Promoting Energy Efficiency Behaviour In Russia: Monitoring . - Microsoft
Energy Efficiency and Behaviour WorkshopInternationa Energy AgencyPromoting energy efficiency behaviour inRussia: monitoring, measures, outcomesDeputy Head of DivisionDepartment on Energy EfficiencyRussian Ministry of EnergyOlga Yudina11 March, Paris
1. First steps in promoting energy efficiency behaviourPromotion of energy efficiency behaviour in Russiastarted in 40s of XX centuryIt consisted of1. Social advertising and using broadsheets2. Strict control of the state2
2. LEGAL FRAMEWORKPresident Decree 889 «About some measures for increasing energyand ecological efficiency of Russian economy” sets the goal to reduceenergy intensity of the Russian economy by 40% up to 2020 Federal Law 261 «About Energy efficiency» asserts framework tostimulate energy saving and energy efficiency State Program “Energy Efficiency and Energy Enhancement up to 2020”includes a number of measures to reduce the energy intensity of GDP by13.5% up to 2020 (federal budget is about 54 billion rubles for the periodfrom 2013 to 2020) State Program”Energy Efficiency and Energy Enhancement” became thesubprogram in the State program “Energy Efficiency and energydevelopment”20132010.20092008
3. Main measuresto promote energy efficiency on the federal levelStandards for promoting energy efficiency and energysaving on regional level and in private sectorConducting all-Russian competition on Energy EfficiencyprojectsOrganizing international forums on energy efficiency
3.1 Standards on Energy Efficiencyin Russian Regions and CompaniesStandard consists of the following main directions: Main aim of energy efficiency promotionTarget groupsKey topics of energy efficiency promotionKey information channelsStructure and variety of key eventsConducting federal and regional forums and exhibitions (for exampleENES 2015) Promotion energy efficient way of live among students and youngpeople
3.2 All-Russian competitionon energy efficiency projectsGreat results inpromoting energyefficiency 67 regions participated More than 400 projects More than 500 publications in thefederal and regional media 1 million votes during internet voting
4. Main regional'smeasures in promoting energy efficiency70 Russian regions pursue policy of promoting energy efficiency and energysaving1. Demonstration center on energy efficiency2. Video, advertisement, articles in media, publication of leaflets brochures posters3. Regional forums, exhibitions4. Regional competitions among representatives from public and private sectors,students, schoolchildren
5. Surveyon Russians viewson energy efficiency and energy savingMain results1. 48 % of Russians control spending on energy in households trying to save energy2. 64% among people who control spending on energy do it for saving money andOnly 7% do it because of habits and traditions in familyMain stereotypes on energy efficiency1.Individual saving ineffective across the country or the world2.Shaping of energy-saving way of life - it is not the task of citizens3.Energy saving technologies – it is expensive, complicated and not for common peoplePossible motivation for saving1.Increasing in Energy Price (31 % of respondents)2.Understanding of personal contribution in children’s future (30 % of respondents)3.Establishing fashion on energy-saving way of life (26 % of respondents)4.Understanding of personal contribution to environmental improvement (22 % ofrespondents)
6. Aims of Russian Policyin the sphere of Energy Efficiency BehaviourShort-term aims:1. Forums, exhibitions2. Second All-Russian competitionsMedium-term aims:1. Approve and implementstandards on energy efficiencyand energy saving through allregions and huge companies2. Involve the maximum numberof stakeholdersLong-term aims:Shaping fashion on energy-savingway of life
Thank you for your attentionContact: Olga Yudina, YudinaON@minenergo.gov.ru
in the sphere of Energy Efficiency Behaviour Short-term aims: 1. Forums, exhibitions 2. Second All-Russian competitions Medium-term aims: 1. Approve and implement standards on energy efficiency and energy saving through all regions and huge companies 2. Involve the maximum number of stakeholders Long-term aims: Shaping fashion on energy-saving
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