Marine And The Next Generation - Chamber Of Marine Commerce

Preferred Type of Work The next-generation workforce is also looking for a job that allows them to be active (71%), work with a team (63%), and solve problems (64%). Most are looking for jobs that are mostly indoors (80%), and more prefer a nine-to-five (63%) than shift work. There is also a slight preference for jobs that require minimal travel (60%), rather than a job requiring a lot of travel. Overall, the next generation workforce is divided between a job working with their hands vs. a job at their desk, the public vs. private sectors, and getting sweaty/dirty at work, and not. PREFERRED TYPE OF WORK What best describes the type of work you would most like to do? Reflected as % Work with a team Active 63 37 29 71 I mostly work with my hands 40 60 Solving problems Mostly outdoors 64 20 37 53 47 Sedentary I mostly work at the desk 57 I don’t mind getting sweaty or dirty at work Shift work 53 47 43 Public sector Travel a lot Work alone Private sector Not travel very much I don’t want to get sweaty or dirty at work 36 Doing the same thing regularly 80 63 Mostly indoors Nine-to-five job There are, however, quite a few notable differences in desired work depending on age, and gender. Younger individuals are more interested in jobs that offer more activity and diversity in what an average workday looks like, while those who are older prefer more stability and predictability. Those under 18 are much more likely to want a job that allows them to be active rather than sedentary (82% vs. 67% among those 18 and older), solving problems rather than doing the same thing regularly (73% vs. 60%), nine-to-five rather than shift (74% vs. 59%), and involves a lot of travel (49% vs. 37%). IMAGINE MARINE 9

There are also differences present between men and women. Men are a lot more likely to prefer a job where they might get sweaty or dirty (57% vs. 49% of women), a job in the private sector instead of public sector (61% vs. 52%), and a job that’s mostly outdoors rather than indoors (26% vs. 13%). Interest in Types of Jobs The next generation is also open to pursuing a variety of industries, employers and work settings in pursuit of finding a job that gives them a sense of fulfillment and provides security and good pay. 46% would definitely or probably consider a job that was with a government crown corporation, and 43% say the same about a job in the skilled trades. Fewer are interested in a job where they would have to travel to work at a remote location for a period of time (35% definitely/probably interested) but still, only a third wouldn’t consider this type of job overall. Those under 18 are slightly more interested in a government or crown corporation job, and a job in the skilled trades, compared to those who are over 18. And as may be predicted, interest in the trades is higher among men than women. Interest in a job where you must travel to a remote location for a period of time is consistent between age and gender. INTEREST IN TYPES OF JOBS Regardless of the industry you have worked in the past, are you interested in any of the following professions? A job. Reflected as % .with government or a government crown corporation 17 29 33 12 Definitely/probably interested 9 All 46 -18 53 18 44 Women 46 Men 47 9 All 43 -18 50 18 40 Women 38 Men 46 13 All 35 -18 38 18 34 Women 33 Men 37 in the skilled trades 17 26 14 34 that requires working at a remote location 13 22 Definitely interested 34 17 Probably interested Might consider Probably not interested Definitely not interested NATIONAL YOUTH SURVEY MARINE AND THE NEXT GENERATION 10

Sources of Job/Career Information When it comes to seeking out information about potential jobs and careers, the next generation prefers to reach out to those closest to the job/career itself, and those closest to them. They want to be able to get direct information in a way that feels comfortable for them. 55% SAY EMPLOYERS WEBSITE, OPEN HOUSES, ETC., ARE THE MOST/ VERY IMPORTANT SOURCES OF CAREER INFORMATION. 55% say employers website, open houses, etc., are the most/very important sources of career information, followed by posting on online job boards (50%). Friends, family and someone they know who works in the field are the third most important (47%), followed by a Google search, where they can search for their specific queries independently. IMAGINE MARINE 11

Indirect sources like social media (30%) and associations (42%) are less popular, as are job fairs that might require young people to speak to a number of employers. Instead, individuals prefer to seek out an employer or career path directly (at an open house by the employer or viewing a specific job posting online, for example). SOURCES OF JOB/CAREER INFORMATION How important, if at all, are each of the following sources when you seek a job or career information? Reflected as % Employer (website, open houses, etc) 18 Most/very important 37 39 6 All 55 -18 62 18 52 Online job boards (Indeed, Workopolis, etc) 17 33 42 8 All 50 -18 48 18 51 Friends/family/someone you know that works in the industry 15 32 40 13 All 47 -18 52 18 45 Google search 13 33 43 11 All 47 -18 47 18 47 12 All 44 -18 50 18 41 A professor/teacher/mentor/career services staff 13 31 45 Job fairs 11 28 44 17 All 39 -18 53 18 34 Association (website, open houses, etc) 10 32 13 45 All 42 -18 51 18 38 LinkedIn 9 23 38 All 32 -18 35 18 31 29 Social media (Facebook, Instagram, etc) 8 22 42 Most important 27 Very important All 30 -18 32 18 30 Important Not important NATIONAL YOUTH SURVEY MARINE AND THE NEXT GENERATION 12

Those under 18 are much more likely to be seeking out information in general, and much more likely to seek out information directly through an employer, and/or friends and family. While those over 18, and likely with some workforce experience, are less interested in using these sources, likely because they already have in the past, and already have a clearer idea of the kind of career/job they are looking for. But what’s most important is that the next generation workforce is using a number of sources to collect information about a potential job or career. 64% say three or more of the listed sources are most/very important in their job search. What the Next Generations Want - Takeaways Like many individuals seeking out a career, Millennials and those in Generation Z place a lot of importance on pay and stability. This is something that has become more and more pressing as the cost of living continues to rise and remains a top concern for these generations. But pay and security are not their only priorities. Young people are also concerned about flexibility and finding a job that affords them a life that includes more than work. Rather than specific policies such as generous time off or professional development, the next-generation workforce is looking for jobs that offer a more holistic approach to the work-life divide. They want a job that affords a work-life balance every day, not just generous vacations, and they want a job that seamlessly fits into their goals, values, and interests. Young people want to be able to go home at the end of the day, set their work aside, and know that what that their work on the clock is in alignment, not conflict with their personal values. They want to put their minds to work while on the clock, and feel like their work is contributing to something bigger and better than themselves. And when it comes to seeking out these kinds of jobs, young people are more likely to turn directly to the source of jobs, like employers and job postings, and seek out information from multiple sources. IMAGINE MARINE 13

MARINE SECTOR IMPRESSIONS Impacts As the next generations enter the workforce in search of a career that gives them fulfillment, a career in the marine industry is certainly poised as a viable option. Young people are looking for a career that allows them to feel positive about their work, and that their efforts are important and contributing to a positive cause. The marine industry checks two of those boxes as young Canadians believe the industry has both positive and important impacts on the economy and the environment. TWO-THIRDS (76%) SAY THE MARINE INDUSTRY IS FOCUSED ON ENVIRONMENTAL AND CORPORATE SUSTAINABILITY TO PROTECT OUR ECOSYSTEMS, OCEANS AND WATERWAYS. 86% believe a strong and sustainable marine industry is crucial for a strong economy in Canada. Two-thirds (76%) say the marine industry is focused on environmental and corporate sustainability to protect our ecosystems, oceans and waterways. MARINE SECTOR IMPRESSIONS IMPACTS Do you agree or disagree with the following statements? Reflected as % Strongly/somewhat agree A strong, and sustainable marine sector is crucial for a strong economy in Canada 34 52 11 3 86 The marine sector in Canada is focused on environmental sustainability and corporate responsibility to protect our ecosystems, oceans and waterways 23 53 Strongly agree 19 Somewhat agree Somewhat disagree 5 76 Strongly disagree NATIONAL YOUTH SURVEY MARINE AND THE NEXT GENERATION 14

Opportunities Many also agree the marine industry is becoming a leader in well-paying, problem-solving based jobs (both of interest to these generations), including jobs in big data, computer systems and engineering. But along with perceptions of growth for some jobs, there is also a concern that others will be impacted by automation. 75% say jobs in the marine industry will be impacted by automation in the next ten years — including three-quarters who are interested in, or currently pursuing a career in the trades. MARINE SECTOR IMPRESSIONS OPPORTUNITIES Do you agree or disagree with the following statements? Reflected as % The jobs in the marine sector today will be impacted by automation in the next ten years 21 54 Strongly/somewhat agree 20 5 75 5 69 The marine sector in Canada is becoming a leading sector for employment in areas like big data, computer systems, and engineering 16 53 26 Strongly agree Somewhat agree Somewhat disagree Strongly disagree 75% SAY JOBS IN THE MARINE INDUSTRY WILL BE IMPACTED BY AUTOMATION IN THE NEXT TEN YEARS — INCLUDING THREEQUARTERS WHO ARE INTERESTED IN, OR CURRENTLY PURSUING A CAREER IN THE TRADES. IMAGINE MARINE 15

Marine Sector Impressions - Takeaways For a generation that cares deeply about its ability to make a difference, and feeling challenged and fulfilled on the clock, the marine industry is well positioned. Industry perceptions when it comes to social impacts are overwhelmingly positive with a strong majority saying the industry has net positive impacts and intentions on the economy, social responsibility, and the environment. The next step is to connect these positive impressions of the industry, to careers in the industry. Right now, a majority of young people in Canada see the industry as well-aligned with their values, but they might not see themselves working a job in the industry just yet or understand the variety of jobs that would allow them to feel that sense of connection with the positive aspects of the industry. One aspect of this includes providing more information on what a job in the marine industry entails, and how that work contributes to a positive, tangible impact on Canada’s economy, the environment and social responsibility. CONSIDERATIONS AND PERCEPTIONS Consideration of Career in Marine Industry Overall consideration of a career in the marine industry is moderate. Half of the next generation workforce is open to a career in the marine sector including 22% would definitely/probably consider it, and 26% who might consider it. The other half are not currently open to a career in the sector. Aside from a few standout industries, interest in a career in the marine industry is very similar to interest expressed for other tested industries. About half are open to considering a career in the industry. A career in government and public administration is most favourable (44% definitely/probably consider), followed by financial services (38%) and tourism and hospitality (37%). While a career in the marine industry sits within four points (looking at the overall survey sample) of manufacturing (26%) agriculture (22%), oil and gas (21%), and trucking, rail and transportation logistics (20%). THOSE INTERESTED IN THE MARINE INDUSTRY ARE ALSO MORE LIKELY TO HAVE AN INTEREST IN TRADITIONALLY TRADES-BASED CAREERS. NATIONAL YOUTH SURVEY MARINE AND THE NEXT GENERATION 16

Those interested in the marine industry are also more likely to have an interest in traditionally trades-based careers, rather than jobs in industries like government and public administration. Among those who are interested in the marine industry half are also interested in a career in mining, transportation and logistics and oil and gas. There is also a fair amount of overlap in interest between the marine industry and construction and manufacturing. This also indicates that young people tend to associate a job in the marine industry with these types of jobs. CONSIDERATION OF DIFFERENT SECTORS How likely, if at all, would you consider working in these sectors? Reflected as % Definitely/probably would consider Government and public administration 15 28 30 14 12 44 Financial services 14 25 29 18 15 38 Tourism and hospitality 12 25 31 18 13 37 Construction 9 16 25 23 27 25 Manufacturing 7 19 30 25 19 26 Marine 7 15 26 24 28 22 Agriculture 6 19 27 22 27 25 Oil and gas 5 16 23 32 24 21 Mining 5 11 21 38 25 16 Trucking/rail transportation/logistics 4 16 23 Definitely would 26 Probably would 30 Might consider 20 Probably would not Definitely would not IMAGINE MARINE 17

Interest in a career in the marine industry is higher among men compared to women, higher in urban areas, and highest among those 17 and under. There is also a considerably greater level of interest among those from Atlantic provinces (15% say they would definitely consider a career in the industry, 8 points higher than the average survey sample). CONSIDERATION OF THE MARINE SECTOR How likely, if at all, would you consider working in the marine sector? Reflected as % TOTAL 7 15 26 28 24 AGE 14-17 10 18-24 5 25-29 6 19 26 12 30 15 27 26 15 30 27 29 23 GENDER Female 4 Male 9 24 14 32 16 26 25 28 21 REGION AB 8 BC 4 ATL 15 ON 7 QC 6 SK/MB 12 31 24 17 25 30 31 22 15 11 2 18 17 32 28 23 23 26 26 19 15 16 33 15 46 AREA 27 Urban 8 16 Suburban 5 14 27 Rural 5 14 22 Definitely would 27 22 30 25 27 32 Probably would Might consider Probably would not Definitely would not NATIONAL YOUTH SURVEY MARINE AND THE NEXT GENERATION 18

Interest in the industry is also much stronger among higher income households than lower income households, and higher among those who identify as an indigenous person. Also worth noting, interest is relatively similar among all levels of education, just slightly higher among high school students and university students, compared to those at a college/CEGEP/ private institution/polytechnique or trade school. One possible explanation is the different level of understanding of marine industry jobs, among those in high school vs. university vs. college, both on their own, and how they compare to similar industries. For example, those pursuing a job or already working a job in the trades are more likely than average to consider a job in the marine industry (32% probably/definitely would consider), but also a lot more likely to consider a job in construction (57%), manufacturing (46%), and trucking/ rail and logistics (39%). Those pursuing trades jobs may feel there are alternatives to a job in the marine industry that are more familiar, and more traditionally aligned with their education. One in three young people have thought o

A first of its kind, this National Youth Survey: Marine and the Next Generation, details the current landscape of marine sector career awareness and how Canada's Millennials and Gener - ation Z1 view the marine industry. The key findings include: Overall, the marine industry is in a good starting position. Many young people think