MARKETING CLOUD Quick Peek - A.sfdcstatic

MARKETING CLOUDQuick Peek

› HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingSocial MarketingWeb MarketingAdvertisingBuild and manage 1-to-1customer journeys.Marketing Cloud is the world’s most powerful 1-to-1 digital platform for marketing across email, mobile, social, websiteexperiences, advertising, and connected products. Deliver the right message, to the right person, at the right time —Predictive Intelligenceguiding your customers along their journey with your brand every step of the way.Content and MessagingCustomer Data PlatformMarketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us2

Home› What’s InsideWHAT’S INSIDEMarketing Cloud unites customer data from sales, service, and marketingJourney Builderand gives you the ability to detect and respond to real-time behaviorsat scale. By combining all available data sources into individual contactEmail Marketingrecords that are constantly evolving, it fills the customer engagementtank with the fuel to power highly personalized and relevant 1-to-1Mobile MarketingSocial Marketingcommunications across channels and devices.Regardless of where you are in the customerlifecycle — from acquisition to selling, onboarding,Web Marketingengagement, and advocacy — Marketing Cloud willempower you to deliver the exceptional experiencesAdvertisingyour customers expect and deserve. To find out how,explore the following pages where you’ll find:Predictive IntelligenceContent and Messaging Marketing Cloud featuresCustomer Data Platform Examples of real-world applicationsMarketing, Sales, andService Success Insights for numerous industriesGet Startedmarketingcloud.com Follow us3

HomeWhat’s Inside› Journey BuilderEmail MarketingMobile MarketingJOURNEY BUILDERJoin your customers on a 1-to-1 experience.Plan, personalize, and optimize customer interactionsSocial Marketingacross the customer lifecycle. Illustrate each step of thejourney, automatically guide customers along their path,Web Marketingand optimize performance with inline metrics and testing.Through an easy-to-use, drag-and-drop interface, manageAdvertisingthe experience across online and offline channels.Predictive IntelligenceContent and MessagingReal-world example: A clothing retailer can provide customerswith cohesive, personalized experiences through its mobile app.Based on each customer’s profile and history, the retainer can sendCustomer Data Platformdiscount offers for a customer’s favorite brands, reminders aboutitems on their wish list, special member-only promotions, and more.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us4

HomeWhat’s InsideJourney Builder› Email MarketingMobile MarketingEMAIL MARKETINGDesign, track, and optimize great email campaigns.Stand out in your customer’s inbox. Reach individual usersSocial Marketingthrough hundreds of features, such as easy-to-use creationtools, a drag-and-drop editor, and powerful personalizationWeb Marketingcapabilities, including predictive intelligence. Improveperformance and drive business results with tailored,Advertisingrelevant content scalable to any size of email campaign.Predictive IntelligenceContent and MessagingReal-world example: Hotels can drive loyalty with a series ofthree welcome emails, including an invitation to their rewardsCustomer Data Platformprograms, details on their spa services, and promotional offersfor weekend activities.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us5

HomeWhat’s InsideJourney BuilderEmail Marketing› Mobile MarketingMOBILE MARKETINGConnect with your on-the-go customers.Mobile features connect you with your customers at anySocial Marketingplace, at any time. Use real-time interactions with inapp push notifications, SMS and MMS messaging, geo-Web Marketingfencing capabilities, and other helpful tools to reach yourcustomers during key moments that matter.AdvertisingPredictive IntelligenceContent and MessagingReal-world example: Restaurants can send push notificationsto app users based on proximity to their nearest store locationCustomer Data Platform— alerting them to daily specials, reservation openings, orhappy hour promotions.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us6

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingSOCIAL MEDIA MARKETINGEnhance your fans’ and followers’ experiences.Build meaningful relationships across all social channels.› Social MarketingCollaboratively plan campaigns from one unified view andconnect your marketing, service, and sales teams directlyWeb Marketingto your customers in real time.AdvertisingPredictive IntelligenceReal-world example: An airline can use social monitoring toContent and Messagingquickly detect, route, and resolve customer service cases thatarise. Whether it’s providing alternatives to large numbers ofpassengers facing weather delays, or providing 1-to-1 assistanceCustomer Data Platformto a customer at check-in, service teams can respond beforetheir phones start ringing.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us7

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingWEB MARKETINGYour website is the face of your company.Make a good first impression.Social MarketingEnsure that your website is a dynamic, highly interactivecustomer experience that seamlessly connects to your other› Web Marketingchannels. Build customer profiles based on individual userpreferences, so you can deliver the most relevant contentAdvertisingto each and every customer when they visit your site.Predictive IntelligenceContent and MessagingReal-world example: A concert venue can track users who visit theupcoming shows page multiple times without buying tickets. The nextCustomer Data Platformtime a user visits the home page, the concerts they’ve clicked on mostare prominently displayed — automatically.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us8

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingADVERTISINGCreate new customers with highly targeted messaging.Marketing Cloud helps you run sophisticated advertisingSocial Marketingprograms easily and at massive scale. Use CRM data to tailorand trigger messaging, and find new customers who are likeWeb Marketingyour best customers. Create and optimize campaigns withone elegant interface across channels, and run your highest-› Advertisingperforming ads more often.Predictive IntelligenceContent and MessagingReal-world example: A large hotel brand can support anongoing campaign to reach guests in a specific region who sharecommon traits with the hotel’s most-satisfied customers. Whenguests book, the hotel can trigger ads that reach guests on theirCustomer Data Platformmobile devices before, during, and after their stay — to promotecross-sell, upsell, and advocacy.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us9

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingPREDICTIVE INTELLIGENCEAutomate decisions based on your data.Use analytics from Marketing Cloud to create unique userSocial Marketingexperiences. Predict the best offer, product, or content foreach individual customer based on user profile, browsingWeb Marketingactivity, or number of interactions with your brand acrossall channels — automatically.Advertising› Predictive IntelligenceContent and MessagingReal-world example: An online furniture retailer detects that acustomer who previously purchased a couch and dining room setCustomer Data Platformis now viewing cribs and changing tables. The change in behaviortriggers emails with promotions for expectant parents.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us10

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingCONTENT AND MESSAGINGBe dynamic and relevant. Get noticed.Marketing Cloud makes creating and sending content easierSocial Marketingand more effective than ever. Preserve your brand’s voice whilestreamlining workflow and approvals across all channels byWeb Marketingcreating a library for all preapproved images and messages —so anyone on your team can create timely on-brand messaging.AdvertisingPredictive Intelligence› Content and MessagingReal-world example: An outdoor equipment retailer can quickly createdynamic and attractive emails with a built-in photo editor — promotingCustomer Data Platforma special offer on rain gear for subscribers planning a trip as a largestorm approaches their area.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us11

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingCUSTOMER DATA PLATFORMReally get to know your customer.Pull data from any source to deliver personalized and relevantSocial Marketingcontent — at any time. Record and store information fromwebsite visitors, such as click patterns, answers on customerWeb Marketingsurveys, popular methods of subscription — even yourcustomers’ birthdays.AdvertisingPredictive IntelligenceContent and MessagingReal-world example: Travel companies can compile highly targeteduser profiles with Marketing Cloud. They can base suggested offers› Customer Data Platformon an individual’s demographic data, home location, travel interests,and purchase history.Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us12

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingMARKETING, SALES, ANDSERVICE SUCCESSUnify your team.Social MarketingSend emails directly from Sales Cloud with MarketingCloud integration. Use Social Studio to provide excellentWeb Marketingcustomer service through social media. Measure,analyze, and optimize your campaign from one simpleAdvertisinginterface — blurring the lines between the sales, service,and marketing departments.Predictive IntelligenceReal-world example: A large bank closes a case in Service Cloud,Content and Messagingwhich automatically triggers Marketing Cloud to send a survey.A favorable response to that email triggers a nurture journey.An unfavorable response creates a notice in Sales Cloud for follow-Customer Data Platformup with a live sales representative — demonstrating the bank’scommitment to the customer.› Marketing, Sales, andService SuccessGet Startedmarketingcloud.com Follow us13

HomeWhat’s InsideJourney BuilderEmail MarketingMobile MarketingSocial MarketingWeb MarketingAdvertisingPredictive IntelligenceGet started.Maximize your marketing strategy.Get the tools you need to create personal marketing campaigns that drive real revenue andincrease ROI. See the world’s most powerful 1-to-1 platform for customer journeys in action,and transform your customer relationships today.WATCH DEMOContent and MessagingGet inspired and learn more atCustomer Data PlatformMarketing, Sales, andService Successmarketingcloud.comOr, to speak to an expert, call us at 1-866-558-9834.› Get Startedmarketingcloud.com Follow us14

THE CUSTOMER SUCCESS PLATFORMSALES SERVICE MARKETING COMMUNITY ANALYTICS APPS

Home What's Inside Journey Builder Email Marketing Mobile Marketing Social Marketing Web Marketing Advertising Predictive Intelligence Content and Messaging Customer Data Platform Marketing, Sales, and Service Success Get Started › marketingcloud.com Follow us 2 Build and manage 1-to-1 customer journeys.