Digital Marketing Specialist Master’s Program
Table of Contents About the Course 04 Key Features of Digital Marketing Specialist Masters Program 05 Learning Path 06 Step 1 : Mastering SEO, Content Marketing, PPC and Digital Analytics 07 Step 2 : Mastering Social Media, Mobile Marketing and Digital Strategy 08 Step 3 : Advanced Web Analytics 09 Step 4 : Advanced Search Engine Optimization (SEO) 10 Step 5 : Advanced Pay Per Click (PPC) Certification Program 12 Step 6 : Advanced Social Media 14 Step 7 : Digital Marketing Capstone 16 Other Electives 17
Table of Contents Tools 19 Partnerships and Certifications 20 Free Course 20 Advisory Board Members 21 Certificates 23 Classroom-Level Immersion: Delivered Digitally 24 Corporate Training 25
About the Course The Digital Marketing Specialist Masters Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing. The training is structured around a proven learning path prescribed by senior industry leaders. Hands-on learning with live projects and simulation exams complements world-class course content in SEO, PPC, social media, and web analytics. Learners have the flexibility to attend as many of the 35 live online instructor-led classes as necessary. Monthly mentoring sessions by international keynote influencers and thought leaders round out the learning, adding a global dimension to the training. 04 www.simplilearn.com
The Digital Marketing Specialist Masters Program is designed to transform you into a digital powerhouse Key Features Industry-recommended learning path 8X higher live interaction with live online classes by industry experts Exclusive access to Digital Marketing Experts Earn a Masters Certification on completion Aligned to Top 5 Digital Marketing certifications like Google Ads and Analytics, Facebook Blueprint, Hootsuite and HubSpot Covers 30 digital marketing tools 05 www.simplilearn.com
Learning Path STEP 1 Mastering SEO, Content Marketing, PPC and Digital Analytics STEP STEP 2 3 Mastering Social Media, Mobile Marketing and Digital Strategy Advanced Web Analytics STEP STEP 5 4 Advanced Search Engine Optimization (SEO) Advanced Pay Per Click (PPC) Certification Program STEP STEP 6 7 Advanced Social Media (With Facebook Blueprint Voucher) Digital Marketing Capstone Optional Electives Digital Marketing Specialist Facebook Master Session Harvard Business Publishing Case Studies for Digital Marketing Advanced Mobile Marketing Advanced Email Marketing Advanced Content Marketing Advanced Website Conversion Rate Optimization HubSpot Email Marketing Certification Training DIGITAL MARKETING SPECIALIST 06 www.simplilearn.com
STEP 1 2 3 4 5 6 7 Mastering SEO, Content Marketing, PPC and Digital Analytics Fundamentals of Marketing This course will help you master digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics. Key Learning Objectives Gain an in-depth understanding of the search engine optimization (SEO) and fundamentals of digital marketing Master digital marketing analytical tools - Google Analytics Gain the core concepts of Content Marketing and Digital Analytics Understand the fundamentals of PPC and Google Ads Course Curriculum Digital Marketing Program Introduction Google Analytics SEO Foundation PPC Foundation Content Marketing Foundation Google Ads Fundamentals Digital Analytics Foundation Programmatic Buying 07 www.simplilearn.com
STEP 1 2 3 4 5 6 7 Mastering Social Media, Mobile Marketing and Digital Strategy Demystifying Digital Channels This course will make you an expert on digital channels and how to target the right audience. You will learn about social media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation. Key Learning Objectives Gain in-depth knowledge on Social Media Marketing channels like Facebook, Instagram, Youtube and Twitter Understand the foundation of Email and Mobile Marketing Course Curriculum Social Media Foundation Email Marketing Foundation Facebook Marketing Marketing Automation Foundation YouTube and Video Marketing Website Conversion Rate Optimization Foundations Twitter Marketing Mobile Marketing Foundation Digital Marketing Strategy 08 www.simplilearn.com
STEP 1 2 3 4 5 6 7 Advanced Web Analytics Performance Analysis This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Key Learning Objectives Attain in-depth knowledge of Digital Analytics along with business understanding Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more Course Curriculum Introduction to Digital Analytics Audience Building Blocks Acquisition Fundamentals of Digital Analytics Behavior Business Perspective Conversions Onboarding Methodology -Lean Six Sigma Retention and Expansion Data Analysis Fundamentals Advocacy Analysis Perspective: Providing Insights Privacy and Ethics Enabling Capabilities Wrapping Up Managing Analytics 09 www.simplilearn.com
STEP 1 2 3 4 5 6 7 Advanced Search Engine Optimization (SEO) SEO Tools & Techniques The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the websites with keyword management and research, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives. Key Learning Objectives Attain the essential knowledge in SEO techniques Get the in-depth understanding on: On-page best practices SEO methods to generate relevant keywords Competitive analytics Design & architecture Site optimization & best practices SEO for local search SEO site audits 10 www.simplilearn.com
Course Curriculum Lesson 1 : Introduction to SEO Lesson 2 : How Search Engines Work Lesson 3 : Keyword Research Lesson 4 : On-Page Optimization Lesson 5 : Website Management and Optimization Lesson 7 : Planning A New Website Lesson 8 : Market Your Optimized Website Lesson 9 : Analytics and Measurement Lesson 10 : What's Next-Learning Path
STEP Advanced PPC Certification Program 1 5 6 7 2 3 4 4 L L L L L PPC Tools & Techniques L The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives. L L L L L L L Key Learning Objectives Understand the Keyword research and organization along with managing search L L Understanding the advanced Ad features, testing and extensions L Know the audience types and how to segment it to reach the customers L L L Course Curriculum Course Introduction Course Introduction Course Introduction Course Introduction Course Introduction L Lesson 01 Lesson - Psychology 01 Lesson - Psychology of Search 01 Lesson - Psychology of Search 01 - Psychology of Search Lessonof 01Search - Psychology of Search L Lesson 02Lesson - Buying 02Funnel Lesson - Buying 02Funnel Lesson - Buying 02Funnel - Buying Lesson Funnel 02 - Buying Funnel L Lesson 03Lesson - Understanding 03Lesson - Understanding 03 Keyword Lesson - Understanding Organization 03 Keyword - Understanding Lesson Organization Keyword 03Organization -Keyword Understanding Organization KeyworL Lesson 04Lesson - Keyword 04Lesson -Match Keyword 04 Types Lesson -Match Keyword 04 Types -Match Keyword Lesson Types Match 04 -Types Keyword Match Types L L Lesson 05Lesson - Negative 05Lesson - Keywords Negative 05Lesson - Keywords Negative and Managing 05 - Keywords Negative and Managing Lesson Search Keywords and 05 Terms Managing Search - Negative and Terms Managing Search Keywords Terms Searc and Lesson 06Lesson - Keyword 06Lesson -Research Keyword 06Lesson -Research Keyword 06 -Research Keyword Lesson Research 06 - Keyword Research 12 www.simplilearn.com L
Lesson 07 - Creating son 07 - Creating Compelling Ads Compelling Ads LessonAd 08Features - Advanced Ad Features son 08 - Advanced Lesson 09 - Ad Testing son 09 - Ad Testing Lesson 10 - Ad Extensions son 10 - Ad Extensions Lesson 11 - Campaign Types Budget and Reach son 11 - Campaign Types Budget and Reach Lesson - Location and Language Targeting son 12 - Location and12Language Targeting Lesson 13 Introduction to Audience Types son 13 - Introduction to -Audience Types 14 - How Segment son 14 - How Lesson to Segment Datato and Create Data Lists and Create Lists 15 - Using thetoAudience Lists to Reach Customers son 15 - UsingLesson the Audience Lists Reach Customers Lesson 16 Introduction to the Display Network son 16 - Introduction to -the Display Network Lesson 17 - Display Targeting Options son 17 - Display Targeting Options Lesson 18 - Display Ad Formats son 18 - Display Ad Formats Lesson - SettingGoals And Measuring Goals son 19 - Setting And 19 Measuring Lesson - Bidding and Attribution son 20 - Bidding and20 Attribution Lesson 21 Testing - Reporting and Testing son 21 - Reporting and Lesson 22 - Ad group organization son 22 - Ad group organization LessonOrganization 23 - Campaign Organization son 23 - Campaign Lesson 24Multiple - Working with Multiple Accounts son 24 - Working with Accounts Lesson 25 Introduction son 25 - Introduction to -Quality Score to Quality Score Lesson 26Quality - Working with Quality Score son 26 - Working with Score Lesson 27Diagnosis - Quality and Score Diagnosis son 27 - Quality Score Pivot Tables and Pivot Tables Lesson 28 - PPC Setting Up Your PPC Strategy son 28 - Setting Up Your Strategy Lesson 29Account - Creating Your Account son 29 - Creating Your Organization LessonYour 30 -Account Managing Your Account son 30 - Managing Lesson 31Video - Shopping and Video Campaigns son 31 - Shopping and Campaigns Managing Search Terms Terms Lesson 32 - Automation son 32 - Automation and Other Tools and Other Tools 13 www.simplilearn.com
STEP 1 2 3 4 5 6 7 Advanced Social Media Social Media Marketing Tools & Techniques The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Key Learning Objectives Understand the in-depth concepts of social media marketing Get to know more on social media tools Learn from scratch about Youtube and video marketing Learn about advertising and Facebook Marketing Platform Course Curriculum Session 1: Advanced Social Media Marketing Session 2: Youtube and Video Marketing Session 3: Facebook Marketing and Advertising Session 4: Social Media Tools 14 www.simplilearn.com
Course Curriculum Introduction to Social Media Creating a Social Media Strategy Understanding Paid Earned and Owned Social Media Social Sharing Blogging for Business Finding and Communicating with Influencers Video and YouTube YouTube Advertising Social Networking and Facebook Facebook Advertising Microblogging and Twitter Twitter Advertising Online Reputation Management Social Media Measurement Social Media Analytics Pinterest Marketing Marketing through LinkedIn Instagram
STEP 1 2 3 4 5 6 67 Digital Marketing Capstone The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in this course. Through dedicated mentoring sessions, you’ll learn how to solve real-world, industry-aligned case studies. 16 www.simplilearn.com
Other Electives Digital Marketing Specialist Facebook Master Session Attend online interactive masterclasses from Facebook and get insights about advancements in the digital marketing field. Harvard Business Publishing Case Studies for Digital Marketing Learn Digital Marketing concepts with help of real-world case studies authored by HBS professors and other top business school educators. These case studies will help you analyze business situations and di erent aspects of managerial decision-making to help you solve business problems. Advanced Content Marketing The Advanced Content Marketing Program trains learners in the principles and techniques of content marketing. Prepared by leading influencers and thought leaders, the course o ers avenues for deep expertise building in planning, executing, and monitoring content marketing strategy. The course covers all areas of content marketing, including SMM, event marketing, content strategy, and more. 17 www.simplilearn.com
Advanced Website Conversion Rate Optimization Master the skills that enable you to consistently increase landing page conversion rates on microsites and websites with Simplilearn’s Conversion Rate Optimization course. You will learn about the various aspects of conversion optimization and how to analyze capture visitors’ attention. HubSpot Email Marketing Certification Training The HubSpot Email Marketing Certification Training will guide you on how to plan an email marketing strategy and how to work on the HubSpot's email marketing tools. This will prepare you to build an email marketing strategy and trust with your contacts. Advanced Mobile Marketing The Advanced Mobile Marketing Program is designed to transform learners into industry-ready mobile marketers with skills in mobile advertising, responsive design, mobile analytics, and more. Prepared by leading experts in the field, the course is a great choice for teams of marketing professionals, business development professionals, and entrepreneurs. Advanced Email Marketing The Advanced Email Marketing Program is designed to transform learners into email marketing strategists. Prepared by leading digital marketing experts, the course trains learners in strategizing and executing email campaigns for all purposes, including sales, promotions, business solicitations, brand building, and credibility building. 18 www.simplilearn.com
Tools Ads Ad Manager Trends Adsense Google Salesforce TinyURL Bitly Google Webmaster Sitemap XML Tweriod Blogspot Keyword IO Sprout Social Twitter Click Funnels Owly Themeforest Zoho 19 www.simplilearn.com
PARTNERSHIPS AND CERTIFICATIONS FREE COURSE Hootsuite We have added the Hootsuite Platform Training course as complimentary. Once you’ve completed the Hootsuite Platform Training, you’ll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a industry-recognized credential! 20 www.simplilearn.com
Advisory Board Members Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars. Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author Stéphane Hamel is a Google Product Strategy/Expert and has been named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model. Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is the conference’s one of the highest-rated speakers. Matt Bailey Expert Internet Marketer, President of SiteLogic, Author 21 www.simplilearn.com
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. Lilach Bullock Forbes Top Women Social Media Influencer Danny Dover is the author of the bestselling book Search Engine Optimization Secrets and co-founded ‘Making it Click’. Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine, and more. Before starting his own company, Danny was Lead SEO at Moz.com. Danny Dover Expert SEO, Former Lead SEO of MOZ, Author 19 www.simplilearn.com
Certificates C E R T I F I C AT E O F AC H I E V E M E N T DIGITAL MARKETING SPECIALIST T H I S I S T O C E R T I F Y T H AT JOHN DOE Has successfully graduated from the Course Name Masters Program summa cum laude having completed all mandated course requirements and industry projects with distinction. Date: / /2021 Krishna Kumar, CEO 23 www.simplilearn.com
Classroom-Level Immersion: Delivered Digitally Anywhere Anytime Access Online Self-Learning Live, Interactive Classes Hands-On Experience Online Enrollment and Access on Web and Mobile Learner Watches the Video Chapter-End Quizzes Live Virtual Classroom Live Interaction and Mentoring Final Assessment Project Work Virtual Labs Simplilearn Certiﬁcation Criteria 85% Course Completion 80% Score on Simulation Exam Internal, an d External Project Submitted and Accepted Final Exam and Certiﬁcation 24 www.simplilearn.com
Corporate Training Top clients we work with: Features of Corporate Training: Tailored learning solutions Flexible pricing options Enterprise-grade learning management system (LMS) Enterprise dashboards for individuals and teams 24X7 learner assistance and support 25 www.simplilearn.com
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media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation. Key Learning Objectives Gain in-depth knowledge on Social Media Marketing channels like Facebook, Instagram, Youtube and Twitter Understand the foundation of Email and Mobile Marketing STEP Mastering Social Media, Mobile Marketing and Digital .
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research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing
Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
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