The BesT AdverTising In The MarkeT - Saratogian
The bestadvertising inthe marketReaching an audience ofover 800,000 readers withover 8 publicationsand websites in theCapital District.20 Lake AvenueSaratoga Springs, NY 12866Michael O’SullivanPUBLISHER518-584-4242 ext.201Barbara Fignardigital first sales manager518-583-8718Louise Kilbaraassistant digital first sales manager518-583-8715Scott Stapletondigital sales manager518-583-8720Classified518-584-0205Capital saratoga MediaCovering Rensselaer, latham, Mechanicville, Stillwater, Waterford,www.saratogian.comSaratoga Springs, Troy, Watervliet, Cohoes, balLston Spa, Malta, Wilton,www.troyrecord.comClifton Park, North and East Greenbush, Schuylerville & Brunswick
The Saratogian and The Record are daily morning newspapers published365 days a year.20 Lake AvenueSaratoga Springs, NY 12866518-584-4242www.Saratogian.com1 Commission/Payment TermsLocal retail/classified rates are non-commissionable. Capital-Saratoga areaJournal Register Company publications bill monthly. Payments are due15 days from the end of our billing cycle. Failure to make timely paymentas provided for in the invoice may result in rejection of advertising copyand/or immediate cancellation of a contract. We do not accept sequentialliability.2 Policy - All ClassificationsRIGHT TO EDIT OR REJECT: The subject matter, form, size, wording,illustration and typography of all advertising copy received by our publications shall be subject to approval, revision, classification, cancellation orrejection at any time by all Capital-Saratoga area Journal Register Company publications in its sole and absolute discretion. Previous acceptanceof any advertising copy in our publications will not operate as a waiver ofour company’s rights hereunder to edit, revise, classify, cancel or reject anyadvertising copy at any time.BILLING/RATES: The advertiser agrees to indemnify the newspaper(s)for all expenses incurred in connection with the collection of amounts payable, including court costs and attorneys’ fees. If an advertiser’s contractis canceled due to the advertiser’s failure to make timely payment, theadvertiser will be rebilled for the outstanding balance due at the open orearned contract rate, whichever is applicable. If an advertiser utilizes anagency, the advertiser and the agency shall be jointly and severally liablefor complying with all the terms of the advertiser’s contract, includingpayment for advertising. The advertising rate schedule may be revised atany time upon 30 days’ written notice; the advertiser may without penaltycancel an advertising contract at any time prior to the time the new ratesbecome effective upon prior written notice to the newspaper(s). If, at theend of an advertiser’s contract, the advertiser shall have purchased more orless volume (inches/pages) of advertising than agreed upon in the contract,the advertiser’s rate for all space used during the contract term shall bereduced or increased to the appropriate rate indicated on the rate schedule;the advertiser shall pay or receive a credit/rebate to the appropriate contractlevel.TAXES: In the event that any federal, state or local taxes are imposed onthe printing of advertising material or on the sale of advertising space, suchtaxes shall be assumed and paid by the advertiser.BROKERED ADVERTISING: Capital-Saratoga area Journal RegisterCompany publications do not accept brokered advertising.POLITICAL ADVERTISING: Political ads must carry the name of theperson(s) or organizations(s) responsible for payment. All political advertising must be prepaid.GOING OUT OF BUSINESS: All going-out-of-business advertisingmust be prepaid.3 Display RatesThe Saratogian, Community News, Wilton-Gansevoort Life, Ballston SpaLife and Saratogian.com deliver Saratoga County, which leads the CapitalDistrict area in population growth.REPEAT DISCOUNTS: Repeat the same ad within 7 days, and you’llget 20% off the second ad, 30% off the third, and 40% off the fourththrough seventh ads.POSITIONING OF ADVERTISEMENTS: Reserved Position Premiums: 15% for a specific page; 7% for a specific section. Capital-Saratogaarea Journal Register Company publications will not guarantee a specificlocation in the paper. In the event a reserved position is not available, theposition premium portion of the ad cost will be refunded.POST-DEADLINE ADS: 15% Rush Ad Premium will be charged forany order received after deadline. (See section 14 for deadlines.)THE SARATOGIAN, THE RECORD and WEEKLIES OPEN RATEDaily & SundayPer Inch. 28.3010 - 30k Agreement. 26.8631 - 100k Agreement. 25.95Pick-up Rate into:The Saratogian 25.58Community News 12.75Greenbush Life 12.75WG Life 12.75Ballston Spa Life 12.75Weekly Display Program:13 consecutive weeks 16.7526 consecutive weeks15.4052 consecutive weeks12.82Group Advertising Rates: A cost-effective way to reach your targetaudience. Ask your sales representative to tell you about these opportunities:Nonprofit Organizations 16.75Spirit of SaratogaFine living in Saratoga and beyond. Full color, glossy monthy magazine.2012 rate card available at www.thespiritofsaratoga.comSeasonal Publications:The SceneSaratoga’s exclusive art, entertainment and style publication. Distributedfree at nearly 100 locations bi-weekly during summer season. 2012 ratecard available at www.thesaratogascene.com.pink sheetSaratoga’s no. 1 source of racing news since 1889. 2012 rate card availableat www.saratogian.com/sports/pinksheet.NOT-FOR-PROFIT ADVERTISING RATESDailySundayNot-for-Profit Organizations25.1030.18POLITICAL ADVERTISINGAll political advertising must be paid in advance, and indentify the party ororganization responsible for payment. Rates per column inch:DailySundayCommunity News WGL / BSL / GBL 23.2630.18 17.36 7.543a Group Combination RatesAvailable for those advertisers who wish to run in all Capital-Saratogaarea Journal Register Company publications: The Saratogian, CommunityNews, Life Publications, Spirit of Saratoga, The Scene, The Record, www.Saratogian.com, www.CNweekly.com, om, www.TroyRecord.com.4 Color RatesA study by the Newspaper Advertising Bureau showed that color sells 75%more merchandise in the first week! Rates are per ad.DailyOne color plus black 386Three color plus black 536Save with an annual color agreement:6 times 15% off 12 times 20% off24 times 30% off 48 times 40% off60 times 50% off
5 PreprintsSIZEMinimum: 5 3/4” folded edge x 41/8”Maximum: 15 3/4” folded edge x 12 1/2”PREPRINT DELIVERYReservations must be made 10 days prior to date of publication. Preprintsmust be delivered no later than 7 days prior to date of publication. Preprintsmust be shipped on pallets or in boxes, clearly labeled with advertiser’sname, date of insertion, and total quantity delivered. Delivery will be accepted Monday through Friday 8 a.m. to 4 p.m. at the loading dock locatedat 501 Broadway, Troy, NY 12180.Due to variances in newspaper circulation draws on a day-to-day basis thequantity you send us may be over or under what we need to fulfill yourdistribution instructions on a given day. To assure efficient coverage wewill, depending on whether your supplied quantity is over or under ourneed for that day, add distribution closest to each store or subtract furthestaway based on your buy in home-delivery. In addition we will subtractfrom or add to single copy distribution based on variances in draws. Inboth cases, we understand that home delivery is most valuable and will actaccordingly.Preprint rates expressed as cost per thousand:THE SARATOGIAN, THE RECORD & WEEKLIES4 Tab 8 Tab 12 Tab 16 Tab 20 Tab 24 Tab 28 Tab 32 Tab2 Std 4 Std 6 Std 8 Std 10 Std 12 Std 14 Std 16 x454647484950525378x414243444546474881/2”x11” card stock flyer inserts: Minimum of 64 lb. weight paperOpen 476x per year4112x per year 376 Mechnical RequirementsMinimum display ad size is one column wide by two inches deep.ColumnsWidth in inchesRetail & 69.89”7 Contract & Copy RegulationsCOPY CORRECTIONS/ERRORS: In spite of our best efforts, errorsoccasionally occur in material we typeset for our advertisers. If it happensin your ad, we will adjust the charges for the first insertion only, based onthe actual value of the space occupied by the incorrect copy. Please be sureto read your ad on the first day, and let us know if there is an error. Theadvertiser’s contract cannot be invalidated and all Capital-Saratoga areaJournal Register Company publications will not be liable for typographicalerrors, incorrect insertions, or omissions in advertising published by thenewspaper(s), or any resulting loss.INDEMNIFICATION: The advertiser agrees to indemnify, defend, andhold harmless the newspaper(s) from all claims, whether valid or invalid,suits, judgments, proceeding, losses, damages, costs and expenses of anynature whatsoever, including reasonable attorneys’ fees, for which thenewspaper(s) or any of its affiliates may become liable by reason of thenewspaper’s publication of the advertiser’s advertising.CONTRACTS: Advertising contracts may not be assigned or transferredby the advertisers. All contracts are conditional on strikes, fires, acts ofGod or the public enemy, war, or any cause not subject to the control of thenewspaper(s) excluding the advertiser’s failure and or inability to perform.OWNERSHIP OF ADVERTISING COPY: All advertising copy whichrepresents the creative effort of the newspaper(s) and/or the utilization ofcreativity, illustrations, labor, composition or material furnished by it, isand remains our property, including all rights or copyright therein. Theadvertiser understands and agrees that it cannot authorize photographic orother reproduction, in whole or in part, or any such advertising copy foruse in any other medium without prior written consent.8 Closing TimesTo allow adequate time for your sales representative to prepare your advertising message, all copy, artwork and photos should be in our advertisingoffices no later than the day and time specified below:Daily: Two business days in advance at 5pmCommunityNews: Monday at 4pm; GreenbushLife: Friday at 5pmWG & Ballston Life: Tuesday at 5pmWeekender: Monday at 5pm9 Technical Specificationsformats: Press quality PDF files with embedded fonts are preferred.JPEGS for logos, art and photographs. Microsoft Word documents are accepted with text only- any pictures or art inserted in a word document maynot be visible when opened (fonts may not be the same).resolution: 170 dpi for newsprint, 300 dpi for magazine and Print &Delivers.color space: Color space should be CMYK (color) or Grayscale(black & white), not RGB.Digital Format:EMAIL: Ads are accepted via email if under 2mb in size. Contactyour account representative to obtain e-mail address.FTP: Ads larger than 2mb can be uploaded to ftp.capitalcentral.com.Web-based ad services: The Saratogian can receive filesfrom the following web-based ad services: AdSend, AdPerfect,AdTransit and Fast Channel.external media: Clients may provide files on CD or USBdrives to their account representatives. No floppy disks. Media willbe returned at clients’ requested.10 Online Advertisingwww.Saratogian.com, eSpiritOfSaratoga.comEach of our Web sites offers our print advertisers unique and cost effectiveways to reach potential customers online. Call your sales representative oronline sales manager for more information.Leaderboard ATF. 15.00 CPMLREC ATF. 15.00 CPMPencil Billboard. 250 Daily 100% SOVVibrant Tool Bar/LREC. 350 100% SOVIn banner Video. 18.00 CPMOther rates and packages also available!
Online AdvertisingPeelbacks (Homepage)250 Wallpaper (clickable)250 SlidingBillboard(Homepage,News & Sports)250 150 75 Takeover 600M-FWeekendSportsM-F, WeekendVibrantToolbar 250
T h eB e s tA d v e r t i s i n gi nt h eM a r k e tPremium PositionsSponsor “Sound-Off” ,“5 W’s” , “Police Blotter”or “Sunday Comics”Open 500 per month3 Month - 400 per month6 Month - 350 per monthfor only350 Sponsorship includes: prominent logoin print and continuous placement oncorresponding page on our websites.*/month* 350 requires 6 month committmentFront Page 6 MONTH 3 MONTH 0PENHeadline! 2x3 ad on the front of the paper in the middle of the masthead!3 or 6 Month Commitmentmust run once a week. All ratesalso include a peelback onSaratogian.com or TroyRecord.com199 299 399per runper runper runHalf Pageunderneaththe Weather495 Saratogianw w w. s a r a t o g i a n . c o m295 Record w w w. t r o y r e c o r d . c o m
T h eB e s tA d v e r t i s i n gi nt h eM a r k e tRank by incomeWhen Capital Region cities and towns are rankedby their median incomes, Clifton Park is the area’swealthiest community, while the area’s largest citieshave the lowest median incomes.Reader Demographics - WeekliesAverage Household IncomeCollege EducatedHomeownersHouseholds with children (under 17)Men / WomenMedian Age 84,66555%85%62%55% / 45%42.4City or TownClifton ParkWiltonNorth GreenbushEast rfordSaratoga lbanyTroySchenectadyReader Demographics - DailyAverage Household IncomeCollege EducatedHomeownersHouseholds with children (under 17)Men / WomenMedian Age 85,08371%87%46%42% / 58%50.9Reader Demographics - WeekliesAverage Household IncomeCollege EducatedHomeownersHouseholds with children (under 17)Men / WomenMedian Age 67,87191%80%20%45% / 55%46.1 87,215 71,157 70206 69,614 67,170 66,003 65,556 64,706 65,690 61,424 60,931 49,453 41,180 40,039 39,902 38,642 37,865 37.328Note: data averages from 2005 to 2009 with 2009dollar valueSource: U.S. Census BureauReader Demographics - DailyAverage Household IncomeCollege EducatedHomeownersHouseholds with children (under 17)Men / WomenMedian AgemedianhouseholdincomeA new study 50,72144%66%38%57% / 43%47.9from Scarborough Research, the audienceratings measurement service for thenewspaper industry, reveals adults whohave visited a newspaper site in the past 30days are 31% more likely than all Web-usingadults to be employed in professional/managerial positions; 38% more likely tohave annual household incomes of 250K ,33% more likely to live in homes valued at 1M and 48% more likely to hold a postgraduate degree.How do we stack up to the competition?There is a 7.4% duplication in daily readers between The Record and TimesUnion. The Record has 25,283 readers who do not receive the Times UnionThere’s a 6.3% duplication in Sunday readers between The Record and TimesUnion. The Record has 16,380 readers who do not receive the Times Union.Source: Scarborough 2009-2010 R2w w w. s a r a t o g i a n . c o m w w w. t r o y r e c o r d . c o m
B e s tA d v e r t i s i n gi nt h eM a r k e tSARATOGIAN.COMT h ew w w. s a r a t o g i a n . c o m w w w. t r o y r e c o r d . c o m
B e s tA d v e r t i s i n gi nt h eM a r k e tTROYRECORD.COMT h ew w w. s a r a t o g i a n . c o m w w w. t r o y r e c o r d . c o m
T h eB e s tA d v e r t i s i n gi nt h eM a r k e tMODULAR AD UNITSSIZE CHARTModular ad units on the pages of The Saratogian and The Recordnewspapers will help make your advertisement stand out andachieve better results.Utilizing logical page portion - full, half, quarter, eighth,etc. - instead of inches will make planning and buying printadvertising easier. An added benefit - complicated rate cards arehistory - pricing is now provided for each advertising unit.Our intention is to provide similar standardized advertising unitsfound in other media like magazines, online, television and radio.In addition, your advertisements will easily fit other newspapersthat have adopted this strategy.w w w. s a r a t o g i a n . c o m w w w. t r o y r e c o r d . c o m
T h eB e s tA d v e r t i s i n gw w w. s a r a t o g i a n . c o m i nt h eM a r k e tw w w. t r o y r e c o r d . c o m
cancel an advertising contract at any time prior to the time the new rates become effective upon prior written notice to the newspaper(s). If, at the end of an advertiser's contract, the advertiser shall have purchased more or less volume (inches/pages) of advertising than agreed upon in the contract,
May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
Silat is a combative art of self-defense and survival rooted from Matay archipelago. It was traced at thé early of Langkasuka Kingdom (2nd century CE) till thé reign of Melaka (Malaysia) Sultanate era (13th century). Silat has now evolved to become part of social culture and tradition with thé appearance of a fine physical and spiritual .
On an exceptional basis, Member States may request UNESCO to provide thé candidates with access to thé platform so they can complète thé form by themselves. Thèse requests must be addressed to esd rize unesco. or by 15 A ril 2021 UNESCO will provide thé nomineewith accessto thé platform via their émail address.
̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
Dr. Sunita Bharatwal** Dr. Pawan Garga*** Abstract Customer satisfaction is derived from thè functionalities and values, a product or Service can provide. The current study aims to segregate thè dimensions of ordine Service quality and gather insights on its impact on web shopping. The trends of purchases have
Chính Văn.- Còn đức Thế tôn thì tuệ giác cực kỳ trong sạch 8: hiện hành bất nhị 9, đạt đến vô tướng 10, đứng vào chỗ đứng của các đức Thế tôn 11, thể hiện tính bình đẳng của các Ngài, đến chỗ không còn chướng ngại 12, giáo pháp không thể khuynh đảo, tâm thức không bị cản trở, cái được
the advertising is placed, the language of the advertising, and the release date identified in the advertising. Advertising that is intended for international audiences may nonetheless be subject to these Rules if, in the opinion of the senior executive of the Advertising Administration, the advertising is being made available to a significant
YouTube video ads that are played for at least :30, or in full if the ad is less than :30 Ipsos/Google Advertising Attention Research 2016 9 Visual Attention is defined as: time looking at advertising as a percent of advertising time TV Advertising Time All YouTube Mobile Advertising Time Paid YouTube Mobile* Advertising Time (Non-skipped)
