March 2019 - March 2020 Food MASTER Management And Beverage

MASTERMarch 2019 – March 2020www.RomeBusinessSchool.itFoodand BeverageManagementBetter Managers For a Better World

OVERVIEWThe Food and Beverage industry is experiencing a strong internationalexpansion and has moved beyond the confines of being a domesticcraft, to occupy a dominant position in the tourist industry.This significant growth in interest andopportunities has sparked the need to traina specialist management capable not only ofrecognising the production and quality assuranceprocesses peculiar to Food and Beverage, butalso, and most of all, of operating in an evermore global market through the developmentof specific managerial and communicationcompetencies. The Rome Business School’sMaster Course in Food and BeverageManagement offers general managerial trainingcombined with production chain-specificcompetencies, to produce specialist professionalscapable of dealing with the challenges of thefood and beverage industry in an internationaland multicultural context. Italian food andbeverage industry is growing in both the homeand international markets. Italian products area byword for a level of quality that is recognisedand appreciated all over the world in terms ofboth raw materials and geographical provenance.The role played by Italian-made products is2also increasingly dominant in the hospitalityindustry, which is an important aspect of thenew Italian identity. A strong contributionto this “movement” had been given by hotelchains, which, with their sensitivity and marketknowledge, have started featuring, in theirinternational in-house restaurants, Italianproducts and chefs—both household names andup-and-coming ones— who inject their personalcommitment, culture, and experimentationin their offerings. This has enabled hotelrestaurants—which, for a long time, wereconsidered to provide a second tier food andbeverage offering—to take centre stage onceagain. This resurgence has today been digested,and hotel cuisine is being given very highconsideration. Thanks to corporate investments,more and more venues are backing restauration,not only to meet (predominantly foreign) guestdemands, but also to attract an external clienteleand to distinguish themselves in terms of bothquality and management.KEY FACTSAccredited Master’sDegree - 60 ECTSAttendance formula:part-timeDuration:12 monthsTuition fee 6.500Language:EnglishInternationalclassesOn campusor onlineScholarships: up to30% of the tuition fee3

COURSE CONTENTSIntroductionand Beverage Industry Management FoodBasics of management: elements of corporate strategy and organisationEconomics and food company managementMarketing management and digital marketingAccountancy and management controlBasics of Project ManagementBusiness PlanningHuman Resource ManagementFrom the concept to the project: defining aproject’s guidelines through the creation of theconceptGeomarketing analysisAesthetic and functional designAdministrative requirements to set up abusiness / verifying the suitability of a locationJob Health and Safety: regulations anddocumentsFood Management& sales management Retailselection SupplierFood cost control Menu engineering Restaurant and Kitchen layout Practice Lab: visits to producers Beverage ManagementRetail & sales management Supplier Beverageselectioncontrol Wine andcostbeverage list engineering Wine cellar layout Practice Lab: visits to producers 4INTERNATIONALITYMarketing and Communicationfor Food and BeverageTo provide its attendees with an international level training and professional opportunities,the Rome Business School’s Master in Food and Beverage Management includes:Restauration services marketing Digitalmarketing Brand management– Image and Brand Identity Food, Wine, and MassMedia – communication tools (food guides, industrypublications/Multicultural environment websites, newsletters)Storytelling applied to Food & Wine productsand servicesContent managementSocial media management for the Food andBeverage industryFood & Wine audio-visual communicationCustomer careFood and Beverage events and the role ofPublic RelationsCase studiesAgri-food product marketing and brandmanagementWine marketing and brand managementMarketing strategies applied to industrycontents: case histories and testimonialsFood and Beverage industryinnovation and strategiestechnologies: from production chain to NewserviceLaunching a start-up in the Food and Beverage industryExtracurricular activitiesAs part of the course, a Cooking Teambuildingand/or Gastronomic Walking Tour event isorganised in Rome’s Old Town to understand thecultural context within which the various made inItaly Food and Beverage service and restaurationof excellence activities insert themselves, withthe aim of understanding its various formats andbusiness models.Students from over 140 countries of the worldIntercultural exchange as a source of personaldevelopment.International internshipsDuration: three to six monthsInternational internships at leading companiesand organizations;Opportunities in more than 130 countries.World class teachersHighly selected international professors,coaches, and business managers.The teaching approach is aimed at theacquisition of know-how, thus at transferringcompetencies that will be truly useful for theattendees’ professional development.“The programme was what I really needed in today’s market, in which we have to goabroad in terms of our socio-economic development. I got what I wanted; all I haveto do now is to put it into practice and make sure that my dreams become a reality”.When you look into it, the course is absolutely tailor made throughout andprovides both practical and theoretical knowledge, as well as the latest trendsin the industry’s know-how. The school really produces better managers fora better future.Jean Chrysostome - RwandaBobby Jacobs - India5

BENEFITSCareer servicesCV Review and its inclusion in the Rome Business School’s database FreeSupport in the management of job interviews Networking meetings and a personalised search and flagging service for the best job opportunities TutoringIn both the on-campus and the distance-learning formulas, attendees can always count on theassistance of a tutor.Learning materialsSlides, text books, case studies, articles, videos, and useful internet links.The Rome Business School’s Alumni AssociationAttendance of the Master Programme entitles students to become part of the Rome BusinessSchool’s Alumni Association, the international network through which students of the Rome BusinessSchool can share ideas, experiences, and projects. Many facilitations are also available for attendingfurther training courses.Company visitsStudents will have the chance to learn more about international companies and their organizationalmodels and working environments. Through these activities, our students have the opportunity towiden their horizons and build international networks.Studying in RomeRome is the cradle of a millennial civilization that has always inspired and amazed the world.It provides a unique cultural setting in which students can enjoy a culturally rich experience whileparticipating in courses which offer world-class teaching and a global experience.Studying onlineFor this option, the Rome Business School employs a cutting-edge online platform, through whichyou will be able to:Follow lectures with full video and audioInteract in real time in audio and video with the teachers and the other attendeesCollaborate and share documentationWatch the recording of the lectures whenever you want “I had an amazing experience with the Rome Business School. The small class sizeenabled the students to have a one on one relationship with the lecturers”.Gulnaz Sharipova - Russia67

GENERAL LEARNINGSTRUCTUREHOW TO APPLYENTRY REQUIREMENTSThe course is structured in:Three-hour lectures, twice per week1 company visit per weekCultural programFinal project workCareer Service and International internship opportunities All applicants must:hold a three-year bachelor degree atbeleast fluent in the English languageSeptember 2019March 2019March 2020Fill out the online application form at www.romebusinessschool.it/en/apply-nowor email your application to admissions@romebusinessschool.itThis should include:LecturesInternshipSeminarsProject workyour curriculum vitæCompany visitsCareer-servicea motivational letterCultural programindicating why you wish to enrolyour expectations and your professional objectives(no more than 200 words)Attendance feesScholarshipsInstalment payments 6.500For each learning option,partial scholarships areavailable to partly cover theattendance fee; these willbe assigned based upon thecandidates’ personal, previousexperience and technicalmotivational profiles.The attendance fee may bepaid off in instalments or bymeans of a single lump sumpayment, which entitles thestudent to a 10% discount onthe total tuition fee.ADMISSION PROCESSApplication considered by Rome Business SchoolThe Rome Business School Admission Team will assess your applicationand will contact you if any additional documents are required.Interview (either in person or online)All candidates selected must interview with a member of the Admission team,either in person or online via Skype.Application outcomeWe will notify you formally by email of your application outcome,and you will receive either an official offer to enrol, or a rejection notificationwithin one week.89

ACCREDITATIONOur accreditation has been awarded by the University of Sant’Antonio inMurcia, a leading western European university, which entitles youto a double degree and 60 ECTS.The Rome Business School has been recognized by the MIUR (ItalianMinistry of Education, University and Research) as a research centre.Some of the partners, clients and companies involvedContact usVia degli Scialoja 18, 00196 Roma, ItaliaWebsite: www.RomeBusinessSchool.itMail: info@RomeBusinessSchool.itTel. 39 06 64783633Fax 39 06 96708812follow chool and many more10Better Managers For a Better World

4 5 INTERNATIONALITY Introduction Food and Beverage Industry Management - Basics of management: elements of corporate strategy and organisation Economics and food company management Marketing management and digital marketing Accountancy and management control Basics of Project Management Business Planning Human Resource Management From the concept to the project: defining a