Athletics Brand Standards Guide - Illinois Wesleyan University
I L L I N O I SW E S L E Y A NAthletics Brand Standards GuideT I T A N S
THEIMPORTANCEO FG R AP HICTA B L E O F C O N T E N T SThe Importance Of Graphic Standards1Official Colors2Full Color Athletics Marks3Primary Athletics Marks on Backgrounds4Wordmarks on Backgrounds5STANDAR D SThe Illinois Wesleyan Titans Athletic Branding Guide isdesigned to provide clear information on the proper useof approved graphics, colors and fonts for any applicationof the Titan Athletics brand. Our purpose is to guarantee,6as best as possible, a clear and consistent brand imagePrimary Athletics Marks on Backgrounds7wherever and whenever Illinois Wesleyan athletics isWordmarks on Backgrounds8represented in any print, digital or apparel format. AnyGreen & White Athletics MarksBlack & White Athletics Marks9Primary Athletics Marks on Backgrounds10Wordmarks on Backgrounds11attempt to utilize Titan Athletics graphics or wordmarksoutside the standards12represented in this guidePrimary Athletics Marks on Backgrounds13are strictly prohibited.Wordmarks on Backgrounds14Requests for exceptionsSport Specific Marks15or interpretations shouldSafe Zones16Minimum Size17Compatible Typography18Artwork Use Violations19Retail Applications20Contact InformationBCWhite Athletics Marksbe submitted directly tothe Director of Athletics.Go Titans!1
O F F I C I A L C O L O R S O F I L L I N O I S W E S L E YA N AT H L E T I C SPRIMARY PALETTEP R I M A RY PA L E T T EIWU GREENWHITE(in lieu of use *Pantone 342c)Process Equivalent: 93c 10m 75y 43kRGB Equivalent: 0r 103g 71bMadeira Thread: 910-1750, 911-1750Hex Code: #006747S U P P O RTCO LO RSIWU Green and white are theofficial colors for IllinoisWesleyan athletics and are shownon the left. It is very important tomatch these colors faithfullywhen reproducing the athleticsmarks. It is greatly preferred thatall Illinois Wesleyan athleticsmarks be used in both of thesecolors whenever possible.SUPPORT COLORSIn addition to the primary palette,the Illinois Wesleyan athleticsmarks utilize IWU Gray as animportant support color.I W U G R AY(in lieu of use *Pantone 428c)Process Equivalent: 10c 4m 4y 14kRGB Equivalent: 193r 198g 200bMadeira Thread: 918-1811Hex Code: C1C6C8* Pa n to n e i s a registered t ra demark of Panton e , In c. Th e colors s how n on t h i s p a g e a n d t h roug h out t h i s m a n ua l a re n ot i n te n d e d to m a tch t h ePAN TO N E Co lo r St a nda rds. Fo r th e PAN TONE Color Stan dards , re fe r to t h e cur re n t e d i t i on of t h e PANTONE Col or For m ul a G ui d e .2
I L L I N O I S W E S L E YA N F U L L C O L O R AT H L E T I C M A R K SPRIMARY MARKSThe Illinois Wesleyan athleticsmarks were designed to createa consistent visual identity forthe Illinois Wesleyan athleticsdepartment. These marks shouldnot be changed or altered in anyway and their use must adhere tothe standards in this guide. At thesame time, there are many logovariations to choose from so thereshould be a design compatible toany desired application.WORDMARKSMONOGRAM MARKSWORD/ICON COMBO MARKSFOR USE OND A R K O N LYAll of the Illinois Wesleyanathletics marks are shown infull color on this page. Theselogos are intended for useonly by the Illinois Wesleyanathletics department.Permission is required foruse by any other entity.SPIRIT MARKS3
I L L I N O I S W E S L E YA N F U L L C O L O R P R I M A R Y AT H L E T I C M A R K S O N B A C K G R O U N D SPRIMARY ATHLETIC MARKON IWU GREENON IWU GRAYON WHITEFrequently it may be desirableto place the full color IllinoisWesleyan primary athleticsmarks on alternate backgrounds.This page shows the full colorIllinois Wesleyan athletics markson green, gray, white, black andmedium gray (similar to the colorof practice sweat pants and shirt).Also shown is the technique forusing the mark on a complexbackground.All artwork and variations areavailable in Macintosh and PCdigital file formats.ON BLACKON NON IWU COLORON COMPLEX BACKGROUND4
I L L I N O I S W E S L E YA N F U L L C O L O R W O R D M A R K S O N B A C KG R O U N D SWORDMARKON IWU GREENON IWU GRAYON WHITEFrequently it may be desirableto place the full color IllinoisWesleyan secondary athleticsmarks on alternate backgrounds.This page shows the full colorIllinois Wesleyan athletics markson green, gray, white, black andmedium gray (similar to the colorof practice sweat pants and shirt).Also shown is the technique forusing the mark on a complexbackground.The Illinois Wesleyan wordmarksshould never be used on abackground color that does NOToffer sufficient contrast. Approvedversions of the logos on certainbackground colors are shown onthe left (unapproved versions arecrossed out in red).ON BLACKON NON IWU COLORON COMPLEX BACKGROUNDAll artwork and variations areavailable in Macintosh and PCdigital file formats.WORDMARK WITHOUT CONTAINING SHAPE5
I L L I N O I S W E S L E YA N G R E E N & W H I T E AT H L E T I C M A R K SPRIMARY MARKSWORDMARKSAll of the Illinois Wesleyanathletics marks are available inIWU Green & white, as shown onthis page.These logos are intended foruse only by the Illinois Wesleyanathletics department. Permissionis required for use by anyother entity.MONOGRAM MARKSWORD/ICON COMBO MARKSSPIRIT MARKS6
I L L I N O I S W E S L E YA N G R E E N & W H I T E P R I M A R Y AT H L E T I C M A R K S O N B A C KG R O U N D SPRIMARY ATHLETIC MARKON IWU GREENON IWU GRAYON WHITEFrequently it may be desirableto place the IWU Green & whiteIllinois Wesleyan primary athleticsmarks on alternate backgrounds.This page shows the IWU Green &white Illinois Wesleyan athleticsmarks on green, gray, white, blackand medium gray (similar to thecolor of practice sweat pants andshirt). Also shown is the techniquefor using the mark on a complexbackground.All artwork and variations areavailable in Macintosh and PCdigital file formats.ON BLACKON NON IWU COLORON COMPLEX BACKGROUND7
I L L I N O I S W E S L E YA N G R E E N & W H I T E W O R D M A R K S O N B A C KG R O U N D SWORDMARKON IWU GREENON BLACKON IWU GRAYON NON IWU COLORON WHITEON COMPLEX BACKGROUNDWORDMARK WITHOUT CONTAINING SHAPEFrequently it may be desirableto place the IWU Green & whiteIllinois Wesleyan secondaryathletics marks on alternatebackgrounds. This page showsthe IWU Green & white IllinoisWesleyan athletics marks ongreen, gray, white, black andmedium gray (similar to thecolor of practice sweat pantsand shirt). Also shown is thetechnique for using the mark ona complex background.The Illinois Wesleyan wordmarksshould never be used on abackground color that does NOToffer sufficient contrast. Approvedversions of the logos on certainbackground colors are shown onthe left (unapproved versions arecrossed out in red).All artwork and variations areavailable in Macintosh and PCdigital file formats.8
I L L I N O I S W E S L E YA N B L A C K & W H I T E AT H L E T I C M A R K SPRIMARY MARKSWORDMARKSAll of the Illinois Wesleyanathletics marks are availablein black & white, as shown onthis page.These logos are intended foruse only by the Illinois Wesleyanathletics department. Permissionis required for use by anyother entity.MONOGRAM MARKSWORD/ICON COMBO MARKSSPIRIT MARKS9
I L L I N O I S W E S L E YA N B L A C K & W H I T E P R I M A R Y AT H L E T I C M A R K S O N B A C KG R O U N D SPRIMARY ATHLETIC MARKON IWU GREENON IWU GRAYON WHITEFrequently it may be desirableto place the black & white IllinoisWesleyan primary athleticsmarks on alternate backgrounds.This page shows the black &white Illinois Wesleyan athleticsmarks on green, gray, white, blackand medium gray (similar to thecolor of practice sweat pants andshirt). Also shown is the techniquefor using the mark on a complexbackground.All artwork and variations areavailable in Macintosh and PCdigital file formats.ON BLACKON NON IWU COLORON COMPLEX BACKGROUND10
I L L I N O I S W E S L E YA N B L A C K & W H I T E W O R D M A R K S O N B A C KG R O U N D SWORDMARKON IWU GREENON IWU GRAYON WHITEFrequently it may be desirableto place the black & white IllinoisWesleyan secondary athleticsmarks on alternate backgrounds.This page shows the black &white Illinois Wesleyan athleticsmarks on green, gray, white,black and medium gray (similar tothe color of practice sweat pantsand shirt). Also shown is thetechnique for using the mark ona complex background.The Illinois Wesleyan wordmarksshould never be used on abackground color that does NOToffer sufficient contrast. Approvedversions of the logos on certainbackground colors are shown onthe left (unapproved versions arecrossed out in red).ON BLACKON NON IWU COLORON COMPLEX BACKGROUNDAll artwork and variations areavailable in Macintosh and PCdigital file formats.WORDMARK WITHOUT CONTAINING SHAPE11
I L L I N O I S W E S L E YA N A L L W H I T E AT H L E T I C M A R K SPRIMARY MARKSWORDMARKSAll of the Illinois Wesleyanathletics marks are availablein all white, as shown on this page.These logos are intended foruse only by the Illinois Wesleyanathletics department. Permissionis required for use by anyother entity.MONOGRAM MARKSWORD/ICON COMBO MARKSSPIRIT MARKS12
I L L I N O I S W E S L E YA N A L L W H I T E P R I M A R Y AT H L E T I C M A R K S O N B A C K G R O U N D SPRIMARY ATHLETIC MARKON IWU GREENON IWU GRAYON WHITEFrequently it may be desirableto place the all white IllinoisWesleyan primary athleticsmarks on alternate backgrounds.This page shows the all whiteIllinois Wesleyan athletics markson green, gray, white, black andmedium gray (similar to the colorof practice sweat pants and shirt).Also shown is the technique forusing the mark on a complexbackground.The Illinois Wesleyan primaryathletics marks should never beused on a background color thatdoes NOT offer sufficient contrast.Approved versions of the logos oncertain background colors areshown on the left (unapprovedversions are crossed out in red).ON BLACKON NON IWU COLORON COMPLEX BACKGROUNDAll artwork and variations areavailable in Macintosh and PCdigital file formats.13
I L L I N O I S W E S L E YA N A L L W H I T E W O R D M A R K S O N B A C KG R O U N D SWORDMARKON IWU GREENON IWU GRAYON WHITEFrequently it may be desirableto place the all white IllinoisWesleyan secondary athleticsmarks on alternate backgrounds.This page shows the all whiteIllinois Wesleyan athletics markson green, gray, white, black andmedium gray (similar to thecolor of practice sweat pantsand shirt). Also shown is thetechnique for using the mark ona complex background.The Illinois Wesleyan wordmarksshould never be used on abackground color that does NOToffer sufficient contrast. Approvedversions of the logos on certainbackground colors are shown onthe left (unapproved versions arecrossed out in red).ON BLACKON NON IWU COLORON COMPLEX BACKGROUNDAll artwork and variations areavailable in Macintosh and PCdigital file formats.WORDMARK WITHOUT CONTAINING SHAPE14
I L L I N O I S W E S L E YA N S P O R T S P E C I F I C AT H L E T I C M A R K SFULL COLORBANNER TEXTThe three logo configurationsshown on this page are capable ofpresenting different text in thebanners. All wording must beapproved by Illinois Wesleyanathletics. Banner text mustrepresent varsity sports andathletics activities at IllinoisWesleyan. Club sports or intramural teams may NOT havecustom banner text logos.AVAILABLEBANNER TEXTBaseball, Basketball,Cross Country, Football, Golf,Soccer, Softball, Swimming &Diving, Tennis, Track & Fieldand Volleyball.15
I L L I N O I S W E S L E YA N AT H L E T I C M A R K S S A F E Z O N E S& i ] D K : G 6 A A : I& i ] D K : G 6 A A : ID K : G 6 A A : ID K : G 6 A A : I& i ] D K : G 6 A A : ID K : G 6 A A : I& i ] D K : G 6 A A : ID K : G 6 A A : I& i ] D K : G 6 A A : ID K : G 6 A A : I& i ] D K : G 6 A A : ID K : G 6 A A : ID K : G 6 A A : ID K : G 6 A A : IEQUALS ONE SIXTH THE OVERALL HEIGHT OF THE MARK& i ] D K : G 6 A A : I& i ] D K : G 6 A A : I& ) i ] D K : G 6 A A : I& ) i ] D K : G 6 A A : ID K : G 6 A A : I& ) i ] D K : G 6 A A : ID K : G 6 A A : I& ) i ] D K : G 6 A A : ID K : G 6 A A : ID K : G 6 A A : ID K : G 6 A A : IEQUALS ONE FOURTH THE OVERALL HEIGHT OF THE MARKEach of the Illinois Wesleyanathletics marks has an established“safe zone”. This safe zone isintended to maintain the marks’sintegrity and to avoid visualconfusion. No other type orgraphic element (including folds,trims or edges) should fall withinthe safe zone shown. The safezone for the Illinois Wesleyanathletic marks is equal to onesixth the height of the mark(shown on the left at the top). Thesafe zone for the Illinois Wesleyanwordmarks is equal to one fourththe height of the mark (shown onthe left at the bottom). The safezone spacing is uniform on allsides of the marks.& ) i ] D K : G 6 A A : I16
I L L I N O I S W E S L E YA N AT H L E T I C M A R K S M I N I M U M S I Z EMINIMUM LOGOSIZESEach of the Illinois Wesleyanathletics marks has a minimumallowable size for printing orother reproduction. To ensureclarity and legibility, the logosmust NOT be used any smallerthan the sizes shown on this page.It is preferred that, whenpossible, the logos be usedlarger than their minimum size.EMBROIDERYContact Illinois Wesleyan’sCreative Services office forinformation about embroideringathletics marks. Minimumsizes are considerably largerfor embroidery.17
COMPATI B LET I TA N B O L DCERA GR BOLDTY PO G R AP HYCompatible fonts for the IllinoisWesleyan athletics identity areTITAN BOLD and CERA GR BOLD.Cera GR Bold is the fontused in the banner text of theIllinois Wesleyan athletics marks.Titan Bold is the custom fontdesigned to match the newathletics marks. The Titan Boldand Cera GR Bold fonts areavailable from the CreativeServices office.18
A RT WORKUS EV I OLAT IO NSCZkZg jhZ i]Z bVg c di]Zg XdadghCZkZg X]Vc\Z i]Z ineZ[VXZ c Vcn eVgi d[ i]Z bVg CZkZg jhZ jcVeegdkZYldgY c\ c Vcn bVg CZkZg gZ"h oZ Vcn ZaZbZci c Vcn bVg CZkZg gZegdedgi dc Vcn bVg CZkZg VYY Vcn ZaZbZciid Vcn bVg CZkZg Y hidgi Vcn bVg CZkZg gZedh i dc dg gZVa \c c Vcn bVg CZkZg gZ"heVXZ VcnZaZbZcih c Vcn bVg CZkZg X]Vc\Z i]Z djia cZh]VeZ id Vc jcVeegdkZY XdadgCZkZg Vaadl Vcn Xdadg!eViiZgc dg e]did\gVe] idh]dl i]gdj\] Vcn bVg CZkZg jhZ Vcn bVg dc VWVX \gdjcY i]Vi egdk YZh chj[[ X Zci XdcigVhiSo that Illinois Wesleyan athleticscan maintain the design integrityof its athletics brand, it ismandatory that all marks appliedas indicated in this manualwithout modification. The marksare not to be altered in anyway. Shown on this page areunacceptable uses of the IllinoisWesleyan athletics marks.19
R ETAIL APPLI CATI O N SFULL COLORRETAIL GRAPHICSFULL COLOR ARTTOP ROW:Each of these shirts wouldrequire two color printingto reproduce.BOTTOM ROW:This shirt would requirethree color printing to reproduce.In a retail design, if the fabriccolor matches one of the officialcolors exactly (IWU Green, IWUGray or white), the fabric canshow through in place of printingthat color. If the fabric color doesnot match any official colors,both official colors (and gray)must be used to print the mark.A LT E R N AT I V E S T OF U L L C O LO R R E TA I LGRAPHICSWhen using marks on apparel,the art may print in all IWUGreen, all black or all white aslong the application follows thespecifications in this guide. Thisis a great cost saving alternativeto the full color marks.ONE COLOR ARTEach of these shirts wouldrequire one color printingto reproduce.Note: When selecting fabrics forIllinois Wesleyan merchandiseplease try to stay as close to IWUGreen and IWU Gray as possible.20
CO N TAC TIN FO R M ATI ON :AT H L E T I C D E PA R T M E N TI L L I N O I S W E S L E YA N U N I V E R S I T Y3 0 2 E . E M E R S O N S T.BLOOMINGTON, IL 61701PHONE: 309-556-3196EMAIL: iwusports@iwu.eduFA X : 3 0 9 - 5 5 6 - 3 4 8 4www.iwu s ports .comAll art shown in this manual is the property of Illinois Wesleyan Athletics and artwork may not be used in any waywithout prior written permission. 2018 All rights reserved.Manual and marks designed by Rickabaugh Graphics.
a consistent visual identity for the Illinois Wesleyan athletics department. These marks should not be changed or altered in any way and their use must adhere to the standards in this guide. At the same time, there are many logo variations to choose from so there should be a design compatible to any desired application. All of the Illinois Wesleyan
The Jandakot Airport Track Classic . Saturday 1st February 2020 . Western Australia Athletics Stadium . Technical Rules of Competition . This competition will be conducted in accordance with the rules/regulations of World Athletics, Oceania Athletics Association and Athletics Australia. VENUE. The competition will be held at WA Athletics .
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
BRAND OVERVIEW. We've created the building blocks for communicating West Virginia Athletics' brand identity in a unified, consistent way. Composed of core elements including logo, . Strong block typography is an essential component of the . West Virginia Athletics heritage. It speaks to the no-nonsense,
Neither A. Thomas Perhacs nor Velocity Group Publishing assumes any responsibility for the use or misuse of the concepts, methods and strategies contained in this book. The reader is warned that the use of some or all of the techniques in this book may result in legal consequences, civil and/or criminal. USE OF THIS BOOK IS DONE AT YOUR OWN RISK. (Updated Version, July 2008) As you begin to .
