E Komo Mai - Hawaii Tourism Authority
Brand Marketing
Organization Chart of the Marketing Team Pattie V. Herman Vice President, Marketing & Product Development 973-2271 Ariana Kwan Administrative Assistant 973-2254 Chris Sadayasu Market Manager: Oceania, Sports, Cruise, MCI 973-2274 Jadie Goo Market Manager: China, Taiwan, Hong Kong, Southeast Asia 973-2252 Minami Aoki Market Manager: Japan, Korea 973-2262 Laci Goshi Market Manager: USA, Canada, Europe 973-2268 Anda Garel Administrative Assistant 973-2279 HAWAI’I TOURISM AUTHORITY 2
2020 Contractors USA Hawai‘i Visitors and Convention Bureau John Monahan, President & CEO Island of Hawai‘i Visitors Bureau Kaua‘i Visitors Bureau Maui Visitors & Convention Bureau O‘ahu Visitors Bureau Ross Birch, Executive Director Sue Kanoho, Executive Director Sherry Duong, Executive Director Noelani Schilling-Wheeler, Executive Director HAWAI’I TOURISM AUTHORITY 3
2020 Contractors Japan a. Link Eric Takahata China ITRAVLOCAL Limited Dennis Suo Taiwan Brandstory Asia Reene Ho-Phang Europe Hills Balfour Niamh Walsh Canada VoX International Susan Webb Oceania The Walshe Group Giselle Radulovic (Australia) Darragh Walshe (New Zealand) Southeast Asia AVIAREPS Malaysia South Korea AVIAREPS Marketing Garden Kelvin Ong Irene Lee HAWAI’I TOURISM AUTHORITY 4
Organization Chart with Contractors Pattie V. Herman Chris Sadayasu Sports The Walshe Group-Oceania Jadie Goo ITRAVLOCAL Limited-China Brandstory Asia- Access Cruise Cruise Taiwan HVCB – MCI Global AVIAREPS MalaysiaSoutheast Asia Minami Aoki Laci Goshi a. Link HVCB US Japan Leisure AVIAREPS Marketing Garden-Korea Hills Balfour Europe VoX Intl Canada HAWAI’I TOURISM AUTHORITY 5
Hawai‘i Tourism Authority OUR MISSION To strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs. OUR VISION By 2025, tourism in Hawai‘i will: Ho‘oulu (Grow) the uniqueness and integrity of the Native Hawaiian culture and community Provide a unique, memorable, and enriching visitor experience Generate clear community benefits and responsibly manage tourism-related impacts and issues Support a vital and sustainable economy HAWAI’I TOURISM AUTHORITY 6
Brand Positioning World class beaches Best weather on the planet Breathtaking natural beauty Unique Hawaiian culture Responsible tourism destination Tourism brings more benefits then problems HAWAI’I TOURISM AUTHORITY 7
HTA: Key Marketing Objectives Drive destination brand awareness Reinforce the attributes of each of the Hawaiian Islands Competitive analysis to target present and next generation travel Drive high-value visitation. Focus marketing on market segments that have higher trip expenditures Collaborate with industry partners to optimize results and leverage resources Maintain the cultural integrity i. Hawaiian Language ii. Customs, music, dance, cultural, historic sites and imagery Increase awareness and understanding of the diversity of Hawaii's people, place and culture to consumer and travel trade HAWAI’I TOURISM AUTHORITY 8
HTA: Key Marketing Objectives Maintain high value air service to Hawai‘i Stimulate high value market share against competing destinations Focus marketing and enhance tour product development to build a desire to visit during shoulder seasons Maintain a balance between travel trade and consumer promotions backed up research regarding consumer destination travel shopping and buying trends Promote Hawai‘i as an MCI destination with special focus on the State-owned Hawai‘i Convention Center and city-wide convention growth Ensure that initiatives are metric driven HAWAI’I TOURISM AUTHORITY 9
Responsible Tourism An active awareness about the effects that travel can have on places, both positive and negative The Four Pillars Hawaiian Culture Aloha Festival, Century RIDE, Dukes Oceanfest, Great Aloha Run, Hapalua Half Marathon, Honolulu Marathon, Hawai‘i Food & Wine Festival, Hawai‘i International Film Festival, Kaua‘i Marathon, Maui Marathon, King Kamehameha Celebration, Merrie Monarch Festival, Mission Houses and the list goes on Natural Resources Climate: Vegetation, Ground Water Supply, Surrounding Ocean Brand Marketing Locations: All Beaches, ‘Īao Needle, Hawai‘i Volcano National Park, Haleakalā, Waimea Canyon, ‘Akaka Falls and the list goes on Community HAWAI’I TOURISM AUTHORITY 10
Elimination of Single Use Plastic is not a Choice By law end single use plastic by 2020 2021 we will proudly announce that Hawai‘i no longer has single use plastic Will work with organizations following this change and market them as success stories HAWAI’I TOURISM AUTHORITY 11
Key Performance Indicators (KPI) Residents satisfaction Visitor satisfaction Average daily spend Total visitors spend HAWAI’I TOURISM AUTHORITY 12
2019 Per Person Per Day Spending (PPPD) Visitor Expenditures Total Arrivals USA 188.70 11.67 Billion 6,879,214 Japan 239.80 2.19 Billion 1,545,806 109.03706 Canada 165.30 1.07 Billion 535,267 1.3269667 China 324.90 244.3 Million 93,703 6.9090789 Europe 153.20 274.1 Million 138,550 0.8933635 Oceania 259.00 883.4 Million 362,360 1.439190343 Currency to USD HAWAI’I TOURISM AUTHORITY 13
HAWAII TOURISM AUTHORITY 14
Visitors Bureau Sue Kanoho, Executive Director Kaua'i Visitors Bureau Sherry Duong, Executive Director Maui Visitors & Convention Bureau Noelani Schilling-Wheeler, Executive Director O'ahu Visitors Bureau HAWAI'I TOURISM AUTHORITY 3. 2020 Contractors Japan a. Link Eric Takahata
Greetings Komo friends and family. It is such an honor to join the amazing team at Komo Learning Centres. Coming on board during the COVID-19 crisis was quite a challenging experience. While we, like everyone across the globe, have struggled with the realities of COVID, we have learnt, grown, and, I believe, come out even stronger.
daily activities at KoMo. Quality is core to our company philosophy, and our mills are built with a passion that blends engineering with nature, and our gratitude with our passion. It is our hope that each mill transports a piece of our philosophy into your kitchen, and that your KoMo mill offers you a new way of enjoying food and good health!
4 kind from what it is today.13 In 2013, nearly 84 percent of Hawaii's visitors came on pleasure trips, and according to the Hawaii Tourism Authority, Hawaii's most important tourist attraction is its "unspoiled natural beauty."14 Mass tourism came to Hawaii after the 1950s, but its humble origin began decades
Hawaii Hawaii Affordable Properties, Inc. 48 (808)322-3422; hawaiiaffordable.com F Waikoloa Gardens; 68-1820 Pua Melia Street Waikoloa; Hawaii Bob Tanaka, Inc. 24 (808)949-4111; F(FPH) Ke Kumu Ekolu 68-3385 Ke Kumu Place; Waikoloa Hawaii; Hawaii Public Housing Authority 20 (808)832-5960 hpha@hawaii.gov;
2 Destination Geography World geography Tourism regions Cultural and social attributes 3 Advanced Tourism and Hospitality Tourism Tourism and the Tourist (Unit Three of T&T S4-5 syllabus) The Travel and Tourism Industry (Unit Four of T&T S4-5 syllabus) Attractions development Social tourism issues Food and Beverage Division
5. Tourism and the UK economy 17 5.1 Economic output 17 5.2 Employment 18 5.3 International comparisons of tourism employment 19 6. Brexit and tourism 20 6.1 Opportunities 20 6.2 Challenges 21 7. Tourism policy 23 7.1 Tourism Sector Deal 23 8. The ‘tourism landscape’ in England 26 VisitEngland and VisitBritain 26File Size: 492KB
1285 Waianuenue Avenue Hilo, Hawaii 96720 P: 808.932.3590 F: 808.974.6864 easthawaiihealthclinics.org/cancer-center Questions to ask your physician
Anatomi Tulang dan Fisiologi Panggul 2.1.1 Tulang Tulang pelvis merupakan komposisi dari tiga buah tulang yakni dua tulang kokse . tulang pria lebih kekar dan kuat, sedangkan kerangka perempuan lebih ditujukan kepada pemenuhan fungsi reproduksi. Pada wanita bentuk thorak bagian bawah lebih besar, panggul berbentuk ginekoid dengan ala iliaka lebih lebar dan cekung, promontorium kurang .
