Not All Laser Projectors Are Created Equal Whitepaper

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New-Generation Projectorsfor Installed AV—Not All Laser Projectors Are Created EqualPRESENTED BYIN COLLABORATION WITH

Advanced platforms and features separate the “me-too”laser projectors that are flooding the market from thehigh-performing projectors that are being spec’d in by themost demanding and ROI-conscious AV integrators andend users.INTRODUCTIONThe TCO (total cost of ownership) arguments for using solid-state video projectors(instead of conventional lamp-based projectors) for installed AV applications arecompelling: because the new-generation projectors are “lamp-free, there are no lampreplacement costs over the life of that projector. And the market has spoken: the best,most popular, most robust lamp-free projectors today are laser-phosphor projectors—now commonly called “laser projectors.” But AV integrators and AV end users arelearning that not all laser projectors are created equal. The best new-generation laserprojectors do far more than just providing better TCO with a lamp-free design. Onlyby choosing a projector that’s based on the latest advances in engineering can yoube sure that you’re future-proofing your AV installation for years to come, and notjust getting another “me-too” laser projector. This white paper outlines the advancedfeatures that separate the flood of me-too laser projectors from the technology andbusiness case-leading projectors that are being spec’d in by the most demanding andROI-conscious AV integrators and end users.2NEW-GENERATION PROJECTORSFOR INSTALLED AV

The best projectorsfor the classroom,boardroom, meetingroom, and any installedAV application musthave key newgeneration features thatdeliver not just betterTCO but superior imagequality, state-of-the-artengineering, installationoptions, and networkingperformance.3NEW-GENERATION PROJECTORSFOR INSTALLED AVBEYOND TCO—TOWARD A NEWPROJECTION PARADIGMThe reign of the video projector as thedisplay tool of choice for the classroom,boardroom, meeting space—and indeedany installed AV space that requires aflexible imaging platform—has been along one. Even after the introductionof flat-panel displays into the market,video projectors continue to deliver muchgreater brightness and higher resolutionoptions, larger screen size options,more configuration options, greaterflexibility, and many other advantages.But throughout their reign, projectorshave continued to evolve—from thelow-resolution, limited-light-output,maintenance-heavy units of yesterdayto today’s high lumen lower TCO, morereliable, and better performing units.However, the sheer quantity of projectionmanufacturers and models available forthe installed AV market has explodedover the years, leading to confusion andmany ostensibly similar options.Today, with the proliferation of laserprojectors, an inexperienced AVintegrator or end user may think, “thechoice is now simple: lamp-basedprojectors mean too many lamps tobuy down the road, LED projectorsdon’t have the lumens I need, nor dothe ‘hybrid’ projectors so I’ll justpick a laser [phosphor] projector, andwe’re good to go.” Smart integratorsand projection users know that costlymistakes lie down that road—namely,performance, TCO, quality, and reliabilityshortfalls in a few short months or yearsafter the initial purchase. Those mistakescan consume both limited budgets andmanpower. Smart integrators know thatchoosing the best laser projector is notjust about the “lamp-free” TCO math.The best projectors for the classroom,boardroom, meeting room, and anyinstalled AV application must have keynew-generation features that delivernot just better TCO but superior imagequality, state-of-the-art engineering,installation options, and networkingperformance. Those features include: A DLP-based laser-light enginethat avoids the compromises andperformance limitations of LCD-basedlaser projectors. The market hasspoken: DLP is widely regarded as thesuperior display technology for imagequality, longevity, and reliability. DLPprojectors can reproduce deep blacksand a more accurate white balancethan LCD projectors. And they canbetter support the higher color gamutneeded for 4K and UHD, as well as forhigh-contrast HD. A dust-resistant airtight optical blockdesign that prevents brightnessdegradation and ensures longmaintenance-free and dependableoperation (not just for the illuminationsystem but for the entire projector). H ighly efficient cooling systems, whichensure stable 24/7 operation. Theseinclude unique liquid-cooling andheat-pipe cooling systems that enablethe DMD module(s) to keep imagescrisp and bright while reducing fanspeed and lowering noise levels (andthereby minimizing distractions in quietclassrooms [and meeting rooms) F lexible installation options such asPanasonic’s DIGITAL LINK(HDBaseT)and built-in connectivity that supportsthe transmission of uncompressedfull HD video and control commandsthrough a single CAT5e or higher STPcable for distances up to 150 meters(492 ft.), allowing you to save on thecost of peripheral connectivity systems.

E nhanced flexibility due to 360-degree,omnidirectional installation capabilities,software that expands imageadjustment functionality, and widerange of compatible lenses.The advances made by Panasonic overrecent years reflect the key advancesin projection technology—and thoseadvances are the very performancefeatures now expected by the mostdemanding AV professionals.Panasonic was the first company, in2004, to come to market with a wirelessprojector. In 2005, Panasonic announcedthe first 1-chip DLP projector brighterthan 5,000 lumens. Panasonic holds319 patents in projection technologyin the United States and 837 globally,and the list of innovations goes on.Fast forward to the recent projectionlandscape, and in 2013 Panasonicraised the bar to a new level with theintroduction of its next-generation laserSolid Shine line of projectors. Noprojector manufacturer today can matchthe projection technology that Panasonicoffers. The proof is in the real world ofinstalled AV, where AV integrators anddemanding end users push projectors4NEW-GENERATION PROJECTORSFOR INSTALLED AVto their performance limits daily—withexceptional results.“The AV integrators are the ones drivingthe projection technology evolution,through feedback and constant input toour design team,” says John Meehan,sales engineer at Panasonic. Meehan,who works with top AV system designersnationwide, says that laser projectorfeatures such as instant on-off are nowexpected. It’s now about the next level ofperformance.“AV integrators are driving the projectiontechnology evolution through ongoingfeedback to our design team,” says JohnMeehan, sales engineer at Panasonic.Meehan, who works with top AV systemdesigners nationwide, says that laserprojector features such as quick on-offand portrait mount capability are to beexpected, so it’s now about the nextlevel of performance. The difference is inthe details, and the story is that all laserprojectors are not created equal.“Projector shootouts are meaningful again”says Meehan, “We hear it from our AVintegrators and users. Panasonic laserprojectors look better overall—Brighter

and more colorful images with betterblacks and more neutral, pleasing whites.”“ We hear it from ourAV integrators andusers. Panasonic laserprojectors look betteroverall — Brighter andmore colorful imageswith better blacks andmore neutral, pleasingwhites.”— John Meehan, Sales Engineer,Panasonic“We’ve seen whitepoints get pushedtoward green to achieve the brightnessspecs, but this distorts the color gamuts,which also vary quite a bit more thanyou’d expect in terms of the RGBchromaticities. We’ve included an internalcolor sensor circuit that monitors andmaintains the proper RGB levels andtherefore the whitepoint, in our projectorsas they age.”“And all of our laser models includeadvanced features such as 7-Colormatching controls, edge blending,geometric correction controls for H&Vkeystone, corner correction, and curvedscreens. Also there are six control optionsavailable, including the emulation of ourcompetitor’s serial command codes.”“Sealed optics with heat-pipe coolingof the DMD chips enables long-termand low-maintenance operation. Thishas been borne out by dust chambersimulation testing to ASHRAE specsto simulate 20,000 hours of use inclassroom and office environments.”5NEW-GENERATION PROJECTORSFOR INSTALLED AVFor the nationally known, Washington,DC-based, AV integrator CTSI, the shiftto using solid-state laser projectorsfor both their corporate and high-endgovernment installations is in full swing,according to AV engineering managerMike Wilson. CTSI designs and installsprojection technology for some of themost sophisticated corporate boardroomsand meeting spaces, healthcare facilities,houses of worship, educational facilities,training spaces, sports stadiums andarenas, museums, and military facilities.But the shift is not just about laserprojection; it’s also about what projectorsthey choose.“We are a very strong Panasonicpartner,” says Wilson. “They have acomplete line of laser projectors, from3,500 lumen all the way to 35,000lumen. That’s important because withPanasonic specifically we know thatwe can get the same quality with1-chip and 3-chip DLP. Theyhave that full lumen range, and theyhave the color range—1-chip or3-chip, depending on the application—so we know that whether we’re doinga boardroom, a divisible conferenceroom, or a simulator, for example, we’rechoosing well. It’s really easy for meto choose Panasonic—the range ofprojectors goes up all theway—lumens, resolution, and more.We use the 35,000 lumen Panasonicfor a high-school auditorium or ahouse of worship—and we use a 4Kthere as well.”Wilson says he educates his customersabout the fact that Panasonic was thefirst to come to the market with laserprojectors, and that experience translatesinto a larger number of deployed units inuse today.“The number of Panasonic projectorsthat just our company alone has installedis formidable. And, more importantly,we’ve had zero warranty calls on those.We’ve never had a service call from afailed projector. And with the range ofprojectors from Panasonic, it’s importantto us that the lenses are compatibleamong their models. That makes ourlife easier.”For CTSI’s demanding customers, detailsof projector specs and projectorperformance matter. They aren’t justspecs—they translate directly to the bottomline in the form of satisfied customers andminimized maintenance costs.

“We—and our customers—find thatPanasonic’s projectors are quietercompared to those of their competitors.For one, they designed their chassisspecifically for laser phosphor—theydidn’t just put the LP into the oldchassis. You can tell the difference. Forexample, CTSI is doing a lot of simulatorsfor a defense contractor. One of theapplications is a ‘tower simulator’—thatis, a flight control tower simulator. We’vediscovered we can hang the Panasoniclaser projectors in different ways, likemirror bounces for rear projection. ThePanasonic projectors have mountingfeatures that make that easy.”And beyond the performance specs ofindividual projectors, installed AV is alsoabout networking and about a changingintegration landscape.A TECHNICAL ROADMAP FORFUTURE-PROOFING YOURPROJECTION CHOICESDLP: The Heart of the SuperiorProjection Technology PlatformIt all starts with DLP: the preferredtechnology for those seeking thebest new-generation projectors. LCDprojectors have always had highmaintenance costs because the heatgathering LCD panels have to becooled so aggressively. Since LCD isa transmissive, and not a reflective,6NEW-GENERATION PROJECTORSFOR INSTALLED AVtechnology like DLP, the LCD panelsabsorb heat—a deal-killer for panellongevity and so projector longevity aswell. And the DMD chip at the heartof DLP is all about image quality andlongevity. LCD panels fade over timeand need to be replaced. And a highquality single-chip DLP projector witha 3x speed color wheel is intrinsicallyconvergent, as opposed to 3-chip LCDsystems, since the same device drawsup R, G, and B. On the other hand, alaser-phosphor engine in concert with acolor wheel is simply splitting color, withno adverse corollary effects. As a result,a 1-chip DLP laser-phosphor projectionsuch as Panasonic’s yields the bestimage processing by delivering the sameimage quality, without artifacts, as a1-chip UHD lamp-based projection.And for the best image contrast—thetechnical limitations of LCD preventit from reproducing the deep blacksneeded for high contrast. This is becauseLCD crystals cannot ever be turned“off” fully or moved instantaneously intoa black or no transmission mode, asthey’re part of a transmissive architecturethat is slower than DMD mirrors torespond to image changes—slower byorders of magnitude. Also, DLP is moreefficient with light as it does not require,as does LCD, pre-polarization.DLP is the proven leader in laserprojection. The technology behind theheavy trend toward DLP for the best,most robust projection is well understood.But it’s not as well known that Panasonicwas the first to market with laserphosphor projection. And that evolutionhas continued, so a look at Panasonic’sbreakthrough technologies today is nothingless than a reflection of the features andperformance specs that today’s top AVintegrators and users demand:

Panasonic’s Quartet Color Harmonizer,1-Chip DLP Laser Projection SystemPanasonic’s SOLID SHINE Laserprojectors are based on solid-stateDLP laser light sources and anall-new heat-resistant phosphorwheel. This dependable technologydelivers exceptionally high brightness andresolution while limiting image degradationover years of continuous 24/7 operation,with a life-span of more than 20,000hours. And it’s not just about long life.Superior imaging starts with superiorphosphor material: phosphor wheels area key part of the optical drive. Panasonicuses treated organic material to resistheat and assure reliability based on lightoutput. This technology, exclusively fromPanasonic, is extremely durable.7NEW-GENERATION PROJECTORSFOR INSTALLED AVPanasonic’s Quartet Color Harmonizeroptical drive for 1-chip DLP projectorsdelivers image quality beyond anycompetitive lamp-based system with allthe standard benefits of laser projection.It improves color and white balanceaccuracy and enhances brightness byeliminating the white segment from thecolor wheel and adding a yellow segmentto conventional RGB segments.3-Chip DLP Laser Projection SystemThe 3-chip DLP SOLID SHINE Laserprojectors feature independent DLPmodules for red, green, and blue, as wellas a high-quality Color Filter Prism forextremely accurate, Rec. 709-compliant,color performance. The blue laser ensuresgreater precision, while an expanded colorgamut improves white balance accuracyfor natural and lifelike image reproduction.Balanced Color and BrightnessQuartet Color Harmonizer is for 1-chipDLP and maximizes available light-sourcepower through each color channel toprovide an ideal balance of each hue.The viewer is presented with a picturethat closely resembles what is seen inreal life. And because light loss througheach channel is decreased, there’s also atangible boost in perceived brightness.Accurate White BalanceQuartet Color Harmonizer captures awider spectrum of the color gamut thancomparable laser projectors, which inturn means that white is representedmore accurately represented on screen.

If an ideal white balance isn’t achieved,images can appear with a distractinggreenish tint. Panasonic 1-chip DLPSOLID SHINE Laser projectors, featuringQuartet Color Harmonizer, produce whiteswith unparalleled accuracy for natural andrealistic picture quality.Rich Color EnhancerThe Rich Color Enhancer on the PT-RZ570Series offers a dynamic mode setting toincrease image brightness and graphicmode/standard mode, which adjusts colorwheel timing to produce deeper, richercolors in rooms where maximum screenbrightness is unnecessary.Long-Lasting, Maintenance-FreeReliability, and Dust-Resistant,Airtight DesignThe enemies of reliability and imagequality are dust, high temperatures, andlight-source failures. Panasonic’s designeliminates dust intrusion and consumableparts for round-the-clock, on-demandprojection. Dust greatly affects imagebrightness. Panasonic projectors aretested for dust resistance complianceunder extremely severe conditions.8NEW-GENERATION PROJECTORSFOR INSTALLED AVAn airtight optical block makes SOLIDSHINE Laser projectors ideal for usein harsh environments. Areas with hightraffic (such as lecture halls and seminarrooms) rapidly accumulate dust, whichreduces picture quality and productlifespan. SOLID SHINE Laser productscounter this by exceeding rigorous dustresistance test requirements, enabling20,000-hour maintenance-free operationfor the whole projector unit. The SOLIDSHINE Laser optical block—the heart ofthe projector—is airtight. Furthermore,Panasonic 3-chip DLP laser projectorsfeature high-quality air filters andhermetically sealed light sources thatextend the projector’s life-span and helpto maintain picture quality in locationswith high dust contamination.Selectable Operational ModesSOLID SHINE Laser projectors offer fiveselectable operational modes that helpyou find the ideal blend of brightnessand maintenance-free longevity. Inmany situations—for example, in darkmuseums or in control and surveillancerooms—full power isn’t necessary.Instead, users can choose any of threelower-brightness Long Life Modes thatextend 24/7, 365-day operation upto 87,600 hours without the need topurchase and install a replacement lightsource. That equates to about ten years

“ Panasonic’sbreakthroughtechnologies todayare nothing lessthan a reflection ofthe features andperformance specsthat today’s top AVintegrators and usersdemand.”— Scott Wellington, Product Manager,Panasonicof essentially uninterrupted service withminimal reduction in picture quality (withthe operating mode set to Long Life).Efficient Cooling SystemSOLID SHINE Laser projectors haveunique cooling systems to regulate risingtemperature and ensure stable operation.Select models use a direct liquid-coolingsystem for the laser light source with aredesigned air intake and solid aluminumheat sink. This ensures dependableoperation in ambient temperatures ofup to 50 C (122 F) while reducingoperating noise.Durable Optical Engine for Continuous24-Hour OperationSelect models feature a Dual DriveLaser Optical Engine with two discretelight sources that group laser diodesinto modules. A fail-safe laser-lightsource redundancy circuit ensuresminimal reduction in brightness andcolor uniformity in the event of laserdiode failure—ideal for mission-criticalapplications. Brightness also decreasesgradually and in a linear, rather than anexponential, fashion (as is common withlamp-based projectors) over its 20,000hour maintenance-free life.9NEW-GENERATION PROJECTORSFOR INSTALLED AVNetworking Ease for the EnterprisePanasonic’s exclusive DIGITAL LINKsupports transmission of uncompressedfull HD video and control commandsthrough a single CAT5e or higher STPcable for distances up to 150 meters(492 ft.).CONCLUSIONWith so many lamp-free laser projectorsto choose from, AV integrators andend users alike need to consider all theoptions and most important featuresbefore purchasing. Smart integrators andprojection users know that if they don’tchoose carefully, the road ahead will befilled with performance, TCO, and qualityissues. They know that the best laserprojectors are not just about the “lampfree” TCO math. The best projectorsfor the classroom, boardroom, meetingroom, house of worship, or virtually anyAV application must feature cuttingedge engineering and technology so thatthe end user’s investment results in apositive experience over a long period oftime. Key features that will pay off in thelong run include: DLP-based laser light engine Sealed optical block keeps out dustHighly efficient cooling systems Durable Optical Engine for continuous24-hour operation Flexible installation options DIGITAL LINK (HDBaseT) n

Panasonic Laser Projectors for the Classroom, Boardroom, Meeting Room, andMeeting Space, and for Simulation and Control EnvironmentsNo projector manufacturer can match thefeatures and product range of the newgeneration projectors for the installed AVmarket that Panasonic offers. PanasonicSOLID SHINE Laser DLP projectorsgive you a choice of many different laserprojectors, tailored for your needs, with a full range of luminanceand resolution options, and in both 1-chip and 3-chip DLPdesigns, in resolutions up to 4K across the entire range.Highlights of the outstanding range of Panasonic 1-chipDLP laser projectors include:Panasonic PT-RZ970/770/660 series projectors: Up to 10,400 lm brightness in a compact and lightweight design 1-chip DLP imaging and SOLID SHINE Laser technologydeliver superior white-balance and color accuracy Rec. 709 compliant Dynamic Light Control for 10,000:1 contrast Clarity Processor 3 improves image clarity, detail, and depth System Daylight View 3 ensures crisp images for projectionmapping and brightly lit indoor environments Filterless dust-resistant optical drive Up to 20,000 hours of continuous maintenance-free operation Selectable operational modes extend life to up to 10 years Dual Drive Laser Optical Engine ensures reliable 24/7operation with light-source failover protection circuitry Efficient cooling system for stable operation and low 35 dBnoise levels Backup Input Setting maintains image display for missioncritical applications Resolution, brightness, and contrast:PT-RZ970, WUXGA (1920 x 1200) resolution:10,000 lm (Center)PT-RZ770, WUXGA: 7,200 lm (Center)PT-RZ660, WUXGA: 6,200 lm (Center)10NEW-GENERATION PROJECTORSFOR INSTALLED AVPanasonic PT-RZ570 series projectors: New-generation laser projector delivers 5,400 lm (Center) ofbrightness in a 1-chip DLP projector WUXGA resolution, ideal for lectures and presentationsrequiring highly detailed images Dynamic Light Control for 20,000:1 contrast Daylight View Basic produces pin-sharp images in brightenvironments Detail Clarity Processor 3 sharpens the finest details DICOM Simulation Mode for medical presentations and training Wide-range 2.0x zoom and H/V lens shift Single-cable DIGITAL LINK connection transmits full HD videoand control signals for up to 150 meters (492 ft.)*5 Free 360-degree installation (vertical and horizontal), includingportrait mode for vertical image projection Auto screen image rotation Adjustment for specially shaped screens Multi-Screen Support System seamlessly joins screens withedge-blending and color-matching functions Compatible with Art-Net lighting-control protocol Fade In and Fade Out function for a smoother presentation Quick start and quick off Silent 29 dB operation modePanasonic PT-RZ575 projector:These projectors feature next-generation DLP technologywith high-resolution detail, dual laser modules for highbrightness, Quartet Color Harmonizer to reduce energy lossfrom the light source, and robust heat-resistant phosphorwheel. Panasonic’s 1-chip DLP PT-RZ575 SOLID SHINELaser system projectors produce images with unfailingreliability. 5,200 lm (Center) WUXGA resolution 20,000:1 contrast ratio Built-in 0.8:1 powered focus short-throw lens is ideal for rearprojection in dedicated boxes. With this lens, the projectiondistance can be as little as about 1.2 meters (3.9 ft.) toproduce a 70-inch-diagonal wide-screen image.The Rich Color Enhancer on the PT-RZ570 Series offers adynamic mode setting to increase image brightness and graphicmode/standard mode, which adjusts color-wheel timing toproduce deeper, richer colors in rooms where maximum screenbrightness is unnecessary.For more information on the complete line of Panasonic laserprojectors for the installed AV market, hnology-projectors 2017 NewBay Media Inc. Logos and trademarks are the property of their respective companies. All rights reserved.

projector. In 2005, Panasonic announced the first 1-chip DLP projector brighter than 5,000 lumens. Panasonic holds 319 patents in projection technology in the United States and 837 globally, and the list of innovations goes on. Fast forward to the recent projection landscape, and in 2013 Panasonic raised the bar to a new level with the

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