Barbara Jirka, Nutritionist - Agricultural Marketing Service

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Center for Nutrition Policy and Promotion Office of Nutrition Marketing and Communications Barbara Jirka, Nutritionist September 15, 2015 1


CNPP Core Functions The mission of CNPP is to improve the health of Americans by developing and promoting dietary guidance that links scientific research to the nutrition needs of consumers Science Policy Impact 3

CNPP Initiatives Science Nutrition Evidence Library Healthy Eating Index Birth to 24 Months and Pregnant Women USDA Food Plans: Cost of Food Nutrient Content of the U.S. Food Supply Expenditures on Children by Families Policy Impact 4

Overview of MyPlate MyPlate illustrates the five food groups. Encourage consumers to think about what goes on their plate or in their cup or bowl before consuming a meal. , contains recommendations for each food group, resources and tools to help consumer make wise food choices: 10 Tips Nutrition Education Series, SuperTracker – online tool to build and track healthy eating and activity. 5

Choose My Plate Nutrition Communicators Network CNPP believes that everyone has a role in changing to food environment to help consumers implement the Dietary Guidelines. Organizations including food manufacturing companies Impact consumers in all the places food decisions are made: Home, work, school , community- super markets, restaurants, in transit, or at play, CNPP believes. The habits you promote have a major impact on individuals to raise healthier families, make beneficial food decisions, and live healthier lives. 6

Nutrition Communicator’s Network – National and Local impact National Strategic partners Community Partners Campus Ambassadors 7

MyPlate Partnerships The Nutrition Communicators Network is a robust partnership network of National and Community organizations that communicate MyPlate and the DGAs. It consists of: 120 National Strategic Partners 7,600 Community Partners 3,450 MyPlate On Campus Ambassadors representing all 50 states 8

National Strategic Partnership Program MyPlate National Strategic Partners play a vital role in communicating the MyPlate messages based on the Dietary Guidelines National in scope and reach and fulfill the following requirements Have a health mandate consistent with the Dietary Guidelines for Americans and mission of USDA’s CNPP Promote nutrition content in the context of the entirety of the Dietary Guidelines for Americans Specifically disseminate CNPP’s Dietary Guideline messages Participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually 9

The Benefits Networking---work collectively to create strong, hard-hitting initiatives that reach a broader audience Resources Science-based data- Dietary Guidelines for Americans The National Strategic Partnership is a non-financial commitment with CNPP to promote MyPlate. 10

Nutrition Communicator’s Network – Example of diverse range of organizations Health & Professional Organizations Nutrition Education Entertainment & Media Food Industry Food Retail 11

MyPlate National Strategic Partners* 12 *These are the logos of the active MyPlate National Strategic Partners who have provided their logos as of February 25, 2015.

MyPlate on Package 13

Educational Materials for Kids and Adults Disney Placemat Goya Activities Whole Grain Videos TIME for Kids Sunkist MyPlate Makeover Meals 14

Recipes & Cooking McCormick Recipe Booklet Nestle Balance Your Plate Produce for Better Health Foundation Recipe Book 15

Social Media Feeding America #BetterHealth Twitter Chat PHA MyPlate Recipes Produce for Better Health Foundation MyPlate Makeover Challenge General Mills LinkedIn Chat 16

Events & Campaigns Nestle Hydration Movement Birds Eye & Share Our Strength farmers market event Union Square, NY Goya MiPlato Campaign 17

In the Community Arlington County Fair Aldi Circular Birds Eye/BiLo InStore Collaboration Share Our Strength Curriculum 18

MyPlate On Campus Promotes healthier lifestyles among college students. Offers an opportunity to become a MyPlate On Campus Ambassador. Builds leadership skills & helps others to adopt or maintain healthier habits. 3,360 Campus Ambassadors & 2.1 million toolkit downloads. 19

How to Join Choose Audience/Professionals/Partnerships/National Strategic Partners 20


Thank You! 22

Barbara Jirka, Nutritionist September 15, 2015 . 2 . 3 CNPP Core Functions . The mission of CNPP is to improve the health . of Americans by developing and promoting . dietary guidance that links scientific research . to the nutrition needs of consumers . Science Policy . Impact . 4 CNPP Initiatives

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