International Career Development Conference 2023

As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism. DECA’s flagship evaluation process involves students in both a written component such as an exam or report and an interactive component with an industry professional serving as a judge. DECA’s competitive events directly contribute to every student being college and career ready when they graduate from high school. QUALIFICATIONS FOR ENTERING INTERNATIONAL CONFERENCE COMPETITIVE EVENTS 1. All participants must be active members of DECA with the current year’s dues on file with DECA Inc. prior to February 15 of the current school year. 5. All entry forms and creative entries must be submitted by the chartered association advisor or designee according to announced deadlines. 10. All participants must attend the briefing sessions scheduled for their competitive event during the international conference, if scheduled. 2. All participants and written entries must be approved and authorized for entering competition by their chartered association through official competitive events registration forms. 6. A participant may enter only one of the competitive events with a participatory component during DECA’s International Career Development Conference. 11. 3. All participants and written entries must meet the specifications set forth for each activity. 4. All participants must have participated in chartered association, district and/or local competition, or qualified through online competition. COMPETITIVE EVENT CATEGORY 7. No additions or substitutions may be registered for competition after the deadline set forth by DECA Inc. 8. A written entry may not be entered in more than one ICDC competitive event during a given year. 9. Once a written entry is entered in ICDC competition, the identical content material may not be entered in ICDC competition again. THURSDAY APRIL 6 Participants are required to follow the official DECA dress code outlined on page 39. 12. All written entries must include a signed copy of DECA’s Written Event Statement of Assurances and Academic Integrity (page 59) of the DECA Guide. 13. Participants must bring a photo ID to all event briefings, testing sessions and presentations. If a photo ID is not available, an advisor must verify the participant’s identity. SUNDAY APRIL 23 MONDAY APRIL 24 TUESDAY APRIL 25 Briefing and Exam Preliminary Presentations to Judges* Finalist Presentations to Judges** Principles of Business Administration Events Team Decision Making Events Individual Series Events Personal Financial Literacy Event Professional Selling and Consulting Events Business Operations Research Events Project Management Events Entrepreneurship Events Stock Market Game Integrated Marketing Campaign Events Deadline for written entry submission through the online competition submission portal. Preliminary Presentations to Judges Deadline for written entry submission through the online competition submission portal. Briefing and Exam Preliminary Presentations to Judges* Finalist Presentations to Judges** SBE Academy SBE Competition Preliminaries SBE Competition Finals** School-based Enterprise Finalist Presentations to Judges** *All Individual Series and Principles of Business Administration events presentation appointments will begin Monday morning. There will no be events that begin in the afternoon as in the past. ** Finalists will be announced Tuesday morning during the Achievement Awards Session. DECA ICDC 2023 REGISTRATION GUIDE 10

COMPETITIVE EVENTS PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS Principles of Business Management and Administration PBM Principles of Finance PFN Principles of Hospitality and Tourism PHT Principles of Marketing PMK TEAM DECISION MAKING EVENTS Business Law and Ethics Team Decision Making BLTDM Buying and Merchandising Team Decision Making BTDM Entrepreneurship Team Decision Making ETDM Financial Services Team Decision Making FTDM Hospitality Services Team Decision Making HTDM Marketing Management Team Decision Making MTDM Sports and Entertainment Marketing Team Decision Making STDM Travel and Tourism Team Decision Making TTDM INDIVIDUAL SERIES EVENTS Accounting Applications Series ACT Apparel and Accessories Marketing Series AAM Automotive Services Marketing Series ASM Business Finance Series BFS Business Services Marketing Series BSM Entrepreneurship Series ENT Food Marketing Series FMS Hotel and Lodging Management Series HLM Human Resources Management Series HRM Marketing Communications Series MCS Quick Serve Restaurant Management Series QSRM Restaurant and Food Service Management Series RFSM Retail Merchandising Series RMS Sports and Entertainment Marketing Series SEM PERSONAL FINANCIAL LITERACY EVENT Personal Financial Literacy PFL BUSINESS OPERATIONS RESEARCH EVENTS Business Services Operations Research BOR Buying and Merchandising Operations Research BMOR Finance Operations Research FOR Hospitality and Tourism Operations Research HTOR Sports and Entertainment Marketing Operations Research SEOR PROJECT MANAGEMENT EVENTS Business Solutions Project PMBS Career Development Project PMCD Community Awareness Project PMCA Community Giving Project PMCG Financial Literacy Project PMFL Sales Project PMSP ENTREPRENEURSHIP EVENTS Innovation Plan EIP Start–Up Business Plan ESB Independent Business Plan EIB International Business Plan IBP Business Growth Plan EBG Franchise Business Plan EFB INTEGRATED MARKETING CAMPAIGN EVENTS Integrated Marketing Campaign–Event IMCE Integrated Marketing Campaign–Product IMCP Integrated Marketing Campaign–Service IMCS PROFESSIONAL SELLING AND CONSULTING EVENTS Financial Consulting FCE Hospitality and Tourism Professional Selling HTPS Professional Selling PSE ONLINE EVENTS Not all chartered associations offer all events. Please check with your chartered association advisor for events offered in your chartered association. Stock Market Game SMG Virtual Business Challenge–Accounting VBCAC Virtual Business Challenge–Entrepreneurship VBCEN Virtual Business Challenge–Fashion VBCFA Virtual Business Challenge–Hotel Management VBCHM Virtual Business Challenge–Personal Finance VBCPF Virtual Business Challenge–Restaurant VBCRS Virtual Business Challenge–Retail VBCRT Virtual Business Challenge–Sports VBCSP DECA ICDC 2023 REGISTRATION GUIDE 11

RECOGNITION AND AWARDS DECA’s competitive events provide recognition for competitors in a number of different areas. The following list describes the recognition provided at ICDC: CERTIFICATE OF ACHIEVEMENT: All competitors will receive a digital Certificate of Achievement recognizing the achievement necessary to qualify to participate at the International Career Development Conference. CERTIFICATE OF EXCELLENCE: Competitors scoring a combined total score of 70% or better on the competitive event components will earn a digital Certificate of Excellence. ACHIEVEMENT AWARDS: For each event with an exam, the highest ten individual scores on the exam will receive a silver-ribbon medallion. For each Principles of Business Administration Event, Team Decision Making Event, Individual Series Event, Personal Financial Literacy Event, Integrated Marketing Campaign Event and Professional Selling and Consulting Event, participants with top scores in each section of the presentation component will each receive a silver-ribbon medallion. In all events, the top two overall scores in each section will be considered finalists and receive blue-ribbon medallions. GRAND AWARDS: The top ten finalists will be called to the stage and receive red-white-blue ribboned medallions with first, second and third places receiving trophies. CASH AWARDS: All competitive event first place honorees will receive a minimum of 100 per team. Several events provide larger awards based on company sponsorship. DECA ICDC 2023 REGISTRATION GUIDE 12

SPONSORED EVENTS DECA gratefully acknowledges the competitive events sponsorship of these generous organizations. Unless otherwise noted, each sponsoring organization provides the following awards for top performers at DECA’s International Career Development Conference. 1st Place - 1,000 per team 2nd Place - 500 per team ACCOUNTING APPLICATIONS SERIES ACT APPAREL AND ACCESSORIES MARKETING SERIES AAM 3rd Place - 250 per team 4th–10th Place - 100 each per team FINANCE OPERATIONS RESEARCH FOR INTEGRATED MARKETING CAMPAIGN - PRODUCT IMCP PRINCIPLES OF FINANCE PFN SPORTS AND ENTERTAINMENT MARKETING OPERATIONS SEOR VIRTUAL BUSINESS CHALLENGES BUSINESS SERVICES OPERATIONS BOR MARKETING COMMUNICATIONS SERIES MCS ACCOUNTING VBCAC ENTREPRENEURSHIP VBCEN FASHION VBCFA PERSONAL FINANCE VBCPF RESTAURANT VBCRS BUYING AND MERCHANDISING OPERATIONS BMOR RETAIL VBCRT PERSONAL FINANCIAL LITERACY PFL CAREER DEVELOPMENT PROJECT PMCD PRINCIPLES OF BUSINESS MANAGEMENT & ADMINISTRATION PBM SPORTS VBCSP AWARDS 1st Place 1,000 per team 2nd Place 500 per team 3rd Place 250 per team COMMUNITY GIVING PROJECT PMCG DECA ICDC 2023 REGISTRATION GUIDE 13

COMPETITIVE EVENTS ALLOCATIONS CHARTERED ASSOCIATION Alabama 2020-2021 MEMBERSHIP 1,504 2021-2022 MEMBERSHIP 2,798 Principles of Business Administration 4 Business Operations Research 5 Project Management 6 Team Decision Making 8 Entrepreneurship Events 6 Individual Series 14 Integrated Marketing Campaign 3 Personal Financial Literacy 1 Professional Selling and Consulting 3 4 3 Alaska - - 3 2 Arizona 3,496 4,466 5 4 Arkansas 1,011 1,251 3 2 California 4,469 5,194 5 4 Colorado 6,601 7,345 7 6 Connecticut 1,584 1,966 3 3 159 221 3 2 Florida 7,885 10,010 9 8 Georgia 7,561 11,675 10 9 Germany 452 483 3 2 Delaware Guam 16 - 3 2 Hawaii 235 326 3 2 Idaho 285 417 3 2 Illinois 2,398 3,000 4 3 Indiana 2,516 2,698 4 3 2 Iowa 379 520 3 Kansas 802 1,005 3 2 Kentucky 736 1,667 3 3 Louisiana 523 544 3 2 Maine 50 50 3 2 Maryland 662 628 3 2 Massachusetts 5,734 6,628 6 5 Michigan 6,438 6,927 7 6 Minnesota 3,428 3,983 5 4 Mississippi 870 1,101 3 2 Missouri 5,194 6,091 6 5 Montana 316 497 3 2 Nebraska 1,017 1,211 3 2 Nevada 802 1,513 3 2 New Hampshire 333 498 3 2 New Jersey 7,897 8,918 8 7 New Mexico 2,292 2,826 4 3 New York 4,571 5,272 5 4 North Carolina 3,819 5,023 5 4 North Dakota 711 893 3 2 Ohio 4,854 5,100 5 4 Oklahoma 1,360 1,570 3 3 Ontario 9,665 654 3 2 Oregon 986 1,283 3 2 Pennsylvania 3,399 4,211 5 4 Puerto Rico 1,715 2,095 3 3 Rhode Island 414 513 3 2 South Carolina 850 1,234 3 2 South Dakota 40 82 3 2 DECA ICDC 2023 REGISTRATION GUIDE 14

COMPETITIVE EVENTS ALLOCATIONS CHARTERED ASSOCIATION 2020-2021 MEMBERSHIP 2021-2022 MEMBERSHIP Principles of Business Administration 4 Business Operations Research 5 Project Management 6 Team Decision Making 8 Entrepreneurship Events 6 Individual Series 14 Integrated Marketing Campaign 3 Personal Financial Literacy 1 Professional Selling and Consulting 3 Tennessee 3,039 4,484 5 4 Texas 10,025 12,909 10 9 Utah 1,434 2,508 4 3 Vermont 51 - 3 2 Virginia 7,144 9,693 8 7 Washington 8,457 10,881 9 8 West Virginia 267 519 3 2 Wisconsin 5,181 7,555 7 6 Wyoming 178 195 3 2 146,293 173,131 237 187 TOTALS COMPETITIVE EVENTS ALLOCATION FORMULA Adjustments (gains or losses) will not be made until the end of the membership year and will be effective starting with the upcoming membership year. The one additional competitive event allocation for every 50-member increase before March 1 is indefinitely suspended. For ICDC 2023, competitive events allocations were determined by multiplying 2021-2022 membership by 1.3. 2021-2022 MEMBERSHIP Principles of Business Administration 4 Business Operations Research 5 Project Management 6 Team Decision Making 8 Entrepreneurship Events 6 Individual Series 14 Integrated Marketing Campaign 3 Personal Financial Literacy 1 Professional Selling and Consulting 3 15,000 10 9 13,000 9 8 11,000 8 7 9,000 7 6 7,000 6 5 5,000 5 4 3,000 4 3 2,000 3 3 0 - 1,999 3 2 DECA ICDC 2023 REGISTRATION GUIDE 15

EVIDENCE OF STUDENT LEARNING TRANSCRIPTS Supporting college and career readiness, DECA’s competitive events transcripts express each member’s performance rated against National Curriculum Standards identified as essential knowledge and skills and 21st Century Skills. DECA transcripts provide evidence of student learning and achievement as demonstrated by their participation in DECA’s Competitive Events Program at the International Career Development Conference. DECA transcripts are an exceptional tool to provide feedback for both advisors and members in helping them assess areas for improvement in course instruction and student learning. The transcripts provide ranking and performance measures for each instructional area on the career cluster exam and feedback for each performance indicator and/or evaluation criterion the judge evaluates. Because of the structure of DECA’s competitive events program, all data is normalized and should be viewed as a snapshot of performance rather than a competition ranking. DECA transcripts are yet another tool in demonstrating DECA’s commitment to integrating DECA into classroom instruction, applying learning, connecting to business and promoting competition. DECA members may wish to use their DECA transcripts as part of their portfolios when applying for scholarships, to college or for jobs. DECA ICDC 2023 REGISTRATION GUIDE 16

EMERGING LEADERS SERIES 2023 DECA ICDC 2023 REGISTRATION GUIDE 17

EMERGING LEADER SERIES DECA’s Emerging Leader Series is designed to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication and collaboration, and creativity and innovation. DECA’s Emerging Leader Series prepares members to be effective leaders in college and careers. All of these academies are available during the DECA International Career Development Conference. Elevate and Empower are also available at the DECA Emerging Leader Summit. IGNITE ELEVATE ULTIMATE MEMBER ULTIMATE CHAPTER LEADER Ignite your spark for DECA! As an emerging leader, you have great potential to take advantage of all that DECA offers. Now’s your time to gain an edge as you learn how you can take your personal DECA experience to the next level and ignite your passion for DECA. Elevate your leadership in DECA by becoming the ultimate DECA chapter leader! Discover your personal leadership style and how you can use that to take your chapter to the next level. Now’s your time to elevate your DECA status from member to chapter leader. EMPOWER ULTIMATE ASSOCIATION OFFICER As a DECA association officer, one of your main responsibilities is to empower the members you serve. Learn how to effectively perform your role as an association leader, design an effective strategic plan and employ empowering communications strategies and methods. ASPIRE THRIVE ULTIMATE GRADUATE ULTIMATE CHAPTER As you soon graduate, the sky is the limit for your aspirations. Do you know what to expect in college or how to be successful in your career? Learn how to leverage your DECA experience to your advantage in college, interviews and internships. Aspire to get on the fast track to college and career success. Now it’s time to thrive with other high performing chapters and continue to develop your toolbox of collaboration, communications, critical thinking and creativity skills. Participation in DECA’s Emerging Leader Series at ICDC is the primary conference activity for members, except for Empower. Empower is limited to chartered association officers, who may also participate in DECA’s Competitive Events Program. Register through your chartered association advisor using the name of the academy. DECA ICDC 2023 REGISTRATION GUIDE 18

EMERGING LEADERS SERIES ALLOCATIONS ASSOCIATION MEMBERSHIP % OF TOTAL 2021-2022 IGNITE ELEVATE ASPIRE SPECIAL PERMISSION 8 ( % of 560) 4 ( % of 250) 3 ( % of 390) 1% of Total Mem 2,798 1.61612% 17 8 9 28 Alaska - 0.00000% 8 4 3 0 Arizona 4,466 2.57955% 22 10 13 45 1,251 0.72257% 12 6 6 13 California 5,194 3.00004% 25 12 15 52 Colorado 7,345 4.24245% 32 15 20 73 Connecticut 1,966 1.13556% 14 7 7 20 Alabama Arkansas Delaware 221 0.12765% 9 4 3 2 Florida 10,010 5.78175% 40 18 26 100 Georgia 11,675 6.74345% 46 21 29 117 Germany 483 0.27898% 10 5 4 5 Guam - 0.00000% 8 4 3 0 Hawaii 326 0.18830% 9 4 4 3 Idaho 417 0.24086% 9 5 4 4 Illinois 3,000 1.73279% 18 8 10 30 Indiana 2,698 1.55836% 17 8 9 27 520 0.30035% 10 5 4 5 Kansas 1,005 0.58049% 11 5 5 10 Kentucky 1,667 0.96285% 13 6 7 17 Louisiana 5 Iowa 544 0.31421% 10 5 4 Maine 50 0.02888% 8 4 3 1 Maryland 628 0.36273% 10 5 4 6 Massachusetts 6,628 3.82831% 29 14 18 66 Michigan 6,927 4.00102% 30 14 19 69 Minnesota 3,983 2.30057% 21 10 12 40 Mississippi 1,101 0.63593% 12 6 5 11 6,091 3.51815% 28 13 17 61 Missouri Montana 497 0.28707% 10 5 4 5 Nebraska 1,211 0.69947% 12 6 6 12 Nevada 1,513 0.87390% 13 6 6 15 New Hampshire 498 0.28764% 10 5 4 5 New Jersey 8,918 5.15101% 37 17 23 89 New Mexico 2,826 1.63229% 17 8 9 28 New York 5,272 3.04509% 25 12 15 53 North Carolina 5,023 2.90127% 24 11 14 50 North Dakota 893 0.51579% 11 5 5 9 Ohio 5,100 2.94575% 24 11 14 51 Oklahoma 1,570 0.90683% 13 6 7 16 Ontario 654 0.37775% 10 5 4 7 Oregon 1,283 0.74106% 12 6 6 13 Pennsylvania 4,211 2.43226% 22 10 12 42 Puerto Rico 2,095 1.21007% 15 7 8 21 513 0.29631% 10 5 4 5 1,234 0.71276% 12 6 6 12 82 0.04736% 8 4 3 1 4,484 2.58995% 23 10 13 45 Rhode Island South Carolina South Dakota Tennessee DECA ICDC 2023 REGISTRATION GUIDE 19

EMERGING LEADERS SERIES ALLOCATIONS ASSOCIATION MEMBERSHIP % OF TOTAL 2021-2022 IGNITE ELEVATE ASPIRE SPECIAL PERMISSION 8 ( % of 560) 4 ( % of 250) 3 ( % of 390) 1% of Total Mem Texas 15,348 0.04736% 50 23 34 129 Utah 3,287 2.58995% 16 8 9 25 Vermont 140 0.00000% 8 4 3 0 Virginia 14,150 5.59865% 39 18 25 97 Washington 12,002 6.28484% 43 20 28 109 637 0.29977% 10 5 4 5 Wisconsin 11,064 4.36375% 32 15 20 76 Wyoming 226 0.11263% 9 4 3 2 173,131 1.00000 992 466 552 1731 West Virginia TOTALS Special Permission allocations include activities that qualify through DECA Inc. related activities but require the permission of the chartered association advisor: Scholarships, School-based Enterprise Academy, Stock Market Game, Thrive Academy, Challenge Winners, and Virtual Business Challenges. If your total number of qualifiers exceeds your allocation, please contact Christopher Young at christopher@deca.org. DECA ICDC 2023 REGISTRATION GUIDE 20

SCHOOL-BASED ENTERPRISE ACADEMY 2023 DECA ICDC 2023 REGISTRATION GUIDE 21

SBE ACADEMY COMPETITION Sponsored by Gold certified and gold re-certified School-based Enterprises (SBE) are eligible to bring one to three student manager(s) to the SBE Academy at the International Career Development Conference (ICDC) with approval of their chartered association advisor. During the SBE Academy, students experience professional development sessions, network with other SBEs, and compete in front of judges with a prepared oral presentation based on one of the 10 instructional areas covered in the chapter certification project. The academy and competition presentation will consist of two tracks: food operations (SBEF) and retail operations (SBER). The presentation must be entered in the category in which the written chapter certification project received certification – food operations or retail operations. Information about the academy and competition presentation topic are available at www.deca.org/sbe. DECA SBE PROGRAMS SUPPORT 21ST CENTURY SKILLS AND EMPLOYABILITY DEVELOPMENT Experience working within a DECA SBE provides students the opportunity to learn skills that aren’t necessarily learned in the classroom. DECA SBE provides students with the same valuable learning experience of any co-op or part-time job without requiring students to leave school. By working in a real business within the school, students are provided re

DECA ICDC 2023 REGISTRATION GUIDE 3 14,000 finalists from 52 chartered . associations vying for . international honors in DECA's Competitive Events Program. 3,000 DECA members engaging in . leadership development . activities preparing to be college and career-ready. 1,000 business leaders who. will serve as judges for . international .