Persian Lifestyle Magazine
Persian Lifestyle Magazine 2022 Media Kit
ABOUT ALEPH ALEPH is Canada’s first Persian lifestyle magazine based in Vancouver dedicated to give established businesses a voice for the Iranian community, helping them to reach these untapped and active segments of population. ALEPH is a seasonal magazine that offers space both in print and online. It sheds light on what is important and relevant at the present moment, bridging the gap between the East and the West. We believe that luxury is encompassed in the exclusive, in the unique, in the never-before-seen or experienced. These can be through fine dining, luxury automobiles, high-end fashion, premium travel destinations, high-quality products and services which play an important role in refining our experiences and inspiring us to seek out more. It effortlessly allows Westerners to gain a better, more authentic understanding of Persian culture and traditions, while helping Iranians living in Canada discover Western customs and values. 01
THE STORY ALEPH magazine is the brainchild of Farhad Mehrabi, the founder of Geeky Marketing agency in Vancouver. After 7 years of working with a wide variety of businesses and helping them expand and find their audience, Farhad has used every one of his endeavours to gather ultramodern, high-end businesses that seldom had a chance to promote themselves, tap into Vancouver’s ever-growing multicultural market, and introduce various aspects of Iranian regional and international culture to other businesses. Mission Statement ALEPH’s goal as a Farsi and English lifestyle magazine is to connect the East and the West through a shared love for excellence, inspiration and beauty. Vision Statement We aim to become Canada’s finest Persian magazine, uniting and inspiring Iranian communities across Canada with meaningful, beautifully curated content. 02
A MARKET GAP The Iranian population in Canada continues to grow. By 2030, it is estimated that almost 400,000 of the Canadian population will be Persians. As the number of Iranian immigrants are increasing, the number of businesses that mainly target the Iranian community has risen in order to address the community’s needs. ALEPH would be an ideal platform for luxury global brands to speak to their target audience, and for high-end Persian brands and businesses to connect to Persian communities within Vancouver and all across Canada. 03 A Need for Something Different A Magazine Fit for the Best What Does This Mean for Advertisers? Presently, Iranian newspapers and magazines are low-quality both in content and materials, making it difficult for high-end Iranian businesses to want to promote themselves. This need in the market calls for a high-quality luxury magazine that can help local Iranian businesses as well as big name international brands promote their products and services to both Iranian and multicultural communities. It is well known in the marketing world that businesses and luxury brands producing watches, fashion and cars tap into multicultural markets. In Vancouver, the Iranian community is one of these markets. ALEPH will provide advertisers with a luxury print platform that is reflective of the quality level of these brands, designed with the highest quality graphics and materials meant to house their advertisements. The Iranian community is a fantastic market to enter as it is considered one with great purchasing power. For brands wishing to promote themselves to the Iranian community, this means accelerated growth, better returns and higher profit.
EDITORIAL ALEPH’s goal is to expose Iranian communities across Canada to the latest in all-things art and lifestyle. We aim to connect readers with uplifting stories, timeless beauty and high quality craftsmanship, exposing them to the world’s finest. ALEPH will include articles consisting of various topics, Interview with successful Iranian, travel destination ,Culinary Infusions and Meaningful living ALEPH will feature: . Inspiring stories . Interviews with successful people . Local Persian events . Luxury & on-trend fashion . Premium beauty products . Travel destinations from around the world . Recipes & food from around the world . The performing arts . Home decor 04
DISTRIBUTION & REACH Each season and with every issue, ALEPH is expertly crafted to serve as a way for Iranian immigrants to learn about and appreciate Western values, and for Westerners to understand the authentic, historic Persian culture. Each issue will contain 8,000 copies and will be distributed in some of Vancouver’s most affluent and developed neighborhoods. North Vancouver . Upper, Central, and lower Lonsdale . Westview and Edgemont village . Lynn Valley West Vancouver . British Properties . Ambleside . Park Royal Vancouver . Coal Harbour . Yaletown . Gastown . Kitsilano . Point Grey . Shaughnessy 05
We deliver directly: . Subscribers: Direct mail to new potential subscribers with no charging fees. . Via selected ALEPH Persian PR Ambassadors: Private bankers Immigration consultants and Immigration service companies as well as Vancouver’s top real estate agents, real estate companies and wealth management firms. . Via selected high-end beauty salons, skin care clinics, medical clinics, luxury retailers, spas, luxury department stores and luxury home decor boutiques. . Via selected clubs, organizations and top business associations. 06
READERS PROFILE ALEPH attracts an affluent, upscale and refined readership. An audience looking for inspiration, the latest luxurious lifestyle trends, and uplifting success stories. Age range Occupational levels 25 -75 . Architects . Lawyers . Doctors and medical Professors . Business owners . Self-employed individuals . Seniors and retired individuals . Mid-level managers . CEOs and presidents . Executive partners . Affluent household women Female Male 55% 45% Average household income 210,000 Own their main residence 82% 07
35,000 Average annual spend on Fashion 30,000 Average annual spend on Travel 25,000 Average annual spend on Entertainment 30,000 Average annual spend on Home Décor 08
PUBLISHING SCHEDULE 09 ISSUE RELEASE DATE Winter 2022 December 23, 2021 November 28, 2021 November 18, 2021 Spring 2022 April 21, 2022 March 28, 2022 March 18, 2022 Summer 2022 July 23, 2022 June 28, 2022 June18, 2022 Fall 2022 October 15, 2022 September 15, 2022 September 15, 2022 Winter 2023 December 23, 2022 November 28, 2022 November 18, 2022 CREATIVE DUE AD SPACE CLOSING
ADVERTISING RATES Inside front cover 3400 Inside front cover Page One (DSP) Page One Opposite About Aleph 6200 Opposite Publisher s Note 2800 Opposite Masthead Opposite Contributors 2800 Double Spread Page 2-15 (DSP) 5200 Full Page 2400 Double Spread Page (DSP) 4400 Double Spread 4 Page 8000 Last Page 3200 Inside Back Cover Last Page 5800 Inside Back Cover 3800 Back Cover 5800 3400 2800 2800 Billing Payments are due 30 days after the transaction date. For all recurring monthly transactions, we utilize an automated billing system complete with a pre-authorized debit plan for hassle-free payments. 10
AD SPECIFICATIONS ALEPH Magazine is printed in a four-colour process. At no additional cost, we provide full-bleed for advertisers. Materials must have a 9” x 11.75” trim area. ALEPH is a perfect-bound magazine. In order for us to maintain our high quality print and colour integrity, it’s important for advertisers to do their part in providing us with the necessary file formats, sizes and specifications. . Ads must be compatible with Macintosh and provided to us the following acceptable file formats: DF-X1a, InDesign, Illustrator, Photoshop . When compression is off, you can supply us with high-resolution PDF files in the preferred format of PDF-X1a . Supporting graphics must be supplied to us with a minimum resolution of 300 dpi, and in TIFF or EPS file formats . Fonts and typefaces must be in PostScript. Please either provide us with both screen fonts and display fonts, or convert the text to outlines . Specify all colours as process CMYK (U.S. Sheetfed Coated v2) It is a requirement to provide us with high-quality, colour-match printer proofs. We accept: Fuji lm Pictro or FinalProof, Imation MatchPrint, and Cromalin. Uncalibrated proofs (such as colour laser) are NOT acceptable. Proofs that are not calibrated, like colour laser, are not acceptable and runs the risk of delaying your publication. If proofs are incomplete, unusable or insufficient, our Production Manager will take responsibility for colour reproduction. 11
Full-Page Ads & Outside Back Cover Trim 9” x 11.75” Bleed 9.75” x 12.5” Non Bleed Size 8.25”x11” Note: All critical image and copy must be within the live area to accommodate the bindery margin. Double-Page Spread (DPS) Trim n/a Bleed 18.75” x 12.5” Non Bleed Size 17.125”x 11” Note: All spread ads occupying a cover position must be supplied as two separate pages in order to adjust for the spine. 12
CREATIVE DELIVERY Must Include: . Ad creative tags will appear on the bottom along with the advertiser’s name, ad size, ad title, and the date. . A low-resolution PDF at the trim size for reference. . For reference, a low-resolution PDF file at the required trim size. . All supporting graphics you would like included. . Digital proofs: High-resolution colour-match proofs must be provided. Acceptable proofs include: certified G Col, SWOP or G7 Proof. Uncalibrated proofs (such as colour laser) are NOT acceptable. . If supplied with unsatisfactory proofs, the ALEPH art department will be responsible for colour reproduction. Last minute press proofing by the advertiser before printing is not available. To send us your creative files by WeTransfer: Please compress files before uploading and sharing them with us. www.wetransfer.com or by Email: info@alephmagazine.com ALEPH Magazine Suit #1123 , 409 Granville St. Vancouver, BC V6C1T2, Canada Phone: 236.808.6748 E-mail: info@alephmagazine.com 13
al e p h . mag az i n e www.alephmagazine.com
ALEPH's goal as a Farsi and English lifestyle magazine is to connect the East and the West through a shared love for excellence, inspiration and beauty. ALEPH magazine is the brainchild of Farhad Mehrabi, the founder of Geeky Marketing agency in Vancouver. After 7 years of working with a wide variety of businesses and helping them expand and
vowels makes it imperative to learn to distinguish æ from a at an early stage. Furthermore, as we learn more about Persian, we realize that this distinction is essential for writing Persian as well. In Persian only the long vowels, in this case a, are written using a letter. æ is represented by a vowel sign (see "The Persian Writing System," for
About the Author Reza Nazari is a Persian author. He has published more than 50 Persian learning books including: Learn To Speak Persian Fast series, Farsi Grammar in Use series, Persia Club Dictionary Farsi - English, Essential Farsi Idioms, Farsi Verbs Dictionary Read and Write Persian Language in 7 Days Laugh and Learn Farsi: Mulla Nasreddin Tales For
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Poetries in Contact: Arabic, Persian, and Urdu 1. Introduction The Arabic method of metrical analysis devised by al-Khalīl Ibn Aḥmad of Basra (b. 718) came with Islam into Persian, and spread from there with the rest of Persian literary culture into Urd
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Booklet Design: Maia Kennedy . Table of Contents. Farsi Persian 2 Farsi, or Western Persian, is the dialect of Persian that’s the official language of Iran, where it’s spoken . A red tablecloth . for my sister and . a blue tablecloth . for my daughter. For myself .
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