West Virginia University Athletics Brand Identity
WEST VIRGINIAUNIVERSITYATHLETICSBRAND IDENTITY
BRAND IDENTITYVISIONThe objective of this exercise is to make sure that the brand isconsistent across all applications and captures new audiencesin an authentic and meaningful way. This guide outlines theevolution of the athletics brand and will serve as a referenceresource for implementing the West Virginia UniversityAthletics brand identity system. It will provide helpfulguidelines that enable West Virginia Athletics staff, partnersand suppliers to express the West Virginia Athletics brandeffectively and appropriately across a wide rangeof applications and media.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY3
BRAND IDENTITYTABLE OFCONTENTSPRIMARY IDENTITYSECONDARY IDENTITYBRAND APPLICATIONVISION. 3BRAND OVERVIEW. 5FLYING WV MARK. 7COLOR PALETTE.12PRIMARY TYPEFACE.14NUMERALS.17WORDMARKS. 20WEST VIRGINIA. 22MOUNTAINEERS. 24MONTANI SEMPER LIBERI. 26SECONDARY TYPEFACE. 29SPORT LOCK-UPS.31WV / MOUNTAINEER WORDMARK – STACKED. 33WV / MOUNTAINEER WORDMARK – LINEAR. 35PATTERN. 37MOUNTAINEER PATTERN. 38MOUNTAINEERS SCRIPT. 39SOCCER CREST. 43INCORRECT USAGE. 47BRAND & TRADEMARK LICENSING. 49WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY4
BRAND IDENTITYBRANDOVERVIEWWe’ve created the building blocks for communicatingWest Virginia Athletics’ brand identity in a unified,consistent way. Composed of core elements including logo,color and typography, as well as extended expressionsincluding treatments and textures, this wide range of tools isdesigned to be flexible and expandable—so you can use yourcreativity to innovate across all media. To effectively defineWest Virginia Athletics brand experience, these core elementsmust be aligned across every touch point.The following sections provide creative guidance on howto use the brand palette. With a shared design sensibility,each element can be used to elevate the West VirginiaAthletics brand in a way that is distinctive and immediatelyrecognizable. The brand identity reinforces our commitmentto create and sustain athletic programs for men and womencharacterized by comprehensive excellence.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY5
BRAND IDENTITYPRIMARYIDENTITYWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY6
BRAND IDENTITYFLYINGWV MARKCreated in 1980, the Flying WV logo was inspired by and is afitting tribute to the beautiful mountains of the state of WestVirginia. The combination of a “W” and a “V” flowing in aprogressive, yet strong pattern was immediately distinctiveand is now recognized as one of the strongest collegiatelogos in the world. It not only represents WVU Athletics,but West Virginia University as a whole.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY7
BRAND IDENTITYFLYINGWV MARKSure, you can find the Flying WV logo on uniforms andcountless products, but the famous logo can easily be spottedworldwide and is admired by WVU and non-WVU fansfor its sleekness and versatility.Debuting on September 6, 1980 with the opening of NewMountaineer Field, a new coach roamed the West Virginiasideline and embarked on a Hall of Fame career. Don Nehlenwould take West Virginia football to heights never seenbefore and with him on the sidelines was the newly createdFlying WV.Acknowledging the rising popularity of the logo, otherathletic teams began to adopt it in the following years.The University adopted it as the official school logo in 1985.To an entire state, the Flying WV represents a symbol of prideas the University is the state’s land grant institution,and the Mountaineers are West Virginia’s team.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY8
BRAND IDENTITYPRIMARY IDENTITYFLYING WV MARK – ONE COLOR – PREFERREDWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY9
BRAND IDENTITYPRIMARY IDENTITYFLYING WV MARK – ONE COLOR – PREFERREDThe protected area around the logo ensures that no other graphicelements interfere with its clarity and integrity. The depth of theprotected area is equivalent to the height of the “X”:XXXWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY10
BRAND IDENTITYPRIMARY IDENTITYFLYING WV MARK – ONE COLOR – PREFERREDThe logo can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY11
BRAND IDENTITYCOLORPALETTEHAIL WEST VIRGINIALet’s give a rah for West VirginiaAnd let us pledge to her anew,Others may be black or crimson,but for us it’s Gold and Blue.Let all our troubles be forgotten,Let college spirit rule,We’ll join and give our loyal effortsFor the good of our old school.It’s West Virginia, It’s West VirginiaThe Pride of every Mountaineer.Come on you old grads, join with us young lads,It’s West Virginia now we cheer!Now is the time, boys, to make a big noiseNo matter what the people say,For there is naught to fear; the gang’s all here,So hail to West Virginia, Hail.When it comes to communicating The West VirginiaUniversity Athletics brand, color is quintessential. Thefollowing color configurations show how West Virginia’sprimary and secondary colors can be expanded analogouslyto build harmonious color palettes and complementarypairings. Color is one of the most important elementsof the West Virginia identity system.The colors were adopted by the school’s upperclassmenin 1890, according to West Virginia University: A PictorialHistory, 1867-1979. The color choices were taken from theWest Virginia state seal. Additionally, the words “gold andblue” are sung in the first verse of HAIL WEST VIRGINIA.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY12
BRAND IDENTITYCOLOR PALETTEPRIMARY :SECONDARY PALETTE1.GOLDPMS 124 C0/30/100/5234/170/0EAAA00113724643.DARK STEEL GREYPMS 424 C30/20/19/58112/115/114707372104125652.BLUEPMS 295 C100/69/8/540/40/85002855104323034.ANTHRACITEPMS 447 C50/30/40/9055/58/54373A3611642565WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY13
BRAND IDENTITYPRIMARYTYPEFACEMOUNTAINEERS FONTType tells a story. The right typeface, used consistently,builds character. The Mountaineers font fuses modernfoundational forms with universal functionality. To assistin creating a consistent look for a wide variety of athleticscommunications, a custom display typeface and numeral sethas been designed as an enhancement to the overall identity.Strong block typography is an essential component of theWest Virginia Athletics heritage. It speaks to the no-nonsense,hardworking nature of players, coaches and fans.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY14
BRAND IDENTITYPRIMARY TYPEFACEMOUNTAINEERS FONT – FULL ALPHABETWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY15
BRAND IDENTITYPRIMARY TYPEFACEMOUNTAINEERS FONT – FULL ALPHABETThe primary typeface can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY16
BRAND IDENTITYPRIMARY TYPEFACEMOUNTAINEERS FONT – NUMERALS – ONE COLOR – PREFERREDWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY17
BRAND IDENTITYPRIMARY TYPEFACEMOUNTAINEERS FONT – NUMERALS – ONE COLOR – PREFERREDThe primary typeface can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY18
BRAND IDENTITYPRIMARY TYPEFACEMOUNTAINEERS FONT – NUMERALS – TWO COLOR – LIMITED USEThe primary typeface can be used in the color variations shown below.Two color numerals are only available on gray backgrounds.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY19
BRAND IDENTITYWORDMARKSWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY20
BRAND IDENTITYWORDMARKSWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY21
BRAND IDENTITYWORDMARKSWEST VIRGINIAThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:.5XX.5XWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY22
BRAND IDENTITYWORDMARKSWEST VIRGINIAThe primary typeface can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. The recommended minimum size for printing wordmarks on all materials is .25” in cap-height.The cap height is the distance from the top of the capital letter to its bottom. Larger minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing.There may be situations where West Virginia Athletics marks will need to appear smaller than the minimum shown (e.g., lapel pins, pens, pencils and CD spine labels). Contact WVU Brand and Trademark LicensingOffice for guidance. There may be cases where it is difficult to allow the full-recommended clear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers ordesktop publishers do not attempt to construct the logo themselves. Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the qualityof the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY23
BRAND IDENTITYWORDMARKSMOUNTAINEERSThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:.5XX.5XWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY24
BRAND IDENTITYWORDMARKSMOUNTAINEERSThe primary typeface can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. The recommended minimum size for printing wordmarks on all materials is .25” in cap-height.The cap height is the distance from the top of the capital letter to its bottom. Larger minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing.There may be situations where West Virginia Athletics marks will need to appear smaller than the minimum shown (e.g., lapel pins, pens, pencils and CD spine labels). Contact WVU Brand and Trademark LicensingOffice for guidance. There may be cases where it is difficult to allow the full-recommended clear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers ordesktop publishers do not attempt to construct the logo themselves. Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the qualityof the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY25
BRAND IDENTITYWORDMARKSMONTANI SEMPER LIBERIThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:.5XX.5XWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY26
BRAND IDENTITYWORDMARKSMONTANI SEMPER LIBERIThe primary typeface can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. The recommended minimum size for printing wordmarks on all materials is .25” in cap-height.The cap height is the distance from the top of the capital letter to its bottom. Larger minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing.There may be situations where West Virginia Athletics marks will need to appear smaller than the minimum shown (e.g., lapel pins, pens, pencils and CD spine labels). Contact WVU Brand and Trademark LicensingOffice for guidance. There may be cases where it is difficult to allow the full-recommended clear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers ordesktop publishers do not attempt to construct the logo themselves. Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the qualityof the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY27
BRAND IDENTITYSECONDARYIDENTITYWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY28
BRAND IDENTITYSECONDARYTYPEFACEThe secondary sans-serif typeface Frutiger was selected tocomplement the primary typography and directly tie back tothe West Virginia Brand Identity. Frutiger is part of a familythat offers an exceptionally wide range of weights, providinggreat versatility and legibility.This typeface may be used as headline and body copy forathletics department marketing materials and supportverbiage (i.e., specific sport marks, event tickets, brochures,etc.).WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY29
BRAND IDENTITYSECONDARY IDENTITYSECONDARY TYPEFACE—FRUTIGERFrutiger 45 LightFrutiger 56 ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ OPQRSTUVWXYZ 0123456789abcdefghijklmnopqrstuvwxyzFrutiger 57 CondensedFrutiger 65 klmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789abcdefghijklmnopqrstuvwxyzFrutiger 55 RomanFrutiger 75 BlackABCDEFGHIJKLMNOPQRSTUVWXYZ OPQRSTUVWXYZ 0123456789abcdefghijklmnopqrstuvwxyzWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY30
BRAND IDENTITYSPORTSPECIFICLOCK-UPSSport-specific wordmarks supply freshness and uniqueness toproducts when needed as well as represent specific universityathletics programs. They unify athletics and promoteconsistency across the brand by sharing a common visuallanguage and hierarchy.Each sport benefits from identification as part of WestVirginia Athletics and assists in building the core brand whilecommunicating the diversity of the athletics program.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY31
BRAND IDENTITYSECONDARY IDENTITYSPORT SPECIFIC LOCK-UPSWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY32
BRAND IDENTITYSECONDARY IDENTITYWV / MOUNTAINEER WORDMARK – STACKED SPORT LOCK-UPThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:.5XX.5XWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY33
BRAND IDENTITYSECONDARY IDENTITYWV / MOUNTAINEER WORDMARK – STACKED SPORT LOCK-UPThe sport lock-ups can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY34
BRAND IDENTITYSECONDARY IDENTITYWV / MOUNTAINEER WORDMARK – LINEAR SPORT LOCK-UPThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:.5XX.5XWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY35
BRAND IDENTITYSECONDARY IDENTITYWV / MOUNTAINEER WORDMARK – LINEAR SPORT LOCK-UPThe sport lock-ups can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY36
BRAND IDENTITYPATTERNUnique prints or patterns can create separation and elevatethe West Virginia brand. A custom print has been designed torepresent WVU and enrich the overall identity package. TheMountaineer Pattern is a distinguishing brand element thatevokes consistency and ultimately a sense of pridein the institution.The Mountaineer pattern serves as a complement to theflowing, progressive and strong lines of the Flying WV. Thepattern, also reminiscent of the bold and scenic mountainsof West Virginia, is a visual accessory, which can be usedin a variety of ways, including but not limited to uniforms,graphics, publications and marketing. The MountaineerPattern provides an additional branding opportunitythat will be identifiable by fans.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY37
BRAND IDENTITYSECONDARY IDENTITYMOUNTAINEER PATTERNThe pattern can be used in the color variations shown below.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY38
BRAND IDENTITYSECONDARY IDENTITYMOUNTAINEERS SCRIPT – BASEBALL ONLY – ONE COLORThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:XXXWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY39
BRAND IDENTITYSECONDARY IDENTITYMOUNTAINEERS SCRIPT – BASEBALL ONLY – ONE COLORThe logo can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY40
BRAND IDENTITYSECONDARY IDENTITYMOUNTAINEERS SCRIPT – BASEBALL ONLY – TWO COLORThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:XXXWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY41
BRAND IDENTITYSECONDARY IDENTITYMOUNTAINEERS SCRIPT – BASEBALL ONLY – TWO COLORThe logo can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY42
BRAND IDENTITYSOCCERCRESTA point of pride for the West Virginia University women’sand men’s soccer teams, the WVU soccer shield debuted in2004 following the women’s team’s first of 17 conferencechampionships.The shield serves to brand the two squads and follow thecommon practice among international soccer clubs to identifywith a team shield. While the WVU soccer shield prominentlyfeatures the Mountaineers’ school colors, the eye is drawnto the strength of the Flying WV in the middle of the shield.Proudly representing West Virginia University in the sport ofsoccer is the foundation for the two programs, and the crestleads the Mountaineers’ soccer brand.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY43
BRAND IDENTITYSECONDARY IDENTITYWV SOCCER CREST – SOCCER ONLYThe protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of the “X”:XXXWEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY44
BRAND IDENTITYSECONDARY IDENTITYWV SOCCER CREST – SOCCER ONLYThe crest can be used in the color variations shown below.NOTE: Use good judgment to ensure legibility. A mark that is too small doesn’t serve any communicative function. There may be cases where it is difficult to allow the full-recommendedclear space (e.g., a very small display ad), and your best judgment should prevail. It is very important that designers or desktop publishers do not attempt to construct the logo themselves.Do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and may alter the scale of the various elements.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY45
BRAND IDENTITYBRANDAPPLICATIONWhen it comes to developing a brand, consistency is key.That doesn’t mean everything has to look the same. Usingthe brand identity system in a consistent manner will buildcredibility for the brand, speed recognition, and it also willdifferentiate us from the competition. As you evolve thedesign elements of current design systems, remember one ofthe cornerstones of a memorable brand experienceis our continued, consistent expression of that brand.The West Virginia Athletics Brand Identity System is designedto support a range of creative expression, from the calmto the dynamic. You can now infuse any expression withprecisely the right tone to support the right marketingmessage for your audience. No matter what expression youchoose, your communications will be supportedby a foundation built on design integrity and quality.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY46
BRAND IDENTITYBRAND APPLICATIONINCORRECT USAGE1 At no time should2 Identity elements3 Identity elements4 Identity elements5 Identity elements6 Identity elements7 Identity elements8 At no time should9 Do not crop theanything (other logos,type, etc.) be placedover the identityelements.should not be used inany other color combinations other thanthose specifically calledoutin this manual.should not be used asan outline.should not be used as arepeat in closedpatterns.should not appearagainst any distractingtextures or repeatedpatterns.effects be added to theidentity elements.(Glow, posterize, etc.)should not be modified, stretched ordistorted in any way.should not be outlinedin any other way otherthan those specificallycalled out in thisidentity manual.identity elements inany way.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY47
BRAND IDENTITYBRAND APPLICATIONINCORRECT USAGE10 At no time should the11 At no time should the12 Identity elements13 Do not fill primary14 Identity elements15 At no time shouldproportions of thesport lock-ups bechanged.mark with textures orpatterns.positions of theidentity elements inthe sport lock-ups bemodified.should not be placedon photographicbackgrounds.should not be tilted orrotated.additional graphics beadded to the identityelements.16 Never reproduce thelogo at widths smallerthan 1.5 inches.WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY48
BRAND IDENTITYBRAND & TRADEMARKLICENSINGWest Virginia University has delegated the responsibility forthis program to the WVU Brand and Trademark LicensingOffice. A formal licensing program has been establishedto ensure university control over its identity, facilitate theprocess of securing authorization for legitimate third partyuses, and to ensure that the University secures a legitimateroyalty from the promotional or commercial use of the marks.Nikki GoodenowDirector Brand & Trademark LicensingBox 690348 Donley Street3rd Floor Marina TowerMorgantown, WV 26506P: (304) 293-4756WEST VIRGINIA UNIVERSITY ATHLETICS BRAND IDENTITY49
BRAND OVERVIEW. We've created the building blocks for communicating West Virginia Athletics' brand identity in a unified, consistent way. Composed of core elements including logo, . Strong block typography is an essential component of the . West Virginia Athletics heritage. It speaks to the no-nonsense,
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