2021 Media Kit - Texas Architect Magazine
2021 Media Kit Project Pine House, San Antonio Architect Cotton Estes Architect Photographer Dror Baldinger, FAIA Texas Society of Architects is one of largest AIA components in the nation. Four ways to partner with the Texas architectural community: IN PRINT with Texas Architect Gain heightened visibility and greater sales in your target market by advertising in our award-winning, bimonthly magazine, Texas Architect. EMAIL with CheckSet, TxA’s Weekly Newsletter TxA emails over 10,000 inboxes, providing news and updates to the Texas architectural community, keeping them in touch with the state AIA events. CheckSet provides exclusive exposure to those who need consistent visibility in the state. Limited to only three advertisers each week. ONLINE at txamagazine.org Increase your brand visibility online with banner advertising positioned within editorial content on txamagazine.org. SOCIAL MEDIA through Sponsored Posts Engage with our social media audience and gain visibility through TxA’s Facebook and Instagram accounts. JODY CRANFORD 800 818 0289 jody@texasarchitects.org Texas Architect 2021 texasarchitects.org txamagazine.org
About Texas Architect Project Fareground, Austin Architect Michael Hsu Office of Architecture Photographer Casey Dunn Texas Architect (TA) is the official publication of the Texas Society of Architects (TxA). For more than 60 years, TA has served as the definitive voice of the architecture, design, and construction industry in Texas and the Southwest. TxA is the state component of the American Institute of Architects (AIA). We are the voice for Texas architecture, supporting the creation of a safe, beautiful, and sustainable built environment. Why Advertise in TA? Texas is one of the nation’s fastest-growing states and is consistently ranked first in development and construction spending, making this a very fertile market in which to sow the seeds of your business. TA goes to 11,000 readers, including decision makers in the state’s most prominent architecture firms, which are working on projects locally, nationally, and internationally. » 90% of our readers notice the advertising » 75% have supported TA advertisers through product specification » 89% are active buyers who determine product selection and specification on projects JODY CRANFORD Who Will See Your Message? » TxA’s 7,500 members » Licensed architects and associates — everyone from sole practitioners to large international firms » Out-of-state architects licensed to practice in Texas » Allied professionals: construction managers, contractors, engineers, interior designers, landscape architects, and urban planners » Government officials, including all members of the Texas legislature » Library and hospital directors » University and public school officials/ facility planners 800 818 0289 jody@texasarchitects.org Texas Architect Showcases Advertisers in Multiple Ways Each issue of TA includes: » Advertiser Index, with contact information for all companies » Resource Listings, which identify all consultants, contractors, manufacturers, and suppliers for featured projects Our goal is to give advertisers maximum exposure for their contributions to producing safe, beautiful, and sustainable architecture. Texas Architect 2021 texasarchitects.org txamagazine.org
2021 Editorial Calendar Issue Deadlines January/February Feature: Projections Portfolio: Products: Mixed Use Lighting Predicting what lies ahead is foolish, but the business of architecture, from a certain view, is to create the future. Today’s drawing becomes tomorrow’s life-shaping construction. In this issue, we look at what architecture is projecting. Plus: Mixed-use buildings and lighting. Editorial Architects design buildings, but the project needn’t end there. Also up for design is the very culture of practice, and the person of the architect themselves. In this issue, we tour some of the cultures architects are currently adopting. Plus: Commercial projects and containers. Editorial Construction materials are as determining of architecture’s character as the space defined and the quality of light. In this issue, we feel our way across some of the profession’s current material obsessions, namely mass timber. Plus: Performing arts facilities and surfaces. Editorial Downtown, subdivision, shopping center, campus, arts district — Urban Texas is largely an assembly of special-use enclaves, each with their own culture and architectural typologies. In this issue, we visit some of the state’s more interesting architectural groupings. Plus: Housing and residential furniture. Editorial In this issue we showcase the winners of the Texas Society of Architects’ 2021 Design Awards program. These projects, selected by a jury of award-winning architects, are diverse in type and exhibit the range and excellence of the state’s architectural program. Plus: Security products. Editorial Sept. 30, 2020 Ads Close Nov. 24, 2020 Ads Due Dec. 1, 2020 March/April Feature: Culture Portfolio: Products: Commercial Containers Ads Close Dec. 2, 2020 Jan. 26, 2021 Ads Due Feb. 2, 2021 May/June Feature: Material Portfolio: Performing Arts Products: Surfaces Feb. 3, 2021 Ads Close March 30, 2021 Ads Due April 6, 2021 July/August Feature: Enclaves Portfolio: Products: Housing Residential Furniture March 30, 2021 Ads Close June 1, 2021 Ads Due June 8, 2021 September/October Feature: Design Awards Products: Security Special Insert: Design Expo Exhibitor Guide Ads Close June 1, 2021 July 27, 2021 Ads Due Aug. 3, 2021 10% Advertising Discount for 2021 Texas Architects Exhibitors! November/December Feature: Mental Health Portfolio: Healthcare Products: Healthcare Behavioral biologists tell us that environmental factors have effects on the well-being of the lifeforms that live in them, so it follows that architecture influences users’ mental health. In this issue, we look how architecture might help those with special needs, as well as those with normal needs, feel better. Plus: Healthcare facilities and products. Editorial Ads Close July 27, 2021 Sept. 28, 2021 Ads Due Oct. 5, 2021 Ad reservation deadlines subject to change. JODY CRANFORD 800 818 0289 jody@texasarchitects.org Texas Architect 2021 texasarchitects.org txamagazine.org
Advertising Rates Texas Architect Rates Rates Per Insertion: 1x 3x Other Considerations 6x Special Position Guarantee Display Ads Full Page 2,400 2,300 1,900 Special positions are guaranteed with the advertising rate per insertion plus a 10% fee. 2/3 Page 1,900 1,800 1,600 Marketplace 1/2 Island 1,700 1,600 1,400 1/2 Horizontal 1,600 1,500 1,300 Note that Marketplace cannot be combined with other display advertising when claiming frequency discounts. 1/3 Page 1,400 1,300 1,200 Cancellations 1/4 Page 1,200 1,000 800 Double Card 750 680 600 Business Card 540 450 400 Cancellations will not be accepted after the ad closing date for each issue, which is published on the Editoral Calendar on the next page and online at txamagazine.org Marketplace SECURE YOUR SPACE NOW! Covers For reservation or questions, contact: Back 3,200 3,000 2,750 Inside Front 2,800 2,600 2,350 Inside Back 2,600 2,400 2,250 Online Advertising on txamagazine.org OPTION 1 Ad Rates: 1 Month Minimum JODY CRANFORD Advertising Manager 800 818 0289 jody@texasarchitects.org 1083px x 208px A. Homepage 300/Month B. Homepage Archive Page 500/Month The editorial content of each issue of TA is available online, with dedicated advertising space on the home, archive, and article pages. This lets you position your brand directly with the content that means the most for you. Take advantage of this option to extend the reach of your brand and direct readers to your site for more information. OPTION 1 1083 px (width) x 208 px (height) OPTION 2 325 px (width) x 208 px (height) OPTION 2 Ad Rates: 2-Month Exposure 325px x 208px A. Feature Article 200/Issue B. Feature Article 2 Add’l Articles 300/Issue JODY CRANFORD 800 818 0289 jody@texasarchitects.org Texas Architect 2021 texasarchitects.org txamagazine.org
Mechanical Requirements How Do I Submit My Ad? FULL PAGE Please provide high-resolution (300 dpi min), CMYK or grayscale print-ready pdf files. Confirm the ad art matches the dimensions listed on this page before sending. » Email: jody@texasarchitects.org » File Sharing: If files are too large to email directly, you may also send art via Dropbox, WeTransfer, or another file sharing program. Trim. 9” x 10.8125” Bleed.9.25” x 11.125” No Bleed. 8” x 10” 1/2 PAGE 1/3 PAGE Island. 5.2 x 7.2” Horizontal.7.875 x 4.75” Vertical.2.5 x 9.65” 2/3 PAGE 1/4 PAGE MARKETPLACE Horizontal. 5.2 x 4.75” To discuss alternative options, contact Jody Cranford via email or by calling 800 818 0289. Vertical.5.2 x 9.65” JODY CRANFORD Vertical. 3.85 x 4.75” 800 818 0289 jody@texasarchitects.org Double Card. 3.5” x 4.5” Business Card. 3.5” x 2.0” Texas Architect 2021 texasarchitects.org txamagazine.org
Advertising Rates CheckSet E-Newsletter Weekly e-newsletter reachs 10,000 inboxes. Banner ads pushed out to all TxA members. CheckSet Ad Rates: 1 Week 300 2 Weeks 500* 4 Weeks/1Month 900* *must run consecutive weeks for savings CheckSet Advertising Specifications 580 px wide x 100 px high Full-color (RGB) jpg or gif files No animation Email art file and preferred URL link to: jody@texasarchitects.org DEADLINE: Monday by noon of the week your ad is running. Social Media Marketing Engage with our social media audience and gain visibility through TxA’s Facebook and Instagram accounts. Facebook Instagram Facebook Rates: Daily Reach: 55,900 Daily Reach: 50,400 Impressions: 116,700* Impressions: 185,400* Total Fans: 4,600 Total Fans: 4,984 facebook.com/txarchitects instagram.com/txarchitects *Impressions means total number of times our content was seen over three-month span. Ad Post POST GUIDELINES Instagram Rates: Image Text INSTAGRAM FEED Post Image FACEBOOK Image Horizontal: 1200px X 630px at 150 dpi (ppi) PNG or JPEG format, NO GIFs Max file size: 3MB recommended Text Title of Event, Date and Location, Brief Description (50 words or less) Website link Facebook handles of all associated accounts (ex: @txarchitects) If you have a facebook event setup, share the link with us 1083 px x 208 px Feed Post (square) Square: 1080px X 1080px at 72 dpi (ppi) JPEG format, MP4 format for motion imagery (including GIFs) Max file size: 4MB FEED Post Text Title of Event, Date and Location, Brief Description (50 words or less) Website link (posted to bio, and noted in description) Instagram handles of all associated accounts (ex: @txarchitects) 300/Push 1080 px x 1080 px Single Story Post (vertical) 300 1080px x 1920px Image 400/image Motion (10 secs) 100/post Motion (15 secs) 150/post STORY Image Vertical: 1080px X 1920px at 150 dpi (ppi) JPEG format for still images, MP4 format for motion imagery (including GIFs) Max file size: 4MB STORY Text Title of Event, Date and Location Instagram handles of all associated accounts (ex: @txarchitects) JODY CRANFORD 800 818 0289 jody@texasarchitects.org Day Options for Posts Wednesdays 11:00 a.m. Thursdays 10:00 or 11:00 a.m. We need artwork 7 days prior to release date. Texas Architect 2021 texasarchitects.org txamagazine.org
2021 Media Kit. Project. Pine House, San Antonio. Architect. Cotton Estes Architect. Photographer. Dror Baldinger, FAIA. JODY CRANFORD 800 818 0289 jody@texasarchitects.org. Texas Society of Architects is one of largest . AIA components in the nation. Four ways to partner with . the Texas architectural community: IN PRINT with . Texas Architect
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practice; or any failure by a nominated architect to supervise properly the provision of architectural services. Making a complaint against an architect’s professional conduct . Any person may make a complaint against an architect in respect of the architect’s conduct as an architect. The Board may also make a complaint of its own volition.
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