DECA CHAPTER STRATEGY

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DECACHAPTERSTRATEGY27

DECASTYLESLEADERSHIP TEAMDECACHAPTERSTRATEGYStrategy is essential to any successful enterpriseand entrepreneurial leader. How people, ideasand resources come together to achieveresults for stakeholders is the key job of theDECA executive leader. Understanding thecore elements of a successful DECA ChapterStrategy is the first step toward realizing the fullpotential of your chapter. And, the first step ofstrategy is understanding and believing in theimportance of the efinition:planning inany field: acarefully devised plan ofaction to achieve a goal,or the art of developing orcarrying out such a planDECA CHAPTERSTRATEGYdefinition: The masterfulalignment of fantasticadvisors and talentedemerging leaders whoenthusiastically bringtogether the right peopleat the right time with theright resources to achieveawesome results!

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSARRANGEMENTIndividual DECA GOALS are grouped and arranged according to the DECA mission. This arrangement allows for adouble impact alignment—goals set according to each DECA Mission area which in turn is aligned with DECA officerpositions. This double impact alignment ensures goals are set which address the whole DECA mission with a clearidentification of which executive team officer position and directors will responsible for the goal.DECA GOALS DEFINEDDECAIn DECA, the naming of our goal ranges reflect our nameand brand. DECA GOALS stands for Duty, Exceptional,Champion, Actual.The first level baseline expectation for a goal is called the“Duty” goal—think of this as the minimal acceptable andrelatively easy level of success for your chapter.The next progressive level is called the “Exceptional”goal. Think of this as the goal that could be achieved ifyour chapter is really organized, committed, and welltrained.The high end of the goal range is called the“Champion” level goal. Think of this goal level as “bestin class.” The Champion level is where DECA’s bestchapters in the world operate relative to your chapterssize, setting, and situation. The champion level DECAGOAL is achievable, but it will take extraordinaryleadership to get there.The final element of DECA GOALS is the “Actual”level. This is where your chapter currently standstoward pursuing your greater goals. The Actuallevel should be updated and reported frequentlyso officers and members know where you are atrelative to your stated DECA GOALS.29

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSDECA GOALSWe all have big dreams of what we want to achieve in our lives and in our DECAchapters. Setting measurable goals helps bring definition to those dreams. Thisdefinition allows you to better explain what you want to accomplish, coordinateyour team efforts, track your progress, inspire your team members, andcontinue refining your action plans to increase chances of success.GOAL SETTTING RANGEDECA GOALS reflect a corporate style of goal setting. Corporate goalsetting assigns a goal range or “targets” that everyone is striving to achieve.Setting ranges of success for goals helps define the “base line” expectationas well as the next progressive levels of success the chapter is aiming toachieve. Goals are like a map on your chapter’s success journey. They tellyou where you are currently, define your ultimate destination, and show yourmilestones or rest stops along the way.30

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSDECA GOALS WORKSHEETInstructions: The DECA GOALS is a menu template for chapter goal setting. You do not need to set all of these goals!Instead follow these steps: Review the list of goals with your Advisor and DECA Executive Team. Choose the goals most relevant for your chapter this year by place an “X” next to that menu item Once you’ve selected your chapter’s goals, establish a range of success for each of them using these levels asguidance: Duty Absolute lowest level of success your chapter will accept Exceptional The real goal you are seeking as a team Champion Your chapter’s “stretch goal” which would place your chapter among the DECA elite Once you’re done setting the goals, use the “Actual” column to write down your current level of achievement andtrack your chapter’s progress at each DECA Executive Team meeting throughout the yearXXCHAPTER t MembersAlumni MembersProfessional MembersTotal Chapter MembersXLEADERSHIPDECA Membership CampaignDECA Advocacy CampaignDECA Promotional CampaignDECA Global Entrepreneurship Week CampaignDECA Community Service CampaignAttendees at DECA Region Leadership ConferenceAttendees at Career Development ConferenceAttendees at International Career Development ConferenceTotal Chapter Hours of School/Community ServiceFunds Raised for School/Community ServiceTotal Number of DECA Scholarship ApplicationsNumber of cumulative hours of training for membersTotal Career / Leadership Training Activities Held in the ChapterXCAREER DEVELOPMENTNumber of Idea Challenge TeamsNumber of Stock Market Game TeamsNumber of Entrepreneurship Challenge TeamsNumber of FIDM Challenge TeamsNumber of Finish Line Challenge TeamsNumber of Virtual Business Challenge Teams EntereredNumber of Finalists at Career Development ConferenceNumber of Top 3 Winners at Career Development ConferenceNumber of Top 3 Winners at District Career DevelopmentConferenceNumber of Finalists at District Career Development ConferenceNumber of Competition Qualifiers to ICDCNumber of Mini-Awards/Finalists at ICDCNumber of Top Ten Winners at ICDC31

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSIt's not about the number ofgoals you set. DECAsuccess is about the number ofgoals you go and get!XCHAPTER GOALSXCAREER DEVELOPMENTNumber of Top 3 Overall Winners at ICDCNumber of Competition Prep Sessions HeldNumber of Chapter Practice Competition Events HeldNumber of Performance Indicators StudiedXMARKETINGNumber of Brand New DECA Members RecruitedNumber of Social Media messages postedNumber of Followers on social mediaNumber of contributions to DECA DirectNumber of Presentations to School/District OfficialsNumber of Community Outreach ActivitiesNumber of Press Releases sent to News MediaNumber of News Articles Covering Chapter ActivitiesNumber of Visitors to Chapter WebsiteXFINANCETotal Funds raised for the chapterNumber of Presentations to Prospective PartnersNumber of Stakeholders Reached through Advocacy EffortsFunds raised from PartnersFunds raised from Member Fundraising ActivitiesFunds raised from School/CommunityFunds raised from School-based EnterpriseXHOSPITALITYNumber of Chapter Meetings HeldAverage Attendance at Chapter MeetingsNumber of Chapter Networking/Social Events HeldNumber of New Members OrientedNumber of Chapter Outings/Excursions/Tours/Trips HeldNumber of Meetings Participated in Online/Google Hangout/SkypeNumber of Alumni/Professional Member Connections Made32DUTYEXCEPTIONALCHAMPIONACTUAL

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSELEMENTDEFINITIONDECA MISSIONAREAThe core goal areas begin with your DECA missionand positions : , Career Development,, Finance, and .GOAL VISIONSTATEMENTWhat does success “look like” for each Goal Area?See the first!EXECUTIVETEAM LEAD(S)Who is the team member in charge of this goal?Begins with your &from the DECA Executive TeamKEY PROJECTINITIATIVESWhat activities and initiatives will you do to achieveyour goal? The initiatives make thereach success.SUCCESSCRITERIAHow will you measure the success of this initiative?This addresses and .TIME FRAMEWhen will this action take place? This specifies botha and an .PROJECTLEADER(S)Who is leading this specific project and reportingsuccess to the ?DECA EPICPROJECTMANAGEMENTPLANThis is the process that all officers and leadersfollow! Stands for , ,, and .33

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSDECA CHAPTER PROGRAMOF LEADERSHIP EXAMPLEDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTBecome the source of great leadership on campus through 100% memberparticipation in at least one DECA leadership program.EXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVESSUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)School ServiceVisible, recognized,physical activityDecember 1-15School Service DirectorCommunity ServiceRaise at least 1,000 for MDAJanuary 1-30DECA CampaignsAll campaigns!Dominate DECA MonthAttend FallLeadership Conference34VP of Leadership

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSDECA CHAPTER PROGRAMOF LEADERSHIPDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTEXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVESVP of LeadershipSUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)35

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSDECA CHAPTER PROGRAMOF LEADERSHIPDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTEXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVES36VP of Career DevelopmentSUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSDECA CHAPTER PROGRAMOF LEADERSHIPDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTEXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVESVP of MarketingSUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)37

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSDECA CHAPTER PROGRAMOF LEADERSHIPDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTEXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVES38VP of FinanceSUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSDECA CHAPTER PROGRAMOF LEADERSHIPDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTEXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVESVP of HospitalitySUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)39

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSDECA CHAPTER PROGRAMOF LEADERSHIPDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTEXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVES40PresidentSUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSDECA CHAPTER PROGRAMOF LEADERSHIPDECA MISSION AREA: 1. Leadership 2. Career Development 3. Marketing 4. Finance 5. HospitalityGOAL VISION STATEMENTEXECUTIVE TEAMLEAD(S)KEY PROJECTINITIATIVESSUCCESS CRITERIATIME FRAMEPROJECT LEADER(S)41

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSDECA EPIC PROJECTS OVERVIEWDECA IS EPIC! Reaching epic levels as an organization does not occur because of any one major initiative. It’s built ona combination of little acts of excellence throughout the entire DECA system that ushers in super success. Deliveringprojects and activities with intentional acts of planning, implementation, communication, and evaluation makes themission of DECA come to life.97% of organizations believeproject management is criticalto business performance andorganizational success.FORMULA FOR EPIC DECA PROJECT ATION BE EPICWHAT ARE WE DOING?WHY ARE WE DOING IT?WHAT’S MY ROLE?Communicator Andy Stanley on the Big 3 Questions for Project LeadersDECA EPIC PROJECT SAMPLE ACTION STATEMENTSIdentify Team MembersDetermine RolesDevelop Org ChartRecruit VolunteersTrain Team MembersRecognize Team MembersDevelop Transportation PlanOrder SuppliesDetermine Food Plan for TeamSetup Registration SystemSecure PhotographerHonor ParticipantsReserve Dates on CalendarResearchDevelop Invite ListCoordinate UniformsGet Permission Slips In42Determine AgendaDetermine BudgetTrack ReceiptsSecure ApprovalSecure PermitsReserve FacilityPay DepositRequest Check for ServicesIdentify Setup TeamIdentify Cleanup TeamStore Documents & FilesTest AV EquipmentDevelop Clean Music PlaylistAssign Hosts & GreetersDevelop Layout PlanGet Absences Pre-ApprovedApply for GrantDesign Creative ElementsSubmit Press ReleasesCoordinate Sign UpsWrite & Practice SpeechesSend RemindersGet Signage UpDevelop Promo VideoRecruit Sponsors/PartnersDevelop Social Media PlanDevelop Media MessageBrief Team on LogisticsFinal Project DebriefDevelop ReportSend Handwritten ThanksArticle to DECA DirectApply for RecognitionCelebrate Wildly!

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSDECA EPIC PROJECTS BREAK IT DOWNPROJECT PHASEKEY QUESTIONS FOR LEADERSPROJECT INITIATION – [WHAT ARE WE DOING?] Identify which element(s) of DECA’s mission the project will advance. If you’re teamhas aligned officer positions with DECA’s mission, you will easily be able to identify theofficers who should be project leaders. Great project identify a deadline for completionas well as a start line to begin. Identify members or teams who will be involved andimpacted.EPIC DECA projects involve seeing the vision of what could be in advance andidentifying key goals (refer to the DECA Goals Dashboard) that will be attained andwho will own the project.EVALUATION [BEGIN WITH THE END IN MIND]Evaluation is where ideas turn from concepts to projects. Once a project idea isapproved, define what success looks like. DECA leaders look out into the future, identifywhat they are trying to achieve and describe the performance measures. Once theproject is completed, leaders LOOK at the project process and actual results. Evaluating projects before and after while observing and seeking learning opportunitiesdifferentiates DECA officers from other student leaders. PLANNING [SEE THE FUTURE IN DETAIL] EPIC DECA Projects are dreams with doables and deadlines. A Bull Survey reports that39% of failed projects were due to lack of planning. Defining the customer and whatthey consider value is vital in planning. Determining the project leader and securingexpertise and experience are key ingredients. Projects require leadership, training,resources, and approvals/support to be epic. Identifying obstacles and schedulingconflicts is key.IMPLEMENTATION [3.2.1 LAUNCH!]Work work work until all your work is done! Delegation, training, and monitoring ishappening. Setup and logistics are underway. Stakeholder involvement and/or updatesare occurring. Backup plans, alternative action, or adjustments may be necessary.Regular reports share project status, modifications, and forecasts. Underestimation ofproject complexity is a factor in 35% of project shortfalls according to IBM. Managingimplementation closely is the key job of EPIC DECA leaders! Who owns this project?When do we start?When is it over?What do we believe is possible?When do we finish?What action steps are required?Why is this important to DECA?Who needs to be involved in theapproval process?What does success look like if this projectis properly executed?What did you observe while the projectwas underway?What would you repeat and/or fixin the future?Did we hit the mark?Who do we share with? When?Who is the customer?What do customers value?Who needs to buy in and supportthis project?Who is involved and how dowe coordinate?What training is necessary?Who needs to approve this project?What budget and resources arenecessary?When and what will you report to whom?What support do team members need?How are you monitoring andfollowing up?What adjustments are necessary?Who is the backup?Who are we apprenticing to leadnext time?Are we on track?COMMUNICATION [BRINGING TOGETHER]The root word of communication is “commune” meaning “bring together.” The leadingcause of failed projects is poor communication. According to a Bull study, 57% projectsfail to bring people together to turn potential into reality. EPIC DECA leaders are skilled at selecting the right message (refer to Crazy 8Communication). They are organized and disciplined to deliver key messages at theright time, to the right people, using the right medium (e.g. presentation, letter, visit,proposal, social media, etc.). Who do we notify and invite?What’s the best communication medium?Who can craft messages peoplecare about?Who do we engage?What’s the media angle?43

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSEPIC DECA PROJECT PLANNING WORKSHEETPROJECT INITIATIONProject NameStart LineDECA Mission AreaDeadlineDECA Goal(s)ApproverVisionProject Leader(s)Action UNICATION44Backup/Apprentice

DECASTYLESLEADERSHIP TEAMSTRATEGYTOOLSEPIC DECA PROJECT PLANNING WORKSHEETPROJECT INITIATIONProject NameStart LineDECA Mission AreaDeadlineDECA Goal(s)ApproverVisionProject Leader(s)Action MPLEMENTATIONCOMMUNICATION45

DECASTYLESSTRATEGYLEADERSHIP TEAMTOOLSEPIC DECA PROJECT PLANNING WORKSHEETPROJECT INITIATIONProject NameStart LineDECA Mission AreaDeadlineDECA Goal(s)ApproverVisionProject Leader(s)Action UNICATION46Backup/Apprentice

31 DECA STYLES LEADERSHIP TEAM STRATEGY TOOLS Instructions: The DECA GOALS is a menu template for chapter goal setting. You do not need to set all of these goals! Instead follow these steps: Review the list of goals wi

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