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MAXIMUMACHIEVEMENTStrategies and SkillsThat Will Unlock YourHidden Powers toSucceedBRIAN TRACYSIMON & SCHUSTER PAPERBACKSNEW YORK . LONDON . TORONTO . SYDNEY

ACKNOWLEDGMENTSISIMON & SCHUSTER PAPERBACKSRockefeller Center1230 Avenue of the AmericasNew York, New York 10020Copyright 0 1993 by Brian TracyAll rights reserved,including the right of reproductionin whole or in part in any form .SIMON & SCHUSTER PAPERBACKS and colophon are registered trademarksof Simon & Schuster, Inc.For information about.special discounts for bUlk purchases,please contact Sunon & Schuster Special Sales:1-800-456-6798 or business@simonandschuster.com.Designed by Liney LiManufactured in the United States of America27 29 30 28The Library of Congress has cataloged the hardcover edition as follows :Tracy, Brian.Maximum achievement : strategies and skillsthat will unlock your hidden powersto succeed/Brian Tracy.p. em.I. Achievement motivation. 2. Success.3. Self-actualization (psychology). 4. Motivation (psychology).I. Title.BF503.T73 1993158'.I-dc2093-4534 CIPISBN-13 : 978-0-671 -86518-4ISBN-IO:0-671-86518-8ISBN-1 3: 978-0-684-80331 -9 (Pbk)ISBN- IO:0-684-80331 -3 (Pbk) Writing a book is an incredible undertaking, especially if you'venever done it before. It takes years of research and experience,then months, if not years, of writing and rewriting. This book hasemerged from the thousands of hours of seminars I've given, andthe countless suggestions and observations from the thousands ofmen and women I've had the privilege of working with over theyears.My life has been one long, continuous process of personal andprofessional development, including reading thousands of booksand articles, listening to thousands of hours of audiocassette recordings and attending innumerable courses and seminars. As Tennyson says in "Ulysses," "I am a part of all that I have met." I havebeen influenced by more people than I can even count but I wantto thank some of them for making this book possible.First, let me thank the many fine men and women who haveattended my seminars and lecrures over the years. Their insights,observations and experiences have been invaluable to me and indispensable to the writing of this book. You know who you are, andmy gratitude to you is unbounded!Specifically, I thank the late John Boyle for opening my eyes tothe power of the mind in determining everything that happens tous. I thank Earl Nightingale for his wonderful insights into thepotential of the average person and Denis Waitley for summarizingthe principles of success in his PsychokJgy of Winnin,g audiocassetteprogram. I've been greatly influenced in my thinking by many won-

6ACKNOWLEDGMENTSderful thinkers, writers, and speakers such as Stephen Covey, KenBlanchard and Tom Peters, as well as by Zig Ziglar, Jim Rohn,Tony Robbins and Wayne Dyer.I am extremely grateful to my friends at Nightingale-ConantCorporation, Vic Conant, Kevin McEneeley, Mike Willbond andJill Schachter, who have worked with me over the years to assurethe quality of the audio recordings of these ideas.I'm especially grateful to my seminar sponsors, John Hammond, Dan Bradand, Jim Kaufman and Suanne Sandage, who havemade these principles available to many thousands of people byconducting public seminars with me in every major city in NorthAmerica over the years.In my company, past and present, there have been, and are,several people who have helped me immeasurably. My heartfeltthanks to Victor Risling, who worked with me on the road foryears, starting early and staying late, and who made a vital contribution to my career in its formative stages. I thank my friend andpartner, Michael Wolff, my marketing director, Donna Villerilli,my executive assistants and secretaries, Mavis Hancock and ShirleyWhetstone, without whose help in typing and retyping the manuscript, this book might never have been completed.I thank my friends at Simon & Schuster, especially my editorBob Bender, for their support and encouragement in the preparation of the manuscript, and without whom this book would nothave been possible. Perhaps the most important person of all in thiswhole process has been Margaret McBride, my literary agent,whose faith and confidence in me and my work served as the criticalspark that ignited the writing of this book in the first place. Thankyou, Margaret.One of the most important lessons I've learned in life is that noone ever does it alone. We are all dependent on others for virtuallyeverything. I would like to thank so many people, but I would runout of space, so let me conclude these acknowledgments by thanking my wonderful wife, Barbara, for everything, but especially forpatiently putting up with me over the months as I pounded awayat this book. And to my dear children, Christina, Michael, Davidand Catherine, who were continually shortchanged for my time. Ipromise to make it up to you.This book is lovingly dedicated tomy wonderful wife, Barbara,the best friend, wife, mother and partnerI could ever have dreamed of.God bless you and thank you for everything.You make me a very lucky man.

CONTENTS Introduction / 111. Make Your Life a Masterpiece / 192. The Seven Laws of Mental Mastery / 343. The Master Program / 594. The Master Mind / 1085. The Master Skill / 1386. The Master Power / 1787. The Master Decision / 2008. The Master Goal / 2349. Mastering Human Relationships / 25910. Mastering Personal Relationships / 28511. Mastering the Art of Parenting / 30912. Mastery: The Power of Love / 328Appendixes I 345

INTRODUCTIONr The system you are about to learn can change your life. This bookcontains a unique synthesis of ideas, methods and techniquesbrought together in one place for the first time. The individualcomponents of this system, however, are not new; they have beenlearned and relearned throughout all the ages of man. These principles and practices have been tested and proven by millions of menand women, and all great success is based on them.By integrating these ideas and mc:thods into your daily life,you will feel happier, healthier and more self-confident. You willexperience a greater sense of power, purpose and self-direction.You will be more positive, more focused and more able to achieveyour goals. You will get along better with the important people inyour life. You'll be more successful in your career and you will feelwonderful about yourself.You will learn how to unlock the great untapped reserves ofpotential that lie deep within you. By practicing the exercises thataccompany each chapter, you'll get results out of all proportion tothe effort you put in. You will propel your whole life onto a highroad of success, achievement and greater happiness than perhapsyou've ever known.To use a simple analogy, life is like a combination lock, only withmore nwnbers. If you turn to the right nwnbers in the right sequence, the lock will open for you. It's not a miracle, nor does itdepend on luck. It doesn't even matter who you are as long as

12INTRODUcnONyou have the right numbers. By the same token, there is a propercombination of thoughts and actions that will enable you to accomplish almost anything you really want, and you can find that combination if you search for it.Health, wealth, happiness, success and peace of mind are allamenable to the same principle. If you do the right things in theright way, you'll get the results you desire. If you can determineexactly what it is you want, you can find out how others haveachieved it before you. If you then do the same things they havedone, you'll achieve the same results they have.This "secret of success" is so simple that it is overlooked bymost people. Whatever you want you can have, if you want it badlyenough, and if you are willing to persist long enough and hardenough in doing what others have done to accomplish similarthings before you.It doesn't matter if you're young or old, male or female, blackor white. It doesn't matter if you were born with a silver spoon inyour mouth or if you came from a deprived background. Nature isneutral. She is no respecter of persons. She plays no favorites. Shegives you back what you put in, no more and no less. And you candetermine what you put in.Goethe once wrote, "Nature understands no jesting; she is alwaystrue, always serious, always severe; she is always right, and theerrors and faults are always those of man. The man incapable ofappreciating her, she despises and only to the apt, the pure, and thetrue, does she resign herself and reveal her secrets."Unsuccessful people have a hard time with this idea becausethey are so accustomed to looking for the reasons for their livesoutside themselves. But the proof is all around us. Everywhere youlook, you see men and women from every background-young andold, black and white, educated and uneducated-accomplishinggreat things and making valuable contributions to the societies theylive in.At the same time, you see men and women with every advantage of background and education who seem to be going nowherewith their lives. They are working at jobs they don't like, stayingin relationships they don't enjoy and functioning far below theirpotential for achievement and happiness.INTRODUcnON13The way for you to be happy and successful, to get more of thethings you really want in life, is to get the combinations to thelocks. Instead of spinning the dials of life hoping for a lucky break,as if you were playing a slot machine, you must instead study andemulate those who have already done what you want to do andachieved the results you want to achieve.That's what this book is about. It contains the very best thathas ever been discovered about individual achievement, in oneplace, free of jargon or complexity, ready to be put into action.This system gives you the combinations to the locks in virruallyevery area of your life.I know these ideas work for two major reasons. First, I've testedand proven them by trial and error for many years. Second, I'vetaught this system to more than a million people and it has workedfor every single person who has seriously applied these ideas in hisor her life.Some people study law and some people study engineering.Some read the sports pages and become authorities on football,baseball or basketball. Others invest many hours learning aboutcooking, history, stamps, computers or a thousand other subjectS.I studied success in all its many forms.From a young age, I wanted to know why it was that somepeople were more successful than others. I was mystified by thedisparities of wealth, happiness and influence I saw all around me.Something deep inside me said that there must be reasons for thisapparent inequality, and I was determined to find out what theywere.I came from a poor family and I didn't like it. My father wasnot always regularly employed and we never seemed to haveenough money for anything but the bare necessities. For my firstten years, most of my clothes were from the Goodwill and the St.Vincent de Paul charities.I was a behavior problem when I was growing up. I was alwaysin trouble of some kind, angry and lashing back at life withoutknowing why. I was suspended several times and expelled from twohigh schools. I got more detentions than any other kid in anyschool I attended from the seventh to the twelfth grades.I failed high school, dropping six out of seven courses in mylast year. My first real job was washing dishes in the kitchen of a

14INTRODUCTIONsmall hotel. After that, I drifted from laboring job to laboring job,living in boarding houses, small hotels or one-room apartments,and occasionally sleeping in my car, or on the ground next to it.I worked in sawmills stacking lumber and on logging crewsslashing brush with a chain saw. For a while, I dug wells. I workedas a constniction laborer, and in a factory . on the assembly line.When I was twenty-one, I got a job as a galley boy on a Norwegianfreighter and went off to see the world. For the next few years, Itravel d until I ran out of money, then worked until I could affordto travel again.When I was twenty-three, I was still working as an itinerantfarm laborer during the day and sleeping on the hay in the farmer'sbarn at night. When I could no longer get a laboring job, I got intosales, working on straight commission, getting paid every night soI could eat and pay for my rooming house, one day at a time.Throughout these early experiences, which taught me a lotabout life, I continued to seek the answer to the question, ''Whyare some people more successful than others?"I was a voracious reader. I had a passion to know, to understand. I read everything I could find that would give meaning andorder to what I saw going on around me. It was like a questfor me, like Don Quixote tilting at windmills, but with one bigdifference.I am intensely practical. I was looking for clear explanations ofspecific things that I could do immediately to get better results. Ihad no patience for grand theory or abstract principles. My onlyquestion of each new idea was, "Does it work?"When I got into sales, I spun my wheels for several monthsuntil I began asking, "Why is it that some salespeople are moresuccessful than others?" I attacked the question wholeheartedly,reading everything I could find on selling, listening to every audiotape available and attending every training seminar that came along.I asked top salespeople how they sold and what they did to dealwith the constant problems that salespeople face.I tried everything that made sense and improved on it as I wentalong. My sales started to increase, bit by bit. In six months, I wasthe top salesperson in my company. ,I was soon teaching otherswhat had worked for me, and many of them went on to be topsalespeople as well.When I got into management, I read everything I could findINTRODUCTION15that could help me to be more effective at getting results throughothers. I used what I learned to build a sales organization withninety-five people in six countries producing millions of dollars innew business each month.When I decided to get into real estate development, I hit thebooks once more. I got a real estate license and read everything Icould find on the subject. For my first project, having never developed anything before, I optioned, financed, leased out, built andsold a three-million-dollar shopping center. And I learned everything I needed to know by studying and by asking questions ofother successful developers.Over the next five years, I was responsible for buying, annexing,planning, developing, building, leasing and selling millions of dollars worth of commercial, industrial and residential property.I went from a tiny one-bedroom apartment with rented furniture to my own condominium, then to a house, then to an evenbigger house with a swimming pool and a three-car garage.I studied sales, management and business so I could learn howto make a good living. I completed high school at night and bytaking correspondence courses. Based on my life experiences, and ahigh score on the Scholastic Aptitude Test, I gained admittance toan executive MBA program and spent three years studying businesstheory, majoring in strategic planning and marketing.I subsequently became a management consultant and used myknowledge and experience to earn or save my clients millions ofdollars.I had always been fascinated with the subject of happiness, and whyit was that some people were obviously happier and more fulfilledthan others. To find the answers, I studied psychology, philosophy,religion, metaphysics, motivation and personal achievement.To deal with my personality problems, I studied relationships,interpersonal psychology, communications and personality styles.When I got married, I read and listened to everything I could findon parenting and childraising. To improve the way I got along withpeople, I read books that helped me to better understand myselfand the reasons I felt 'and acted the way I did.I studied history, economics and politics to understand moreabout the past and present, and to learn why it is that some countries, and parts of countries, are more affluent than others.

16INTRODUcnONIn all, I probably put in more than twenty thousand hours ofstudy over a period of twenty-five years. Many of these studies wenton concurrendy. Some took intense periods of two and three years,almost like obsessions. But these studies had one thing in common:They were all aimed at practical understanding. They were a continuous search for tested and proven ideas, insights and methods thatcould be applied to bring about improved results immediately.And I made a great discovery. I found that I could learn anything I needed to know to become successful at anything that Ireally cared about. Knowledge made all things possible.It took me twenty years to escape from poverty and from worrying about money all the time. I then concluded that ifl put whatI had learned about success together into a system of ideas thatanyone could use, I could provide people with tools that wouldsave them thousands of dollars and years of hard work.In 1981, I sat down and assembled a "success system" for othersto use. I designed it as a two-day seminar called The Inner Gameof Success, and then offered it via direct mail and newspaper advertising.I was on fire with the ideas in the seminar. I had an intensedesire to share them with others. I knew these ideas worked and Iwas convinced that anyone who would apply even a small part ofthis system could bring about rapid, positive changes in his or herlife.Everything worthwhile takes time. The seminar took three yearsto catch on. During that time, I spent everything I owned finetuning the content and presentation of the course. Gradually, as Iworked out the bugs, the seminar began to grow in popularity.More and more people attended, from farther and farther away.From the beginning, people described the seminar with wordslike, "This is like getting a brand-new chance at life," or,seminar is like a blank check on the future." We eventually changedthe name of the course to the Phoenix Seminar, naming it after themythical symbol of transformation and new life.In 1984, Nightingale-Conant Corporation, the largest distributor of audio and video learning programs in the world, released theseminar on audiotape as The PsydxJloey of . It quicklybecame a best seller and has now sold almost five hundred thousandcopies.unusINTRODUCflON17By 1985, the demand for the seminar outstripped my ability topresent it personally. I recorded it on videotape with workbookaccompaniment and trained people to present it professionally. Weentitled it the Phoenix Seminar on the Psychology of Achievement.The video version became so popular that it has now been translated into twelve languages and is being presented in twenty-fourcountries.This seminar is used as a core course in both personal andcorporate transformation. Men and women who go through theprogram emerge more positive and optimistic about themselves,their families, their work and every aspect of their Lives. They feelmore confident, competent and capable of directing and controllingtheir Lives in a more productive way.Corporations use the Phoenix Seminar on the Psychology ofAchievement to improve productivity, performance and output.They use it as a foundation course for both teamwork and totalquality management programs, finding that when they build "totalquality people," the people then build the company.This book is my reply to the thousands of graduates who haveasked me to present these concepts in written form. The systemyou willleam in the pages that follow is the same system taught inthe Phoenix Seminar on the Psychology of Achievement. It is acomplete and comprehensive approach to the business of livingweU, of living a life characterized by happiness, harmony, healthand true prosperity.One last point before we begin: Over the years, thousands ofmy graduates have come back to me, sometimes within a few hoursof lea

This "secret of success" is so simple that it is overlooked by most people. Whatever you want you can have, if you want it badly enough, and if you are willing to persist long enough and hard enough in doing what

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