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UNDERGRADUATEPROGRAMMESCURRICULUMINTERNATIONAL ACADEMYOF ART & DESIGN
NABA, Nuova Accademia di Belle ArtiwhyNABANABANuova Accademia di Belle ArtiUpdated: 12 2020TO STUDYin Milan and Rome, the worldcapitals of Culture, Fashion, Artand Design.TO COLLABORATEwith companies and institutionsin projects, internships and to benefitfrom many other opportunities.TO GAINa multidisciplinary, global,experimentation-oriented approach.TO LEARNfrom prestigious faculty members andinternationally renowned professionals.TO ATTENDprogrammes in Italian and Englishand obtain a degree that is legallyrecognised by the Italian Ministryof Education, University andResearch (MIUR), as well asat an international level.TO STUDYat a multi-awarded and globally rankedAcademy, selected among the leadingDesign and Fashion schools by DOMUSMagazine and FRAME Publishers.
NABA, Nuova Accademia di Belle ArtiINDEXNABA8AREAS AND ACADEMIC OFFER12BACHELORS OF ARTSCommunicationand Graphic Design AreaBachelor of Arts in Graphic Designand Art DirectionDesign AreaBachelor of Arts in DesignFashion Design AreaBachelor of Arts in Fashion DesignMedia Designand New Technologies Area162839Bachelor of Arts in Creative Technologies49Bachelor of Arts in Media Designand Multimedia Arts60
NABA, Nuova Accademia di Belle ArtiSet Design AreaBachelor of Arts in Set DesignVisual Arts AreaBachelor of Arts in Painting and Visual ArtsFOUNDATION YEAR748494
NABA, Nuova Accademia di Belle ArtiNABANABA, Nuova Accademia di Belle Arti is an internationally renownedAcademy focused on arts and design: it is the largest private Academy in Italyand the first one to have been recognised by the Italian Ministry of Education,University and Research (MIUR), back in 1981.With its two campus in Milan and Rome, NABA currently offers academicdegrees equivalent to first and second level university degrees in theCommunication and Graphic Design, Design, Fashion Design, Media Designand New Technologies, Set Design, and Visual Arts Areas, that allow students to continue their studies either within Academies or Universities inItaly and abroad.The programmes are open to students interested in design culture andartistic experimentation: they come from many different Italian regionsand about 80 foreign countries, with the most different high-schoolbackgrounds.NABA’s interdisciplinary methodology is the result of a strong inclinationtowards innovation and a dynamic interaction with the artistic and professional context. In fact, design methods are at the core of the didactic activities, allowing an idea to relate with a real social and market context, and tobecome an actual product that can be shared, also thanks to the continuously updated expertise of the faculty, that includes professional practitioners and artists.The strong historical-critical knowledge together with the technical skillsshown in materials expertise, techniques and processes, as well as the teamwork projects developed by students with different backgrounds, and theconstant relationship with companies and external institutions, allow students to develop original thoughts and creativity combined with the development of communication abilities: this know-how will accompany them inany educational or professional path.NABA has been selected by Domus Magazine as one of Europe’s Top 100schools of Architecture and Design and included by Frame Publishers inthe guide to the 30 World’s Leading Graduate Design and Fashion Schools.8Faculty and VisitingProfessors:learningby thinkingYuri Ancarani, Pierre Bal-Blanc,Paolo Bazzani, Alessandro Bertante,Davide Bignotti (Interbrand), GiorgioBiscaro, Stefano Cardini, VincenzoCastella, Giovanni Chiaramonte,Roberto Maria Clemente (Fionda),Pietro Corraini, Ana Dević (WHW),Liu Ding, Davide Gatti, FrancoGonella (Vitaminic), MatteoGuarnaccia, Alessandro Guerriero,Daniela Hamaui, Hou Hanru, IlariaInnocenti, Francesco Jodice,Francesca Liberatore, FrancescoLibrizzi, Marcello Maloberti,Christian Marazzi, Patrizia Martello,Fabio Martina, Giuseppe Mayer(Armando Testa), Miao Ran,Giacomo Moor, Adrian Paci,Hannes Peer, Francesco Pesaresi,Cesare Pietroiusti, Tim Power,Matteo Ragni, Sara Ricciardi,Simone Rizzo (Sunnei), DenisSantachiara, Simone Sarasso,Matteo Schubert (Alterstudio),Fabrizio Sclavi, Marinella Senatore,Serena Sinigaglia, AlessandroStellino, Mario Trimarchi,Nomeda e Gediminas Urbonas,Alberto Zanoletti.Our programmes constitute a continuous sequenceof multidisciplinary experiences generating researchand projects in the artistic and professional contextsof current trends.learningby doingIdeas become projects, strategies, techniques andtechnologies, turning into prototypes and in somecases developing into products for the companieswe work with.teachingby learningLearning by doing is also teaching by learning and thishas changed the relationship between teachers andstudents: classes and groups have transformed intowork teams that liaise continuously with companiesand research institutes. Experience forms the methodological skeleton through which innovation insinuatesitself and guides us in planning the future together.Italo Rota,NABA Scientific Advisor9
MILANMilan is a city of significant international events such as the FashionWeeks and the Design Week.NABA’s campus in Milan is locatednear the Navigli area, one of the liveliest areas of the city, and is insertedin a historical architectural complexconsisting of 13 buildings - spreadover approximately 17,000 sqm that include students’ study andlounge areas, a green area, severalspecialised laboratories, a library,and a cafeteria.ROMERome is Italy’s capital city, a showcase for art exhibitions, timelessand unique cultural places, andfor important events such as theAltaroma Fashion Weeks and theRome Film Fest.The new campus in Rome occupiestwo historical buildings dating back tothe early 20th Century located in theOstiense district, where artistic andcultural heritage meets contemporary culture. The campus covers anarea of approximately 3,500 sqm withspecialised laboratories, a library, aswell as study and lounge areas.
NABA, Nuova Accademia di Belle ArtiACADEMICOFFERAREASCommunicationand GraphicDesignMedia Designand NewTechnologiesThrough the different study levels provided by The purpose of this Area, which includes thethe BA in Graphic Design and Art Direction, BAs in Media Design and Multimedia Arts andthe MA in Communication Design and the in Creative Technologies, and the MA in NewAcademic Master in Creative Advertising, this Technologies for Arts, is to expand knowledgeArea distinctively meets the continuously evolv- and the most advanced media and creativeing needs of the field of communication, inte- technology-based methods to create complexgrating an academic approach with the experi- and contemporary authorial and researchmentation of visual languages.projects.DesignSet DesignThe Area includes the BA in Design and the MAs Through the BA in Set Design, offered by NABAin Interior Design, in Product and Service Design, since the beginning, this Area introducesand in Social Design, providing skills and theo- students to the varied world of set and costumeretical as well as practical tools to imagine and design for the show business and for live events,design the future, to approach elaborate ideas from opera to theatre plays, from dance to musiin a cross-disciplinary way, to manage complex cals to concerts, and to new kinds of sets forprocesses, and to adapt to change and create performances, exhibitions, events, music videscenarios.os, and fashion shows.BACHELORS OF ARTSCFA 180Graphic Designand Art DirectionMedia Designand Multimedia ArtsLANGUAGE: Italian and EnglishCAMPUS: Milan and RomeLANGUAGE: Italian and EnglishCAMPUS: Milan and RomeDesignSet DesignLANGUAGE: Italian and EnglishCAMPUS: MilanLANGUAGE: Italian and EnglishCAMPUS: MilanFashion DesignPainting and Visual ArtsBrand DesignCreative DirectionVisual DesignFilm MakingAnimationGame DesignInterior DesignProduct DesignTheatre and OperaMedia and EventsPaintingVisual ArtsFashion DesignFashion Styling and CommunicationFashion Design Management – NEW*LANGUAGE: Italian and EnglishCAMPUS: Milan and RomeLANGUAGE: Italian and EnglishCAMPUS: Milan and RomeFashion DesignVisual ArtsCreative TechnologiesDeveloping through the BA in Fashion Designand the MAs in Fashion Design and in TextileDesign, the Area focuses on theoretical andproject-related topics, with a contemporaryand innovative approach. The academic pathprovides the cultural and methodological toolsto nurture talents and competencies, and torecognise fashion as an expressive languagecapable of interpreting the most original andcontemporary demands.By means of the BA in Painting and Visual Arts,the MA in Visual Arts and Curatorial Studies,and the Academic Masters in ContemporaryArt Markets and in Photography and VisualDesign, this Area addresses contemporary artas a methodology that enables interdisciplinary and cross-cultural approaches, beginningwith an in-depth investigation into the aesthetic, social and economic contexts, opening up tothe challenges of the future.LANGUAGE: Italian and EnglishCAMPUS: Milan12VFX3D DesignGame Development*Starting from A.Y. 2021/2213
NABA, Nuova Accademia di Belle ArtiMASTERSOF ARTSACADEMICMASTERSCFA 120CFA 60CommunicationDesignCreative AdvertisingInterior DesignContemporaryArt MarketsDEANGUIDO TATTONIHEAD OF EDUCATION – ROMEVISUAL ARTSDEPARTMENT HEADMARCO SCOTINISILVIA SIMONCELLISCIENTIFIC ADVISORDESIGN AND APPLIED ARTSDEPARTMENT HEADFASHION ADVISORLUCA PONCELLINIITALO ROTACOMMUNICATIONAND GRAPHICDESIGN ADVISORANGELO COLELLADESIGN ADVISORDANTE DONEGANINICOLETTA MOROZZILANGUAGE: EnglishCAMPUS: MilanLANGUAGE: Italian and EnglishCAMPUS: MilanLANGUAGE: Italian and EnglishCAMPUS: MilanLANGUAGE: Italian and EnglishCAMPUS: MilanProduct and ServiceDesignPhotographyand Visual DesignLANGUAGE: Italian and EnglishCAMPUS: MilanLANGUAGE: Italian and EnglishCAMPUS: MilanSocial DesignLANGUAGE: Italian and EnglishCAMPUS: MilanCredit points in the Higher Education in Art, Musicand Dance system (AFAM)The AFAM Institutions use academic credits (CFA) which, just as ECTS European Credit Transfer System, are based on the idea of “workload”. CFAand ECTS are fully equivalent (1 CFA 1 ECTS). One CFA normally corresponds to 20-25 hours of student work spent between face-to-face activities with professors, and individual study, research and projects development. The average amount of academic work performed by a student in oneyear is conventionally calculated as 60 credits.Awarded degrees and ministerial denominationsFashion DesignFOUNDATIONYEARLANGUAGE: Italian and EnglishCAMPUS: MilanTextile Design – NEW*LANGUAGE: English and ItalianCAMPUS: MilanLANGUAGE: Italian and EnglishCAMPUS: MilanNew Technologiesfor ArtsSUMMERCOURSESLANGUAGE: Italian and EnglishCAMPUS: MilanThe degrees awarded at the end of AFAM programmes are First Level(Bachelor of Arts) and Second Level (Master of Arts) Academic Degrees andFirst Level Academic Master Degrees (Academic Master), recognised by theMIUR and equivalent to University Degrees. The BA in Creative Technologiescorresponds to the ministerial name of “First Level Academic Degree in NewTechnologies for Applied Arts”; the MAs in Interior Design, in Product andService Design, and in Social Design to that of “Second Level AcademicDegree in Design”; the MAs in Fashion Design and in Textile Design to“Second Level Academic Degree in Fashion and Textile Design”.LANGUAGE: EnglishCAMPUS: Milan and RomeVisual Arts andCuratorial StudiesLANGUAGE: Italian and EnglishCAMPUS: MilanSEMESTERABROADPROGRAMMESLANGUAGE: EnglishCAMPUS: Milan and Rome*Starting from A.Y. 2021/2214The programmes and courses indicated in this brochure may undergo variations due to academic or ministerial reasons.15
NABA, Nuova Accademia di Belle Artibachelor of arts inSPECIALISATIONSGRAPHIC DESIGNAND ART DIRECTIONAREA LEADERPatrizia MoschellaCOURSE LEADERSamuel Mathias ZitelliThis BA guides students into the varied worldof communication, which has been increasinglyexpanding with the spreading of new mediaand their interesting professional applications.With its three main specialisations, it is aninterdisciplinary programme ranging betweenthe various fields of graphic design, fromadvertising to digital publishing, from digital mediato 3D motion graphics. Through the experimentalactivity of its creative workshops, the studentscan work on real projects in collaboration withinternationally renowned professionals.CAREEROPPORTUNITIESBrand DesignCreative DirectionVisual DesignArt directorPackaging designerCopywriterIllustratorGraphic designerVisual designerWeb designerBrand designerEditorial designerRetail and exhibitiondesignerLEARNINGOBJECTIVESTo explore multidisciplinary approachesTo conduct research, define strategiesand innovateTo experiment on real brief with leadinginternational partnersLANGUAGEItalian and EnglishCAMPUSMilan and RomeDEGREE AWARDEDFirst LevelAcademic DegreeCREDITS180 CFALENGTHThree years1617
NABA, Nuova Accademia di Belle ArtiCURRICULUM4FIRST YEARSEMESTER COURSES11116Project methodology12MethodologyVisualisation techniques6Digital publishingWeb design33Art direction 28Net-researchIntegrated campaign261 specialisation courseto be chosen by the student:866Communicationmethodologyand techniques(BD Spec.)Project culture8Genesis and cultureof communicationSemiotics4Packaging designBrand strategy53Communicationmethodologyand techniques(CD Spec.)8Creative writingShort-story advertising53853Mandatory IT trainingactivities44430Graphic design8Brand identityTypography53Art direction 18AdvertisingStrategy and planning622Computer graphic82Additional trainingactivities2Mandatory trainingactivities English andadditional languageskills218CFAHistory of modern artTOTAL CREDITS 1ST SEMESTER24Multimedia design 1SECOND YEAR3324TOTAL CREDITS 2ND SEMESTER30TOTAL CREDITS FIRST YEAR60Editorial design10Communicationmethodologyand techniques(VD Spec.)Editorial designGraphic printing techniques73Experimental graphicsDigital drawingAudiovisual languagesand techniques81 specialisation courseto be chosen by the student:Audiovisual theoriesand languagesAudiovisual production3SEMESTER COURSES3Digital technologiesand applications3Theory andmethodologyof mass mediaTOTAL CREDITS 3RD SEMESTERCFA4Art editorial (BD Spec.)5Multimedia languages 1(CD Spec.)6Illustration (VD Spec.)463019Additional trainingactivities44TOTAL CREDITS 4TH SEMESTER30TOTAL CREDITS SECOND YEAR60
NABA, Nuova Accademia di Belle ArtiCOURSESTHIRD YEARSEMESTER COURSESCFA1 specialisation courseto be chosen by the student:FIRST YEARProject methodology of 12visual communication(BD Spec.)Future scenario inputsMultimedia graphics5661 optional specialisationcourse to be chosenby the student:Project methodology of 12visual communication(CD Spec.)Creative directionNew integrated mediaMultimedia languages 1- Computer art(BD Spec.)66Phenomenologyof image (BD Spec.)Project methodology of 12visual communication(VD Spec.)55Visual experimentationApplied image design66Aestheticsof new media(CD Spec.)Multimedia design 26UX/UI content strategy2Phenomenologyof image (VD Spec.)UX/UI design46Multimedia languages 2- Photography(VD Spec.)1 optional specialisationcourse to be chosenby the student:TOTAL CREDITS 5TH SEMESTERSociology of culture(BD Spec.)6Introduction to culturalmarketing (BD Spec.)5History of cinemaand video (CD Spec.)Phenomenologyof image (CD Spec.)Creative lab and portfolioPROJECTMETHODOLOGYThis course is an introduction to design in the field of applied arts, through thestudy of methods and techniques of observation, analysis and visual processing.PROJECT CULTUREWith the integration of the historical and semiotic (reading of cultural images andobjects) approach, this course is an introduction to the disciplinary language andcritical analysis of the basic elements of the design and creativity culture: cultural,visual and conceptual. It is therefore propaedeutic to all design activities that aretransversal to the various fields of communication (graphic design, advertisingand visual design).GRAPHIC DESIGNThis course provides theoretical, conceptual and practical competencies thatare propaedeutic to the designing of communication elements within graphicdesign: from the scientific study of shapes and signs (basic design), to the visualidentity of companies/services (corporate identity), with attention to the use oftypography and to the right balance between aesthetic, strategic and technological components.ART DIRECTION 1This course lays the analytical, strategic and methodological foundations thatare necessary for the development of creative thinking applied to advertising. Itprovides students with the crucial skills to create an advertising campaign thatis consistent with the target, and that includes research, strategy, realisation andproduction. It also helps develop logic consistency, aesthetic sensitivity, criticalvision, smooth writing and presentation, as well as the use of specific languages.COMPUTERGRAPHICThis course goes in-depth about the professional use of digital technologies forcreative design, and in particular for communication: photo retouching, compositing, vector graphics and digital page layout.612Thesis labThesis tutoring756Final project106Additional trainingactivities2Multimedia languages 1- Digital animationtechniques (VD Spec.)TOTAL CREDITS 6TH SEMESTER30Aestheticsof new media(VD Spec.)TOTAL CREDITS THIRD YEAR60TOTAL CREDITSBACHELOR OF ARTS18020This course explores the history of art as a way to understand contemporary phenomena: the languages of art and its contexts and fields; images and their manipulation and consumption from the beginnings of the industrial era to the developments of technology and communication media, that mark our current situation.30Final workshop6Multimedia languages 2- Photography6(CD Spec.)Career developmentHISTORY OFMODERN ART21
NABA, Nuova Accademia di Belle ArtiSECOND YEAREDITORIAL DESIGNThis course analyses the theoretical, methodological and practical understanding of editorial design in all its phases and applications: from magazines to popup, with an introduction to some elements of packaging. Specific attention isdevoted to the proper use of typographic and iconic elements, to the study offormats and layout grids, to the balance between text and images, as well as tothe choice of printing materials and techniques.AUDIOVISUALLANGUAGESAND TECHNIQUESThis course focuses on the audio-visual languages in the advertisement worldand integrates the analytical culture of moving images with the production techniques of audio-visual projects: ideas and techniques for writing and visualisation, introduction to direction, editing and post-production.DIGITALTECHNOLOGIESAND APPLICATIONSThis course fosters the development of the professional use of digital technologies for creative design, in particular for motion graphics and 3D modelling. Itfocuses on the technical skills of computer designers, in order to support thedevelopment of web projects, advertising, packaging design and digital art.THEORYAND METHODOLOGYOF MASS MEDIAThis theoretical course aims at presenting the socio-cultural impact of mass media through the critical analysis of their evolution - from mass media to digitalmedia - with a focus on the main theories and contemporary mapping. It helpsthe students develop an analytical and critical approach to the cultural production of films, TV shows, websites, new media projects.MULTIMEDIADESIGN 1The exploration and analysis of the typical ways of use and navigation (userexperience) across digital devices (web/desktop, tablet, smartphone) is the focus of this propaedeutic course to integrated communication systems design.It focuses on the understanding of information architectures in the transitionfrom print to digital, from fixed to fluid, and on the introduction to the design oflayouts and interfaces that are aesthetically consistent with usability along withcommunication and distribution strategies. It includes practical work.ART DIRECTION 2COMMUNICATIONMETHODOLOGYAND TECHNIQUES(BD Spec.)This course goes in-depth on the design of campaigns in their integrated extension, aimed at the creation and distribution of contents on different media, consistently with intra-media strategies. It fosters a systemic and collaborative teamapproach, as well as the understanding of the specific role of the different figuresinvolved in the creative process. It increases awareness of target goals and application range: press, unconventional, social media, digital and omnichannel.With this course, students learn to design comprehensive communication projects aimed at specific applications and specialisation discipline courses. Thisis the first moment in which students approach the specific knowledge corresponding to the professional field: brand design and brand communication, witha focus on brand architecture and brand extension associated to packaging andretail design, as well as to the consumer experience.22COMMUNICATIONMETHODOLOGYAND TECHNIQUES(CD Spec.)With this course, students learn to design comprehensive communication projects aimed at specific applications and specialisation discipline courses. Thisis the first moment in which students approach the specific knowledge corresponding to the professional field: creative direction of audio-visual products,also in their viral extension (from site to mobile).COMMUNICATIONMETHODOLOGYAND TECHNIQUES(VD Spec.)With this course, students learn to design comprehensive communication projects aimed at specific applications and specialisation discipline courses. Thisis the first moment in which students approach the specific knowledge corresponding to the professional field: visual design for promotional products on dynamic and multi-media devices (experience display).ART EDITORIAL(BD Spec.)This theoretical and methodological course focuses on the understanding of theart publishing scenario that is crossed by digital transformation - social networking, digital publishing, online marketing, crowdfunding, open communication.It fosters awareness in the students’ cultural approach, which is crucial to thedesign of editorial systems and for the development of integrated projects thatimply art/publishing hybrid competencies.MULTIMEDIALANGUAGES 1(CD Spec.)This course explores the cultural and professional scenario that is connected tothe use of multimedia technologies and author productions. It analyses the variety of art objects, products and services, their relevance and aesthetics, strictlylinked to the digital world. It deepens case studies of multimedia works: technological (software and multimedia production interfaces, reproduction tools) andapplicative elements (immersive installations).ILLUSTRATION(VD Spec.)The course prepares the students for the world of professional illustration in itscontemporary scope, offering an overview that ranges from the acquaintancewith genres and authors, to the main techniques and languages. It is aimed atthe research of a personal style and to the acquisition of a mindful approach tothe entire creative process: research, experimentation and targeting of the illustration project.THIRD YEARPROJECTMETHODOLOGYOF VISUALCOMMUNICATION(BD Spec.)By going in-depth on the theoretical and methodological competences for thisprogramme, the course prepares the students for an independent and professional management of the whole creative process, with a focus on research and innovation - strategic, innovative and technical. This course is the foundation for thethesis development. Therefore, besides providing organisational and team management skills, it also covers the following areas: one first part dedicated to branding which, considering the current trends and the exercise of speculative design,allows to develop the ability to project into possible, plausible, probable futures, finally representing them as communication projects on any devices; a second partof immersion in the production techniques of multimedia graphics, declining themon different communication devices according to the creative needs of the project.23
NABA, Nuova Accademia di Belle ArtiPROJECTMETHODOLOGYOF VISUALCOMMUNICATION(CD Spec.)PROJECTMETHODOLOGYOF VISUALCOMMUNICATION(VD Spec.)MULTIMEDIADESIGN 2By going in-depth on the theoretical and methodological competences for thisprogramme, the course prepares the students for an independent and professional management of the whole creative process, with a focus on research andinnovation - strategic, innovative and technical. This course is the foundation forthe thesis development. Therefore, besides providing organisational and teammanagement skills, it also covers the following areas in each specialisation: onefirst part dedicated to research and methodological study aimed at replacing theclassic approach to the brief execution with an original approach based on experimental, independently managed solutions; a second part of immersion intothe production techniques that support creativity and the expression of personalstyles linked to creative direction and integrated new media, adjusted to differentcommunication devices.By going in-depth on the theoretical and methodological competences for thisprogramme, the course prepares the students for an independent and professional management of the whole creative process, with a focus on research andinnovation - strategic, innovative and technical. This course is the foundation forthe thesis development. Therefore, besides providing organisational and teammanagement skills, it also covers the following areas in each specialisation: onefirst part dedicated to research and cultural study aimed at replacing the classicapproach to the brief execution with an original approach based on experimental, independently managed solutions; a second part of immersion into the production techniques that support creativity and the expression of personal styleslinked to visual design and extra-media techniques, adjusted to different communication devices.This course deepens the study of digital platforms design, developing multi-channel, multi-fruition, and multi-support solutions. It helps students’ abilityto analyse the users’ fruition needs, and goes in-depth on the topics of usability,experience (UX) and interface (UI). The course prepares for the study of the fieldof graphic design applied to digital publishing and web design, useful to undertake specialised study or to dive into the world of the production of innovativedigital products and services.SOCIOLOGYOF CULTURE(BD Spec.)This course provides analytical tools for the interpretation of contemporary social phenomena - multiculturalism, globalisation, multimedia - that engage individuals, institutions and organisations in processes of identity definition. It hasculture as a focal point and meaningful parameter of interaction and social life,including its extension into online communities. Meaning-building and sharingprocesses that characterise contemporary communication will be analysedthrough a genealogic approach that allows for brand design creation, with amindful vision of the social impact of communication.INTRODUCTIONTO CULTURALMARKETING(BD Spec.)This theoretical and methodological course explores the world of corporateevent organisation. It introduces the students to the disciplinary language(segmentation, targeting, positioning, marketing plan, fundraising, competitions and tenders) in consideration of the contemporary marketing evolution(marketing mix and online). It also provides guidelines to structure systemsthat are consistent with the client’s needs, crucial to the development of corporate communication policies.24MULTIMEDIALANGUAGES 2PHOTOGRAPHY(CD Spec.)With the integration of knowledge, technical skills and search for a personalstyle, this course analyses, at the same time, historical aspects as well as technical-methodological implications concerning the photographic project appliedto promotional and institutional communication.PHENOMENOLOGYOF IMAGE(CD Spec.)This course covers the phenomenological aspects of the artistic researchthrough the analysis of specific topics, authors and movements, with a focus onexpressions and contaminations among visual arts, architecture, design, advertisement images and multimedia. The students will analyse fundamental ideasand moments in contemporary art history through particularly significant worksof art, in order to highlight their most original and contemporary communicativepotential. This will be the foundation for a knowledgeable understanding of phenomena and experimentations that are typical of the contemporary world.MULTIMEDIALANGUAGES 1DIGITAL ANIMATIONTECHNIQUES(VD Spec.)This course, both theoretical and practical, is an introduction to animation techniques and is aimed at third year graphic design students that have alreadydeveloped a taste for visual communication. It presents the fundamentals of amindful animation project and promotes the use of a rich language in terms ofimages, pace, taste and narrative aspects that refer to the historical structureand characters’ psychology.AESTHETICS OF NEWMEDIA(VD Spec.)This theoretical and philosophical course focuses on bodies and on the perceptive effects associated with the use of digital media as new means of signification.Starting from the phenomenological tradition, it considers the impact of newtechnologies on the subjects that generate new cultures and sensitivity.MULTIMEDIALANGUAGES 1COMPUTER ART(BD Spec.)This course analyses the history of the close relation between technologicalchange and artistic research, in particular associated to the use of computers fromthe appearance of the first aesthetic experimentation. Through a methodologicalapproach, this course deals with the design implications associated with interactive solutions in the communication
Bachelor of Arts in Graphic Design and Art Direction 16 Design Area Bachelor of Arts in Design 28 Fashion Design Area Bachelor of Arts in Fashion Design 39 . YEAR LANGUAGE: English and Italian CAMPUS: Milan SUMMER COURSES LANGUAGE: English CAMPUS: Milan and Rome SEME
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