LEAGUE OF WOMEN VOTERS BRAND STANDARDS
LEAGUE OF WOMEN VOTERSBRAND STANDARDSJuly 2018v.1.7.18For all branding questions, pleasecontact: LWV Communications atcommunications@lwv.orgLWV BRAND STANDARDS1
ABOUT THESE BRAND STANDARDSProper use of an organization’s trademarks, including its brands and logos, arecrucial to maintaining its goodwill and valuable reputation. For this reason, theLeague of Women Voters’ brand and logo, like our name, is our identity. Itconveys the full collective power of the LWV mission to the public, our membersand supporters. Maintaining the integrity of our brand, logo, and name is essentialto our work and visibility nationwide.It is very important to maintain the integrity and consistency of our trademarkedname and logo. Over the years we have seen attempts to capitalize on the League’sbrand through deceptive alterations of our name and/or logo by other organizations.Maintaining a unified look is essential to our legal ability to protect our “mark” andpursue individuals and organizations who are misusing our name and image. Thebrands and logos are owned by LWVUS on behalf of the national organization andall the state and local chapters who are part of our organization.Although LWVUS has rights in its brand and logo through using them, it hasenhanced these rights by registering its brands and logos with the U.S. Patentand Trademark Office. Because the brand and logo are registered, LWV and itsstate and local chapters and affiliates should use the registration symbol “ ” withtheir uses of the brand and logo. You will see that symbol throughout these Standards. The symbol lets the public—including anyone who might want to violateLWV’s rights—know that LWV owns the brand and logo, and allows LWV to collectmoney damages from trademark violators more easily.Follow these standards and ensure that the LWV brand is represented correctly,consistently, and professionally whenever it appears in print or online.Please direct any questions about the Brand Standards, any reports of violations ofthe Standards, and unauthorized uses of LWV’s trademarks, tocommunications@lwv.org.2LWV BRAND STANDARDSlwv.org
INTRODUCTIONLEAGUE OF WOMEN VOTERSThe League is proud to be nonpartisan, neither supporting nor opposing candidates orpolitical parties at any level of government, but always working on vital issues of concernto members and the public.OUR MISSIONEmpowering Voters. Defending Democracy.OUR VISIONWe envision a democracy where every person has the desire, the right, the knowledge andthe confidence to participate.OUR VALUEWe believe in the power of women to create a more perfect democracy.LWV BRAND STANDARDS3
LW V B R A N D S TA N D A R D STABLE OF CONTENTSpageAbout these brand standards 2Introduction to the League of Women Voters3LWV logo brand standards 6All LogosColor 8Black & White/Grayscale 8Acceptable use on background 9Specific Logo RequirementsLogo 1 10Logo 2 12Logo 3 14Logo 4 16Logo 5 184LWV BRAND STANDARDSlwv.org
LW V B R A N D S TA N D A R D STABLE OF CONTENTSpageVisual System StandardsColors 21Typography 22Photography 23Social Media 26Website 27Appendix1 File Name Structure 292 Color Profile Designation30When using logos described throughout this Brand Standards document, use only theartwork supplied with these guidelines. We have included the correct logo artwork file name undereach logo in this document to ensure the correct logo file is used. Under no circumstances should anylogos be redesigned or recreated, and ONLY these approved logo files may be used.*Note: Logos used in this document should NOT be compared to or used for actual color matching.LWV BRAND STANDARDS5
LW V B R A N D L O G O S TA N D A R D SThe League of Women Voters visual system is designed to bedynamic and recognizable, and our logos are the cornerstone ofour brand. This section explains acceptable use for the five logosthat are part of the League of Women Voters logo family.6LWV BRAND STANDARDSlwv.org
LW V B R A N D L O G O S TA N D A R D S :FA M I LY O F L O G O SThere are five unique defined variations in the League of Women Voters logo family. While thereare basic similarities between them all, each variation is unique and must not be altered orchanged in any way. All of these logos variations are acceptable to use as is. The five differentdefined and approved variations are documented below.Standards defined on pages 8-9 apply to ALL VARIATIONS of the logos below, while specific logoand acceptable use requirements for each are defined on pages 10-25 (indicated below).LOGO 1PRIMARYPAGE 10-11LOGO 2PAGE 12-13LOGO 3PAGE 14-15LOGO 4PAGE 16-17LOGO 5PAGE 18-19LWV BRAND STANDARDS7
LW V B R A N D L O G O S TA N D A R D S : A L L L O G O SLOGO COLORSThe color designations for the League of Women Voters family of logos are an essential element insetting a recognizable tone and look for the brand. Consistent use of the specified colors andsupplied logo artwork files is critical and imperative to maintaining the strength of the brand.The following color-build percentages MUST BE FOLLOWED for the correct application of the logoto maintain brand consistency and color accuracy. There are no acceptable alterations.The preferred method of print reproduction is to use the CMYK Process equivalents wheneverpossible. (In situations where CMYK Process equivalents are not an option, Pantone librarycolors may possibly be used only with prior approval and proprietary artwork files from LWV.)Logos to be used for web or digital applications must use the required RGB percentages asindicated below. Hex colors are provided for accompanying web defined use.LWV BlueLWV RedC98 M72 Y13 K21R0 G85 B150hex #005596C13 M100 Y84 K4R190 G15 B52hex #be0f34PMS colorspecificationsand artworkfiles are availableby request only.To request accessplease contact LWVto submit your reasonand request forconsideration.LW V B R A N D L O G O S TA N D A R D S : A L L L O G O SB L A C K & W H I T E / G R AY S C A L EWhen the established color palette cannot be used, the League of Women Voters logo family can beused as black and white/grayscale. When reproducing any of the LWV logos, use only the suppliedartwork files included with these guidelines. (Files for these logo variations are not provided)Logos when used on white or high-contrastingbackground. LWV Blue becomes 100% black,and LWV Red becomes 40% black.100% BLACK100% WHITE40% BLACK100% BLACK8LWV BRAND STANDARDSLogos used on black or low-contrastingbackground. LWV Blue becomes 100% white,and LWV Red becomes 40% black.40% BLACK100% WHITElwv.org
LW V B R A N D L O G O S TA N D A R D S : A L L L O G O SACCEPTABLE USE ON BACKGROUND COLORThe preferred background color for the LWV family of logos is white. When white is not an option, abackground or color that allows the logo to be legible must be used. The logo must remain legibleand recognizable in accordance with the brand standards at all times. (Files for these logo variationsare not provided)LOGO COLORED BACKGROUNDSSINGLE COLOR-REVERSEIn situations where the logo is being used onthe same background colors that make up thelogo, the logo may be altered in thefollowing acceptable ways with permission.In situations where the logo must be usedon photographic backgrounds, logos can alsobe used in white reversed or black over coloror an image if needed with prior approvalfrom LWV. Enough contrast must be provided between the logo colors and the background for clear legibility.100% WHITE 100% RED100% WHITE100% WHITELWV BRAND STANDARDS9
LOGO 1 (PRIMARY LOGO)FOLDER NAME: LWV Logo1 MASTER VECTOR FILESThis logo is made up of two components, defined as the primary LWV mark and the secondarytypographic element “LEAGUE OF WOMEN VOTERS”, with a registered trademark symbol “ ”.These two components are always placed in a fixed relationship and should never be altered,modified, or recreated in any way.REGMARKTRADEMARKSIZE OF ELEMENT“LEAGUE OF WOMEN VOTERS”TYPOGRAPHIC ELEMENTIt is understood that there may be times wherethe descriptor could fall below a readable pointsize or pixel resolution. In the event that this isa consideration, PRIOR approval from LWVmust be received for this logo. There are NOexceptions.ACCEPTABLE USEThis logo is defined as the primary LWV logo,and is approved for use on the majority ofLWV communications including print, web andsocial. The logo must always be used exactlyas it is displayed here with no distortion oralteration.CONSTRUCTION &SPACINGWhen reproducing this logo, use only thesupplied artwork in the link above. The logomust appear clearly and in the approvedcolors. To ensure the consistency necessary tobuild a recognizable identity, it is critical thatthe logo appear only in the colors approvedin these guidelines. The spacing relationshipbetween the LWV mark and the typographicelement “League of Women Voters” has beenestablished and defined to visually connectthe logo. Both are integral components of thislogo and the relationship and spacing shouldnever be altered, modified, or recreated in anyway. There are NO exceptions allowed for thislogo.10LWV BRAND STANDARDSTYPOGRAPHYILLEGIBLECLEAR SPACETo ensure brand integrity and visibility, thislogos should always be kept a minimumdistance clear of competing text, images,and graphics. It must remain surrounded onall sides by a minimum of .25” (1/4”) clearspace.25”.25”.25”.25”MINIMUM SIZEThis logo should never be usedsmaller than .25” (1/4”) high. It is crucialto maintain legibility and ensurerecognizability wherever it is used.25”lwv.org
LOGO 1INCORRECT USESIncorrect usage of this logo can jeopardize the strength of the brand and create confusion,including among the relevant public as to the source or sponsorship of LWV and its services.Below are examples of incorrect uses. These are representative of how the logo should never beused.Distorted (stretched/squished) artworkAltered logotypeDistorting effectsStrong/competing background color/pattern especially when it obscures all orpart of the trademark.Incorrect colors on incorrect colorbackgroundClear space violatedAltered relationship between logotypeand other typographic elementsIncorrect logo colorsLWV BRAND STANDARDS11
LOGO 2FOLDER NAME: LWV Logo2 MASTER VECTOR FILESThis logo is defined with the primary LWV mark (without the words “League of Women Voters”) and aregistered trademark symbol. These components are always placed in a fixed relationship and shouldnever be altered, modified, or recreated in any way.REGTRADEMARKMARKCLEAR SPACETo ensure brand integrity and visibility, thislogo should always be kept a minimumdistance clear of competing text, images,and graphics. It must remain surrounded onall sides by a minimum of .25” (1/4”)clear space.ACCEPTABLE USE.25”.25”.25”This logo is approved for use on the majority ofLWV communications including print, web andsocial. The logo must always be used exactlyas it is displayed here with no distortion oralteration.25”CONSTRUCTION &SPACINGWhen reproducing this logo, use only thesupplied artwork in the link above. The logomust appear clearly and in the approvedcolors. To ensure the consistency necessary tobuild a recognizable identity, it is critical thatthe logo appear only in the colors approvedin these guidelines. The spacing relationshipbetween the LWV mark and the registeredtrademark symbol should never be altered,modified, or recreated in any way. Thereare NO exceptions allowed for this logo.12LWV BRAND STANDARDSMINIMUM SIZEThis logo should never be usedsmaller than .25” (1/4”) high. It is crucialto maintain legibility and ensurerecognizability wherever it is used.25”lwv.org
LOGO 2INCORRECT USESIncorrect usage of this logo can jeopardize the strength of the brand and create confusion,including among the relevant public as to the source or sponsorship of LWV and its services.Below are examples of incorrect uses. These are representative of how the logo should never beused.Distorted (stretched/squished) artworkAltered logotypeDistorting effectsStrong/competing background color/pattern especially when it obscures all orpart of the trademark.Incorrect colors on incorrect colorbackgroundAltered mark typographic relationshipClear space violatedIncorrect logo colorsLWV BRAND STANDARDS13
LOGO 3FOLDER NAME: LWV Logo3 MASTER VECTOR FILESThis logo is made up of three components, defined as the primary LWV mark, secondary typographicelement “League of Women Voters” with a registered trademark symbol, and third element specificallyidentifying the Education Fund. These three components are always placed in a fixed relationship andshould never be altered, modified, or recreated in any way.TYPOGRAPHIC ELEMENTREG TRADEMARKMARKUNIQUE THIRD COMPONENTACCEPTABLE USECLEAR SPACETo ensure brand integrity and visibility, thislogo should always be kept a minimumdistance clear of competing text, images,and graphics. It must remain surrounded onall sides by a minimum of .25” (1/4”) clearspace.25”.25”.25”This logo is approved for use exclusively onLWV Education Fund communicationsincluding print, web and social with priorapproval from LWV.CONSTRUCTION &SPACINGWhen reproducing this logo, use only thesupplied artwork in the link above. The logomust appear clearly and in the approvedcolors. To ensure the consistency necessary tobuild a recognizable identity, it is critical thatthe logo appear only in the colors approvedin these guidelines. The spacing relationshipbetween the LWV mark, typography and theregistered trademark symbol should neverbe altered,modified, or recreated in any way.There are NO exceptions allowed for this logo.14LWV BRAND STANDARDS.25”MINIMUM SIZEThis logo should never be used where theletter height is smaller than .25” (1/4”)high. It is crucial to maintainlegibility and ensure recognizabilitywherever it is used.25”lwv.org
LOGO 3INCORRECT USESIncorrect usage of this logo can jeopardize the strength of the brand and create confusion,including among the relevant public as to the source or sponsorship of LWV and its services.Below are examples of incorrect uses. These are representative of how the logo should never beused.Distorted (stretched/squished) artworkAltered logotypeDistorting effectsStrong/competing background color/pattern especially when it obscures all orpart of the trademark.Incorrect colors on incorrect colorbackgroundClear space violatedAltered relationship between logotypeand other typographic elementsIncorrect logo colorsLWV BRAND STANDARDS15
LOGO 4FOLDER NAME: LWV Logo4 MASTER VECTOR FILESThis logo is made up of three components, defined as the primary LWV mark, secondary typographicelement “League of Women Voters” with a registered trademark symbol, and third element specificallyidentifying ‘of the United States”. These three components are always placed in a fixed relationshipand should never be altered, modified, or recreated in any way.TYPOGRAPHIC ELEMENTREG TRADEMARKMARKUNIQUE THIRD COMPONENTS I Z E O F E L E M E N T S O T H E R T H A N “ LW V ”It is understood that there may be times wherethese elements could fall below a readablepoint size or pixel resolution. In the event thatthis is a consideration, PRIOR approval fromLWV must be received for this logo. There areNO exceptions.TYPOGRAPHYILLEGIBLEACCEPTABLE USEThis logo is approved for use exclusivelywhen LWV of The United States designation isrequired on communications including print,web and social with prior approval from LWV.CONSTRUCTION &SPACINGWhen reproducing this logo, use only thesupplied artwork in the link above. The logomust appear clearly and in the approvedcolors. To ensure the consistency necessary tobuild a recognizable identity, it is critical thatthe logo appear only in the colors approvedin these guidelines. The spacing relationshipbetween the LWV mark and the typographicelements has been established and definedto visually connect the logo. Both are integralcomponents of this logo and the relationshipand spacing should never be altered,modified, or recreated in any way. Thereare NO exceptions allowed for this logo.16LWV BRAND STANDARDSCLEAR SPACETo ensure brand integrity and visibility, thislogo should always be kept a minimumdistance clear of competing text, images,and graphics. It must remain surrounded onall sides by a minimum of .25” (1/4”) clearspace.25”.25”.25”.25”MINIMUM SIZEThis logo should never be used where the letterheight is smaller than .25” (1/4”) high. It iscrucial to maintain legibility and ensure recognizability wherever it is used.25”lwv.org
LOGO 4INCORRECT USESIncorrect usage of this logo can jeopardize the strength of the brand and create confusion,including among the relevant public as to the source or sponsorship of LWV and its services.Below are examples of incorrect uses. These are representative of how the logo should never beused.Distorted (stretched/squished) artworkAltered logotypeDistorting effectsStrong/competing background color/pattern especially when it obscures all orpart of the trademark.Incorrect colors on incorrect colorbackgroundClear space violatedAltered relationship between logotypeand other typographic elementsIncorrect logo colorsLWV BRAND STANDARDS17
LOGO 5CUSTOM NAME HEREThis logo descriptor must be customized with league nameFOLDER NAME: LWV Logo5 MASTER VECTOR FILESThis logo is made up of three components, defined as the primary LWV mark, secondary typographicelement “League of Women Voters” with a registered trademark symbol, and third element specificallycustomized for the local league chapter name consistent with the specific criteria herein. These threecomponents are always placed in a fixed relationship and should never be altered, modified, orrecreated in any way. Customized logos to be provided by, and are only available from, LWV.TYPOGRAPHIC ELEMENTMARKREG TRADEMARKCUSTOM NAME HEREUNIQUE THIRD COMPONENTACCEPTABLE USEThe customized league logo is approved foruse on the majority of LWV communicationsincluding print, web and social at the localleague level. The logo must always be usedexactly as it is displayed here with nodistortion or alteration.CRITERIA FOR CUSTOM NAMEThe customized name used with the LWV logomust reflect the geographic locale in which thestate, local or other LWV affiliated is located.Registration and use of Internet domain namesby state, local or other LWV affiliates must alsoinclude a geographic modifier such as anabbreviation, city or state name, reflectingtheir place name (eg, lwvny.org; lwvhouston.org). LWV must approve in writing allcustomized names.CONSTRUCTION & SPACINGWhen reproducing this logo, use only the suppliedartwork in the link above. The logo must appearclearly and in the approved colors. To ensure theconsistency necessary to build a recognizableidentity, it is critical that the logo appear only inthe colors approved in these guidelines. Thespacing relationship between the LWV mark andthe typographic elements has been establishedand defined to visually connect the logo.18LWV BRAND STANDARDSBoth are integral components of this logo and therelationship and spacing should never be altered,modified, or recreated in any way. There are NOexceptions allowed for this logo.S I Z E O F E L E M E N T S O T H E R T H A N “ LW V ”It is understood that there may be times where theseelements could fall below a readable point size orpixel resolution. In the event that this is a consideration, PRIOR approval from LWV must be receivedfor this logo. There are NO exceptions.CUSTOM NAME HERETYPOGRAPHYILLEGIBLECLEAR SPACETo ensure brand integrity and visibility, this logoshould always be kept a minimum distance clearof competing text, images, and graphics. It mustremain surrounded on all sides by a minimum of.25” (1/4”) clear space.25”.25”.25”CUSTOM NAME HERE.25”MINIMUM SIZEThis logo should never be used where thedescriptor letter height is smaller than .25”(1/4”) high. It is crucial to maintain legibilityand ensure recognizability wherev
BRAND STANDARDS. lvor 2 L SS Proper use of an organization’s trademarks, including its brands and logos, are crucial to maintaining its goodwill and valuable reputation. For this reason, the League of Women Voters’ br
Women of color voters are mobilizing a powerful, motivated, and Democratic voting bloc. 1-in-10 women of color voters were first-time voters –of those first-time voters, almost all are sure they will vote in the next election. Women of color voters largely went blue across races–Black w
Nov 08, 2016 · Poll TrumpClintonOtherUndecided Spread Insights West Nov 4 – Nov 7 940 Likely Voters 41 45 2 8 Clinton 4 Likely Voters - Democrat 6 89 0 4 Clinton 83 Likely Voters - Republican 82 7 2 6 Trump 75 Likely Voters - independent 38 43 4 7 Clinton 5 IBD/TIPP Nov 4 – Nov 7 1,107 Likely Voters 43 41 4 5 Trump 2 1,107 Likely Voters 42 43 5 9 .
of women. This article also differs from the exist-ing research on women and politics in a fundamental way. While previous works have focused on women as policymak-ers, our emphasis is on women as voters in a political system. This is a critical area of research as women voters com-prise a signifi cant share in any election
state and municipal elections began in 2011 and have covered each subsequent local and state election. In 2018, the National League approved our expansion to include Walton County and change our name to the League of Women Voters of Okaloosa & Walton Counties. 34
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ing voter services, such as lobbying the county to offer locations beyond downtown Frederick to register to vote. The League continues to em-phasize the importance of voting by registering voters at high schools and colleges by publishing a voters’ guide for every election. In 1
This book is meant to provide a thorough introduction to Description Logics, equently,thebookisdividedintothreeparts: Part I introduces the theoretical foundations of Description Logics, addressing some of
