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Nvivo Introduction

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NVIVOINTRODUCTIONCOE Technology CommitteeApril 15, 2014

QUALITATIVE RESEARCH Do you use qualitative methods for yourresearch? How do you collect/analyze/use yourqualitative data? What are you interested in learning today?

WHAT CAN NVIVO DO FOR YOU?

WHY USE SOFTWARE?

WHERE TO START?

NVIVO TUTORIALvideo

See Adam Stone in the Technology Learning Center (Mashburn 102 or501-450-3400) to reserve one of two nVivo laptops.

USING NVIVO: AN EXAMPLEWays NVIVO was used indissertation researchto aid in data analysisHunter P. GoodmanApril 2014

MULTIPLE-SITE CASE STUDY Multiple-site Case Study Purpose: To Explore the Role of University Leaders in Civic Engagement Data Collection 25 interviews (semi-structured) Strategic plans/documents at five HE institutions Form 990s at five HE institutions

NVIVO AIDED WITH ANALYSIS Primarily interviews and strategic plans Form 990s (numbers) not useful with NVIVO given qualitative focus Charts, graphs, word frequency, and models used

REASONS TO USE NVIVO Assists with viewing the data more holistically by helping the researcherlook word frequency and common linkages in data Provides researchers for generating multiple graphics and charts thattell the story more effectively Allows researcher to use NVIVO throughout the research process forLEAD students I recommend using it in the QP process so all data is inthe system early. This allows a more thorough use of the software.

KEY ASPECTS THAT CAME OUT OF DATAI used these graphics to look at the ideas arisingfrequently in the data. By looking at these I was able todevelop the themes more thoroughly.

WORD CLOUD (FREQUENCY)This is a word frequency cloud of the 50 most frequentlyused words in one of my data sets. It is a creative way ofseeing which words appear most often.

WORD FREQUENCY (TABLE)WordcommunitystudentsCount189112Weighted % Similar Words2.55 communicate, communities, community1.51 studentspeople881.19 peoplecollege871.17 college, collegeshelp530.72 help, helped, helpful, helpingeducational510.69 educate, educated, educating, education, educational,educatorsneeds490.66 need, needed, needing, needsengagement480.65 engage, engaged, engagement, engagements, engagingcivic420.57 civicplace400.54 place, placed, placesintegrative350.47 integral, integrate, integrated, integrating, integrative,integrityprogram340.46 program, programming, programsfaculty320.43 faculties, facultyexperiences250.34 experience, experiencesgiving250.34 give, gives, givingThis is a word frequency chart of the 15 most frequently used words in one of my data sets. It isa helpful way of delineating the common words. Through the software, you can filter out the “to,the, and other words mentioned often but that are not significant.”

GRAPH OF CORRESPONDING DATAThrough NVIVO, you can create graphs that compare data in various ways.

OTHER GRAPHICSThis is anotherway to look atmost frequentlyused words.

Next Steps To access NVIVO, see Adam Stone or Ashton Crabtree in the TechnologyLearning Center within the College of Education, Mashburn 102. TheCollege of Education maintains two laptops with NVIVO on them.You cancheck out the computers for use. Be sure to have a jump drive on hand soyou can save your data on it.For further information, take a look at the following ernational.com/support tutorials.aspx

REASONS TO USE NVIVO Assists with viewing the data more holistically by helping the researcher look word frequency and common linkages in data Provides researchers for generating multiple graphics and charts that tell the story more effectively Allows researcher to use NVIVO throughout the research process for LEAD students I recommend using