Places Of The Future - Cognizant
Places of the FutureWhere is the future of work?
Over the last few years, we’vepublished a series of reportsdescribing what we think will bethe jobs of the future in this, theage of automation, algorithmsand artificial intelligence.2In this report, we outline wheremany of these new jobs will appear.With the insight that jobs of thefuture often stem from unlikelyplaces, we’ve identified 21 placesaround the world where the futureis being built right now.As the world looks to get beyondthe coronavirus pandemic, placesthat are hotbeds of innovationand new ideas, and that areaffordable and enjoyable to workand live in, will be places that peoplegravitate to.The cities and towns we profilerange from the large to the small,the old to the new, and the wellknown to the hardly-ever-heard-of.The one thing they all have incommon, though, is an appetiteto create – or recreate – a future byoffering humans the work ofthe future.Read on to find out where the futureof your work lies.21 Places of the Future: Preface
21 Places of the FutureOUTER SPACEVIRTUAL SPACENOVA BONSACRAMENTOHAIDIAN QUSONGDOSILICON WADISHENZHENATLANTALAGOSKOCHINAIROBIDA NANGSÃO PAULOWELLINGTON3
INTRODUCTIONWorld-changing innovations – production lines,automobiles, nuclear power, semiconductors –often spring from the most unlikely of places.Manchester was a small rural village before itbecame the world’s first industrial city. Detroit washardly a speck on the map before it become theepicenter of the global car business. CambridgeUniversity was home to dreamers and puntersbefore it unleashed the atomic age. Silicon Valleywas farmland for fruits and nuts before the firstseeds of the technology revolution were sown amidJohn Steinbeck’s grapes of wrath.So, as we move further into the digital economy, it’sonly natural to ask where the future of work is beingbuilt now. Particularly in light of the unprecedentedevents of the 2020s, only the most myopic wouldbelieve “the future of work” is still in the future. TheFourth Industrial Revolution – and now the COVIDpandemic – are reshaping global economics andrequiring new talents, skills and attitudes.In our previous studies, we’ve imagined “what” thefuture of work will look like, particularly the newjobs that would emerge from the steady incursionof automation, algorithms and artificial intelligence(AI) into our workplaces and personal lives. Amidthe overwhelmingly positive worldwide receptionto those studies, including being featured in theHarvard Business Review), we began to hear asecond vital question being asked: “Where” is thehistory of tomorrow being written today?1 And justas important, what are the characteristics of theseunlikely places in the developed and developingworld that make them a hotbed of innovation andnew ideas?By understanding this, we realized, othermunicipalities and locations could begin to nurtureand invest in the elements that will help them notonly grow their own success but also gestate thefuture of all our work.The Fourth Industrial Revolution – and now the COVID pandemic –are reshaping global economics, the relationship of people to theirphysical places of work, and the requirement for new talent, skillsand attitudes.421 Places of the Future: Introduction
Places defining the futureGoing with the “21” theme of our jobs reports, wedeveloped a methodology to pinpoint the samenumber of places that are fueling the future (seemethodology, page 7). Some of these places are inthe western hemisphere, some in the East; someare in the southern hemisphere, but many are inthe North, reflecting longstanding and inherentadvantages. A few – like “Remotopia,” “NovaHanseatica,” “Virtual Space” and “Outer Space” – arein no hemisphere at all but are best described as“omnisphere” places. Genuinely places of the future.The places we feature often anchor themselves onone key technology or concept. For example: Cybersecurity. Tel Aviv in Israel has become awell-established and hugely successful locationfor cyber innovation and keeping data safe. Digital twins. Wellington, New Zealand’s earlyinvestment in creating a cloud-based, IoT-infuseddigital replica of its physical self hastened itsrebuild following a major 2016 earthquake,setting the stage for jobs of the future like “cybercity analysts” and “VR journey builders.”5 Fintech. In Kenya, Nairobi’s digitally engineeredfintech advances have reinvented it as a highlyadaptable financial services metropolis stemmingfrom locally born technological innovations suchas M-Shwari and M-Pesa. E-sports. Dundee, Scotland, has successfullyfused the tech-heavy worlds of gaming anddesign, all epitomized by its gleaming newwaterfront design museum. Sustainability. Kochi, India’s airport is poweredentirely by solar energy. (It’s also the home of oneof the largest 3D printing “FabLabs” in the world.) Diversity and inclusion. Atlanta, Georgia, isone of the Western Hemisphere’s burgeoninginnovation economies, sourcing some of themost diverse talent in the U.S. with a rich mix oftech-savvy, culture and inclusion. Digital engineering. Shenzhen, China,showcases world-class lessons in the power ofrapid prototyping at its Huaqiangbei electronicsmarket, which features digital engineering athyperscale. It’s a rich example of making sciencefiction dreams become real-life science fact. Virtual workplaces. Remotopia’s huge, cloudbased infrastructure investments revealed thepoison of legacy kludges of technical-debtriddled patchworks of systems. It showcases thepower of supporting millions of telecommutingemployees with modern systems that scaleelastically (with Virtual Space hot on its heels).2In 2021, we’re on the precipice of stunningadvances in new technologies and new ways ofworking, living, eating, drinking, entertaining,creating and innovating new businesses, which –like the assembly line a century ago – are fueling theworkforce of tomorrow in cities and regions all overthe globe.For a variety of reasons – adversity and necessity,situation and circumstance, a lack of anythingbetter to do, an abundance of “greenfield” and“brownfield” spaces where the young (in age andspirit) can experiment and, most importantly, localsare determined to take control of their future –these places could, over time, become the newManchesters and Detroits and Silicon Valleys of the21st (and 22nd) century.Finding out where exactly these trends arehappening, in an unevenly distributed fashion inplaces like these and others, is the purpose of thisreport. This is a map of the future; gold (and a fewdragons) await.21 Places of the Future: Introduction
JOBS OF THE FUTURE HAPPEN IN PLACES OF THE FUTUREIn one of the most poignant (and important) conversations wehad soon after the publication of our first jobs of the futurereport, the mayor of a midsize Midwestern U.S. city asked ushow he could build these future jobs in his city. How could theage of algorithms, automation and AI help his town? “What does thefuture of work look like for us, when we’re at rock-bottom?” he asked.“What’s ‘the formula’ we need to follow?”His questions caught us short. And frankly, we didn’t have verygood answers.In the mayor’s eyes, the future was happening elsewhere – in globalcities, on the coasts, in faraway lands where the grass was a lotgreener – but not in his tier-two “Rust Belt” city, a place, he freelyadmitted, that had fallen into post-industrial collapse. The fear,uncertainty and doubt he shared with us were palpable – and entirelyjustified. A generation (or two) of winds blowing against him (andthe constituents he represented) had left him (and his constituents)numb, nervous and unsure of what to do next.The mayor’s questions galvanized us and, as in all the best stories,made us think that perhaps the darkest hour is just before dawn –that perhaps we could try and help him (and countless other peoplein his position) by understanding why the future happens in PlaceA and not Place B. Perhaps we could help the mayor (and countlessAnd perhaps we could help him (and countless others) learn fromothers) understand the strengths of his terroir and where his stonythe success of other places that are booming, far from the obviousground lay.success stories of London, New York, San Francisco and Sydney.6This report is our response to the mayor’s question.21 Places of the Future: Introduction
t5The electrons5What makes a place futuristic? The interplay of fundamentalRated on a scale of 1–10)elements unleashes potent, combined energies that lead to analchemy of advancement. We employed a detailed methodology toselect the 21 places featured in this report. Using the metaphor of anatom, we examined both the “nucleus” and the “electrons” of a place.10“Clicks”(techinvestments)12820The nucleusRated on a scale of 1–254which was rated on a scale of 1–25): Local government.9Quality of universitiesTalent PoolsThe electrons consist of the following eight components (each ofCulture &Entertainment“Bricks”(architectural investments)which was rated on a scale of 1–10):high-speed rail, new talent clusters. Environment: Sustainability (water, CO2 emissions), recreation(urban parks, outdoor space, access to natural beauty),environmental record (pollution, land conservation, greenbuildings, stewardship). Lifestyle: Diversity & inclusion (women’s rights/education, racialD&I, LGBTQ rights, accessibility, etc.), income equality, commutetime, education levels, “happiness” levels. Culture & entertainment: Restaurants and bars, music and arts,creative zeitgeist/buzz, sports (such as hosting the World Cup,Local government6 Access to private capital. Physical infrastructure: Quality of airports, public transport,LifestyleAccess to private capitalThe nucleus consists of the following three components (each of Quality of colleges and universities.5Understanding our atom of success “Bricks:” Architectural heritage, new construction vs. reviving andStarting with a list of over 150 places, we used data from sourcesrestoring old buildings and architecture, prevalence of buildingssuch as the World Economic Forum, World Justice Project and ESIdesigned by celebrity architects.ThoughtLab to tally a final score for 75 of them. 3 “Clicks:” Robustness of digital infrastructure, public WiFi,broadband infrastructure, cellular data coverage, number of techcompanies, relative number of new tech startups. Talent pools: Reliance on professional management, quantity andThe core nucleus was weighted more heavily than the electrons, withthe logic that when these three components are well-established,a place stands a greater chance of attracting the other elementsneeded to create positive momentum. In an atom, for super-chargedquality of education, country capacity to attract talent, cooperationelectrons to rotate, a strong core nucleus is required. Similarly,in labor-employer relations.without the rule of law, talent and capital as foundational building Affordability: Cost of living, consumer price index.blocks, a place’s chances to succeed are greatly reduced.Olympics, Super Bowl, etc.).721 Places of the Future: Methodology
MOVING PICTURES ARE WORTH A MILLION WORDSTo accompany our written report, we’ve created a series of shortdocumentary films that feature seven of the 21 places.The films capture the essence of some of the key places we’veidentified – Dundee (Scotland), Kochi (India), Atlanta (U.S.), Nairobi(Kenya), Remotopia, Silicon Wadi (Israel) and Virtual Space. Themovies were all made by different filmmakers living and workingwhere they shot – a diverse and talented cadre of young, upand-coming cinematographers who helped us get inside theirhometowns, and tell the important stories that make them specialplaces of the future.We were also inspired by master virtuosos in storytelling at theintersection of place and idea: writers and artists such as ThomasFriedman, Anthony Bourdain, Richard Florida, J.R., Agnès Vardaand J.D. Vance, all of whom share an ability to convey the heart, soul,zeitgeist and gestalt of a place. (Be honest: You didn’t know Brazil’sMinas Gerais existed – let alone that it was an epicenter of the futureof food – until Anthony Bourdain’s compelling Parts Unknown boldlyproclaimed it so.) Moreover, their talents reveal the galvanizingpower of work to transform lives, incomes and living standards and through it, to bolster the dignity and well-being essential to all ofhumanity – at the heart of where we call home (and work).We think the films (and this report) illuminate important lessons forVisit the links on pages 10, 18, 26, 39, 55, 72 and 88 to watch ourall places (even yours!) to learn while navigating the pandemic andshort documentary films for these places of the future.the Fourth Industrial Revolution. By training a telescope (and a moviecamera) on the places of the future today, we can try to figure outwhat work will look like – and where it’s happening – tomorrow, whenthis day is done.821 Places of the Future: Documentary films
AtlantaGEORGIA, U.S.
Atlantans always knew they’d be shaping the future. As the city’s techscene grows to rival its prowess in entertainment, the rest of the worldis catching on.Silicon Valley casts a significant shadow in theworld of tech and innovation. Atlanta has beengenerating similarly sized shadows for much of thepast three decades. In the early ‘90s, music industryexecutives left their New York/Los Angeles enclavesto set up shop here. More recently, film and TVproduction crews have similarly emigrated fromtheir traditional West Coast locales to put Atlantaon the map as a production hub for a wide varietyof content. These industries have set the stage forAtlanta’s next act as a hotbed for tech, startups andcorporate innovation. Thanks to the infrastructure,educational institutions and corporate partnershipsalready in place, Atlanta is primed to compete on theglobal stage as a place of the future.COVID-19 might even speed that transition along.As Bay Area tech companies commit to long-termremote work arrangements, Atlanta has emergedas a top destination for tech workers. The citymust find the right balance of local-level guidanceon safety and state-level imperatives on businessdevelopment in the wake of the pandemic.10The place that best exemplifies where Atlanta isand where it’s headed is Tech Square. The buzzingMidtown neighborhood sits on the western edge ofGeorgia Tech’s campus and houses the institute’sScheller College of Business. Next-door are researchlabs funded by the school to capitalize on studentand faculty work. One block north sits Tech SquareLabs, a startup hub and home to Atlanta’s techambassador, Paul Judge. On the south end isthe newly built CODA, a mixed-use developmentwith ample office space and a high-performancecomputing center. Interspersed throughout arecorporate innovation hubs of Coca-Cola, NCR,Anthem, Boeing and more. And, of course, Atlantastaple Waffle House has an outpost right in thecenter of it all.The tech workforce is bolstered by twin driversof development. Atlanta is home to the GeorgiaInstitute of Technology, one of the top engineeringschools in the country and a hotbed for tech talent.Georgia State University, which ranks as the secondmost innovative school in the country (U.S. News &World Report) also calls Atlanta home. The Atlantacampus of Savannah College of Art & Design,Emory University (in neighboring Decatur) andthe Atlanta University Center round out the list oflocal schools feeding into the city’s creative class ofWATCH THE ATLANTA MOVIE (13:00 running time)Atlanta, Georgia, U.S.workers. According to realty company CBRE Group,Atlanta also ranks seventh nationally in tech degreeattainment.A thriving innovation scene, however, requiresmore than just scrappy students. Thanks to aclustering of Fortune 500 companies, Atlanta alsohas ample experienced talent. As seasoned vets tireof corporate working environments, they’ve foundlanding spots within the city’s burgeoning startupeconomy.An attitude of inclusionBut the key to Atlanta’s continued success intech and innovation is its unprecedented level ofdiversity. While Silicon Valley has a paltry 6.4% ofunderrepresented minorities in its tech workforce,Atlanta’s rate of employment for minorities in tech ishigher than 25%, according to Brookings Institute.Silicon Valley has a ways to go in becoming a trulyinclusive place. Atlanta’s thriving tech scene isrighting those wrongs with a dynamic culture anddiverse talent leading the charge.21 Places of the Future: Atlanta, Georgia
ABDCA) Getting creative on campusLocal colleges bolster the city's talent poolwith innovative programs at GSU, inventiveengineers at GA Tech and creative problemsolvers at the Atlanta University Center.11B) Fostering entrepreneurs – anddiversity – at Atlanta Tech VillageThe startup hub – which provides office spacefor hundreds of tech founders – recentlypartnered with Turner Studios to launch anaccelerator aimed at promoting gender andethnic diversity in tech.C) Sowing seeds at Tech Square LabsNestled at the conjunction of startups andcorporate innovation, this early-stage techhub is dedicated to helping founders buildsomething from nothing.ED) Fusing culture with tech at TheGathering SpotEvery day, movers and shakers from Atlanta’sarts scene mingle with tech entrepreneursand civic leaders in a creative mashup thatcontinues to augment the culture and diversityof the innovation ecosystem.E) A breath of fresh airLocated in the heart of the city, PiedmontPark is an epicenter for activity, with sports,music and cultural events throughout the year.Atlantans of all walks of life find their place inthe park.21 Places of the Future: Atlanta, Georgia
What Atlanta can teach otherplaces readying for the FourthIndustrial RevolutionATLANTA’S ATOM OF SUCCESSIntroducingthe techies to thecool kidsInfrastructure8EnvironmentAffordability8THE NUCLEUSGrow talent through local education.The combo of engineering and designprograms undergird the Atlanta techworkforce. Young workers are joinedby experienced corporates who canlend their seasoned skills to upstartbusinesses.5(Scale of 1–25)20Local GovernmentQuality of UniversitiesAccess to Private Capital“Clicks”(techinvestments)25199THE ELECTRONSCulture is key.The future being forged in Atlanta is oneof inclusivity and tech creativity, wrappedin a layer of cultural magnetism thatcontinues to attract new and diversearrivals of both companies and people.6Lifestyle(Scale of 1–10)Ignite the scene with tech hubs.Enclaves of innovation dot the city’slandscape, from Buckhead’s Atlanta TechVillage, home to over 300 companies(and the fourth largest tech hub in thecountry), to Midtown’s Tech Square,which fosters a mélange of startups andcorporations.5Talent Pools1010Culture &Entertainment“Bricks”(architectural investments)1221 Places of the Future: Atlanta, Georgia
Da NangVIETNAM
Da Nang, a melting pot of Vietnam’s old and new, is graduallymorphing from a simple coastal town to a global destination, poisedto become the next transformation jewel of Southeast Asia.Close your eyes and visualize the place whereyou’d like to settle for the rest of your life. Whatcomes to mind? A river, sea or mountain backdrop –maybe all three? A vibrant atmosphere with acombination of modern and colonial architecture?Warm-hearted, hospitable locals?Welcome to Da Nang.A central coastal city that once acted as the U.S.airbase during the Vietnam War, Da Nang is makingstrides toward becoming an eco-smart urban area,a hub for startups and innovation and one of themost livable cities in Asia. Even after a mid-summeroutbreak of COVID-19 resulted in the immediateevacuation of 80,000 tourists and short-term lossesto the local economy, Da Nang remains an attractivedestination for international companies. Mostrestrictions have now been lifted, and airlines areoffering heavily discounted fares to the city. Vietnamoffers a valuable lesson to the world that havingextensive financial resources is neither necessarynor sufficient to fight an epidemic successfully; it’sthe early and aggressive response that makes allthe difference.Da Nang is roughly equidistant to the “biggies”of Hanoi and Ho Chi Minh City. And unlike theseother two locales, Da Nang is refreshingly locateddirectly on the Pacific Coast. Along with its variety14of transport to choose from, the city is an attractivebase for businesses serving all of Vietnam.More than just a tourist hotspot, Da Nang is allabout growth – massive growth – and it’s poised tobecome an investment destination for the world.Rampant construction and incipient skyscrapers areproof of a new Da Nang in the making. To stimulatepost-COVID-19 consumer demand, Da Nang iseyeing stimulus investments to promote domesticbusinesses, and a restructuring of the tourism sector.A tale of sea and startupsMoreover, if you’re in marine logistics or high-tech,Da Nang should be of paramount interest. As acoastal city that hasn’t yet fully taken advantage ofits ocean access, Da Nang is now turning its gazeseaward, with 10% of Vietnam’s regional GDP slatedto come from maritime revenue by 2025, accordingto a 2018 government committee resolution.The next decade will also see Da Nang floodedwith tech talent. The city has set up a Da NangBusiness Incubator and is developing a startuptraining network. Its Information Technology Parkis expected to generate US 1.5 billion revenue peryear and 25,000 jobs.Da Nang is already one of the most populardestinations for digital nomads. As travel banseventually ease, and remote working remainsDa Nang, Vietnamprevalent, more travelers and digital nomads willlikely make it the Remotopia hub for the region.Technology also keeps its denizens engaged.Da Nang scores highest of all Vietnam’s provincesin e-governance and public service delivery,according to the 2019 PAPI Index. And it’s planningto implement AI-driven chatbot services to providereal-time public service information.Nowhere can claim to be a “place of the future”without environmental protections. Da Nangaims to cut greenhouse gas emissions by 25%by 2030. It has already eliminated 12,000 tons ofcarbon emissions by introducing hybrid cars andsolar-powered water heaters, bolstering its pushto become a “green city” by 2025. Furthermore, itbuilt an integrated electric bus rapid transit systemthat, along with solar plants and active promotion ofbiofuel gasolines, present cleaner alternatives.Da Nang represents one of the most significanteconomic opportunities in Asia Pacific for the nextdecade, and it’s a source of innovative ideas forleaders globally. In the best possible way, whateveryou expect from Da Nang, you’re in for a surprise.21 Places of the Future: Da Nang, Vietnam
ADBECA) Makerspace: preparing futureentrepreneursThe University of Da Nang houses a fullyequipped laboratory space where universitystudents can design, prototype and createmanufacturing projects. The idea is to cultivatean entrepreneurial mindset among studentsin an educational facility that doubles as aninvention laboratory.15B) The city of ”fire-breathing-bridges”C) Coffee for everyoneWith nine old and new bridges spanning theHan River, the new Dragon Bridge steals thelimelight – and hearts of Da Nang residents –every night. It also breathes fire and water eachSaturday and Sunday night at 9:00 PM.Coffee is deeply rooted in Da Nang’s culture.Whether you’re looking for a focused-on-workhipster café (43 Factory Coffee Roaster) ora noisy place where locals languorously sipiced coffee (Cong Caphe), the city caters toeveryone.D) Incubating the seeds of global and localstartups, alikeDa Nang Business Incubator is a public-privatepartnership helping local startups provideknowledge, training, co-working space andnetworking opportunities. Everyone can be apart of the startup community.E) The party is just getting startedLocals are always ready to welcome others. Beprepared to be spoiled by their hospitality.21 Places of the Future: Da Nang, Vietnam
What Da Nang can teachother places readying for theFourth Industrial RevolutionDA NANG’S ATOM OF SUCCESSBurgeoningopportunity ina coastal townInfrastructureAffordabilityEnvironment67THE NUCLEUS7(Scale of 1–25)Local GovernmentQuality of Universities10Access to Private eTHE ELECTRONS(Scale of 1–10)446Talent PoolsCulture &Entertainment“Bricks”(architectural investments)16Convergence of old and new.The town is increasingly cosmopolitanyet still retains a relaxed feel, with streetsflanked by a rich architectural heritagein the form of centuries-old pagodasand faded yellow homes from theFrench Colonial era, and far less freneticmotorbike traffic than Ho Chi Minh City.Sustainable infrastructure for asustainable future.Considering its strategic location,Da Nang’s sea-based economy is setto become its growth engine. This alsomeans much more work is neededto prevent degradation of the naturalenvironment and to restore and preserveimportant marine ecosystems. The cityplans to leverage advanced technologiesand sciences, as well as humanresources, to implement protections andrespond to climate change.A food scene that fosters families(and networks).In a digital-first world, we still need humanengagement. A visit to any of Da Nang’slocal restaurants at night reveals a strongbond between families and friends overdrinks and dinner. Communities are coreto the city’s culture, with locals learningfrom each other, discussing new ideasand exploring ways to execute them.21 Places of the Future: Da Nang, Vietnam
DundeeSCOTLAND
This little-known Scottish city thrives at the intersection of creativity,design and technology – just like the best-in-class video gamesindustry established here.Dundee is a city surrounded by world-famousneighbors. Down the road is the golf mecca ofSt. Andrews, where Prince William and KateMiddleton met at university. It’s an hour by train toScotland’s capital city of Edinburgh, and 90 minutesto Glasgow. But this East Coast city deserves its ownglobal recognition.Catapulting Dundee onto the global stage is aculture of creativity and design, reinforced andepitomized by its 1 billion (over 1.3 billion)Waterfront redevelopment. The undisputed star ofthis initiative is the V&A Dundee design museum,created by renowned Japanese architect KengoKuma, which seems to float on the River Tay.The V&A’s greatest gift to Dundee is helping itachieve a reputational overhaul. Once an easypunchline for British comedians (described byDundonian writer A. L. Kennedy as “somewhere youshut up about, with no space for imagination”), thecity now bustles with tourists (and media) catching aglimpse of Kuma’s stunning building.4Long before the V&A museum was built, Dundeewas home to a comic-book industry that inspiredgenerations of artists and illustrators (bestpersonified by Britain’s beloved and longest running18WATCH THE DUNDEE MOVIE (13:00 running time)children’s comic magazine The Beano). It’s also theonly UK city to be granted UNESCO City of Designstatus for its contributions to the arts and sciences,including the invention of aspirin and numerouscancer drugs.A rising star in the experienceeconomyDundee is also famous for the creativity found in itstech sector. Historically known for producing jute,jam and journalism, today there’s a fourth “J” in town:joysticks. The well-known video games “Grand TheftAuto” and “Lemmings” were created here, and thecity’s Abertay University was the first in the worldto offer a degree in computer game design in1997 – the result of a collaborative effort betweenthe university and the games design sector. Thesetypes of skills will turbocharge Dundee’s position asa player in the experience economy.The city’s two world-class universities will beessential catalysts for generating both talent andjob opportunities in key fields. Abertay is hopingto replicate its video game success in thecybersecurity field, offering the world’s first degreein ethical hacking.Dundee, ScotlandDundee University has one of the highestconcentrations of life scientists in the UK and aimsto be the most sought-after biomedical locationin the region. Government investment is helpingthe university achieve this goal, with a 25 millioninvestment in growing the Tayside BiomedicalCluster and a further 15 million for JustTech,the world’s first institute for innovation inforensic science.The city’s scientific prowess is central to Scotland’sinternational effort against COVID-19, with anadditional 5 million in government fundingchanneled into Dundee University to amelioratethe worst impacts of the virus on Scottish citizens.So, while its cool new design museum may haveelevated the city’s stature in the world, it’s clearthat Dundee forged its identity as a hub of creativedesign and tech long ago – and continues to doso today. Whether it’s the joysticks of videogames,technology’s creative side or life sciences, Dundee isthe destination.21 Places of the Future: Dundee, Scotland
ABDCEA) Dangling over the River Tay, it’s the V&AB) Three stars for the Michelin planScotland’s first design museum is a sightto behold. At the heart of Dundee’s culturalrevolution, it was unsurprisingly voted one ofthe world’s 100 greatest places in 2019 byTime magazine.When tire maker Michelin announced it wasmoving out of the city, a partnership betweenDundee City Council, Scottish Enterpriseand Michelin PLC turned the company’s oldsite into an innovation park. With a focus onsustainable mobility and low carbon energy,this park aims to recreate the 850 jobs lost byMichelin’s departure.19C) South by Southwest? Try North East ofNorth: NeON Digital Arts FestivalThere’s a long history of design in Dundee – forlocals, tourists and students alike – that makesit the perfect location for the NeON Festival.From the Dundee Contemporary Arts centerto the Duncan of Jordanstone College of Art &Design, des
"omnisphere" places. Genuinely places of the future. The places we feature often anchor themselves on one key technology or concept. For example: Cybersecurity. Tel Aviv in Israel has become a well-established and hugely successful location for cyber innovation and keeping data safe. Digital twins. Wellington, New Zealand's early
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Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. Crawford M., Marsh D. The driving force : food in human evolution and the future.
