Logo Basics - Tdot.tn.gov
Logo Basics EPIC Logo As TDOT embarks on its journey to create opportunities for its employees, the EPIC logo is the identifier for all things encompassing “Empowering People, Influencing Culture.” EPIC’s star plays off of Tennessee’s tristar while also signifying that each employee plays an integral role in making TDOT’s future and their own future bright. Graphic Identity Elements EPIC Star Color Palette EPIC Logo Typefaces Segoe UI Bagatela TDOT EPIC Graphic Identity Guidelines 1
Colors Red Pantone 1795C CMYK: 0/94/100/0 Navy Pantone 288C CMYK: 100/88/27/18 Gray Pantone Cool Gray 9C CMYK: 0/1/0/51 Pantone 7547C Pantone 584C Pantone 158C Pantone 5487C CMYK: 35/4/0/94 CMYK: 12/0/79/6 CMYK: 0/61/97/0 CMYK: 36/0/17/56 Primary Palette The primary color palette for all Tennessee State Government communications is still used for the EPIC logo. Red, navy and gray should be given prominence, with the supporting colors reserved for accents. Supporting Palette To stick with the theme of boldness that EPIC represents, use this supporting palette for accents. TDOT EPIC Graphic Identity Guidelines 2
Clear Zone & Minimum Size Clear Zone The EPIC logo should always have a clear zone surrounding it—space free of any type or graphic elements—in order to maintain its integrity. Leave a clear zone equal to the “E” or greater. When possible, leave even more clear space than the minimum indicated here. 5/16” High Minimum Height The logo should be a minimum of 5/16 or taller in any logo configuration, measured from the base of the blue bar encompassing “Empowering People, Influencing Culture” to the top of the EPIC star. TDOT EPIC Graphic Identity Guidelines 3
Typefaces Our primary type family is Segoe UI and our secondary is Bagatela. Segoe UI should be a standard font found on any platform and Bagatela can be easily downloaded/activated through the Adobe Creative Cloud. A minimum of 10 point should be used at all times. This should be increased to 14 point when creating documents for those with visual impairments. Sentences in all capital letters should be avoided for long continuous text. Segoe UI ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Primary Typeface Segoe UI is the primary type family for the EPIC brand. Use these typefaces to evoke the brand personality in headlines and titles. Bagatela ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Secondary Typeface Bagatela is the secondary typeface for the EPIC brand. Use it for alternate headlines, subheadings, body copy and detail callouts. Minion Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Typeface When Bagatela is not available, use Minion Pro. This and the primary typeface, Segoe UI, are system fonts on most PC and Mac operating systems. TDOT EPIC Graphic Identity Guidelines 4
Logo Colors Color Logo Use the primary color palette as all Tennessee State Government communications for the EPIC logo. Red, navy and gray should be given prominence, with the supporting colors reserved for accents. Red Pantone 1795 C CMYK: 0/94/100/0 Navy Pantone 288C CMYK: 100/88/27/18 Grayscale Logo When color is not available, use the grayscale logo. 60% Gray CMYK: 0/0/0/60 90% Gray CMYK: 0/0/0/90 Solid Color Logo Alternatively, some situations may require use of the solid black or solid white logo. TDOT EPIC Graphic Identity Guidelines 5
Pairing Logos Pairing Logos When using EPIC with other brands, space each logo out with a solid 1 point wide line. Use the height of the “E” in EPIC as a guideline of the space needed between each logo and the dividing line. The height of the line and other logo should be the same height as the EPIC logo, starting from the top of the EPIC star to the base of the blue bar. The colors of the line may vary dependent on the design. Use EPIC’s navy or Cool Gray 9c for bright background. White may be used for the line if the layout is constructed on a darker background. TDOT EPIC Graphic Identity Guidelines 6
Pairing Logos Pairing Logos with the State Government Logo Continue using the guidelines listed above for pairing logos. When wanting to add the State Government logo, place it away from the others to show separation from TDOT’s overall brand. Examples of this can be seen on the right. Tennessee’s State Government logo is shown on either the bottom left, aligned and mirroring where the other logos sit, or the top right corner. TDOT EPIC Graphic Identity Guidelines 7
Presentations Make presentations a breeze by using these EPIC PowerPoint templates. Creativity is encouraged as long as the results comply with all preceding guidelines. TDOT EPIC Graphic Identity Guidelines 8
All Other Guidelines For all other branding regarding EPIC, please reference back to Tennessee State Government’s graphic identity guidelines. EPIC adheres to the same guideline standards as TDOT. TDOT EPIC Graphic Identity Guidelines 9
When using EPIC with other brands, space each logo out with a solid 1 point wide line. Use the height of the "E" in EPIC as a guideline of the space needed between each logo and the dividing line. The height of the line and other logo should be the same height as the EPIC logo, starting from the top of the EPIC star to the base of the blue bar.
15.1.2 Priorities and Funding Guidelines TDOT recognizes that under certain conditions, the installation of roadway lighting can improve the safety of a road or intersection. Consequently, TDOT includes roadway lighting in State highway projects when certain conditions are met. Interstate Highway System: TDOT will typically prepare plans and
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future supply chain disruption response. Based on these findings, TDOT is encouraged to take the following actions: Appoint one or more FAC members as representatives to participate in TDOT/TEMA operations planning and toattend/present at TDOT’sannual incident management conference.In this manner, FACmembers will be
Oct 15, 2016 · Engineering and Technical Services which canbe viewed on the TDOT Website. Other details of consultant contracts, including useful contacts and example documents such as letters of interest, Statement of Qualifications andinvoices can also be viewed on the TDOT website under Roadway
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Project Stage Diagram and Device Procurement. Since TDOT does not maintain traffic signals, it is very important for TDOT to make current and detailed documentation available to agency designers, consultants and city/county administrators to provide better operations and maintenance of traffic signal control devices. The manual update,
Flat gold and black logo Flat red and black logo Flat black and white logo U.S. and Canada logo In black and white applications, use the flat black and white logo. In one color applications, such as decals, use the flat gold and black logo or flat red and black logo. x is equal to half
Smith G. M., Cryptogamic Botany – Algae and Fungi, Vol. I, McGraw Hill publications, 1955. 5 Course code: SBOT502 Palaeobotany, Angiosperms, Anatomy, Palynology (Credits :04/ Lectures/Week:04) 60 L Learning Objectives: Learn about the process of fossilization and different fossils. Morphology of flower and fruits will help the students, understand the classification in an effective manner .
