ReferenceUSA - ReferenceUSA - A Division Of Infogroup

between mutliple data elements. BUSINESS STATUS CODE BUSINESS STATUS DESCRIPTION PUBLIC/PRIVATE INDICATOR STOCK EXCHANGE CODE STOCK EXCHANGE DESCRIPTION TICKER SYMBOL PUBLIC FILING INDICATOR FORTUNE MAGAZINE RANKING INDIVIDUAL/FIRM CODE INDIVIDUAL/FIRM DESCRIPTION YEAR SIC ADDED TO RECORD YEAR FIRST APPEARED IN SOURCE YEAR ESTABLISHED (FROM YP) YELLOW PAGE CODE TRANSACTION DATE TRANSACTION TYPE TELERESEARCH UPDATE DATE CALL STATUS CODE CALL STATUS DESCRIPTION BUSINESS CREDIT SCORE CODE BUSINESS CREDIT SCORE DESCRIPTION BUSINESS CREDIT SCORE (ACTUAL) AD SIZE CODE AD SIZE DESCRIPTION OFFICE SIZE CODE OFFICE SIZE DESCRIPTION POPULATION SIZE CODE POPULATION SIZE DESCRIPTION WORK-AT-HOME INDICATOR The code denoting whether the business is a headquarter, a branch, a subsidiary headquarter, or a single location. The description for the Business Status Code. Public Indicator This code identifies the Stock Exchange where the business conducts trading activity The description of the Stock Exchange Code. The "TICKER" symbol is shown for companies that are traded on any public stock exchange or listed in the NASDAQ "over the counter" quotation system or other small exchanges (i.e., Chicago Mercantile). A 'Y' indicates a company against whom the filing of a legal action (bankruptcy, etc) has been indicated. Fortune 1000 ranking. Updated yearly. If two Fortune Ranked companies merge then the number of ranked companies will decrease by one. This field will be blank on all unranked businesses. The code that identifies the yellow page listing is for a business or for an individual. This field helps clients identify if the record represents a professional individual versus a firm record. The description of the Individual Firm Code. The year of first appearance under a particular industry code. This field is related to the selected SIC only, and can vary with each SIC within a business listing. It was first tracked starting in 1984. The year of first appearance in any source. This field represents the earliest compilation year listed under this business, and was first tracked starting in 1984. The year the business/organization was first established. Yellow page heading code. Used to identify specific yellow page heading under which record was found. This code is used internally. The date (CCYYMM) this particular listing was added or changed in the Infogroup database. Transaction Type Code. Date most recent Teleresearch attempt was made. In (CCYYMM) format. Determines the status of the most recent Teleresearch call made. Only 1 of the following is possible: The description of the Call Status Code. The codes were developed from the demographic information in our database including number of employees and years in business as well as historical performance data and other information. Our sophisticated computer programs develop predictive statistical models based on multivariate regression analysis to determine creditworthiness of businesses. The description of the Business Credit Score Code. Each Credit Score is assigned based upon the criteria listed above. The code which corresponds to the size of the business's ad in the yellow pages. The description of the Ad Size Code. This field indicates how many professional individuals are associated with a firm record. It can be used to estimate size in a different manner than employment size. Available on a limited set of professional SIC codes only. The description for the Office Size Code. The code for the size of the city in which the business is located. The description for the Population Size Code. A 'C' indicates a home business "cottage".

OWN/LEASE CODE SQUARE FOOTAGE CODE SQUARE FOOTAGE DESCRIPTION RADIAL DISTANCE FROM TARGET ELEMENT ACTUAL NUMBER OF BUSINESSES AT MULTI-TENANT LOCATION MULTI-TENANT CODE MULTI-TENANT DESCRIPTION BUILDING NUMBER OF MULTI-TENANT LOCATION NUMBER OF PERSONAL COMPUTERS CODE NUMBER OF PERSONAL COMPUTERS DESC. AFFLUENT NEIGHBORHOOD LOCATION INDICATOR BIG BUSINESS INDICATOR FEMALE BUSINESS EXEC/OWNER INDICATOR GROWING/SHRINKING INDICATOR HIGH INCOME EXECUTIVE INDICATOR HIGH-TECH BUSINESS INDICATOR MEDIUM-SIZED BUSINESS ENTREPRENEUR INDICATOR SMALL BUSINESS ENTREPRENEUR INDICATOR DELIVERY POINT BAR CODE PRESORT ENDORSEMENT LINE PRESORT BAG NUMBER PRESORT BUNDLE NUMBER PRESORT LINE OF TRAVEL TERTIARY ADDRESS TERTIARY CITY NAME TERTIARY STATE ABBREVIATION TERTIARY ZIP CODE TERTIARY ZIP 4 CODE TERTIARY ZIP CODE/ZIP 4 (XXXXX-XXXX) Indicates if the functional facility in which the firm is located is owned or leased. Infogroup gathered this information from small businesses through telephone verification. This data element is not modeled. Estimated square footage the business occupies. The description for the Square Footage Code. Populates the Radial Distance from the Target Element if a 'Geo Radius Selection' is made through user application. Actual number of business which link to a common multi-tenant building number. A code representing the bucketed number of multi-tenant locations. The description of the Multi-Tenant Code. A unique identifier assigned to business location which is shared by all linked businesses. The Number of Personal Computers at the business. The description of the Number of Personal Computers Code. A ‘Y’ Indicates the business is located in a wealthy area. This is derived from a proprietary model using census data. A 'Y' Indicates that the record is a "Big Business". This contians * Businesses with a location or corporate employment size of 100 or more, * Subsidiary headquarter locations whose parent company has a location or corporate employment size of 100 or more, and * Headquarter locations with a location or corporate employment size of 50 or more. These cannot be classified as a membership organizations (two-digit primary SIC code is not "86"). A 'Y' Indicates the business has a professional with a gender code of F, OR has an employment size of C-K with a gender code of F. Certain Title Codes are omitted. The growing business flag is provided by comparing employment sizes gathered over several cycles of telephone verification. A 'Y' Indicates the Business/Individual is a High Income Executive. Professionals and certain title codes by employment size of 5 plus employees with an owner, president, chairman or CEO. 20 plus employees with an executive director, publisher, administrator, partner, executive VP, senior VP, VP, corporate secretary or executive officer. 100 plus employees with a title of Vice Chairman, Director, COO, CFO, Treasurer, Controller, General Counsel, Plant Manager and Auditor. A 'Y' Indicates the record is a "High-Tech Business". Contains businesses from the computer technology, engineers, some manufacturers, communications, and government - space research/technology. A 'Y' Indicates the record is a "Medium-Sized Business". Contains businesses which * Have a location or corporate employment size of 10 99 and a contact of president or owner title. A 'Y' Indicates the record is a "Small Business". Contains businesses which * Have a location or corporate employment size of 1 - 9 and a contact of president or owner title. Includes ZIP, ZIP4 and the 3 digit bar code extension for the Primary Address. Presort Information. Presort Information. Presort Information. Presort Information. The tertiary address of the record if available. The tertiary city of the business location. The tertiary state abbreviation of the business location. USPS 5 digit ZIP Code assigned to the tertiary business address. USPS ZIP 4 code assigned to the business address. Formatted 9 digit ZIP Code used for delivery by the USPS.

TERTIARY CARRIER ROUTE CODE WHITE COLLAR PERCENTAGE WHITE COLLAR INDICATOR PRODUCTION DATE SEQUENCE NUMBER EXPIRATION DATE (FORMATTED) PRODUCTION DATE (FORMATTED) SOURCE BOOK NUMBER GOVERNMENT SEGMENT CODE FOREIGN PARENT INDICATOR IMPORT/EXPORT CODE EIN Number END OF RECORD MARKER The tertiary carrier route for the business address as assigned by the USPS. Percentage of white collar employment at business as derived from a model. ‘1’ Indicates over 50% white collar employment. The date the data was pulled (CCYYMMDD). Sequential number requested by client Product Expiration Date. The date the data was pulled for fulfillment. Populated with 'infoUSA' Used internally by Infogroup to designate the particular Yellow Page book number from with the record was compiled. This may also represent a number assigned to a compilation source other than the Yellow Pages. Model which identifies certain database segments, including various level of government. 1' indicates foreign affiliation. Indicates the type of services provided: Employment Identification Member Populated with 'X'

Data Element Description Contact Name Name of contact First Name Household member given name, valid characters are A-Z Middle Initial Valid characters are A-Z, blank. Last Name Surname, valid characters are A-Z, hyphen, apostrophe and blank. Last Name Suffix Generation or maturity suffix code. SALUTATION Salutation Code of name Gender The gender of that particular individual Head Of Household Indicator Unique the count down to one per household (household unique) Sub HH Indicator Used to identify Sub family members. Address Address Primary Number or 'house number.' May contain alpha characters and/or a single hyphen. City Post Office or Prestige City name where possible. We use the USPS 13 character abbreviations where necessary. State Postal service standard abbreviation identifying a state name, United States territory or Armed Forces Zip code designation (must be two alpha characters). State Code Code for State County Code Code for County County Name County name MSA Code A 5-digit code assigned by the Office of Management and Budget to uniquely identify the 362 Metropolitan Statistical Areas and the 560 Micropolitan Statistical Areas in the United States. MSA Desc Metro Description CBSA Code Distinguishes between Metropolitan and Micropolitan Statistical Areas. Metro Micro Indicator Distinguishes between Metropolitan and Micropolitan Statistical Areas.

Data Element Description CSA Code CSA(Combined Statistical Area) have been identified for areas where at least 15% of the population from one community will commute to another community for employment or commerce. Multiple CBSA's are combined to form CSA's. A CSA may include: two or more Metropolitan Statistical Areas; two or more Micropolitan Statistical Area; Multiple Metropolitan and Micropolitan Statistical Areas. When CBSA is included in a CSA, the CBSA is found in one CSA only. Some CBSA's are not part of CSA. Each CSA has been assigned a unique 3 digit code. There are a total of 116 CSA's. ZIP Code All post offices are assigned at least one unique zip code, with the larger post offices assigned multiple zip codes. ZIP4 Last 4 digits of the ZIP 4 code. Zip codes are sub-divided into sectors (1st 2 digits of add-on) and sectors are sub-divided into segments (last 2 digits). Carrier Route Code Postal Carrier Route Type and Code Identifies a given mail delivery or collection route within a five-digit zip code area. Values are Bnnn, Cnnn, Hnnn, Rnnn where nnn represents up to 3 digits. Blanks if unassigned. ANNN The first Alpha position tells you the carrier route type Delivery Point Bar Code The last two numbers of the street address(normally house number) become an extension of the zip 4 code and therefore specify a specific mail delivery point. Note the check digit included as last digit. Valid values 000 - 999, " ". Delivery Service Type Code USPS Delivery Service Type Phone This is a one position alpha field. Population Code Ranking of counties based on population Nielsen Region Code Geographic area based upon Nielsen definition NumAdults HH Number of Adults (in Household) NumMbrs HH Number of Members in Household Age Household Member's actual age, blank when unknown or member not present. When only year of birth available, assume a June month of birth. Field Age stops at 99. Year Month Of Birth Indicate month of Birth for specific individuals. (DD) See byfield Notes Column for specific sensitivity information.

Data Element Description Income Code Code to describe range of predicted household income using Aggregate List Statistics FIND Length Of Residence The difference (in months) between arrival date and current (system) date, converted to number of years. Note range is limited to current year minus 1959. House Or Apartment house number or appartment dwelling Delivery Unit Size Code Used to indicate single family and multifamily delivery. For a given street and house number address, families at the address are counted. A typical scheme for carrying delivery size uses 1-9 to represent dwelling unit size 1-9. A delivery unit size of 10 means 10 to 19. A delivery unit size of 20 means 20-29 etc. Own Rent Score indicating likelihood that the household either owns their home or is renting. Scores 8-1 are based predominantly on a predictive model Location Type Code Count of all households at an address, excluding drops (move-outs), multiple occurrences of households with the same telephone number, balance records and subfamilies. It is recalculated at the address level during each update run. Thus when a household moves to a new address, it will be recalculated at the new address. Presence Of Pool Indicates presence of a pool at property address. Home Value Code Aggregate List Statistic Home Value Table (Aggregate List Statistics are statistics created using values from data appearing in the Database). Home Sale Date Date (CCYYMMDD) of property sale. Home Value Price Code Indicates source of the Home Value Information. Survey Information or Public Tax/Deed Data. Home Sale Price Actual Price the home sold at. Home Equity Estimate Code Estimate of current home equity. Modeled using deed information. Lot Size Number of acres associated with property address (nn.nnn) Maximum value is 30,000 acres. Home Size The building area in square feet. The maximum value is 30000. Home Age Calculation based on year built. Age of owner occupied dwelling, Mortgage Finance Type Code Type of Financing used on Mortgage.

Data Element Description Mortgage Loan Type Code Code to denote type of mortgage loan (note that some of these values are sparsely populated and other values not documented may appear as a result of residual data from a former vendor that has never been replaced ). Survey Information or Public Tax/Deed Data Number Mortgages Mortgage Interest Rate Mortgage loan interest rate (nn.nn, decimal implied). Represents interest rate at the time the mortgage was secured or the property was purchased. It does not reflect any refinancing that may have occurred since then. In fact, the mortgage could be paid off. Mortgage interest rate is either present on the deed transfer record that we receive from the register of deeds office when the property is purchased, or more often, it is inferred based on the sales date of the property. Mortgage Loan Amount Code Amount of the original mortgage in ranges. Survey Information or Public Tax/Deed Data. Credit Card Type Indicates the presence of the various types of cards at the Individual Adult level. Number Of Trade Lines Count of trade lines associated with this household. This in no way reflects the credit worthiness of this household. Marital Status Code Marital status of household member. (based on reported data when available or modeled data for head of household and spouse) Blank if not available. Marriage Date Date of marriage. (ccyymm) Blank if not available. Language Spoken In Household Code Code assigned by proprietary software to designate probable spoken language of individual based on given name, surname, middle name and geographic location. Religion Of Household Code Code assigned by proprietary software to designate probable religion of individual based on given name, surname, middle name and geographic location. Female Occupation Code Denotes occupation of a female present in the household. Code will be replaced if pertinent information becomes available from any source, else previous occupation will be retained. Male Occupation Code Denotes occupation of a male present in the household. Code will be replaced if pertinent information becomes available from any source, else previous occupation will be retained.

Data Element Description Mean Years Of Schooling Number of years in school Email Presence Flag If email is present Parent Indicator Denotes if household Member considered Parent. Child Indicator Denotes if household Member considered Children. Presence of Children Indicates if Household has children Wealth Finder Composite variable using a group of other consumer and demographic variables intended to measure wealth of household. The result is a single character ranging from A through T (20 ranks), with the top rank (A) representing households with the highest estimated wealth. The ranks are not equal in size. Group size will vary considerably such that the variable will provide much more discrimination and selectivity in the uppermost ranks. The top or highest ranks represents less than 2% of total consumer households. The middle rank represents approximately 3%-6% of consumer households. The bottom or lowest ranks represents more than 8% of consumer households. Actual Home Value Estimated home value stored as multiple of 1,000. Estimate based on a complex set of business rules involving the use of regression models, public record and self-reported data, as well as Census data. HOH Age Code Age of head of household: Derived, inferred or reported. See byfield Notes Column for specific sensitivity information. Grandparent in House Indicates presence in the household of a household member considered to be a Grandparent. Grandparent Indicator Denotes if household Member considered Grandparent. Early Technology Adopter This regression model targets those households who were early adopters and buyers of new technologies. The raw score is recoded into a decile value. SESI Social Status Indicator

Data Element Description FIND FIND is a prediction of household income, the result of pre-selecting and then applying one of three regression formulas using a combination of numerous Consumer and census 2000 variables. The raw income prediction is subject to a series of final adjustments and is stored as a multiple of 1000 i.e. 55 55,000. Expendable Income Code This DBA "model" predicts household monthly expendable income (FIND/12) by subtracting out the monthly mortgage payment (reported or inferred) for homeowners, or estimated rent value for non-homeowners. The result is compared against 14 predefined amounts that represent a continuum of 15 ranks, from top to bottom. This DBA "model" is a simple ratio i.e. the result of dividing inferred (or reported) current mortgage loan balance by the inferred

annual sales of the business in thousands of dollars. CORPORATE SALES VOLUME DESCRIPTION The description of the Corporate Sales Volume Code. ACTUAL CORPORATE SALES VOLUME The total sales volume of a company is compiled from annual reports and other sources. ASSET FLAG Flag indicates if sales volume is an asset or sales figure.