BHARATI VIDYAPEETH DEEMED UNIVERSITY, PUNE (INDIA)

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BHARATI VIDYAPEETHDEEMED UNIVERSITY, PUNE (INDIA)(Established u/s 3 of the UGC Act, 1956 vide Notification No.F.9-15/95-U-3 of the Govt. of India)‘A’ Grade Accreditation by NAACSocial Transformation Through Dynamic Education.SCHOOL OF DISTANCE EDUCATIONPROGRAMME GUIDEOFBACHELOR OF BUSINESS ADMINISTRATION(B.B.A.)1

BACHELOR OF BUSINESS ADMINISTRATION - I(B.B.A. - I)Objectives:The objectives of the Programme shall be to develop youths to work in business systemsas well as to groom the key persons who can identify and develop business opportunitiesinto viable projects and units, in various sectors of the economy. The Programme shallbe focused on exposing students to the world of business.The programme runs over three years. The course offers opportunities for students tospecialize as they wish. The degrees combine both theory and practice and encompassthe many different disciplines, which make up management.The degrees aims in: Developing knowledge and understanding in the core aspects of managementtheory and practice Establishing a learning environment where students have a high degree of choiceof advanced courses in. the context of multidisciplinary study where intellectualrigour and analytical skills are rewarded. Encouraging individual self-development and assessment as a necessary lifelonghabit for an uncertain world of work and employment.Business Administration students are required to think and analyze in a variety ofdifferent ways: inductively and deductively, applying .the disciplines of Management,Economics, Sociopolitical studies, Mathematics, Statistics, Research, Computerapplications, Law along with field activities.A well designed, well taught management course, tailored for able students, isdemanding, stimulating and practical since it develops different ways of thinking,analyzing, deciding and communicating appropriate to the rapidly changing businessenvironment. This is achieved by a combination of what is taught and how it is taught;and with concern with how the learning happensCareer OpportunitiesGraduates of IMED find employment in widely differing fields. Many can go intoindustry, where their particular kind of education enables them to develop rapidly incompany management development schemes. Others can work in specialized2

applications of different industry work, often in management services departments,accountancy, marketing, management consultancy, or personnel management. Somegraduates can pursue further study Or research in a particular area of management inUniversities and Business Schools both here and abroad. Some young people can take adegree in Management because of its interesting range of disciplines and subjects Duringtheir time of study, they come across a variety of possibilities and may finally enter afield of employment which was not obvious to them when they embarked upon thedegree program.BBA students can also pursue professional courses such as CA, ICWA, CS & CFAEmployers find the BBA degree attractive because it combines an academic educationwhich stresses on critical thinking and the application of management related ideas, theopportunity to gain work experience and the development of transferable skills in areassuch as team working, leadership and communication.Duration:The duration of the BBA degree programme shall be three years divided into sixSemesters.Eligibility for Admission:In order to be eligible for admission to Bachelor of Business Administration, a candidatemust have passed HSC (10 2) from any stream with English as passing subject orDiploma in Engg / Technology / Vocational education awarded by State Board /University of 2 Years duration after SSC (Xth std.) or I year duration after HSC.Programme Structure:BBA Part ISemester ISemester II101 Introduction to Business Mathematics208 Human Resource Management102 Business Economics209 Applied Macro Economics103 Business Organizations Systems210 Business Statistics - I104 Business Environment211 Financial Accounting105 Fundamentals of Management212 Environmental Studies106 Computing Skills for213 Computer Algorithm & ProblemBusiness ManagementSolving107 English Language - I214 English Language - II3

The Scheme of Examination:The BBA Examination will be of 4200 marks divided into 3 parts as given below:(1)BBA - I(Sem I, II) Total marks 1400(2)BBA - II(Sem III, IV) Total marks 1400(3)BBA - Ill(Sem V, VI) Total marks 1400There will be University written Examination of 80 marks of 3 hrs duration for everyTheory Paper at the end of each Semester. The class work will carry 20 marks in eachsubject. For the subject in Industrial Exposure (Sem IV) there will be viva voceexamination of 20 marks and for Written Report on Industrial visits 80 marks. TheProject work of Sem VI, there will be test on oral presentation consisting of 40 marksand Written Report of 60 marks.The students will be allowed to carry any number of backlogs of subjects prescribed forBBA-I, BBA-II. However a student shall not be admitted to BBA-Ill Exam (Sem V &VI) unless he has passed in all subjects at the BBA-I.Standard of Passing and award of Class:In order to pass in the examination a candidate has to obtain 40 marks out of 100( Sem –end – Exam 80 class work marks 20 taken together) in each course. The class will beawarded to the student on the basis of marks obtained in all the semesters taken together.The award of Class shall be as Follows:The award of Class shall be as follows:Aggregate Percentage of MarksClass40% & above – less than 50%Pass Class50% & above but less than 55%Second Class55% & above but less than 60%Higher Second Class60% & above but less than 70%First Class70% & aboveFirst Class with DistinctionThe medium of instructions shall be English.A student having passed BBA with one Elective subject may appear with additionalElective subject for BBA examination after keeping satisfactorily the terms for saidsubject. The schedule of exam fees etc, shall be as prescribed by the authorities of theVidyapeeth. The expenditure on Industrial Exposure and Project Report shall be incurredby the student concerned4

*********SyllabusBBA Sem-ICourse No. 101INTRODUCTION TO BUSINESS MATHEMATICSObjectivesThis course aims to equip the students with the mathematical background required forbusiness management and to know role of mathematics in Business areas - accountancy,economics, management science etc.Unit 1 : Ratio, Proportion and PercentagesRatio proportion, variation, percentages problems on increase and decrease commission.Unit 2 : PayrollGross pay, hourly rate and hours worked, overtime, salary, commission, net pay etc.Unit 3: Profit and LossBuying: Trade discounts, chain discounts, cash discounts etc. Cost price selling price,Profit and Loss, PartnershipUnit 4: Interest and DiscountSimple and compound interest, time value of money, simple annuityUnit 5 : Sequences and series, Linear EquationsApplication of Linear equations, arithmetic progression to business problemsUnit 6 : DerivativesApplication of derivatives dy/dx in business problemsBooks Recommended:1.Basic Business Mathematics - Schaum Series2.A class textbook of Business Mathematics - by Padmalochan Hazarika3.Commercial Arithmetic and Statistics - by M. G. Dhaygude************5

Course No. 102BUSINESS ECONOMICSOBJECTIVES:The course in economics will help learners to: Develop their own perception, exercise the power of thinking, and are in aposition to comprehend and appreciate the basic concepts and theories ofeconomics. Familiarize themselves with demand supply, consumption, production anddistribution. Understand the implications of market forces determine the choice and allocationof resourcesUnit 1: Introduction(a)What economics is all about?(b)Central problems of an economy, production possibility curve and opportunitycost.(c)Micro economics – meaning.Unit 2: Consumer Behavior and Demand(a)Consumers equilibrium-meaning Utility concept, Indifference curve analysis.(b)Demand, market demand, determinants of demand, demand schedule, demandcurve movement along the shifts in demand curve, concepts of price elasticity ofdemand, measurement of price elasticity of demand - percentage, totalexpenditure and geometric methods.Unit 3: Producer Behavior and Supply(a)Production function - Returns to a factor and returns to scale(b)Producer's equilibrium - meaning;(c)Supply, market supply, determinants of supply, supply schedule, supply curve,movement along and shifts in supply curve, price elasticity of supply,measurement of price elasticity of supply - percentage and geometric method.(d)Cost and Revenue - concepts of costs, short-run costs, fixed and variable coststotal average and marginal costs; concepts of revenue, total, overage andmarginal revenue and their relationship.6

Unit 4: Forms of Market Price Determinations(a)Forms of market - Perfect competition, Monopoly, Monopolistic competition their meaning and features.(b)Price determination under perfect competition - Equilibrium price effects of shiftsin demand and supplyUnit 5: Factor Price Determination(a)Demand for a factor - meaning, supply of a factor - meaning, determination ofprice of a factor under perfect competition.(b)Differences in absolute and relative factor prices- meaning and effects on internaland international specializationBooks Recommended:1.Economics by Samuelson2Business Economics by Adhikari3.Managerial Economics by P. Maheshwari*********Course No. 103BUSINESS ORGANIZATION AND SYSTEMSObjectives: To acquaint students with fundamentals of Business Organization andmanagement systems as a body of knowledge.Unit 1: Nature of BusinessConcept of Business - Meaning. Definition, Nature and ScopeCharacteristics of BusinessBusiness as an Economic ActivityObjectives of BusinessStructure of Business (Classification of Business Activities)Business SystemRequisites for Success in Modem BusinessQualities of a successful BusinesspersonUnit 2: Evolution of BusinessBeginning and development of CommerceEvolution of IndustryIndustrial Revolution7

Beginning and growth of Indian BusinessIndustrialization in IndiaModem Business Organizations and their management practices.Unit 3: Forms of Business OwnershipIntroduction to various forms - Factors affecting choices of an deal form of ownership.Measuring features Merits and Demerits of Sole Proprietorship - Joint Hindu FamilyBusiness - Partnership - Joint Stock Company - Co-operative Organization. PublicEnterprises (Private and Public Sector, Various types of Public sector enterprises)Emergence of Indian Multinational Companies and their current Business PracticesUnit 4: Formation of a CompanyStages in formation and incorporation of a company (e Promotion - incorporation andregistration - Capital Subscription - Commencement of Business. Documents of aCompany i.e. Memorandum of Association - Articles of Association ProspectusUnit 5: Establishment of Business EnterpriseVarious factors to be considered while starting a new Business enterprise i.e.identification of Business Opportunity - Market Assessment - Suppliers - Technology Location Human Resource - Finance etc. Small and Medium Enterprises - MeaningCharacteristics and objectives Role of Support Organization such as Trade Associationsand Chambers of CommerceUnit 6: Organization of TradeChannels of Distribution - Meaning, Functions and typesInternal Trade - Wholesale and RetailExternal Trade - Import and ExportRole and importance of support services to Business such as Transport Insurance etcFranchisingBusiness Combinations - Mergers and AcquisitionsTopics prescribed for Workshop / Assignments1)Types of Business Organization2)Multinational Companies3)Public UtilitiesBooks Recommended:1)Modem Business Organization and Management - S. A. Sherlekar(Himalaya Publishing House)2)Fundamental of Business Organization & Management - Y. K. Bhushan8

(Sultan Chand and Sons Publishers)3)Business Organization and Management - D. P. Jain (Vrinda Publications Pvt.Ltd.)4)Principles & Practice of Management - M. D. Kakade. (Nirali Prakashan, Pune)*******Course No. 104BUSINESS ENVIRONMENTObjectives:To study the complex and indicate environment within which contemporary businessworkTo evaluate various challenges and opportunities provided by forces operating within theeconomic, political social, legal geographic, ecological and demographic framework.Unit 1: An Overview of Business EnvironmentTypes of Environment - Internal External Micro and MacroSignificance and impact of Environment on Business decision-makingEnvironment analysis - Techniques and methodologyImpact of forces operating in social political economic, legal ecologicalDemographic and technological framework on businessUnit 2: Business and SocietySocial responsibilities of Business - Arguments for and against social involvement ofBusinessEthical Business practices for a socially responsible business.Demographic environment - Population and occupational structureImpact of cultural environment or BusinessUnit 3: Economic Environment of BusinessEconomic systems - Socialism, Capitalism and Mixed EconomyNature and structure of the Indian Economy, Contemporary economic conditions of thecountry Liberalization, Privatization and GlobalizationEconomic reforms and impact of government policies on BusinessUnit 4: Political and Legal Environment of BusinessRole of Government, Political Stability and its impact on BusinessLegal framework governing business9

Brief description of specific laws and legal bodies that govern business and its activitiesUnit 5: Natural and Technological Environment of BusinessCorporate responsibility towards natural environmentEnvironment protection and sustainable development, Green issuesEnvironment auditTechnological development and competitive advantage Role of Information TechnologyUnit 6: Business Development and GrowthContribution of Support services and infrastructure such as BankingInsurance, Transport, Telecommunications etcInter Business trade Business responsibility towards suppliers, Vendor Relationship anddevelopment.Contribution of Government and non-government bodies in business developmentUnit 7: Business and Global EnvironmentRole and impact of World economic and Trade organizationsGlobal economic and political conditions and its impact on domestic businessIndia and evolving economic global ties in economy and businessBooks Recommended:1.Business Environment by Francis Cherunilam2.Business Environment by K Aswathappa3.Business Environment by Raj Agarwal4.Principles & Practice of Management - M. D. Kakade.*******Course No. 105FUNDAMENTALS OF MANAGEMENTObjectives: To know and to understand the concepts in Management and to developskills related to practice of management.Unit 1: Management & Evolution of Management thoughtThe Definition of Management: Its nature and purpose Managerial functions at differentorganizational levels, Managing Science or art, the functions of ManagersEvolution of Management thought Management thought in antiquity, Fredrick Taylor and Scientific Mgt., Sources of Taylorand their contribution, Contribution of FayoI, the emergence of Human Relations School10

Unit 2: PlanningThe nature of planning - Types of plan, purpose or mission, objectives - a hierarchy ofobjectives, key Result Areas the process of setting objectives. The nature and purpose ofstrategies and policies, Steps in planning - Being aware of opportunities, developingpremises, Decision making - Identifying the alternatives, evaluating the alternativeUnit 3: OrganizingFormal and informal organization, Process of Organizing, Organization structure Functional organization and Divisional organization, Authority - delegation of functionalauthority, the nature of decentralization, the determinants of decentralization, differencebetween delegation and decentralization, advantages of delegation.Unit 4: LeadingDefining leadership, ingredients of leadership, Trait approach to leadership, Behavioralapproach to leadership, different types of leadership.Unit 5: ControllingThe basic control process - feed forward control and feedback control, requirements foreffective controls - tailoring controls to individual managers and plan, ensuringflexibility of controls, fitting the control system to the organization culture, controltechniques - the Budget, traditional non - budgetary control devices.Unit 6: Management and SocietySocial responsibility of managers, ethics in managing - institutionalizing ethics, factorsthat raise ethical standards.Books Recommended:1Principles and Practice of Management - Heinz Weihrich & Harold Koontz2Principles of Management by Moshal3Principles of Management : Tripathi & Reddy4Management Principles and Practices: Chunawala and Shreenivasan5Principles & Practice of Management: M. D. Kakade.********11

Course No. 106COMPUTING SKILLS FOR BUSINESS MANAGEMENTObjectivesTo develop an understanding of the concepts of information technology and itsapplication in managementUnit 1: Fundamentals of Information Technology:Evolution of Computers, Classification of computer Systems, Block diagram,Flowcharts, AlgorithmsNumber system and Arithmetic: Binary, Octal andHexadecimal Number System, Binary Codes, ConversionsUnit 2: Computer SoftwareApplication and System Software'sWord Processors, Spreadsheets, Presentations Graphics,Introduction to DBMSUnit 3: Managing DataProgramming languages and theirClassification, Assemblers, Compilers and InterpretersOperating System: Functions of Operating Systems,Multitasking, Multiprocessing, Real time systems.Unit 4: Computer Hardware: Central Processing Unit, memories,I/O devices and their functionsUnit 5: Computer Networks: Overview of Computer Networks,Applications and Advantages of Computer NetworksTopologies (Ring, Bus, Star, Mesh), Communication Media and Devices, Types ofnetworks, LAN/WAN/MANUnit 6: Overview of CBIS Application:Introduction to Internet and E-mail. Concept of - MIS,Data - Warehousing and Data Mining, E-CommerceBooks Recommended:1.Computer Fundamentals - P.K. Sinha2.Introduction to Computers - Peter Norton3.Fundamentals of Computers - V. Rajaraman********12DSS, GDSS, ERP, OLTP,

INTRODUCING THE ENGLISH LANGUAGE AS A COMPULSORY PAPER INTHE REVISED STRUCTURE OF THE B.B.A. COURSEOBJECTIVE:There is a clear necessity for effective English communication skills for graduates in thecurrent globalized work environment. It is observed that students are required to gain akind of proficiency in communication in English far beyond that being currently offeredin Universities through their course structures. Today, communication has surpassed themastery of reading, speaking, listening and writing and has assumed more challenginghues.Communication across global companies and multinationals, or even in the Call Centersrequire workforce that is competent in skills like negotiations, team work, oralpresentations, report writing, decision making, etc. So far as students of BusinessAdministration are concerned they are required to be adept with the skills mentionedabove in addition to many other traits that a manager must possess esp. in the presenttransnational business scenario.The conventional syllabi in the English Language, across most Universities do notadequately help students gain competency in such skills, which are crucial in the placesof work. The undergraduate students' knowledge of English at the tertiary level is usuallyin the area of general English and does not include specific preparation for study at theuniversity level, or for the specific tasks carried out in English in a work or businesscontext.The general English language course at the degree level course should be supplementedwith specific course content, which focuses the learner's attention on the language andcommunication requirements in their respective area of study.Therefore, here is an attempt to assimilate all the current trends in the use of the EnglishLanguage at corporate houses and at the same time retaining the impo

(c) Supply, market supply, determinants of supply, supply schedule, supply curve, movement along and shifts in supply curve, price elasticity of supply, measurement of price elasticity of supply -

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