Location Based SMS Alert For Advertising Using Mobiles - IJSRCSEIT

International Journal of Scientific Research in Computer Science, Engineering and Information Technology 2017 IJSRCSEIT Volume 2 Issue 3 ISSN : 2456-3307Location Based SMS Alert for Advertising Using MobilesM. Durga, A.ValarmathiMaster of Computer Application, University College of Engineering, Anna University, BIT Campus, Tiruchirapalli,Tamil Nadu, IndiaABSTRACTThe aim of the project is to construct system GPS and sms reminder that can identify its current location based onsms alert that it announces for ads assigned for location automatically Location based advertisement is a new formof marketing communication that uses location tracking technology to target consumer with specific advertisementon mobile device. Simply put Location Based Advertising allows brands to adapt their marketing message based onwhere consumers are geographically. By knowing where your consumers are, brands are able to tap into daily habitsand also encourage consumers with relevant offers for coffee shop and messages which relate to their location.Keywords : Location Trace Service, Googlemap, Advertising Using Mobile,GPRS Tracker, SMS Alert.I. INTRODUCTIONMobile phone- a mass media for makingcommunication & sharing information in present daysamong the people has been enriched with differentapplications by the advancement of internet & networktechnology. It brought the new eras of services bytracking the location of a mobile user. Our paperexplores the possibilities & procedures of marketing ofa shopping mall or a brand shop through mobile- usinglocation based application. As technology is animportant facilitator and at the same time a limitingfactor, we review shortly the technical aspect relevantfor LBS. Mobile devices are very personal to the user.It is therefore very important that, with any locationbased marketing technique, the privacy of the user issafeguarded at all times. In most cases, the consent ofthe user will be required and it will be important todetermine where this is sought as it may vary betweenbusiness models. In any case, it is vital that marketersoffer users transparency about the location data that iscollected and used and ways to control it. consumersbecome more tech savvy, consumers seem more thanhappy to receive information to their handset as long asit is relevant. According to a consumer survey carriedout by the IAB in 2010, 49% of consumers would useLBA more if the information they received was morerelevant and useful.II. METHODS AND MATERIALPROJECT SCOPEThis application will help all the entrepreneur of a shoppingmall to advertise their offer to the customer Customer can get automatically the available all newoffers for them in a shopping mall.Customer can get the information of available shoppingmall/brand shops located in their present location usingsms.Even a grocery shop can advertise his offer to thecustomer.Through this service we can provide service to themarket authority as well as to the mass people.It also helps to control the market price & creatingdifferent types of offer advertisement For different typesof available market like the following: FeaturesAvailable Services Brand shops offer e.g. BATA. 15%discount on men’s shoes, 10% discount on children’sshoes etc.TechnologyThere are a number of ways in which technology canbe used to track a consumer’s location. Below are thethree traditional methods which are currently availableand commonly used for Location Based Advertising.CSEIT1722378 Received : 25 April 2017 Accepted : 04 May 2017 May-June-2017 [(2)3: 65-70]65

Handset-BasedThis technique requires the installation of software onthe handset to determine its location. The location isfound by computing the handset’s cell identification. Inaddition, if the handset is also equipped with GlobalPositioning System (GPS) then significantly moreprecise location information can then be sent from thehandset.HybridThis technique uses a combination of network-basedand handset-based technologies to identify the location.One example would be some modes of Assisted GPS,which can both use GPS and network information todetermine the location. Both types of data are used bythe mobile phone to identify the location faster andmore accurately.INCOME OF THE ADSVendors : Advertising of their Shops, Products and Services basednotification sms.Direct linking to their Websites.Developer :Get income for vendors.User:Getting the latest offers going on in their currentlocationIII. LITERATURE SURVEYAdvertisements are public notices designed to informand motivate about Paid, non-personal, publiccommunication about causes, goods and services, ideas,organizations, people, and places, through means suchas direct mail, telephone, print, radio, television, andinternet. There was not any direct way of publishingadvertisement to user. They have to used some mediumfor advertisement. Location Based Advertisement willhelp people to get the required advertisement easilybased on there locality. Advertisement will appeardirectly on sms provide to customerA Mobile Application for customer InformationSystem and Location Tracking Technology:i. Pankaj D Virulkar[2] has given Location-basedadvertising (LBA) is a new form of advertising thatVolume 2 Issue 3 May-June -2017 www.ijsrcseit.comintegrates mobile advertising with location-basedservices. The technology is used to pinpointconsumer’s location and provide location specificadvertisements on their mobile devices or desktop.According to Bruner and Kumar (2007), ”LBA refersto marketer-controlled information specially tailoredfor the place where users access an advertising medium”With the current rapid increasing use of smart phones,the mobile location based service market is growing tothe point that location-based services are now astandard feature on desktop.ii. The greater availability of GPS phones, reducedprices, and app stores have all contributed to the rapidgrowth of location tools. Bernhard komel[3]Advertisements or vouchers are commonly used todayto attract the attention and the purchase of consumersby providing discount or detailed description tocustomers. Typically, vendors use text to describecharacteristic introductions and images to expressappealing looks. In order to allow consumers to retrievemore information such as location of vendors, anadvertisement publishing system should be improved tomeet the consumer’s requirements. Prem Kumar.B[3].Advertisements or vouchers are commonly used todayto attract the attention and the purchase of consumersby providing discount or detailed description tocustomers based on smsiii. Location measurement of mobile application system:Place measurement involves the determination of thephysical location of a business or other organization.place for the purpose of correlating this location touser/device location measurement to derive cally,vendors use text to describe characteristic introductionsand images to express appealing looks. In order toallow consumers to retrieve more information such aslocation of vendors, an advertisement publishingsystem should be improved to meet the consumer’srequirements. This work proposes a location-basedmobile advertisement publishing system, a frameworkfor vendor editing, and location-based service.Location measurement generally involves attributing orassigning location to a unique device or user either forattribution of ad exposure, location-based targeting ofadvertisements or correlation to place measurement forthe purpose of foot traffic and/or visitationmeasurement. While the IAB Audience ReachGuidelines establish certain levels of unique 66

measurement, location attribution should only be doneat the device or, more preferably user level(eric johnsenior director mobile). Mobile marketing tataconsultancy servicer) Location specific messages canbe delivered to consumers via the internet, Bluetooth,GPS, mobile networks and smartphone apps with orwithout check-ins. Designing a complex mobileadvertising ecosystem requires components that allowfor consumer access, capture data dynamically, processand discern data, deliver content,and offer ways tomanage these functions. These components include: nChannel – Mobile marketing efforts should cater to avariety of smart phones and tablets that are GPSenabled, either via native apps or in-app functions.Feature phones (browser based) can also be catered to,as long as they support at least one of severalinteractivity enabling technologies, including Bluetooth,RFID, GPS, WiFi, NFC, oriBeacon. n Consumeraccess path (URL, app, or other medium) – Thisincludes the set of access methods that themobilegadget wielding consumer will use to invokeservices that help deliver the marketing message oroffer. Content format – The front end technology useddeliver the marketing message can be HTML, CSS,phpscript or map (Google).Advertisement deliverytechnology – A platform that streamlines the design,assembly, and delivery of personalized content delivery,as well as manages the rules that determine howadvertisements are served from text messaging todeliver messages.three or more times in the week(s) preceding theactivity. This means that only are you reaching peoplein the location at the time of the broadcast but you'realso reaching those that are regularly in the vicinity Thebasic idea for this project was to guide the locationidentify, display maps and track their locations andsending sms to customer.DATA FLOW DIAGRAM:ARCHITECTUREIV. EXISTING SYSTEMThe popularity of e-commerce and m-commerce hasbeen demonstrated through the popularity of stores likeCostco, Argos and even Amazon. This is turningpeople into anonymous customers when in the processof making purchase decisions. Saying this, manybrands still dedicate an enormous amount on energyand resource trying to create and maintain“relationships” with their customers. Today’s“checking in” culture is a rather niche activity for asubsegment of people interested in mainly social mediafor advertisement.V. PROPOSED WORKThe application is a user friendly one, that anyone canaccess for free of cost. This could be set up to identifymembers if they are present in the selected locationsVolume 2 Issue 3 May-June -2017 www.ijsrcseit.comARCHITECTUREUser Interface:-67

The user interfaces like the graphical buttons, textboxesusedfor getting inputs from the user.Sequence DiagramProject Framework:It includes the application design using HTML andconnect to php linking to send message of customer inadvertisement (coffee café) which help to build Windows FormsWeb ApplicationsWeb ServicesUML DIAGRAMS1) Use Case DiagramUse case diagram gives an overview of the Users andthe System InteractionOBJECTIVELBA on mobile can focus on a variety of engagementand marketing aspects including awareness, dealdistribution, traffic increases, new performancemeasurements, and good old fashioned fun.VI. RESULTS AND DISCUSSIONLOCATION TRACKING USING MOBILE NUMBER:Activity Diagram:Activity diagram gives the activity involved in theworking of the proposed application.Volume 2 Issue 3 May-June -2017 www.ijsrcseit.com68

ANALYSIS NEARBY PLACES CAN TRACKDELIVERY SMS FROM COFFEE CAFÉ CUSTOMERMOBILE:SMS SENDING TO CUSTOMERDELIVERY SMS ALERT NOTIFICATIONVolume 2 Issue 3 May-June -2017 www.ijsrcseit.com69