What Small Businesses Are Doing With Greeting Cards And Why
What Small Businesses are Doing withGreeting Cards and Why A National StudyStephen J. Lind, PhDPresented at the Greeting Card AssociationWorkshop & Retreat 2022@StephenJLind
SMALL BUSINESS USE OF GREETING CARDSWhat Small Businesses are Doing with Greeting Cards and WhyStephen J. Lind, PhDStephen J. Lind, PhD@StephenJLind
Where we’re going About the StudyMethodsKey DataKey InsightsSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
About the studySMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
About the studyDriven by previous research6.5BILLIONGC purchasedannually [1]5xEFFECTIVEDirect mail overemail/social [3]MeaningfulObjects [2]?SB useunknownSources: [1] Greeting Card Association 2020; [2] West, Emily 2010; [3] Data & Marketing Association 2018SMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
METHODSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
METHODA survey of U.S. small businesses Nearly 2,000 small businesses (SBs) April-May 2021 Nationwide SB less than 100 employees 5.8 million in the U.S. [1] SB 98% of U.S. businesses [2]SB: Small Business GC Greeting Card WHS Winter Holiday SeasonSources: [1] United States Census Bureau 2020; [2] Small Business & Entrepreneurship Council 2018SMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
METHODA survey of U.S. small businesses4 question categories (36 total Qs)Card SendingBehaviorCardContent send in last 3 WHS? classic or contemp?AudienceProfilesBusinessTraits sent to whom? what industry?SMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
METHODA Well-Supported STudy Feedback given by industry practitioners(Hallmark Business Connections; also providedanonymous coupon incentive) Funding by Washington & Lee University Independent final design, collection,analysis, and authoring completed(including support from research assistants) White paper published by Greeting CardAssociationSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
Key DataSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
Key Datasignificant send Stats1/3SBs sendGCs duringthe WHSSBsspanningentire U.S.GC-sending SBs spanmodalities: face-to-face,online, and hybridSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
Key Datasignificant send Stats 200GCSModestaveragesend totals87% GCsphysicalnot e-cardsSend rates projectedto remain constant ifnot slightly growSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
Key DataPreferred contentWhat describes the greeting/wish of thegreeting card? (Select all that apply) [top 5 below]Happy Holidays51.6%Merry Christmas47.2%Season's Greetings44.0%Happy New Year32.0%Happy Thanksgiving0.0%23.0%10.0%SMALL BUSINESS USE OF GREETING CARDS20.0%30.0%40.0%50.0%60.0%Stephen J. Lind, PhD@StephenJLind
Key DataPreferred contentWhat describes the greeting/wish of thegreeting card? (Select all that apply) [top 6 below]0.0%10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%Traditional/classic content59.6%Can include my company logo42.5%Neutral/secular content31.2%Modern/contemporary content25.6%Religious/spiritual-faith content14.0%Can include a photo of my team13.8%SMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
Key DataWHY SEND?Relationship maintenance is at theheart of SB use of GCs.91% GC-sending SBs send toCURRENT CUSTOMERS“CLIENTS WITH FILES” based SBs(e.g., insurance company) send at significantlyhigher rates than “walk-in” (e.g., coffee shop)“Relationship-building” and“showing gratitude” most commonreasons reported for WHY SENDSMALL BUSINESS USE OF GREETING CARDS89%don’t track GCimpactStephen J. Lind, PhD@StephenJLind
Key DataWHY NOT SEND?Two-thirds of SBs do not send GCs. Corethemes are consistent across rationale:TimeCostSMALL BUSINESS USE OF GREETING CARDSUnknown value Customer typeStephen J. Lind, PhD@StephenJLind
Key InsightsSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
Key InsightsSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
Key InsightsFour truths of SB GCsSubstantial practiceA Relational mediumClassically informedUnexhaustedSMALL BUSINESS USE OF GREETING CARDSStephen J. Lind, PhD@StephenJLind
SMALL BUSINESS USEOF GREETING CARDSNational StudyWhite paper available onGCA websiteSMALL BUSINESS USE OF GREETING CARDSLindStep@Marshall.USC.eduStephen J. Lind, PhD@StephenJLind
Presented at the Greeting Card Association Workshop & Retreat 2022 @StephenJLind. What Small Businesses are Doing with Greeting Cards and Why. . Small Business GC Greeting Card WHS Winter Holiday Season. METHOD. A survey of U.S. small businesses. Sources: [1] United States Census Bureau 2020; [2] Small Business & Entrepreneurship .
L’ARÉ est également le point d’entrée en as de demande simultanée onsommation et prodution. Les coordonnées des ARÉ sont présentées dans le tableau ci-dessous : DR Clients Téléphone Adresse mail Île de France Est particuliers 09 69 32 18 33 are-essonne@enedis.fr professionnels 09 69 32 18 34 Île de France Ouest
Additional copies of Doing Business 2010: Reforming through Difficult Times, Doing Business 2009, Doing Business 2008, Doing Business 2007: How to Reform, Doing Business in 2006: Creating Jobs, Doing Business in 2005: Removing Obstacles to Growth and Doing Business in 2004: Understanding Regulations may be purchased at www.doingbusiness.org.
Small businesses make up 99.7 percent of U.S. employer businesses.1 In 2010, there were 5.7 million small-employer businesses and 22 million non-employer small businesses.2 Small businesses have generated 63 percent of net new jobs over the past 20 years and employ about half of all private-sector employees.3
Strategy for empowering small businesses to aspire, succeed and thrive 15 Underlying themes of the strategy 15 Implementation 15 1. Understanding the needs of small businesses 17 Understanding small businesses 17 Review small business support 17 2. Easier access to finance 18 Fuelling small businesses with affordable finance 18
and 150 small businesses in Kisii town. The small businesses included: mobiles and M-pesa operators, boutiques, small scale shops, small scale saloons and small scale hotels. Sample Size The sample size of the study was 60 respondents derived from 30% criterion which comprised of 15 employees from MFIs and 45 small businesses.
The 2021 B.C. Small Business Profile gives data and analysis on small businesses and their impact on B.C.'s economy in 2020. Defined as businesses with fewer than 50 employees, small businesses have long played a critical role in B.C.'s growing economy. The information here can help policy makers support small businesses to better position them
The Role of Small Businesses in the U.S. Economy Small businesses are a crucial segment of the U.S. economy. In addition to providing economic mobility, small businesses breed innovation, provide crucial services for communities and drive aggregate growth. Small businesses are responsible for about 45 percent of the total U.S.
2.1 ASTM Standards: C 230 Specification for Flow Table for Use in Tests of Hydraulic Cement3 C 305 Practice for Mechanical Mixing of Hydraulic Cement Pastes and Mortars of Plastic Consistency3 C 349 Test Method for Compressive Strength of Hydraulic Cement Mortars (Using Portions of Prisms Broken in Flexure)3 C 511 Specification for Moist Cabinets, Moist Rooms and Water Storage Tanks Used in .
