P54-P65 BUSINESS ELT CATALOGUE - Pearson English

BusinessWhat’s NEW in Business?Business Correlation Chart .55What course dointelligent businessteachers use?Intelligent Business .56Market Leader .58Technical English .60NEW EDITIONAirspeak .62English for Work .63First Insights into Business .63New Insights into Business .63Powerhouse .63Business Correspondence .64English for International Tourism .64Legal English .64Model Business Letters, E-mails .64Workplace Plus .64Learn Business with the Intelligent Business Coursebook which providesan accessible introduction to key business topicsDo Business with the Intelligent Business Skills Book which providesintensive skills-based trainingTurn the page for more details.54www.pearsonlongman.com

Business Correlation ChartCEF levelsA1A2Cambridge BEC EXAMSBULATS20 – 39Cambridge ESOL ExamsALTETOEIC (total score)TOEFL iBT (total 40 – 5960 – 7475 – 8990 – 100KETPETFCECAELevel 1Level 2Level 3Level 4Level 5479 – 619619 – 803803 – 943943 and above57 – 8687 – 109110 – 120Market LeaderIntelligent BusinessTechnical EnglishPowerhouseInsights Into BusinessEnglishfor International Tourismwww.pearsonlongman.com55

DICS EED-ROMIntelligent BusinessG ITALOL CATAGUEElementary – Upper IntermediateTonya Trappe and Graham Tullis / Christine Johnson, Irene Barrall and Nikolas BarrallIntelligent Business is Pearson Longman’s award-winning business Englishcourse. Using authentic materials from The Economist it provides two clearpaths for your course.WINNERThe first path is the Coursebook. A key challenge for business English studentsis understanding not only the English language, but also business itself. TheIntelligent Business Coursebook provides the solution – covering key businessconcepts within a comprehensive business English syllabus.The second path is the Skills Book with CD-ROM – a more intensive coursefor people who already have an understanding of how business works. Hereyou will find more functional language such as ‘negotiating’ and ‘dealing withproblems’.If you need a more comprehensive course, the two books can be used together. Practical teaching notes and photocopiable activities are included in theTeacher’s Book – along with a Test Master Multi-ROM“ an invaluable andambitious projectinformed by incredibleexpertise” Find further content at www.intelligent-business.org Aligned to the Cambridge BEC Exams, the Intelligent Business Workbookprovides more language practice and a sample exam. It also includes anAudio CD so that students can practise at home - or on the move!The English Speaking Union JudgesWinner – EnglishSpeaking Union, EnglishLanguage Award56Nominee – BritishCouncil InnovationAwardwww.pearsonlongman.com/intelligent business

TECHNOLOGY TOOLKIT Skills BookCD-ROMs Audio CDs Test MasterMulti-ROMs foreach levelA1B2 DVDs4LEVELS Companion WebsiteBusiness and Professional EnglishExample taken from Intelligent Business Coursebook: Upper IntermediateExample taken from Upper Intermediate Skills BookEach unit of theCoursebookcontains authenticmaterials andopens out likea copy of TheEconomist Each unit ofthe Skills Bookfocuses on thebusiness skillsyour studentsneedRecommend the Longman Business English Dictionary to your students, p.102.57

DICS EED-ROMMarket LeaderG ITALOL CATAGUEElementary – AdvancedDavid Cotton, David Falvey and Simon Kent / Iwonna Dubicka and Margaret O’KeefeMarket Leader is the major business English course for tomorrow’s businessleaders. Incorporating material from the Financial Times, it brings real businessissues right into the classroom. The topic-based units include a wide range ofauthentic reading and listening texts that help to keep students motivated.The case studies in Market Leader enable students to use the language they havelearned to tackle real-life business situations – including marketing, businessethics and human resource problems. All the Course Books have Self-StudyCD-ROMS which include video material and interactive case studies. The Teacher’s Resource Book includes a Test Master Multi-ROM andbusiness briefs designed to explain key concepts and help teachers bringthe material to life in the classroom The Practice File with Audio CD helps to consolidate classroom work Keep your lessons completely up-to-the minute with weekly lessons on thepremier subscription website: www.market-leader.net“This is a super book that guides you and the studentthrough a business English experience. It has manyup-to-date case studies and some really good listening.The whole series is great and wholly recommended”Francis Dobbin, MaltaReview of Market Leader Intermediate from Amazon.com58www.market-leader.net

TECHNOLOGY TOOLKIT Course Book Test MasterMulti-ROMs foreach level Premier SubscriptionWebsite Audio CDs DVDs Companion WebsiteA1C25LEVELSBusiness and Professional EnglishExample taken from Pre-intermediate CoursebookUp-to-the-minutebusiness topicssuch as leadership,innovation andplanning help tomotivate studentsStudents practiseskills needed tocarry out real-lifebusiness taskssuch as taking partin meetingsEach unitprovides a varietyof engagingexercises to helpstudents learnessential businessvocabularyListening activitiesfeature realbusiness peopleFor a full list of ISBNs, please go to the index section at the end of the catalogue.59

Technical EnglishElementary – Pre-intermediateDavid BonamyTechnical English provides English language instruction for students who areinvolved in vocational and technical education. The course contains the corelanguage and skills which are common to a range of industrial specialisations.It presents key technical concepts concisely with well-labelled illustrations.Grammar is also clearly explained with a comprehensive summary at the backof the Course Book. Further language practice can be found in the accompanying Workbook The companion website www.pearsonlongman.com/technicalenglishprovides free industry-specific materials, including petroleum and theautomotive industry The Teacher’s Book provides full support with clear explanations of moredifficult technical concepts. It also includes a Test Master CD-ROMLevel 1 is for students with a basic knowledge of general English who nowrequire an elementary course in English for specific purposes.Level 2 is for students who have an elementary knowledge of general Englishand now require a pre-intermediate course in English for specific purposes.60www.pearsonlongman.com/technicalenglish

TECHNOLOGY TOOLKIT Test MasterMulti-ROMs foreach levelA1A2 Companion Website Course BookCD-ROM2LEVELSBusiness and Professional EnglishListening activitiesare interesting andauthenticAll illustrations arewell designed andclearly labelledLanguage pointsare clearlypresentedExample taken from Elementary CoursebookFor a full list of ISBNs, please go to the index section at the end of the catalogue.61

AirspeakBusiness and Professional EnglishFiona A. RobertsonThe new edition of Airspeak is based on over 6 hours of authentic and simulatedrecordings. The book gives students systematic practice in the phraseology theywill need for safe radio-telephony communications. It provides extensive practicein listening and speaking skills, and helps to prepare students for ICAO Level 4in English. Includes an MP3 CD with over 6 hours of listening material – ideal for use inthe classroom or at home for self-study Designed for self-study or classroom use, with answer / check sections62www.pearsonlongman.com/airspeak

First Insights into BusinessPre-intermediateNew Insights into BusinessIntermediateWith challenging reading and listening textsfrom a range of authentic business sources,New Insights into Business will reallyengage your students.This is the course that mixes a truly rigorouslanguage syllabus with business conceptsand skills.Ever popular, First Insightsinto Business has a strong grammar andvocabulary syllabus which is carefully balancedagainst practical business skills.The thorough language and vocabulary syllabustogether with the strong focus on business skillsdevelopment gives students everything theyneed to function effectively in the workplace.First Insights into Business is a selfcontained course and is also an ideal lead-in toNew Insights into Business.New Insights into Business is a selfcontained course and is also an ideal follow-onto First Insights into Business.Sue Robbins with Kevin MantonGraham Tullis and Tonya TrappeA2 B1PowerhouseEnglish for WorkIntermediate-Upper intermediateIntermediatePowerhouse is a dynamic full-length coursewith material from sources including businesspersonalities, Hollywood films, magazinesand journals. It has a straightforward ‘dip-in’structure where each unit is based around adifferent topic and each double-page spread isa complete lesson.The English for Work series presents andpractises spoken English and practical writingfor everyday communication. The functionallanguage is introduced through a series of shorttexts and developed in language notes andpractice exercises.It is an ideal follow on from Powerbase (seepage 50).David EvansB1B2Series Editor: Ian Badger2LEVELSB1www.pearsonlongman.com/business63

English forWorkplace PlusInternational TourismPre-intermediate – Upper IntermediatePre-literate – High IntermediateBring the exciting world oftourism into your classroomwith this three-level coursewhich uses authentic materials,including Dorling KindersleyTravel Guides.With a focus on practical lifeskills, work skills and language,as well as photocopiableJobpacks that focus on specificindustries, your students willmake rapid progress.Model BusinessLetters, E-mailsAdvancedA comprehensive, easy-to-usereference book packed withvaluable information, usefultechniques, practical tips andguidelines.Recommended by the LondonChamber of Commerce andIndustry Examinations Board.A1B23LEVELSPre-intermediate:Iwonna Dubickaand Margaret O’KeeffeIntermediate: Peter StruttUpper Intermediate: MiriamJacob and Peter StruttLegal EnglishHigh Intermediate4LEVELSJoan Saslow and Tim CollinsSeries Advisor: Edwina HoffmanShirley TaylorBusinessCorrespondenceLow IntermediateIncludes formal letter writing,drafting, reading complexdocuments and grammaticalaccuracy.William R McKay,Helen Charlton64A1B2Make it easy-to-teach basicbusinesswritingwithBusiness Correspondence.This text introduces studentsto the proper formats andapproaches to use in basicoffice communicationLin Lougheedwww.pearsonlongman.com/business

What motivates great teachers?“When I was 6, I could neitherread nor write and I vividlyremember my teacher keepingme behind during breaks toteach me how to put syllablesin the right order! I did managein the end, but I do rememberthat usually very quiet man,getting furious because he hadnever come across someonewho resisted so much tolearning! If it had not been forthe sheer dedication of thatgreat gentleman, I would notbe here today! When I decidedto become a teacher myself Ialways kept that dedication inmind.”Serge, France“I would like to thank some of my teachers (Miranda and Elvira Metheniti and AnastasiaBouzakla) because they saw something in me and always motivated me.Education is not just what we learn in school. We have the opportunity to grow and becomebetter communicators, partners, parents, teachers, students and workers in everything wedo. Self-education is a lifelong task. There are always more faces to find along the trail, andthere will always be new trails to walk.”Itje, IndonesiaHow do you motivateyour rs debate.html65

Example taken from Intelligent Business Coursebook: Upper Intermediate Example taken from Upper Intermediate Skills Book. 58 S E E DI GITAL C A T A L O G U E C D - R O M Market Leader is the major business English course for tomorrow’s business leaders. Incorporating ma