importantly, one cannot overstate theimportance or value of unmediated, face-to-faceFRPPXQLFDWLRQ ZKHUH JRYHUQPHQW RIÀFLDOV LQWHUDFW directly with the public. In the coming period wewill also continue to take information directly to thedoorsteps of our communities through developmentcommunication programmes, outreach campaignsand activations.Also crucial in this period will be the drive to promotepositive change, foster national unity and drive socialcohesion. Events over the past year have proveddecisively that we are stronger together.As a nation we are stronger together and have morein common than that which divides us. When we areunited and stand together we can achieve anything.By working together we can build the South Africa wewant.The NDP describes a nation that is more conscious oftheir commonalities than their differences. Therefore,each citizen has a responsibility to take change andplay an active role in building the South Africa wewant.2YHU WKH QH[W ÀYH \HDUV WKH *&,6 SODQV WR KDUQHVV WKLV hope and turn it into an unstoppable force for change.I know that much work remains; nonetheless, I amFRQÀGHQW WKDW WKH *&,6 KDV WDOHQWHG DQG FRPPLWWHG public servants who will do whatever it takes tofacilitate effective communication in this regard.Mr Jackson Mthembu, MPMinister in The PresidencyDate: 11 March 20203
FOREWORD BY THE DEPUTYMINISTER IN THE PRESIDENCY7KH QH[W ÀYH \HDUV ZLOO EH YHU\ LPSRUWDQW IRU WKH GCIS as we build on the achievements of the past25 years of democracy. We expect all governmentcommunicators in various departments to provide thebest possible communication services to the public inline with the principles of %DWKR 3HOH (People First).7KH ÀYH \HDU 6WUDWHJLF 3ODQ FRPPLWV JRYHUQPHQW communicators to work hard in providing informationto the citizens as required in terms of Section 195(g)of the Constitution of the Republic of South Africa of1996.This strategic plan for 2020/21-2024/25 sets outthe core purpose, role and strategic objectivesof government communication of the sixthadministration.Ms Thembi Siweya, MPDeputy Minister in The PresidencyIt outlines the activities the GCIS will undertake as acommunication profession to support the delivery ofWKH VHYHQ SULRULWLHV RI JRYHUQPHQW DV UHÁHFWHG LQ WKH MTSF 2019-2024. The GCIS will ensure that all majorpolicies on the seven priories are communicatedeffectively to the citizens.To ensure that our communication messagesreach the intended audience, the GCIS will use theGovernment Segmentation Model (GSM) it developedto understand the needs of various audienceswho receive government information and services.4This model allows us to choose communicationchannels that are considered to be the most effectivein reaching the intended audiences and to developmessaging that speaks to that audience.Our citizens want to know what is being done tostimulate economic growth and build a countryenvisioned in the NDP. This includes progress thathas been achieved since the adoption of the sevenpriorities of government in June 2019 as well asinvestment conferences to attract R1.2 trillion to theFRXQWU\ RYHU D SHULRG RI ÀYH \HDUV As communicators, we will also play our part toensure that the public, civil society and business areactive participants in the implementation of thesepolicies by raising awareness, change perceptionsand encourage behavioural change. We also intendto go out of our way to remind our citizens of theirrights and obligations, especially with regard tohelping government address some of the challengessuch as gender-based violence (GBV).We will reiterate the call to end GBV for good, whichmust be answered by everyone in the country.Simply turning a blind eye or assuming that it isVRPHRQH HOVH·V SUREOHP LV QRW JRRG HQRXJK %\ working together, we can make our homes andcommunities safer for all, and ensure that those whoare responsible for such despicable acts are broughtto justice.
. . .M ThembiTh bi Siweya,SiMsMPDeputy Minister in The PresidencyDate: 11 March 2020A variety of products and platforms such as9XN·X]HQ]HOH SAnews, My District Today newsletterand 3XEOLF 6HFWRU 0DQDJHU (PSM) magazine willbe used to disseminate information to the public.9XN·X]HQ]HOH newspaper is published fortnightly inDOO RIÀFLDO ODQJXDJHV DQG LQ %UDLOOH WR PHHW WKH information needs of different target audiences.About 1,7 million copies, of which 1 200 copies arein Braille, are distributed every month for free ofcharge in areas with less access to the mainstreamPHGLD 7KLV QHZVSDSHU IRFXVHV RQ JRYHUQPHQW·V NH\ priorities, including economic transformation and jobcreation, education, skills and health.Government messages will also be enhanced throughthe placement of opinion pieces, media statementsand daily government messaging in various print,broadcast and social-media platforms coveringdifferent topics pertaining to priorities and keygovernment programmes.During this period, the GCIS will continue to lead andGULYH JRYHUQPHQW·V LQWHUDFWLRQ DQG FRPPXQLFDWLRQ with media. As government, we acknowledge thecritical role played by the media in creating aninformed citizenry. Media has the ability to informpublic discourse, which is imperative in strengtheningour democracy, and we must build good relations withall media.,Q DGGLWLRQ UHJXODU SRVW &DELQHW PHGLD EULHÀQJV will be held to communicate the decisions of theExecutive to the public. We will also strengthen ourapproach to tackle disinformation through the RapidResponse Unit, which provides up-to-date andaccurate information on government activities.7KH ÀYH \HDU 6WUDWHJLF 3ODQ GLUHFWV JRYHUQPHQW communicators on what communication activities willbe undertaken in building the South Africa we want.7KH SODQ LGHQWLÀHV FRPPXQLFDWLRQ DV D WRRO WKDW FDQ improve the performance of government by providingaccurate and timely government information to thecitizens.5
INTRODUTION BY THE ACTINGDIRECTOR-GENERAL (ADG)7KLV ÀYH \HDU *&,6 6WUDWHJLF 3ODQ FORVHO\ JXLGHG E\ JRYHUQPHQW·V 076) LV WKH EDVLV through which the GCIS will coordinate the focus ofgovernment communication.At the heart of the plan is work to foster strongcommunication partnerships across the governmentsystem. Given the tighter budgetary conditions,it is the only viable option to garner the necessaryresources to reach all 57 million South Africans.Like many others in the governmental sphere,the GCIS is impacted by the decreasing budgetallocations from National Treasury, as a result of thetougher local economic conditions.The constraint in resources means that on its own,WKH GHSDUWPHQW GRHV QRW KDYH WKH ÀQDQFLDO PXVFOH to accomplish all that it has set out to achieve. Byleveraging the collective communication budgetsand tapping into the communication structuresacross government, the GCIS can do more with less.Ms Phumla Williams FWLQJ FFRXQWLQJ 2IÀFHU *&,6 In building and sustaining partnerships, we will ensureWKDW 6RXWK IULFDQV DUH LQIRUPHG DERXW JRYHUQPHQW·V policies and programmes. In meeting the informationneeds of South Africans and sharing the work andprogrammes of government, we will ensure we meetour constitutional obligations.We are mandated in terms of Section 195(g) of theConstitution of the Republic of South Africa of 19966to ensure that South Africans are provided withinformation that is timely, accurate and importantly,accessible.Our partners on this journey will have access to*&,6·V DUUD\ RI VHUYLFHV SURGXFWV DQG SODWIRUPV at their disposal. The GCIS will provide ication strategies, content engagement.2XU IRUWQLJKWO\ ÁDJVKLS JRYHUQPHQW RZQHG newspaper, 9XN·X]HQ]HOH, which is publishedSDUWLDOO\ LQ DOO RIÀFLDO ODQJXDJHV DQG LQ %UDLOOH LV distributed free of charge in areas with limited accessto the mainstream media. Its circulation of more than1.7 million copies a month plays a meaningful role intaking government to the people.The GCIS has a strong online presence with thegovernment website (ZZZ JRY ]D) where mostFLWL]HQV JR WR ÀUVW IRU LQIRUPDWLRQ DERXW JRYHUQPHQW It is supported by a strong social media presence ofgovernment on Facebook, Twitter, Flickr and otheronline platforms.Our partners have access to our radio facilities andprogrammes which engage with the public throughnumerous radio talk shows that are simulcast tocommunity radio stations, thus enabling direct twoway engagement with millions of people.
Working through the clusters, the GCIS will ensurethat the government communication programmesinform and empower the citizenry. Our direct publicengagement through outreach and door-to-doorprogrammes is an effective form of communicationthat reaches out to communities in villages, at taxiranks, in shopping malls and throughout the lengthand breadth of our country.Through these direct initiatives, the GCIS is able toNHHS LWV ÀQJHU RQ WKH QDWLRQDO SXOVH DQG VRPHWLPHV this acts as an early-warning signal to issues arisingin the community.2YHU WKH QH[W ÀYH \HDUV WKHUH ZLOO EH D VWURQJ IRFXV RQ how communication is coordinated across governmentdepartments. The strengthening of coordination inlocal, provincial and national spheres holds enormouspotential for advancing the government message.Moreover, we will support our partners in takingforward the one message of government that drivesKRSH DQG FRQÀGHQFH :H ZLOO HQVXUH WKDW WKLV PHVVDJH is communicated through many voices across society.The GCIS will also pay special attention to buildingJRYHUQPHQW·V UHODWLRQVKLS ZLWK WKH PHGLD ERWK internationally and domestically. The media areessential partners who can ensure that citizens haveaccess to information that is essential to the healthof our democracy and the overall development of ourcountry.Media are well placed to ensure citizens makeresponsible and informed choices rather than act outof ignorance or misinformation. The stories generatedby media can contribute to our development byallowing South Africans to make better decisions ortake advantage of opportunities.*XLGHG E\ WKH ÀYH \HDU *&,6 6WUDWHJLF 3ODQ , DP FRQÀGHQW WKDW ZH ZLOO EXLOG D FRKHVLYH FRPPXQLFDWLRQ system that will meet the information needs of citizensso that we can grow South Africa together. Ms Phumla Williams FWLQJ FFRXQWLQJ 2IÀFHU *&,6 Date: 11 March 2020OFFICIAL SIGN-OFF,W LV KHUHE\ FHUWLÀHG WKDW WKLV 6WUDWHJLF 3ODQ ZDV GHYHORSHG E\ WKH PDQDJHPHQW RI WKH *&,6 XQGHU WKH JXLGDQFH RI WKH 0LQLVWHU LQ 7KH 3UHVLGHQF\ 0U -DFNVRQ 0WKHPEX 03 It takes into account all the relevant policies, legislation and other mandates for which the GCIS is responsible.,W DFFXUDWHO\ UHÁHFWV WKH LPSDFW DQG RXWFRPHV WKDW WKH *&,6 ZLOO HQGHDYRXU WR DFKLHYH RYHU WKH QH[W ÀYH \HDUV Mr Hennie Bekker FWLQJ &KLHI )LQDQFLDO 2IÀFHU FWLQJ &)2Signature:Mr Keitumetse SemakaneActing Deputy DG: Corporate ServicesSignature:Ms Tasneem CarrimActing Deputy DG: Content Processing andDisseminationSignature:. . . . .Ms Michael CurrinActing Deputy DG: IntergovernmentalCoordination and Stakeholder ManagementSignature:Ms Phumla Williams '* DQG FFRXQWLQJ 2IÀFHUSignature:Approved by:Mr Jackson Mthembu, MPMinister in The PresidencySignature:. . . . .Date: 11 March 20207
Government Communication and Information SystemPART A:OURMANDATETHE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT8
1. CONSTITUTIONAL, LEGISLATIVE ANDPOLICY MANDATE1.1 Constitutional mandateSection 195(g) of the Constitution of the Republic ofSouth Africa of 1996 forms the basis of the formationof the GCIS, where it stipulates that in order to fostertransparency the public should be provided withinformation that is timely, accurate and importantly,accessible.In 1998, the South African Communication Servicewas dissolved and the GCIS established by Cabinet,largely on the basis of recommendations containedin the report of the Task Group on GovernmentCommunications (Comtask: 1996: 58).This GCIS Strategic Plan is informed by the abovestated mandate, various relevant legislative mandates,and related government policies and directivesoutlined below.2. LEGISLATIVE AND POLICY MANDATE2.1Legislative mandateIn the execution of its functions and in line with itsfounding legislation, the GCIS complies with theConstitution of the Republic of South Africa of 1996,ZLWK VSHFLÀF UHIHUHQFH WR WKH IROORZLQJ VHFWLRQV2.1.1.2.1.2.*RYHUQPHQW·V PDQGDWH UHTXLUHV WKDW LWV FRPPXQLFDWLRQ be expanded to enhance access to information thatHQDEOHV WKH SXEOLF WR SDUWLFLSDWH LQ WKH FRXQWU\·V transformation and in bettering their own lives; thatit should bring the realities of our emergent andthriving democracy to the attention of the internationalcommunity; and promote the African Renaissance,including regional integration and implementation ofpeople-centred development programmes.The primary responsibility of the GCIS is to ensurethe democratic strength, success and security of thecountry through rapid, responsive and continuousFRPPXQLFDWLRQ RI JRYHUQPHQW·V DFKLHYHPHQWV LQ meeting the mandate to rule given by the citizens ofSouth Africa. The strategic intent speaks of necessityand therefore of the broad agenda of the manifesto ofthe ruling party.Therefore, the GCIS is responsible for providingstrategic leadership and coordinating a governmentcommunication system that ensures that the public isinformed, and have access to government programmesDQG SROLFLHV WKDW EHQHÀW WKHP 2.1.3.2.1.4.2.1.5.2.1.6.2.2Section 41: Cooperative governancevalues.Section 195: Basic values and principlesgoverning public administration.Sections 231: International agreements.The Public Finance Management Act(PFMA), 1999 (Act 1 of 1999), asamended.The Revised Framework for StrategicPlans and Annual Performance Plans(APPs).The 2019-2024 MTSF.Policy mandates 7KH *&,6·V VWUDWHJ\ LV XQGHUSLQQHG E\ the 2019-2024 National CommunicationStrategy Framework (NCSF), approvedby Cabinet in 16 October 2019. Workingwith other government departments, theGCIS will drive the implementation of theNCSF across the communication systemover the Medium Term ExpenditureFramework (MTEF) period.2.2.2Government Communication Policy,approved by Cabinet on 22 August 2018.9
Government Communication and Information SystemPART B:OUR STRATEGICFOCUSTHE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT10
3. VISIONThe pulse of communication excellence in government.Openness andtransparency 4. MISSION7R GHOLYHU HIIHFWLYH VWUDWHJLF JRYHUQPHQW FRPPXQLFDWLRQ VHW DQG LQÁXHQFH adherence to standards and coherence of message and proactively communicatewith the public about government policies, plans, programmes and achievements.5. ORGANISATIONAL VALUESValueMeaning and behaviour associated with the valueProfessionalism Diversity The organisation strives to operate at the highest levelof professionalism in all business dealings at all times.Professionalism is embodied in friendly, polite andEXVLQHVV OLNH EHKDYLRXU ,W GULYHV D SHUVRQ·V DSSHDUDQFH demeanour and professional interactions, providingRWKHUV ZLWK D SRVLWLYH ÀUVW LPSUHVVLRQ 2IÀFLDOV VKRXOG GHPRQVWUDWH SURIHVVLRQDOLVP E\ EHLQJ courteous, honest and behaving responsibly whendealing with clients and representing the organisation.2IÀFLDOV VKRXOG GHPRQVWUDWH D OHYHO RI H[FHOOHQFH WKDW JRHV EH\RQG WKH GHSDUWPHQW·V QRUPDO ZRUN DQG RIÀFLDO requirements. Innovation Honesty andintegrity The organisation should always be open with itscommunications, disclose all relevant information, andbe accountable for its actions.Transparency demands that the department and itsRIÀFLDOV DUH VWUDLJKWIRUZDUG DQG KRQHVW LQ WKHLU GHDOLQJV at all times.2IÀFLDOV VKRXOG SURYLGH FROOHDJXHV DQG FOLHQWV ZLWK access to accurate, relevant and timely information.The department recognises that transparency andaccountability are essential for good governance.The department strives to be receptive to new ideas andDGRSW D ÁH[LEOH DSSURDFK WR SUREOHP VROYLQJ 2IÀFLDOV are encouraged to think beyond the norm.2IÀFLDOV DUH HQFRXUDJHG WR KHOS HDFK RWKHU DGGUHVV issues that cannot be addressed by a person workingin isolation.2IÀFLDOV VKRXOG H[HUFLVH KRQHVW\ LQ DOO WKHLU EXVLQHVV GHDOLQJV DQG VWULYH WR SURWHFW WKH GHSDUWPHQW·V LQWHJULW\ at all times.2IÀFLDOV VKRXOG FRPPLW WR WKH DFWLRQV WKH\ KDYH undertaken on behalf of their clients.The department strives for equity, fairness and goodHWKLFV LQ LWV GHFLVLRQ PDNLQJ DQG H[SHFWV LWV RIÀFLDOV WR do the same with regard to one another.The department honours its commitments to build afoundation for trust.The department contributes to democracy and equalityby promoting a safe, positive and nurturing environmentfor everyone.2IÀFLDOV VKRXOG UHFRJQLVH DQG UHVSHFW WKDW HDFK SHUVRQ is different. This difference can refer to race, ethnicity,gender, gender preference, age, religious beliefs, socioeconomic status or other ideologies.2IÀFLDOV VKRXOG VWULYH WR XQGHUVWDQG DQG HPEUDFH HDFK RWKHU·V SRLQWV RI YLHZ EH\RQG VLPSOH WROHUDQFH WKXV giving everyone the opportunity to express themselves.This attitude should extend to the public.11
6. SITUATIONAL ANALYSISlesbian, gay, bisexual, transgender and intersexcommunity.6.1 External EnvironmentIntroductionSouth Africa has made many positive strides overthe past 25 years in building the country that wasenvisioned at the start of our hard-won democracy in 7KHUH KDV EHHQ QRWDEOH SURJUHVV DV UHÁHFWHG in the HDU 5HYLHZ 5HSRUW in the areas of health,social welfare, education, housing and basic servicedelivery.Despite these social advances that have had atangible impact on the daily lives of ordinary SouthAfricans, the economic transformation of our societyhas not reached the levels we anticipated to drive backthe triple challenge of unemployment, poverty andinequality.Moreover, the stubborn unemployment situation hasedged to its highest levels at 29.1% in the third quarterRI 7KH QDWLRQ·V XQHPSOR\PHQW FKDOOHQJH LV exarcebated by a growing youth unemployment thatstands at 58.20%.Unemployment has further entrenched the growinginequality in the country. According to the 2019Statistics South Africa Inequality Trends report,employed black Africans earn the lowest wages whilewhites earned substantially higher wages than allother population groups.Violence based on gender and sexual orientationremains unacceptably high in South Africa. Thisis despite the strong constitutional and legislativeprotection that is afforded to vulnerable groups suchas women, children, people with disabilities and the12The scourge of crime remains a challenge despitededicated programmes to deal with the problem. Whilecertain categories of serious crime have been on thedecline, other categories such as contact crimes areon the increase, and people still do not feel safe intheir homes and neighbourhoods.The country still has a long way to go in buildingsocial cohesion. Going forward, we will have to domore to strengthen our collective commitment tobuild an inclusive society and economy. Informationdissemination becomes key in empowering andrallying society towards a common vision for a betterSouth AfricaThe work of the GCIS continues to evolveThe work of the GCIS is mandated by Section 195(g)of the Constitution of the Republic of South Africa of1996, which stipulates that to foster transparencythe public should be provided with information that istimely, accurate and accessible.To achieve this constitutional mandate, GCIS plays aFHQWUDO UROH LQ WKH FRRUGLQDWLRQ RI JRYHUQPHQW·V V\VWHP Its work cuts across national, provincial and localgovernment, to assist in their effective communication.The department is at the heart of dissemination ofvaluable information to the citizens and uses variousplatforms to reach South Africans across the spectrum.It uses print media such as 9XN·X]HQ]HOH newspaper,PSM magazine and electronic media such as NewsService (SAnews); the government website and MyDistrict Today newsletter to share information.The government website (ZZZ JRY ]D) is the top South IULFDQ JRYHUQPHQW ZHEVLWH DQG LV WKH ÀUVW UHVXOW RQ Google for the South African Government. It increasedfrom 13,712,621 page views in 2015 to 23,4569,297 in 7KH ZHEVLWH LV ZKHUH PRVW FLWL]HQV JR WR ÀUVW IRU information about government.Despite this success, electronic content is onlyavailable to those South Africans who have
THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT 2020/21 - 2024/25 STRATEGIC PLAN. . civil society and business are active participants in the implementation of these . such as gender-based violence (GBV). We will reiterate the call to end GBV for good, which
What Is Mass Communication? Cultural definition of communication (1975)! James W. Carey: “Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed.”! Carey’s updated definition (1989) asserts that communication and reality are linked. It’s truest purpose is to maintain ever-evolving,File Size: 1MBPage Count: 22Explore furtherIntroduction to Mass Communication: Media Literacy and .www.researchgate.netDownload [PDF] Introduction To Mass Communication eBookardhindie.comIntroduction To Mass Communication 7th Editionicomps.com(PDF) Media And Culture - An Introduction To Mass .www.academia.eduIntroduction to mass communication - Archivearchive.orgRecommended to you b
7. Communication with others inter personal communication skills Unit-III [Introduction to Mass Communication] L-12 1. Mass Communication and Origin of Media -Functions, role & impact of media 2. Meaning of Mass Communication 3. Functions of Mass Communication 4. Elements of Mass Communication 5. Brief introduction to Mass Media 6.
How to design a communication aid Scope (Vic) Ltd 2015 Communication & Inclusion Resource Centre - 2 - How to design a communication aid This information will assist you to design a non-electronic communication aid. Communication aids provide a method of communication for people wh
Communication Wheel Handout Communication Role Plays Listening Test Goals of Program: Review Impact of Poor Communication on Issue connected to Health Care Reform Review the Communication Process and the Barriers to Effective Communication Introduce and Practice using the Complete Communication
Subject: - Communication Skills UNIT - I Definition and Process of communication. Essentials of Effective communication. Barriers to communication. Role of communication in Organizational Effectiveness. UNIT - II Public Speech - Com Position, Principles, Speech Delivering Skills, Group Discussion Dos and Don ïts of GDs Communication
Communication, Gender, & Culture Gender, Communication, & Education Theories of Human Communication Feminist Standpoint Theory Interviewing . Julia Wood, 5 RESEARCH Books 1. Casing Interpersonal Communication: Case Studies in Personal and Social Relations. . Communication Mosaics: An Introduction to the Field of Communication. Belmont, CA:
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communication – relative merits and defects of traditional and information technology enabled communication - visual and visual aids in communication. Suggested Readings: 1. Herta A. Murphy and others: Effective Business Communication 2. Sinha K. K: Business Communication 3. Louis E. Boone and others: Contemporary Business Communication 4.
