THAILAND B2C E-COMMERCE MARKET 2017 - Ystats
THAILAND B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
THAILAND B2C E-COMMERCE MARKET 2017 PRODUCT DETAILS PRICES* Title: Type of Product: Category: Covered Regions: Covered Countries: Thailand B2C E-Commerce Market 2017 Report B2C E-Commerce Language: Formats: Number of Charts: English Single User License: Site License: Global Site License: N/A Thailand PDF & PowerPoint 73 750 (exc. VAT) 1,125 (exc. VAT) 1,500 (exc. VAT) We occasionally offer a discount on selected reports as newer reports are published. Please see the most up-to-date pricing on our website www.ystats.com. QUESTIONS ANSWERED IN THIS REPORT How large were online sales in Thailand in 2016? What growth forecasts is made by various sources for Thai E-Commerce for the next several years? How many people in Thailand shopped online in 2016 and what was their demographic profile? Which important market trends influence the development of B2C E-Commerce in Thailand? How are the most important online retail market players in this country? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions 2 2
THAILAND B2C E-COMMERCE MARKET 2017 MARKET 2017 THAILAND RANKS SECOND IN SOUTHEAST ASIA BY B2C E-COMMERCE SALES Thailand is the second largest economy in Southeast Asia, behind Indonesia, and also ranks second in B2C E-Commerce sales, as the new report from yStats.com reveals. The development of online retailing in this country is spurred by growing Internet penetration, reaching close to half of total population in 2016, and state projects aimed at improving payment and delivery infrastructure. Although online shopper penetration is still in singledigits, a strong B2C E-Commerce sales growth rate is expected in the coming years, allowing Thailand to maintain its position as the runner up in regional online retail sales. Mobile and social commerce are the two most important E-Commerce market trends in Thailand. Smartphones have become the gateway to Internet connectivity, reaching nearly the same penetration rate as Internet and leading among devices utilized to go online. Thailand is the regional leader in share of online shoppers making purchases via mobile. M-Commerce sales are projected to approach a 50% share of total online spending within the next several years, yStats.com’s report reveals. Furthermore, social media has emerged as the most important platform for online sellers in Thailand. With more than onehalf of online shoppers making orders through social networks, thousands of E-Commerce sellers maintain accounts on popular social media such as Facebook, Instagram and LINE to transact with their customers. Lazada, an E-Commerce retailer and marketplace controlled by Alibaba Group, is the leading online shopping platform in Thailand, attracting three times more visits to its Thai website than the nearest two competitors combined. Other players attempt to challenge Lazada’s leadership by increasing investments into their E-Commerce operations. Among them, the Central Group acquired online clothing retailer Zalora and planned expansion of omnichannel and logistics capabilities for 2017. Furthermore, South Korea-based 11street is a fast growing market player: since its launch in Thailand December 2016, the company has already registered thousands of sellers and more than a hundred thousand buyers on its platform by early 2017, according to information cited by yStats.com. 3
THAILAND B2C E-COMMERCE MARKET 2017 TABLE OF CONTENTS (1 OF 2) 1 MANAGEMENT SUMMARY 2 OVERVIEW & INTERNATIONAL COMPARISONS Overview of E-Commerce Market and International Comparisons, March 2017 B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD million, 2015 Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Thailand, 2016e B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2015 & 2025f Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Thailand, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f Online Rides Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f, and CAGR, in %, 20152025f Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Individuals, 2015 Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Thailand, in MBPS, Q2 2016 Internet Users Growth in Southeast Asia, by Country, incl. Thailand, in %, January 2017 Compared to January 2016 Internet Users in Southeast Asia, by Country, incl. Thailand, in millions, 2015 & 2020f Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Thailand, in millions, 2015 Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Thailand, in %, November 2015 Cross-Border Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Thailand, in % of Online Shoppers, Q4 2015 Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Thailand, 2015 3 TRENDS Overview of E-Commerce Trends, March 2017 Smartphone Penetration, in % of Individuals, 2012-2016 Devices Used to Access the Internet, in % of Internet Users, Q1 2016 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016 Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015 Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016 M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016 Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %, 2015 Cross-Border E-Commerce Exports Share, in % of Total E-Commerce Sales of Companies in Thailand, 2014 & 2015 Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and CrossBorder Only Shoppers, in %, October 2016 Cross-Border Share of Online Spending, in % and in THB billion, 2016e Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, October 2016 4
THAILAND B2C E-COMMERCE MARKET 2017 TABLE OF CONTENTS (2 OF 2) 4 SALES & SHARES 5 B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2016e Online Spending, in THB billion, 2016e – 2018f Retail E-Commerce Sales, in USD billion, 2016e & 2020f E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f B2C E-Commerce Sales, in USD billion, 2015 & 2025f B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f INTERNET USERS & ONLINE SHOPPERS Internet Penetration, in % of Individuals, 2010-2016 Internet Penetration, by Age Group, in % of Individuals, Q1 2016 Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2016 Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016 Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, Q1 2016 Top Activities Carried Out Online, incl. “Online Shopping”, in % of Internet Users, May 2016 6 PRODUCTS Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016 B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f Online Travel Sales, in USD billion, 2015 & 2025f 7 PAYMENT Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 Payment Methods Used in Online Shopping, by Gender and Generation, in % of Online Shoppers, May 2015 Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015 8 DELIVERY Overview of E-Commerce Delivery, March 2017 9 PLAYERS Overview of E-Commerce Players, March 2017 Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017 Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017 Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017 5 5
THAILAND B2C E-COMMERCE MARKET 2017 REPORT-SPECIFIC SAMPLE CHARTS 6 6
THAILAND B2C E-COMMERCE MARKET 2017 GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions The reports take into account a broad definition of B2C ECommerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. METHODOLOGY OF OUR THAILAND B2C E-COMMERCE MARKET 2017 Report Coverage This report covers the retail E-Commerce market in Thailand. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce. The report contains relevant information about international comparisons, market trends, E-Commerce sales and shares, Internet users and shoppers, products, payment methods, delivery and players. Report Structure This report covers the retail E-Commerce market in Thailand. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce. The report contains relevant information about international comparisons, market trends, E-Commerce sales and shares, Internet users and shoppers, products, payment methods, delivery and players. The section “Sales & Shares” covers the development of retail ECommerce sales and E-Commerce’s share of total retail sales. In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included. Afterwards, the section “Products” shows the leading product categories purchased online. The next section, “Payment”, covers the payment methods most used by online shoppers. Furthermore, the “Delivery” section covers information related to delivery in online shopping. Finally, the “Players” section includes information about the leading E-Commerce companies, including rankings of top online shopping platforms by website visits. 7
THAILAND B2C E-COMMERCE MARKET 2017 Asia-Pacific Online Payment Methods: Full Year 2016 March 2017 1,950 Asia-Pacific Cross-Border B2c E-Commerce 2017 February 2017 1,950 Asia-Pacific Clothing B2C E-Commerce Market 2016 July 2016 950 Asia-Pacific Online Travel Market 2016 November 2016 750 China B2C E-Commerce Sales Forecasts: 2016 to 2020 November 2016 450 Japan B2C E-Commerce Sales Forecasts: 2016 to 2020 December 2016 450 Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020 November 2016 1,950 Trends in Worldwide Internet Retail 2016 July 2016 1,450 Global B2C E-Commerce Market 2016 June 2016 2,950 Online Retail in Emerging Markets 2016 June 2016 3,450 Global Cross-Border B2C E-Commerce 2017 February 2017 2,950 Global Online Payment Methods: Full Year 2016 March 2017 2,950 Global Alternative Online Payment Methods: Full Year 2016 March 2017 1,950 Middle East B2C E-Commerce Market 2016 May 2016 1,950 Africa B2C E-Commerce Market 2016 May 2016 1,950 Latin America B2C E-Commerce Market 2016 March 2016 1,950 Europe B2C E-Commerce Market 2016 February 2016 2,950 REPORT PUBLICATION DATE PRICE* Malaysia B2C E-Commerce Market 2017 April 2017 Southeast Asia B2C E-Commerce Market 2017 May 2017 1,950 Asia-Pacific B2C E-Commerce Market 2017 May 2017 2,950 UPCOMING RELATED REPORTS 750 8
9
10
11
12
13
thailand b2c e-commerce market 2017 publication date: april 2017 page 2 general information i page 3 key findings i page 4-5 table of contents i page 6 report-specific sample charts i page 7 methodology i page 8 related reports i page 9 clients i page 10-11 frequently asked questions i page 12 order form i page 13 terms and conditions
B2C E-Commerce Overview of Brazil and International Comparisons, 2014 Top 15 Countries Worldwide by B2C E-Commerce Sales Excl. Travel, in USD billion, incl. Brazil, Ranked by 2014f, 2012 - 2017f Top 10 Countries Worldwide by B2C E-Commerce Sales Growth incl. Travel, incl. Brazil, in %, 2013
2014 B2C Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs 90% of B2C marketers use content marketing. USAGE Last year, 86% of b2C marketers said they used content marketing. While 93% of large b2C companies, 94% of midsize companies, and 95% of small
May 24, 2018 · for overall e‑commerce (cross‑border and domestic, B2B and B2C).1 A report by DHL suggests that cross‑border e‑commerce already accounts for 15% of total e‑commerce sales and will expand to 22% by 2020.2 One signal, however imprecise, of cross‑border B2C e‑commerce expansion can
commerce and provides for benchmarking and reports on e-commerce facts and figures. It also serves as Ecommerce Europe'sresearch institute. In this role, the Ecommerce Foundation was commissioned by Ecommerce Europe to develop the European B2C E-commerce Report and more than forty national e-commerce reports.
Mar 1, 2024Learn how to develop engaging and scalable commerce experiences with Salesforce B2B and B2C Commerce Developer Guide. This PDF document covers topics such as architecture, data model, storefront toolkit, APIs, testing, and troubleshooting for both B2B and B2C commerce solutions.
Global e-commerce at 25 trillion in 2015 United States by far the largest market, with combined sales of over 7 trillion in 2015; Japan and China some distance behind United States ahead by some margin in B2B e-commerce, and just behind China in B2C Significant revision of earlier estimates for B2C e-commerce
estimates, Europe represents the largest B2C e-commerce market in the world, accounting for a 35.1% share of global B2C e-commerce.1 E-commerce has many advantages: from which the most important are the global choice of goods and services, attractive prices that can be reached 24/7 even from your couch, with delivery at your door. It
literary techniques, such as the writer’s handling of plot, setting, and character. Today the concept of literary interpretation frequently includes questions about social issues as well.Both kinds of questions are included in the chart that begins at the bottom of the page. Often you will find yourself writing about both technique and social issues. For example, Margaret Peel, a student who .
