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Smarter Transportation ManagementSmarter Transportation ManagementAn Opportunity for Government to Think and Act inNew Ways: Smarter Transportation and Traffic SafetyCate RichardsNA Smarter Cities LeaderIBMcaterich@us.ibm.comDecember 10, 2014 2014 IBM Corporation

Smarter Cities Management Smarter Transportation ManagementThe Realities12345Ever increasing demand while budgetsand expansion are constrainedTransportation maturity directlyimpacts economic vitalityHigh expectation to deliver qualityservices and timely informationService reliability and quality key toimproving ridership“Worldwide transportationinfrastructure is alreadyoverburdened and demand isexpected to rise at 2x populationgrowth”- US DOT Statistics“By increasing commutingspeed by 10%, LA’s transitsystem increasedproductivity by 2-3% or by 1.1 – 1.6 billion per year”-transportation 4-americaBasic obligation to keep citizens safeand manage incidents fastTraffic congestion costs theEU more than 100B/year(1% of GDP)- Source US DOTAASHTO/APTA report: U.S. needs 163 billion annually to fixaging transportationinfrastructure 2014 IBM Corporation- WHO StatisticsNearly 1.24M people werekilled on the world's roads in20102- WHO Statistics

Smarter Cities Management Smarter Transportation ManagementOpportunity for transformative change in transportation systems andpublic safety through data analyticsTo deal with: There is the opportunity ionPopulationgrowth 2014 IBM CorporationBetter predict demandSo we can:Do more with lessImprove efficiencyImprove transportationexperienceEnhance capacity,assets andinfrastructureEnhance safety and securityImprove end-to-endexperiencesProtect the environmentReduce congestionEmpower citizensDrive economic vitality andcompetitiveness3

Smarter Cities Management Smarter Transportation Management the connections drive budget, revenue, safety and citizen satisfactionEasing trafficcongestionimprovesemergencyresponsePublic Safetyincreases use ofpublic transitPublic SafetyFewer RoadConstructionRoad ClosuresMean LessCongestion 2014 IBM CorporationGovt Services & EducationTransportationSafer TransitMeans FewerHospitalizationsPublicWorksHealthcareEnergy4

Smarter Cities Management Smarter Transportation ManagementExample Key Stakeholders in a Transportation Domain 2014 IBM Corporation5

Smarter Cities Management Smarter Transportation ManagementIntelligent Transportation: OverviewThe Need (chief of transportation operations, head of transit operations & planning) Reduce operation costs, increase revenue Reduce traffic congestion Improve performance against transit schedule Respond faster to incidents, improve citizen advisoryExample Solution ScenariosTrafficLoopRadarCameraBus.Collect traffic data, analyze, present:real-time visibility, historicalpatterns, predictive inferencesto traffic operators and planners Smarter decisions enabled: 2014 IBM CorporationTrainTransitTram.Collect location & time table data,analyze, present: real-time visibility,vehicle arrival prediction inferencesto transit operators and plannersTraffic congestion & incidents identified, addressed rapidlyResources are used & deployed proactively, efficientlyRapidly respond: public transit re-routing, schedule changes6

Smarter Cities Management Smarter Transportation ManagementExample Case: A turnpike authority manages the roadway from aunified interface, speeding reaction times & improving traffic flowBoosts productivityby enabling the same number ofoperators to control andmanage more devicesHelps preventsecondary accidents by allowingoperators to take fast, proactivemeasures to warn motoristsEases congestionby enhancing awarenessand giving operators moreand faster control of signs 96% accuracyfor 30-minute-out trafficpredictions in early livetests 2014 IBM CorporationBusiness challenge: Secondary accidents, typically rear-end collisions, are aprimary concern for highway operators. Warning motorists in advance of stoppedor slowing traffic can help avert tragedy and congestion—assuming operators havethe ability to react. This US turnpike authority, overwhelmed with managing toomany disparate traffic screens and devices, was increasingly challenged tomaintain traffic flow, alleviate congestion and warn drivers of trouble ahead.The smarter solution: The authority deployed a system that centralizes andanalyzes traffic data, giving operators a unified interface for controlling 900 signsand a holistic view by which to monitor traffic events and conditions. Traffic speedsare visually represented on a central matrix board, helping operators recognize andproactively warn motorists of bottlenecks. In the future, when the solution detectscongestion, it will automatically trigger alerts and provide recommendations forremedial action.Operators can change multiple signs and warn motorists with unprecedentedspeed and efficiency, giving drivers enough time to find alternate routes.7

Smarter Cities Management Smarter Transportation ManagementIntelligent Transportation Center Sample business outcomesReduced cost ofoperations andincreased revenue andridership10–15%* Improved operatingexpenditures throughintegrated asset management Improved revenue Reduced inventory carryingcostsReduced congestion,reduced schedulemisses and fasterresponse to incidents10–20%* Improved traffic flow,more capacity withcurrent infrastructureImprovedcitizen safetyand satisfaction50-80%* Faster responseto incidents Less gridlock Reduction in citizencomplaints More on-time arrivals Fewer accidents Improved ridership (10–15percent) Reduction in average traveltime (15–48 percent) More on-time arrivals*Improvements observed across transportation solutions worldwide offered by IBM and other vendors. 2014 IBM Corporation8

Smarter Cities Management Smarter Transportation ManagementThe Shift to Smarter Transportation Management?Harvests existing data and easilyscales to local needsWhile delivering essential serviceswith flexibility and efficiencyOptimize Total Lifecycle Cost ofoperating the transit infrastructureImprove reputation ofservicesImprove safety andsatisfaction of citizensHelp make city or broaderregion more competitiveTraditional approachDecentralized managementDisconnected systems, siloed stakeholdersCitizens as users onlySmarter approachIntegrated, centralized managementCommon operating pictureCitizens actively engagedReactive to disruptions and eventsProactive intervention, real-time awarenessCustom solutions, hard to scaleFlexible industry platform, delivery models 2014 IBM Corporation9

Smarter Cities Management Smarter Transportation ManagementData Beyond the Transportation Management CenterCity in CanadaReducesInfrastructurePlanning time from6 months to 3weeks and createsa more costefficient plan whichwill save significantmoney in execution.RoadWaterSanitary / Storm 2014 IBM CorporationIndustry Solutions ResearchPondsBike PathsSignsPavementBuildings10

Smarter Cities Management Smarter Transportation ManagementHow does this conomic factorsDemandControl actionsRoad AssetsConstruction asurementsTraffic DataCorrelationOptimizationAllocationAsset UtilizationTraffic PatternsAsset DeploymentEmergency PlanningTraining actionsEnforcement ActionsMaintenance ment ratingEquipment LocationBUSINESSOUTCOMESDeployment OptimizationEmergency DeploymentBudget PlanningPolicy SupportApplying Analytics to gain a deeper view into operations can provide a numberviews and insights that can be applied to better support business activities 2014 IBM Corporation11

Smarter Cities Management Smarter Transportation ManagementExample: Bus BunchingReview of historical data to forecast benefits of using Intelligent Operations over a3-year planning horizon for a Metro Bus system.Increase in RidershipPredictive AnalyticsIncreaseOperational EfficienciesIntegration &CollaborationCost ReductionProcess AutomationIBM IntelligentTransportation3-year Revenue increase of 2,486,000 2014 IBM Corporation12

Smarter Cities Management Smarter Transportation ManagementImpact of schedule optimization by eliminating delaysData Driven rthboundSouthboundNorthboundMean Delay w.r.t#Weekday Weekday enscheduled run time Servicesroute delay cost11.438 9118.738 69913.488 2,49013.587 2,48115.094 2,96711.189 2,07815.671 2,33115.969 2,314574 16,271Optimizing the schedules to gain only 10% improvement, will save 1,600for the above 4 routes per day which is an average of 400 per route per day.Annual Savings:4 routes:52weeks * 5 days a week * 4 routes * 400 416,000100 routes:52weeks * 5 days a week * 100 routes * 400 10,400,000 2014 IBM Corporation113

Smarter Cities Management Smarter Transportation ManagementOther cases leveraging intelligent transportation operationsDa Nang,Vietnamimproves Public TransitNetwork (100 City buses)with real-time information ontraffic control center toassist in monitoring trafficand controlling traffic lightsSwedish RoadAdministration pilotreduced traffic by 25% inthe center ofStockholm andgenerated an estimated 50 Million in newrevenue 2014 IBM CorporationQueenslandMotorways moves¼ millionvehicles a dayimproves traffic flow throughtimely commuter advice andautomated toll collectionFinnishTransportAgency transforms78,000 km ofroadway data into insightsto enhance safety andoperational efficiency14

Smarter Cities Management Smarter Transportation ManagementClosing Thoughts For Gains In Data Driven Success It is critical to get the right information to the right set ofusers at the right time, through visibility across networks. This can only be made possible by interactions betweenvarious government agencies at multiple levels (city, state,& country), non-governmental organizations, and other datasources Using data and analytics to drive change leverages yourinfrastructures and organizations rather than replacingthem. New cloud technology can make these solutions moreaffordable. It open opportunities for shared resourcesacross a city, county or state. 2014 IBM Corporation15

Smarter Cities Management Smarter Transportation ManagementThank you. 2014 IBM Corporation16

Smarter Cities Management Smarter Transportation ManagementCity of Zhenjiang, China, is transforming its public transportation system,and using analytics technology to manage bus services across the cityImprovedin route-change execution forexceptionally delayed busesMore rapid responseto traffic jams and crowds, reducingwait times and helping ensurecapacityEnhancedcitizen safety, citizen satisfactionand energy efficiency“Working with IBM, we will make ourpublic transportation system fasterand more efficient while making ourcity a better place to live in.”—Mingnian Yin, director of reformcommission, City of Zhenjiang 2014 IBM CorporationTo bolster economic development, increase tourism and improve overallpublic welfare, the city initiated the “Smarter Zhenjiang, Smarter Tourism”project which includes plans to replace and upgrade more than 400 busstations and over 1,000 public transportation vehicles.In conjunction with the system-wide upgrade, Zhenjiang will rely on IBM’sIntelligent Transportation solution to provide city managers with aconsolidated view of the transportation network, and initiate a new busscheduling system that will use analytics technologies to manage trafficpatterns and over 80 routes across the city.17