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UMASS LOWELLOffice of University Relations978-934-3224uml.edu/university-relationsO F F I C E O F U N I V E R S I T Y R E L AT I O N SBrandStandardsuml.edu/university-relations
UMASS L OW EL L QUICK REFERENCE GUIDEBRAND STANDARDSTA B L E O FContents12347121316182022242526272832QUICK REFERENCE GUIDEQUICK REFERENCE GUIDETHE UNIVERSITY’S BRANDIdentification University of Massachusetts Lowell UMass Lowell UML River HawksPOSITIONING STATEMENTIntroductionTag Line Learning with PurposeMESSAGING SYSTEMLOGOS, COLORS & TYPOGRAPHYPOWERPOINTBUSINESS CORRESPONDENCEPRINTThe UMass Lowell brand standards promote an instantly recognizable identityfor our university in New England and throughout the world. The successof our brand is the product of years of disciplined effort and significantinvestments in marketing and media.OFFICIAL UNIVERSITY LOGOLogos Use the standard logo Must not be smaller than 1.5 inches wide Athletics logo is reserved for athletics and spirit uses Logos must not be altered New logos must not be createdThe purpose of this guide is to ensure consistency in the look, feel andmessaging of the university’s official communications. By adhering to thesestandards—in publications, letterhead, business cards, websites, newsletters,social media and more—you increase the reach and power of our brand.Colors University colors:Two Color, PMS 293 and black,or 4/C process match PMS 293 blue and black Spirit colors:Blue, PMS 293; red, PMS 186; white, PMS 652WEBSOCIAL MEDIAPANTONEPMS 2934/C ProcessC 100, M 57, Y 0, K 2BlackOFFICIAL UNIVERSITY COLORSPHOTOGRAPHYPhotography 300 dpi, high resolution, saved as tiff, jpg or epsVIDEOPROMOTIONAL ITEMSAPPARELEVENTSSIGNAGEFont Print: Frutiger, Sabon Web: Open SansNeed help with an upcoming project?FrutigerSabonOFFICIAL UNIVERSITY FONTSThe Office of University Relations is here to help. Please visit uml.edu/university-relationsand fill out a project request form or submit a web ticket for web-specific projects.If you have a branding question or concern, please give us a call at 978-934-3224 orcontact us at university relations@uml.edu.ATHLETICS BRANDING5/22/15uml.edu/university-relations1
THE UNIVERSITY’S BRANDTHE UNIVERSITY’S BRANDU MA S S LO WE LL B R A N D S TA N D A R D SUMASS L OW EL LUMass Lowell has risen on the strength of a “one university, one brand” strategy. The university does not permitdepartments, centers, units or research groups to brand independently of the university and these standards.By collecting our many strengths under one banner, we build long-term value and recognition for everystakeholder of UMass Lowell.Brand ElementsStandards MatterWe employ several common brand elements:Great brands are built on consistency. Standardsmake this possible. The visual standards specify the proper useof the university logo, colors and typefaces.2uml.edu/university-relationsP O S I T I O N I N G S TAT E M E N TThe positioning statement distills the essentialcomponents of our brand: what we do, whowe are for and why we are special. Althoughthe positioning statement is not used publicly,it points toward the “true north” for our The messaging system includes intentionalconcept and language choices, specific talkingpoints, a general description of the universityand the tag line.BRAND STANDARDSPOSITIONING STATEMENTOne University, One Brand The positioning statement is for internal use.It defines our competitive niche, our institutionalpersona and our value proposition. The UMass Lowell brand standards are developedand implemented by the Office of UniversityRelations, in consultation with the 2020 MarketingCommittee and the executive cabinet. They arebased on extensive market research, focus testingand industry best practice.brand. It is the foundational statement onwhich the rest of the brand elements are built.“For students who take a purposeful approach to theirlives and the world, UMass Lowell is a public researchuniversity that works as hard as they do, providingthem with a 21st century blend of challengingacademics, learning beyond the classroom and careerpreparation at an accessible price.”The standards are not optional or open to creativeinterpretation. If you are in doubt about how to fityour communications into these guidelines, pleasecontact University Relations. We are here to help you.uml.edu/university-relations3
MESSAGING SYSTEMMESSAGING SYSTEMThe messaging system establishes B R A N D S TA N D A R D SUMASS L OW EL LNOTICEFrom 2010-2016, the university messaging system was built on the theme of “Work Ready, Life Ready, World Ready.”That messaging system and its associated graphic elements are now retired and should be eliminated from use immediately.marketing messages about UMass Lowell.This allows for consistency in the broadsense but also adaptability for specificaudiences and situations. MESSAGING SYSTEMBRAND STANDARDSHow to Use the Message System:University Relations is happy to work with you to create materialswith The World in Your Hands as the core message. This messagesystem is flexible, but its success ultimately depends upon well-toldpersonal stories. You must show hands-on learning and scholarshipin action, in the world. Abstraction will not do.uml.edua coherent theme for storytelling andU MA S S LO WE LLOur new topline themes, adopted in 2017: The World in Your Hands for students and prospective students. The World in Our Hands for any other audience.the wholeThis message system emphasizes: Hands-on applied skills, experiential learningand the social good. Wisdom as a companion to knowledge. Perspective beyond self-interest. Showing concrete examples of UMass Lowelland its people—especially students—physicallytouching the world and taking its future intotheir hands.This message system leans toward specific examples,which illuminate the larger theme. This newmessaging evolved directly from the “World Ready”portion of the university’s previous messaging, and itresponds to insights gained through extensive researchand stakeholder discussions.worldin their handsTime and again, focus group participants have pointed toUMass Lowell as a place where students come to make abetter future for themselves through arduous study andmeaningful work. It also reflects universal agreement thatUML has risen in stature and must claim its place amongthe world’s research universities.Students (including online students) remain at the centerof our messaging, yet there is room for facultyachievement, entrepreneurship, research and evenadministrative stories under this theme.We preserve the university’s existing tag line, Learningwith Purpose. It should be used as a graphic elementin conjunction with the university logo, not as a headlineor in marketing text.CASE #46 TIPSantarctica Use brief, concreteexamples of applied,beyond-the-classroomexperiences.Field study: Antarcticauml experiencesANTARCTICA IS SMOTHERED UNDER GLACIERS, but aprotective ring of mountains has preserved a patch of openground in the McMurdo Dry Valleys.There, under the polar desert, some of Earth’s most ancient icesurvives. Myles Danforth went there as a UMass Lowell seniorto take core samples from it, for an NSF-funded field studyled by geology professor Kate Swanger.The Childrenin herTHANK SPLAYIN G HOOPSTEAMTO THE ENABLEIt was his first trip outside the United States. The World in Your/OurHands can be used asa headline, as a phrasein text, or not at all.“With no trees or buildings for perspective, distances andsizes across the barren landscape can be deceiving,” he says.“Things look a lot closer and smaller than they really are.”HandsMuch like the ice samples he collected. In those crystals are clues,preserved for hundreds of thousands of years, to how Earth’satmosphere has changed over time—and to how much of today’sclimate change is caused by humans.Viewbook2the whole world in THEIR hands the whole world in THEIR hands umass lowellA Special Advertising Supplement, April 2016World in Their Hands BrochureLearn MORE ABOUT ALLISON AND THE ENABLE LOWELL TEAM AT UML.EDU/ENABLEVID.3 Photos should bejournalistic, not posed,with focus on “handsdoing” when possible.ALLISON DUNBAR, EXERCISE PHYSIOLOGYD if f e r e nce M a k e r com pe t it or a nd e N A BLE t e a m m e m be r24umass lowellA Special Advertising Supplement, April 2016“Our 3-D-printed prosthetic hands have beengiven to children from Maine and Ireland anda pair of best friends in Germany. Helping maketheir lives easier has been the most rewardingexperience.” Tell the impact on thestudent and on the world.Express both in relatable,everyday terms.25Digital and print ads Use stats and datasparingly, and do not useacademic jargon at all.theworldin our handsCASE #9 Rare Diseases4WIOH 5.75 x 2 PRINT AD.indd 12/28/17 2:10 PMuml.edu/university-relations5
MESSAGING SYSTEMU MA S S LO WE LL B R A N D S TA N D A R D SUMASS L OW EL LElevator Speech The university logo is the centerpiece ofOur academic programs—mixing the best of hands-on and classroomThe development or use of customized and specialpurpose logos—to signify colleges, departments,work groups, research centers, labs, initiatives,buildings, services or administrative units—is contraryto the university’s “one brand” strategy and, therefore,is not permitted except with special approval byUniversity Relations.education—are designed to produce skillful graduates who are leaders andStandard Logo UsageUMass Lowell is among the most innovative universities of the 21st century.our visual brand. It should be deployed inconjunction with virtually all official universityOur students fit the public university ideal: Hardworking, curious andactivities. It is not to be altered or used in anydetermined to make a better future for themselves and their communities.Smart—but never pretentiousRelatable—always connectingthe academic to real people,real experiencesFuture-focused—because noproblem is unsolvableDriven—by a sense of duty touse our resources and talentsfor the greater goodway other than those prescribed by this guide.LOGO USAGEDOWNLOADSHigh-resolution logosare available fordownload in eps, pdf,tiff, png and jpg formats.uml.edu/logos It may be used alone or in conjunction withthe university tagline Do not change the proportions Keep the logo clear of competing visual elements Minimum logo width is 1.5 inchesinnovators. Our accessible price enables every driven, talented student torealize their full potential. That’s learning with purpose.OUR TONE IS NOT: Funny, silly or sarcastic Smug, entitled or overly proud Surprised by successesBRAND STANDARDSLOGO USAGEOUR BRAND TONEOur tone establishes the flavor,feeling and attitude behind how wecommunicate. It creates a recognizableUMass Lowell voice. Our tone is: Example of Messaging SystemBlackLearning with PurposePMS 293 BlueThe rectangular logo is reservedfor use by the Office of theChancellor and for official businesscorrespondence.the wholeworldin their handsholeCASE #46 antarcticaField study: Antarcticaorldr handsANTARCTICA IS SMOTHERED UNDER GLACIERS, but aprotective ring of mountains has preserved a patch of openground in the McMurdo Dry Valleys.There, under the polar desert, some of Earth’s most ancient icesurvives. Myles Danforth went there as a UMass Lowell seniorto take core samples from it, for an NSF-funded field studyled by geology professor Kate Swanger.It was his first trip outside the United States.antarcticaBlack“With no trees or buildings for perspective, distances andsizes across the barren landscape can be deceiving,” he says.“Things look a lot closer and smaller than they really are.”Field study: AntarcticaPMS 293 BlueMuch like the ice samples he collected. In those crystals are clues,preserved for hundreds of thousands of years, to how Earth’satmosphere has changed over time—and to how much of today’sclimate change is caused by humans.ANTARCTICA IS SMOTHERED UNDER GLACIERS, but aprotective ring of mountains has preserved a patch of openground in the McMurdo Dry Valleys.2the whole world in THEIR hands Standard identifier: white (reverse)The Massachusetts state sealis reserved for use in formalcircumstances pertaining to theOffice of the Chancellor.TaglineThere, under the polar desert, some of Earth’s most ancient icesurvives. Myles Danforth went there as a UMass Lowell seniorto take core samples from it, for an NSF-funded field studyled by geology professor Kate Swanger.umass lowellA Special Advertising Supplement, April 2016the whole world in THEIR hands umass lowell3A Special Advertising Supplement, April 2016It was his first trip outside the United States.This anecdote never uses the words “The World in Our Hands,”and it doesn’t have to. The message shines through. This student isliving our brand promise. His UMass Lowell educationis relevant to him and relevant to the world.6uml.edu/university-relations“With no trees or buildings for perspective, distances andsizes across the barren landscape can be deceiving,” he says.“Things look a lot closer and smaller than they really are.”Much like the ice samples he collected. In those crystals are clues,preserved for hundreds of thousands of years, to how Earth’satmosphere has changed over time—and to how much of today’sclimate change is caused by humans.uml.edu/university-relations7
LOGO USAGEU MA S S LO WE LL B R A N D S TA N D A R D SUMASS L OW EL LDepartment, Center, Laboratory and Research Group LogosThe development or use of customized and special purpose logos (as detailed on the previous page) must conformto a standardized format, which combines the name of the entity with the UMass Lowell logo. This ensures brandingintegration and avoids any appearance of the university branding against itself. Unity, not uniqueness, acrosssub-brands is the university’s strategy. Exceptions to this policy are rare and generally are made only when a sub-entityof the university has a compelling reason, such as a partnership with another institution. Please consult with UniversityRelations for assistance with any department, center, laboratory and research group logo requests. COLORSBRAND STANDARDSColor PaletteSample of complementary accent color treatmentWe exceeded all expectations!In just 48 hours, a total of 2,286 River Hawks madegifts in support of UMass Lowell, more than four times the original goal of 480! You showed your pride andhelped us soar past the goal—thank you for the difference you are making for hardworking students.A variety of complementary colors, included but not limited tothe ones shown here, may be used in conjunction with the logoto enhance visual interest.PrintUML BLUEPANTONE 293BLACK2,286WebProcess colors(CMYK)BLACKCyan 100Magenta 57Yellow0Black2PrintHEX# 0067B1Red0Green 103Blue 177Black100HEX# ts9% 8%FRIENDSPARENTS8uml.edu/university-relations# of times the hashtagUMLGives was used ontwitter37%alumniHEX# 00A3E0Red0Green 163Blue 224CyanMagentaYellowBlack45101HEX# 8DC8E8Red 141Green 200Blue 232Cyan 100Magenta 58Yellow9Black46HEX# 003C710RedGreen 60Blue 113CyanMagentaYellowBlackHEX# 97999BRed 151Green 153Blue 155PANTONE 541where wereour donorsfrom?Social Media86800PANTONE 2905 288,729our donorsCyanMagentaYellowBlackPANTONE 299Dollars Raised88 advocatesWebRGB20141240PANTONECOOL GRAY 7Complementary Colors4984# of social media clicksmembers of ourcommunity generated379# of donations ourcommunity generateduml.edu/university-relations9
TYPOGRAPHYU MA S S LO WE LL B R A N D S TA N D A R D SUMASS L OW EL L BRAND STANDARDSTYPOGRAPHYTYPOGRAPHYSabon and Frutiger are the typefacesSerif type family, SabonSans serif type family, FrutigerOpen Sans for web use pqrstuvwxyz1234567890 @%Frutiger tuvwxyz1234567890 @%Open Sans tuvwxyz1234567890 @%Sabon uvwxyz1234567890 @%Frutiger tuvwxyz1234567890 @%Open Sans rstuvwxyz1234567890 @%Sabon stuvwxyz1234567890 @%Frutiger uvwxyz1234567890 @%Open Sans uvwxyz1234567890 @%Sabon Bold stuvwxyz1234567890 @%Frutiger Roman stuvwxyz1234567890 @%Open Sans stuvwxyz1234567890 @%Frutiger Bold stuvwxyz1234567890 @%Open Sans Bold stuvwxyz1234567890 @%of UMass Lowell and the UMass System.Open Sans is the approved web font.DOWNLOADSFonts are availablethrough University Relations.Please call 978-934-3224or contact us atuniversity nsuml.edu/university-relations11
POWERPOINTPOWERPOINTU MA S S LO WE LL B R A N D S TA N D A R D SUMASS L OW EL LSlide presentations prepared by or forBUSINESSCORRESPONDENCEthe university should reflect UMass LowellMaterials used in official universitybranding. University Relations has preparedbusiness and correspondence musttemplates to make this easier.conform to standardized templates Official university letterhead.6”These materials include stationery,A template with multiplepage style options canbe downloaded. Thetemplate is optimizedfor widescreen monitorsand will work on Macor PC platforms.uml.edu/logos4.25”.875”created by University Relations.DOWNLOADSBUSINESS CORRESPONDENCEBRAND STANDARDSletterhead, envelopes, thank you.5”One University AvenueLowell, Massachusetts 01854tel.978.000.0000fax:978.000.0000Text 8/9.25 Saboncards and note cards.FRANCIS COLLEGE OF ENGINEERINGPlease contact University Relations1.5”Department of Plastics Engineeringfor assistance with letterhead andenvelopes.Please contact UMass Lowell OfficeStandard UMass Lowell logo, PMS 293 and black11pt Sabon9.75pt Sabon ItalicServices, 978-934-2598,for assistance with business sity-relations13
BUSINESS CORRESPONDENCELetter Text FormatThe text of a formal letter writtenon university stationery should followthe format shown.U MA S S LO WE LL B R A N D S TA N D A R D SUMASS L OW EL L BRAND STANDARDSBUSINESS CORRESPONDENCEEmail SignaturesLaser printedletter shownat 65% actual size.One University AvenueLowell, Massachusetts 01854tel.978.934.3224fax:978.934.3033Email is the dominant medium of business communication.Therefore, the look and feel of UMass Lowell emailsmust be standardized, professional and properly branded.UNIVERSITY RELATIONSOfficial email signatureDateOne line spaceAddressee’s NameTIPSFor the university’s officialemail signature, go touml.edu/email-signatureand follow the instructionsprovided. All other emailsignatures should be retiredfrom use immediately,unless special exceptionis made by UniversityRelations.Addressee’s TitleCompany NameFont: Times Romanor Sabon Roman 10/12Street AddressCity, State, Zip CodeTwo line spacesSalutation,One line spaceLorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean euismod nibh quis ante. Morbiut mauris in mi dignissim luctus. Sed quis est. Curabitur suscipit blandit dolor.One line spacebetween paragraphsNunc lorem ligula, ultricies ac, convallis a, gravida at, urna. Ut sagittis magna. Nam lacinia.Donec vulputate neque ut nisi. Cras fermentum adipiscing libero. Phasellus lacinia volutpatException: Athletics staff may usean alternative signature.lacus. Cras lorem. Praesent gravida. Sed sollicitudin auctor purus. Nullam justo dolor, aliquamcongue, consectetuer vel, sagittis id, nulla. Phasellus diam. Nullam sodales. Fusce laoreet ornareTsongas Center 300 Martin Luther King Jr. Lowell MA 01852O: 978-934-0000 C: 978-000-0000 F: 978-000-0000E: Jane Doe@uml.edu GoRiverHawks.comdiam. Sed semper, pede ut venenatis ullamcorper, sapien lacus egestas nunc, non cursus velitenim accumsan magna. Suspendisse sem. Suspendisse porta nibh luctus nunc.One line spaceClosing,Exception: Advancementstaff may use an alternativesignature.Three line spacesSender’s NameSender’s TitleOne line space: Jane Doe: Title: UMass Lowell AthleticsP.S. Any postscript text should be placed one line space below the sender’s: John Doe: Title: Office of University AdvancementCharles J. Hoff Alumni Scholarship Center 1 Perkins Street Lowell, MA 01854O: 978-934-0000 C: 978-000-0000 F: 978-000-0000E: John Doe@uml.edu uml.edu/ourlegacy-ourplaceprinted name and sity-relations15
PRINTU MA S S LO WE LLPRINT B R A N D S TA N D A R D SUMLInvitationsUMass Lowell MagazineThe writing, editing, design and productionof printed collateral is coordinated throughUMASS L OW EL LUMASS LOWELL MAGAZINEUniversity Relations on a daily basis.COLLEGE OF FINE ARTS, HUMANITIES AND SOCIAL SCIENCESMary Frawley Abraham ’59Jane Markiewicz Duffley ’65Christine Derby Marocco ’54Clementine Flomp Alexis ’56Jeanne Thibeault Dunn ’60Charles Mitsakos ’61Patricia Davis Berry ’61Barbara Baroni Flanagan ’60Mary Gallagher Quinn ’58Roberta Murray Boyd ’62Pauline Golec ’62Mary Martin Sayer ’51Agnes McLean Carolan ’53Marie Fiorino Habib ’64Joseph Sexton ’58, ’73Dorothy McNamara Clark ’55Sheila McDowell Hardy ’59Spiros Sintros ’64Phyllis Murray Connolly ’55Deborah McCarty Harlan ’58Marie Kirwin Sweeney ’64Rosemary Costello ’61Patricia Regan Howe ’56Jane Yarnall Walker ’54art & designMary Ann Cavallaro Cote ’64, ’69Constance Lanseigne-Case ’53Georgia Danas Dodge ’62, ’81Patricia Apostolakos Mahoney ’64Golden AlumniOur Legacy, Our Place has 5 priorities,each equally important:12345REUNIONPart of what we do is help you produceyour own print materials—brochures,Lowell Tech, Mass. State College at Lowelland State Teachers College at LowellJoinTHE VOLUNTEER COMMITTEE! If you would like to become a part of the volunteer committeefor this memorable weekend, please contact Michelle Lawler@uml.edu or 978-934-2236.posters, fliers—customizing them to meetalumni.uml.edu/GoldenAlumni2017GOLDEN REUNION INVITE TWO PANEL 2016.indd 1“4/5/17 1:50 PMyour needs and helping you reach yourArt changed my life and landedtarget audiences in an effective manner.We work with you in preparing your copy,designing your product and coordinatingits production with outside vendors. BY ED BRENNENWHAT IFYOU LIVETO 1OO?is literally out of this world. Theatmosphere of my workplaceis awesome, and I could notask for a better group of peopleto work with. I am incrediblyhumbled by this experience andhope I will end up back at NASAafter graduation.”—JOHN CULLEN ‘18,GRAPHIC DESIGNUMASS2020:Why ChooseArt &LOWELLDesign atBYUMassLowell? Tour the world! Want to study in Italy,Poland, England, France, Russia,RDMexico or the United Arab Emirates?LARGESTPUBLIC UNIVERSITY Our renowned facultyare all practitionersWe’ll help you get there.INgetNEWENGLANDin their fields—and you mayto helpthem with research projects that include Experiment in our state-of-the-art computernational and international exhibitions,labs with the latest art and design softwarefilms and books.and hardware (including Cintiq drawingtablets, 3-D printers and a laser cutter).STUDENTS ENROLLED Join an active and robust AIGA (AmericanInstitute of Graphic Arts) student group. Succeed. Get hired before you graduateM through professional internships and co-ops Enjoy the individual attention we offerwith NASA, Reebok, Adidas and iRobot,INclassANNUALthrough our smallsizes SPONSORED RESEARCHto name a few.(average size is 15 students).FEvent Logotypes 105millionsEvent Postersuml.edu/university-relationsthat are an enduring legacy nurtured, enriched and passed on to the next generations.FACULTY LEADERSHIP & INNOVATIONLIVING & LEARNINGAt the start of the 21st century, Chancellor Martin T. Meehan ’78launched a strategic plan to guide growth in the face of neweconomic, societal and technological revolutions. The place isstill Lowell, but its reach is national and international.EXCELLENCE IN ATHLETICSInspired by our history, anchored by our strengths and validated byrecent benchmarks that place us among the elite public universities,the campus has laid out a clear vision to build on the legacy byadvancing research, engaging with the community and enrichingthe student experience.The legacy’s return: economic vitality; a skilled and innovativeworkforce; environmental, health, social and technological advances;and the promise of continuing educational and economic opportunityfor our children and grandchildren.The goal: By 2020, the campus will: stand as the third-largest public university in New England enroll nearly 23,000 undergraduate and graduate students secure 105 million per year in sponsored research manage an endowment of 100 million remain a national leader in return-on-investment for tuitionVision and decisive action will help UMass Lowell nourish its legacyof excellence and innovation, as it continues to rise to the top ranksof public universities nationwide.SUSTAINABILITY & ENGAGEMENTOUR LEGACY. OUR PLACE. THE CAMPAIGN FOR UMASS LOWELLGraduate One SheetPHARMACEUTICAL SCIENCES PROGRAMSZuckerberg College of Health SciencesBiomedical and Nutritional Sciences Department1.2.3.4.5.6.7.8. 9A NOTE ABOUTNEWSLETTERSUniversity Relations supportsnumerous magazines andperiodicals designed toadvance UMass Lowell andits constituent parts. It isunable to assist with (anddoes not recommend)department or researchunit newsletters as a bestpractice. These vehicles—which lack immediacy,frequency and interactivity—consume a great deal ofresources but provide a lowreturn on investment whenreaching small, specialinterest audiences.Office of University Advancement Charles J. Hoff Alumni Scholarship Center 1 Perkins Street Lowell, MA 01854 978-934-2223ELITE 8www.uml.edu/ourlegacy-ourplaceAs an alternative, UniversityRelations recommends:Defenseman Christian Folin (2013-14) - Minnesota WildDefenseman Ron Hainsey (1999-2001) - Pittsburgh PenguinsGoaltender Connor Hellebuyck (2012-14) - Winnipeg JetsGoaltender Carter Hutton (2006-10) - St. Louis BluesDefenseman Michael Kapla (2013-17) - New Jersey DevilsDefenseman Chad Ruhwedel (2010-13) - Pittsburgh PenguinsForward C.J. Smith (2014-17) - Buffalo SabresForward Scott Wilson (2011-14) - Pittsburgh PenguinsNewsLine17NewslinePharmaceutical Sciences Master’s and Ph.D. DegreesOctober 2017atState-of-the-art ResearchSpaceUMASS LOWELLResearch for the pharmaceuticalsciences program is housed inthe university’s Mark and ElisiaSaab Emerging Technologies andFor more information, go to www.uml.edu/news.Innovation Center (shown above).A READING BYJohn KaagFeb. 9, 20174 - 6 p.m.Allen HouseDIVISION I2017-2022 STRATEGIC PLANDEPARTMENT OF ATHLETICSComputer Science ProfHelps Middle SchoolersDevelop Apps forSocial Good231/11/17 2:43 PMUML and RaytheonPartner on FlexibleHybrid ElectronicsManufacturingUniversity Teams Up withThe Washington Post onSports Pollingwith members of the community, can develop new andefficient ways to use water and energy to grow sustainablecrops year-round.The university’s new 1,800-square-foot Urban AgricultureGreenhouse on East Campus will be more than a placeto grow fresh vegetables. The structure will serve as alaboratory for faculty researchers and as an extension ofthe classroom for nutritional science students.According to O’Mahony, the first year will be spentstudying how to maximize the greenhouse’s productionwhile using as little energy and water as possible. Thegreenhouse, which was constructed over the summer behindDonahue Hall, will initially be heated by passive solar energy(direct sunlight), although solar panels could be added laterto power heating mats or germination boxes.UMass Lowell Associate Director of Sustainability RuairiO’Mahony helped secure 145,000 in grants from theMassachusetts Department of Agricultural Resources tofund the “demonstration sustainability site.” The fundinghelps put into place the infrastructure for hands-on facultyresearch, he says.“We’re trying to identify issues in urban agriculture anduse our academic expertise to find solutions in a real-worldsetting,” he says.“This is a space where we can think about innovationin urban agriculture,” notes Lydia Sisson ‘12, whoseorganization Mill CityGrows is partneringwith UML’s Officeof Sustainability tohelp run the newgreenhouse.Sisson, a UMassLowell alum andfounding co-directorof the Lowell-basedurban farmingnonprofit, says thegreenhouse has thepotential to become atesting ground whereuniversity researchersand students, alongHe will be working with engineering faculty membersProf. Christopher Niezrecki and Asst. Prof. Juan Pablo Trellesand their students on designing the power source forthe building.To maximize water efficiency, the greenhouse willcollect rooftop rainfall in a 1,300-gallon subterranean tankconnected to its downspouts. The stored water will be usedto irrigate the indoor crops.Mill City Grows will manage the agricultural productioninside the greenhouse (and on an adjacent outdoor gardenspace beginning next summer). Twenty percent of theproduce grown will be donated to nonprofit organizationsin the city—including the student-run Navigators FoodPantry. Mill City Grows, which runs two other urban farmsin Lowell, will sell the remainder of the produce back tothe community.The 30-by-60-foot polycarbonate structure replaces asmaller greenhouse and community garden that openedin 2012. As part of the new greenhouse project, thecommunity garden has moved to a university-owned parcelon Dane Street, near University Crossing. The new garden,also run in partnership with Mill City Grows, features ahalf-dozen raised beds available to students, faculty andstaff, as well as mem
OFFICIAL UNIVERSITY FONTS. QUICK REFERENCE GUIDE Introduction. The UMass Lowell brand standards promote an instantly recognizable identity for our university in New England and throughout the world. The success of our brand is the product of years of disciplined e
Alumnus Magazine Photograph Colleciton UMass (1947- ) UMass administration UMass alumni UMass history UMass staff UMass students Collection overview The once active photo morgue of the Alumnus Magazine, the Alumnus Magazine Photograph Collection cap
to Design Patterns Part III Modeling Behavior: State Machines etc. Literature on UML §Official standard documents by OMG: www.omg.org, www.uml.org §Current version is UML 2.0 (2004/2005) §OMG documents: UML Infrastructure, UML Superstructure §Books: Pfleeger: Software Engineering 3rd ed., 2005 (mostly Chapter 6) Rumbaugh, Jacobson, Booch:
Praise for UML Distilled “UML Distilled remains the best introduction to UML notation. Martin’s agile and pragmatic approach hits the sweet spot, and I wholeheartedly recommend it!” —Craig Larman Author of Applying UML and Patterns “Fowler cuts through the complexity of UML to get users started quickly.”
OOAD with UML Object Oriented Analysis and Design Using the UML . 2 UML Applied - Object Oriented Analysis and Design using the UML . . Objects 23 Terminology 24 The Object Oriented Strategy 24 Summary 25 AN OVERVIEW OF THE UML 26 The Use Case Diagram 27 The Class Diagram 28
UML unifies a number of visual design methodologies in software engineering, business modeling and management, database design, and others. UML Class diagrams are a subset of UML that is suitable for conceptual modeling of classes and databases Most used type of UML diagrams UML is also a graphic language for modeling dynamic aspects of a
18/12/06 Introduction à UML 4 Le méta-modèle UML UML : langage permettant de créer des modèles, UML : modélisation des modèles, un méta-modèle. Le méta-modèle UML est en 4 couches: (M3) métamétamodèle : (concept de métaclasse) Définit le langage pour la spécification des metamodèles, (M2) métamodèle : (concept de classe)
diagramme de classes stereotype NomClasseAbstraite from nomPaquetage - attributPrivate : Type valeur # attributProtected : Type attributPublic . [UML 1.3] OMG UML Specification v. 1.3, OMG doc# ad/06-08-99 [UML 1.4] OMG UML Specification v. 1.4, UML Revision Task Force recommended final draft,
modern slavery:classical and Bayesian approaches Bernard W. Silverman University of Nottingham, UK [Read before The Royal Statistical Society on Wednesday, November 13th, 2019, Professor R.HendersonintheChair] Summary. Multiple-systems estimation is a key approach for quantifying hidden populations such as the number of victims of modern slavery.The UK Government published an estimate of 10000 .
