Logo And Color Guidelines

Private and confidential,for internal use only.Logo and ColorGuidelinesVersion 2.0June 2021

IntroductionMaking the most of our brandIntroductionLogoColorTypographyThe following interim Avast Brand Guidelines providedirection for our logo suite and give a full spectrum colorpallet optimized to work across all mediums.Whether you’re a member of the Avast team or an externalpartner, please read and follow these guidelines carefullyto keep our brand feeling consistent and looking beautifuleverywhere it appears.2

Introduction ContentsInside this documentIntroductionLogoColorTypography3Logo 04Color 19Typography 23

Logo4

Logo IntroductionA symbol for a brighter futureIntroductionLogoColorTypography5Our logo is our brand’s most important visual asset.It symbolizes everything that we stand for, representingfreedom, protection, optimism and empowerment.

Logo SymbolOur optimistic symbolIntroductionLogoColorTypographyOur new brand icon has been developedto capture the optimistic spirit of ourorganization. It’s a symbol that representsour purpose — protecting digital freedomfor everyone.The shape of our symbol points forward,indicating our desire to innovate, to explore,to grow, and to progress.The rounded forms indicate our humanity,and the role we play as a caregiver —offering digital protection to all who need it.Our unique ‘A’ is emboldened by its circlehousing. Like a seal of approval, it forms amark of trust, solidity, and honesty.6

Logo WordmarkOur bold wordmarkIntroductionLogoColorTypography7Our ingenious wordmarkcombines custom, uniquelyrounded and angularletterforms to representhumans and technologyworking in harmony. Wealways combine our darkdark blue wordmark with oursymbol to form our lockup.

Our primary single line lockupLogo LockupOur primary logo lockupsIntroductionLogoColorTypographyOur primary logo lockupscombine the Avast symbol andwordmark to form a graphicthat reinforces our name andassociates it with our symbol.We use our single line lockupwhenever possible, especiallywhen interacting with new orprospective customers.For applications, such as onlinebanners, printed material,presentations, or any instancewhere space is limited, ourprimary stacked lockup shouldbe used to reinforce our brand.Trademarked primary logolockups are also available.8Our primary stacked lockup

Our positive lockup on a white backgroundLogo Lockup-colorwaysOur lockup’s colorwaysIntroductionLogoColorTypographyOn light colored backgrounds, we use ourpositive lockup. This features our brightorange symbol paired with a black wordmark.On dark colored backgrounds, we use ourwhite-fill ‘negative’ lockup. This features ourbright orange white-fill symbol paired withour white wordmark.Our negative white-fill lockup on a dark dark blue backgroundOn vibrant backgrounds, we use our whitelockup. This ensures that our bright orangesymbol doesn’t clash with other colors.Our white lockup on a bright orange background9

Our bright orange symbol on a white backgroundLogo Symbol colorwaysOur symbol’s colorwaysIntroductionLogoColorTypographyOur symbol comes in two colorways —bright orange and white.We use our bright orange symbol onlight backgrounds, and our bright orangewhite-fill symbol on dark backgrounds.Our bright orange white-fill symbol on a dark dark blue backgroundWe use our white symbol on vibrantbackgrounds to ensure that our symboldoesn’t clash with other colors.Our white symbol on a bright orange background10

Our lockup’s clear space is 2/3 of our symbol’s heightLogo Clear spaceProtecting our logosIntroductionLogoColorTypographyTo make sure our logo is always clear,legible and free of obstruction we havedefined clear space — an area thatsurrounds our logo that we keep free ofother elements.Pay attention to these clear space guideswhen using our logo.Our symbol’s clear space is 2/3 of its height11

Corner and central logo positioningsLogo PlacementPixel-perfect placementIntroductionLogoColorTypographyWe have set positions for our logosto sit within our layouts. These ensurethat our logo doesn’t float around, andwhere possible we match our logoplacement with our type alignment.Use these placement guides for bothlock-ups and symbols.Always take note of our logo’s clearspace when placing it, and make surenever to position it too close to theedge of an application.1412We align our logo to an application’s margin

Our wordmark’s minimum size is 30px / 4mmLogo Minimum sizeKeeping our logo legibleIntroductionLogoColorTypographyTo ensure our logo is always legible wehave a minimum height for our lockupand symbol. This is 30px / 4mm.Our symbols minimum size is 30px / 4mm13

How we contain our symbol in a square, rounded square and circleLogo Holding shapesContaining our symbolIntroductionLogoColorTypographyOur logo appears on a wide range ofplatforms, which use a variety of avataror holding shapes.Use these guides to size our symbolcorrectly within a variety of commonholding shapes.A holding shape in use14

How we create a lockup co-branding lockupLogo Lockup co-brandingCo-branding with our lockupIntroductionLogoColorTypographyOur brand often appears alongside otherprominent brands. When this happens,we create co-branding lockups.While pairing logo lockups, we opticallymatch the scale of both logos, separatingthem with a single vertical line.A lockup co-branding lockup1517

How we create a symbol co-branding lockupLogo Symbol co-brandingCo-branding with our symbolIntroductionLogoColorTypographyOur brand often appears alongside otherprominent brands, and when this happenswe create co-branding lockups.When pairing symbols, we optically matchthe scale of both logos, separating themwith a single vertical line.A symbol co-branding lockup16

Logo Sub-brand lockupsBeyond our master brandIntroductionLogoColorTypographyOur Avast Foundation stacked lockupOur Avast Partners signle line lockupOur Avast Partners stacked lockupIn addition to our primary logos, we havea family of sub-brand logo lockups.Available in single-line and stacked(double-decked) formats, these childvariants can replace the parent logodepending on the division/sector ofAvast they are to represent.If creating a new sub-brand logo, pleasereach out to our brand team first. Do notattempt to make your own logo.17Our Avast Foundation signle line lockupAvast Business lock-up in useOur Avast Business signle line lockupOur Avast Business stacked lockupOur Avast Business Hub lockupOur Avast One lockup

Avast primary single line cut-out lockupAppendix Special-use logoCut-out vs White-fillSymbol OptionsIntroductionLogoColorTypographyAll primary and sub-brand lockupsare available with both cut-out andwhite-fill symbol variants.As a general rule, use the white-fillvariant when a placement over adark or colored background resultsin blade-fill to a point where thecontrast is brought into question.A good example of where thecut-out can take preference wouldbe when overlaying an imagecausing the blades to appear asa window, which in turn allows forboth symbol and image to have anintegrated flow.18Avast primary single line white-fill symbol lockup

Color19

Color IntroductionBringing color to the worldIntroductionLogoColorTypography20Our vibrant, bright orange makes our brand come alive.Building on the spirit of our brand strategy, this bold color is joyful,memorable, and optimistic — championing a brighter future for allwhile helping us stand out from the crowd.

Color Primary paletteOur distinctive t Orange#FF7800R: 255 G: 120 B: 000C: 000 M: 054 Y: 100 K: 000Pantone: 151 CWhite#FFFFFFR: 255 G: 255 B: 255C: 000 M: 000 Y: 000 K: 000Pantone: N/AWe’re an orange brand, so our primarypalette showcases our bright orange color.We pair it with complimentary light anddark tones to create bold, impactfulbrand expressions.Faint Orange#FFDDBFR: 255 G: 221 B: 191C: 007 M: 015 Y: 020 K: 000Pantone: 726 C (50% tint)Dark Dark Blue#04121AR: 004 G: 018 B: 026C: 092 M: 073 Y: 029 K: 089Pantone: 532 CBlack#000000R: 000 G: 000 B: 000C: 000 M: 000 Y: 000 K: 100Pantone: N/A21

Color Tints & shadesCreating flexibilitywith tints & shadesIntroductionLogoColorTypographyTo further improve flexibility and createharmonious color pairings, each of ourbright colors have three lighter anddarker tones.White#FFFFFFR: 255 G: 255 B: 255C:000 M: 000 Y: 000 K: 000Pantone: N/AFaint Blue#E5FDFFR: 229 G: 253 B: 255C: 012 M: 000 Y: 000 K: 000Pantone: 290 C (50% tint)Pale Blue#C1F3F7R: 193 G: 243 B: 247C: 025 M: 001 Y: 000 K: 000Pantone: 290 CLight Blue#58DFEDR: 088 G:223 B: 237C: 055 M: 000 Y: 001K: 000Pantone: 305 CBright Blue#4096FFR: 064 G: 150 B: 255C: 067 M: 021 Y: 000 K: 000Pantone: 299 CMid Blue#0070F6R: 000 G: 112 B: 246C: 082 M: 036 Y: 000 K: 000Pantone: 7461 CDeep Blue#0F4062R: 015 G: 064 B: 098C: 100 M: 052 Y: 000 K: 058Pantone: 2955 CDark Blue#071D2BR: 007 G: 029 B: 043C: 100 M: 046 Y: 000 K: 089Pantone: 296 CDark Dark Blue#04121AR: 004 G: 018 B: 026C: 092 M: 073 Y: 029 K: 089Pantone: 532 CFaint Green#F7FFE5R: 247 G: 255 B: 229C: 013 M: 006 Y: 018Pantone: 580 C (50% tint)Pale Green#E5F7C1R: 229 G: 247 B: 193C: 021 M: 000 Y: 038 K: 000Pantone: 580 CLight Green#BBED58R: 187 G: 237 B: 088C: 023 M: 000 Y: 069 K: 000Pantone: 374 CBright Green#9AE437R: 154 G: 228 B: 055C: 046 M: 000 Y: 086 K: 000Pantone: 375CMid Green#388700R: 056 G: 135 B: 000C: 071 M: 000 Y: 100K: 005Pantone: 377CDeep Green#314D00R: 049 G: 077 B: 000C: 059 M: 000 Y: 100K: 043Pantone: 364 CDark Green#141F00R: 020 G: 031 B: 000C: 078 M: 035 Y: 074 K: 078Pantone: 553CFaint Yellow#FFFBE9R: 255 G: 251 B: 233C: 004 M: 005 Y: 022 K: 000Pantone: 600 C (50% tint)Pale Yellow#FFF8CCR: 255 G: 248 B: 204C: 001 M: 000 Y: 044 K: 000Pantone: 600 CLight Yellow#FFFB73R: 255 G: 251 B: 115C: 002 M: 000 Y: 059 Y: 000Pantone: 602 CBright Yellow#FFD900R: 255 G: 217 B: 000C: 000 M: 002 Y: 099 K: 000Pantone: 108 CMid Yellow#FFBF00R: 255 G: 191 B: 000C: 000 M: 020 Y: 100K: 000Pantone: 7548 CDeep Yellow#967100R: 150 G: 113 B: 000C: 000 M: 034 Y: 100K: 036Pantone: 132 CDark Yellow#272100R: 039 G: 033 B: 000C: 048 M: 053 Y: 084 K: 084Pantone: Black 2 CR: 255 G: 252 B: 250C: 002 M: 003 Y: 001K: 000Pantone: 726 C (20% tint)Off-White Orange #FFFCFAFaint Orange#FFDDBFR: 255 G: 221 B: 191C: 007 M: 015 Y: 020 K: 000Pantone: 726 C (50% tint)Pale Orange#FFBB80R: 255 G: 187 B: 128C: 006 M: 030 Y: 030 K: 000Pantone: 726 CLight Orange#FF9D00R: 255 G: 157 B: 000C: 000 M: 036 Y: 100Pantone: 137 CBright ‘Avast’ Orange22K: 000#FF7800R: 255 G: 120 B: 000K: 000C: 000 M: 054 Y: 100K: 000Pantone: 151 CMid Orange#B15300R: 177 G: 083 B: 000C: 000 M: 073 Y: 100Deep Orange#622E00R: 098 G: 046 B: 000C: 001 M: 085 Y: 095 K: 035Pantone: 1685 CDark Orange#36342ER: 054 G: 052 B: 046C: 061 M: 068 Y: 050 K: 070Pantone: 412 CLight Red#FF9780R: 255 G: 151 B: 128C: 000 M: 040 Y: 020 K: 000Pantone: 487 CBright Red#FF5833R: 255 G: 088 B: 051C: 000 M: 074 Y: 070 K: 000Pantone: 171 CMid Red#D93511R: 217 G: 053 B: 017C: 000 M: 100 Y: 100Pantone: 485 CDeep Red#8E230BR: 142 G: 035 B: 011C: 005 M: 100 Y: 070 K: 015Pantone: 7526 CBlack#000000R: 000 G: 000 B: 000C: 000 M: 000 Y: 000 K: 100Pantone: N/AK: 015K: 000PRIMARYPRIMARYPRIMARYPRIMARYPantone: 167 CPRIMARY

PaleTypography23

Typography IntroductionClean, clear and characterful typographyIntroductionLogoColorTypography24Our typography is the visualization of Avast’s humanand confident voice. We use it to communicate withaudiences in a range of tones — from functional in-productinformation to expressive out-of-home inspiration.

Typography Our typefaceOur distinctive typefaceIntroductionLogoColorTypographyOur typeface is Mier B.Mier B is a unique typeface combininggeometric and grotesque letterforms.We love our typeface, so we useit wherever possible, from digitaladvertising to printed materials.25Mier BAaBbCcDdFfGgHhIiJjKLlMmNnOoQqRrSsTtU