Chelsea Piers:Branding Opportunities
CHELSEA PIERS: BRANDING OPPORTUNITIES
The Chelsea Piers Sports & Entertainment Complex in New York City features a wide range of high-impact branding opportunities that target the heavily traveled West Side Highway, runners and bikers on the Hudson River Park bikeway/walkway, High Line pedestrian traffic and Chelsea Piers visitor foot traffic. WEST SIDE HIGHWAY AND HUDSON RIVER BIKEWAY/WALKWAY OPPORTUNITIES* Chelsea Piers spans five city blocks between 17th Street and 22nd Street along the West Side Highway. Branding ON-SITE OPPORTUNITIES AT CHELSEA PIERS Within the 28-acre Chelsea Piers complex are eight (8) double-sided, 7-foot by 11-foot lightboxes, four (4) 36.5 opportunities that target over 100,000 passengers traveling -foot by 20.5-foot pedestrian walkway banners and one southbound and 100,000 passengers traveling northbound 13-foot by 7.5-foot video wall. The lightboxes are situated on the West Side Highway include: three (3) 40-foot by within the Pier 60 and Pier 61 parking garages and are 80-foot billboards along the East Façade of Chelsea Piers, one (1) 37-foot by 45-foot billboard along the South Façade of Chelsea Piers, and a 30-foot x 40-foot LED video screen. These units are also highly visible to runners and bikers on visible to on-site pedestrian and vehicular traffic. The pedestrian walkway banners are located on the Sunset Strip, the major walkway connecting the piers. The video the Hudson River bikeway/walkway, High Line pedestrian wall is located at the northern entrance to Chelsea Piers traffic and Chelsea Piers foot traffic. and can accommodate 30-second commercials with sound. *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
BRANDING OPPORTUNITY EAST FACADE* The East Facade billboards at the Chelsea Piers Sports and Entertainment Complex in New York City faces automobile traffic on the West Side Highway, runners and bikers on the Hudson River Bikeway/ Walkway and pedestrian traffic on the High Line. Location West Side Highway from 22nd Street: Pier 61 20th Street: Pier 60 18th Street: Pier 59 Quantity Three (3) faces available Size 80’ wide x 40’ high VIEW: Northwest from West 18th Street Illumination Dusk to midnight daily DEC 100,000 northbound (plus southbound traffic) Pier 59 Pier 60 Pier 61 Chelsea Cove Hudson River Park CHELSEA PEIRS ENTRANCE *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
A A B PIER 59 ENTRANCE VIEW: West from West 18th Street
C B PIER 60 ENTRANCE C PIER 61 ENTRANCE VIEW: West from West 20th Street VIEW: West from West 22nd Street
B A A PIER 59 ENTRANCE VIEW: West from West 18th Street
C B PIER 60 ENTRANCE C PIER 61 ENTRANCE VIEW: West from West 20th Street VIEW: West from West 22nd Street
BRANDING OPPORTUNITY SOUTH FACADE* The South Facade billboard at the Chelsea Piers Sports & Entertainment Complex in New York City faces automobile traffic on the West Side Highway, runner and bikers on the Hudson River Bikeway/Walkway and pedestrian traffic or the High Line. Location West Side Highway 18th Street: Pier 59 Quantity One (1) face Size 45’ wide x 37’ high Illumination Dusk to midnight daily DEC 100,000 (northbound) Face South Pier 59 Pier 60 Pier 61 Chelsea Cove Hudson River Park CHELSEA PEIRS ENTRANCE *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
BRANDING OPPORTUNITY VIDEO SCREEN* The Video Screen at Chelsea Piers is the only animated billboard along the heavily traveled West Side Highway. The full-color screen can run either animated or video commercials, text messages or static images. Location Roof of Pier 61 Chelsea Piers facing south-bound traffic on the West Side Highway Size 40’ wide x 30’ high Illumination Dusk to midnight daily DEC 100,000 (southbound) Face North Also visible to Chelsea Piers’ 4.0 million annual visitation and visitors of Chelsea Cove Park Pier 59 Pier 60 Pier 61 Chelsea Cove Hudson River Park CHELSEA PEIRS ENTRANCE *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
BRANDING OPPORTUNITY LIGHTBOX ADVERTISING Advertisers can showcase their latest campaign by choosing lightbox units in either Pier 60 or Pier 61 at Chelsea Piers. Location Interior Garages Pier 60, Pier 61 Chelsea Piers Quantity Eight (8) double-sided lightboxes Sixteen (16) faces Size 7’ high x 11’ wide DEC 10,000 Pier 59 Pier 60 Pier 61 Chelsea Cove Hudson River Park CHELSEA PEIRS ENTRANCE
BRANDING OPPORTUNITY VIDEO WALL This Full HD seamless plasma display provides high impact advertising with sound to Chelsea Piers pedestrian traffic. The state-of-the-art display can run commercials and movies using Blu-ray or DVD video discs, or live HD cable television. Location Main Level, Pedestrian Walkway Chelsea Piers, NYC Direction Faces north, visible to pedestrians who enter Chelsea Piers at the Pier 62 main entrance. Size 13’ w x 7.5’ h Illumination 10:30am - 11:00pm daily Display 30 second commercial spot with sound to play 4 times per hour. DEC 10,000 Pier 59 VIDEO WALL Pier 60 Pier 61 Chelsea Cove Hudson River Park Video Wall CHELSEA PEIRS ENTRANCE
BRANDING OPPORTUNITY PEDESTRIAN WALKWAY Directly target affluent, active-lifestyle New Yorkers, dinner cruise and party boat customers, and yacht owners and crew, where they play and socialize. The four (4) faces located on Pier 60 and Pier 61 face pedestrian traffic along the Hudson River waterfront. Location Pier 60: Pedestrian Walkway Pier 61: Pedestrian Walkway Quantity Four (4) Faces Size 36’ 6” wide x 20’ 6” high Illumination Dusk to midnight daily DEC 10,000 Face North & South Pier 59 Pier 60 Pier 61 Chelsea Cove Hudson River Park CHELSEA PEIRS ENTRANCE
For more information, please contact: Sherwin Johnson, Vice President Chelsea Piers New York 62 Chelsea Piers, Suite 300 New York, NY 10011 Office: 212.336.6847 Mobile: 347.538.4548 sherwinjohnson@chelseapiers.com
within the Pier 60 and Pier 61 parking garages and are visible to on-site pedestrian and vehicular traffic. The . Pier 60, Pier 61 Chelsea Piers Quantity Eight (8) double-sided lightboxes Sixteen (16) faces Size 7' high x 11' wide DEC 10,000 Pier 59 Pier 60 Pier 61. BRANDING OPPORTUNITY
4 CHELSEA PIERS NEW YORK OVERVIEW Chelsea Piers is the premier sports and entertainment complex in New York City, opened in 1995 and located on 28 acres between 17th and 23rd Streets alongside Manhattan's Hudson River Comprised of over 780,000 sq. ft. of irreplaceable real estate, Piers 59, 60, 61 and 62 have been an essential part of the fabric
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City of Chelsea Retail Market Study Supportable Retail by 2020 City of Chelsea: Lawn/Garden Electronics Pharmacy General Merch. Apparel/Shoes Grocery/Sp. Food Restaurants 1,300 sf 3,300 sf 14,000 sf 16,500 sf 17,000 sf 30,900 sf 46,000 sf. Gibbs Planning Group City of Chelsea Retail Market Study. 37 Chelsea Market Study Gibbs Planning Group .
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and may not be archived in the data dump. Version 2 data submitted to AZ-PIERS after the July 2016 deadline will still be saved in the primary AZ-PIERS database as accessed by Report Writer. AZ-PIERS reports will begin to focus on Version 3 data. If you have any questions, please email Anne.Vossbrink@azdhs.gov E) Extended Data Definitions
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