BTEC Level One / Two Tech Award In Creative Media Production

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BTEC Level One / TwoTech Award inCreative Media ProductionComponent 1:Exploring Media ProductsName: .Form: .Deadline: Friday 29th January 2021Page 1 of 13

THE COURSEWelcome to the BTEC Tech Award in Creative Media Production. You will find this apractical, work-related course where you will learn by completing projects and assignmentsbased on realistic workplace situations, activities and demands.We aim to help you to develop your creative and technical skills, as well as helping you togain an understanding of the underlying theory of digital media production. In addition tolearning about the employment area you have chosen, you will develop the skills needed tostart a career in the media industry.To do this, you will be required to produce a portfolio of practical productions supported bypaperwork and theoretical research. To be successful in doing this, you will have to workboth independently and within groups in a professional manner, showing yourself to beorganised, resourceful, reliable, committed and being capable of meeting strict deadlines.We hope that you will benefit from this challenging, yet rewarding course and that it willlead to you continuing your studies or eventually finding a job in the media industry. Page 2 of 13

YOUR RESPONSIBILITIES You are expected to treat all equipment and accommodation with care. You are NOT allowed to bring food, drink or chewing gum into work areas. You may NOT use mobile phones while you are working, unless otherwise instructed. NEVER allow other students or friends to use equipment that is booked out to you, anddo not leave equipment unattended at any time. If it is damaged, lost or stolen, it isYOUR responsibility. You will need to sign an agreement of responsibility prior to usingthe department’s equipment.If you experience any problems with equipment, ask for help from your teacher. Do not tryto repair the equipment yourself.Please rememberIt is your responsibility to back up your work onto a memory stick and / or Google Drive at the endof every lesson. You are responsible for saving your work to the hard drive of the computer and thesafekeeping of your original material. Please remember to take your memory stick at the end ofevery session, and only use the memory stick to transport work. All work should be backed-up oncomputer hard drives. You must provide a folder for each unit and bring it to every session. You willalso be introduced to a referencing system to allow you to produce comprehensive bibliographies ofthe materials you have used in your study.How to contact your teacher Telephone: 020 8498 1300Blog: https://zcmediastudies.wordpress.comE-Mail: zchristodoulou.317@kkshs.me.ukTwitter: @ZCMediaStudiesYouTube: ZCMediaStudies Page 3 of 13

Component 1: Exploring Media ProductsIntroductionThe purpose of this unit is to develop an understanding of how media products createmeaning(s) for their audiences. This will involve examining a range of existing mediaproducts and exploring various media production techniques.As media technology continues to evolve and media techniques become moresophisticated, media products have become more advanced – from 3D films, interactiveadvertisements, e-magazines and mobile apps, to responsive web design.However, the power of media products in being able to enthral, intrigue and affectaudiences has not changed.In this component, you will develop your understanding of how media products are createdfor specific audiences and purposes. You will explore the relationship between genre,narrative and representation in media products, and develop your understanding of howthey are interpreted by audiences. You will extend your knowledge and understanding bydeconstructing existing products in one of the three sectors: audio / moving image,publishing and interactive media. You will learn how media production techniques are usedto create different effects to communicate meaning to audiences.This component will give you an understanding of media practitioners’ work, techniquesand technology, which are used to contribute to the creation of media products. You willdevelop transferable skills, such as analysis and communication, which will help you toprogress to further study or employment in this field. Page 4 of 13

Learning AimsIn this unit, you will:A – Investigate Media ProductsB – Explore how media products are created to provide meaning and engage audiencesLearning Aims ContentA1: Media products, audiences and purpose* Media products, to include: Audio / moving image products (e.g. TV programmes, films, music videos,animations, TV and radio advertisements, radio broadcasts, podcasts). ,brochures,advertisements). Interactive media products (e.g. websites, mobile apps, e-magazines, mobile games,video games, online games, advertisements).* Audience definition, to include: Gender; age; socio-economic groupings; lifestyle profiles; primary target audience;secondary audience.* Purpose, to include: Information; entertainment; escapism. Profit; community benefit; raising awareness. Critical acclaim; inspiration; innovation; experimentation.B1: Genre, narrative, representation and audience interpretation* Genre: Generic characteristics, how genres change over time (e.g. sub-genres, hybrids,subverting conventions), repetition and difference.* Narrative: Storytelling; narrative structures; point of view; characterisation; themes; setting;mode of address.* Representation: Audience positioning and perspective; audience identification; stereotyping; positiveand negative representations.* Audience interpretation: Passive audiences; preferred readings; active audiences.Page 5 of 13

B2: Media Production Techniques* Audio / moving image media products: Camerawork; editing; mise-en-scène; sound.* Publishing media products: Layout and design; typography; photographic techniques; image editing techniques.* Interactive media products: Interactive features; user interface; usability / playability; mise-en-scène; sounddesign. Page 6 of 13

Assessment Criteria forComponent 1: Exploring Media ProductsLevel 1 PassLevel 1 MeritLevel 2 PassLevel 2DistinctionLevel 2 MeritLearning Aim A: Investigate Media ProductsA.1P1Identify mediaproducts, theirpurpose andaudience, usinglimited examplesfrom one or moresectors.Level 1 PassA.1M1Outline mediaproducts, theirpurpose andaudience, using basicexamples from oneor more sectors.A.2P1Describe mediaproducts, theirpurpose andaudience, withreference to relevantexamples across allthree media sectors.A.2M1Discuss therelationshipsbetween mediaproducts, theirpurpose and specificaudiences, usingappropriate examplesacross all threemedia sectors.A.2D1Analyse therelationshipsbetween mediaproducts, theirpurpose and specificaudiences, usingconsidered examplesacross all threemedia sectors.Level 1 MeritLevel 2 PassLevel 2 MeritLevel 2DistinctionLearning Aim B: Explore how media products are created toprovide meaning and engage audiencesB.1P2Identify how genre,narrative andrepresentation areused to engageaudiences, withreference to limitedexamples of mediaproducts.B.1M2Outline how genre,narrative andrepresentation areused to engageaudiences, withreference to basicexamples of mediaproducts.B.2P2Describe how genre,narrative andrepresentation areused to engageaudiences, withreference to relevantexamples of mediaproducts.B.1P3Identify theproductiontechniques used inthe creation of mediaproducts, withreference to limitedexamples.B.1M3Outline theproductiontechniques used inthe creation of mediaproducts, withreference to limitedexamples.B.2P3Describe theproductiontechniques used inthe creation of mediaproducts, withreference to relevantexamples.Level 1 PassLevel 1 MeritLevel 2 PassB.2M2Discuss therelationship betweengenre, narrative,representation andhow productiontechniques are usedto create meaningand engageaudiences, withreference toappropriate examplesof media products.B.2D2Analyse therelationship betweengenre, narrative,representation andhow productiontechniques are usedto effectively createmeaning and engageselected audiences,with reference toconsidered examplesof media products.Level 2 MeritLevel 2DistinctionOverall Component GradeLearner evidencesatisfies all Level 1Pass criteria.Learner evidencesatisfies either:all Level 1 Meritcriteriaor all Level 1 Passcriteria and B.2P2,B.2P3.Learner evidencesatisfies all Level 2Pass criteria.Learner evidencesatisfies either:all Level 2 Meritcriteriaor all Level 2 Passcriteria and B.2D2.Learner evidencesatisfies all Level 2Distinction criteria. Page 7 of 13

THE BRIEFA local independent film studio, Zero Entertainment, is looking torecruit a researcher for their company. The candidate would act as amarket researcher, as well as an in-house critic for the company’spotential film releases.This role requires the desired candidate to be able to demonstrate theirtheoretical knowledge of a variety of media forms (film, magazine,video game) from different eras, as well as knowledge of prospectiveaudiences and current industry / market trends.You will need to produce a portfolio of work exhibiting your expertisein relation to the [above] given media forms. Page 8 of 13

TASKSYour given media products:Audio / moving image Final Destination (2000)Publishing Men’s Health (UK)Interactive Assassin’s Creed (2008) TASK ONE(Comp. 1 A.1P1, A.1M1, A.2P1, A.2M1, A.2D1)Create a slideshow that discusses and analyses the target audience, as well as the purpose,of each given product.Remember to include a bibliography of references regarding your used sources.Things to consider:i. Demographic profile of each audience.ii. Psychographic profile of each audience.iii. Potential secondary audiences.iv. Why these products exist and the pleasures offered to the audiences. Page 9 of 13

TASK TWO(Comp. 1 B.1P2, B.1M2, B.2P2, B.2M2, B.2D2)Create an illustrated report that explores how your given media products are created toprovide meaning and to engage specific audiences.Remember to create a separate bibliography that references your used sources.Things to consider:i. Genre, including techniques, of each text.ii. Narrative structure and techniques of each text.iii. Representation techniques and issues of each text.iv. Audience interpretations of each text. TASK THREE(Comp. 1 B.1P3, B.1M3, B.2P3, B.2M2, B.2D2)Create an illustrated report that analyses and evaluates how the four technical microelements are used in a film to create meaning and to engage audiences.Remember to create a separate bibliography that references your used sources.Things to consider:Moving image / audio: Camerawork; editing; mise-en-scene; sound.Publishing: Layout and design; typography; photographic techniques; image editingtechniques.Interactive: Interactive features; user interface; usability / playability; mise-en-scene. Page 10 of 13

Task DeadlinesTask 1Friday 25th September 2020Task 2Friday 6th November 2020Task 3Friday 22nd January 2021Portfolio hand-inFriday 29th January 2021 Page 11 of 13

RECOMMENDED READINGKey:Author (year), Title (edition), Publisher.International Standard Book NumberBranston G and Stafford R (2010), The Media Student’s Book (fifth edition), Routledge.ISBN: 978-0-415-55842-6Connell B (2010), Exploring the Media: Text, Industry, Audience (second edition), Auteur.ISBN: 978-1-906733-47-6Long P and Wall T (2009) Media Studies: Texts, Production and Context, PearsonEducation.ISBN: 978-1-4058-5847-2McKay J (2013) The Magazines Handbook (third edition), Routledge.ISBN: 978-0-415-61756-7Turow J (2016), Media Today (sixth edition), Routledge.ISBN: 978-1-138-92846-6The Design Council UK – ignThe Sector Skills Council for Creative Media – www.creativeskillset.orgWikipedia entry for “Electronic Publishing” – en.wikipedia.org/wiki/Electronic publishingIssuu Publications – www.issuu.com Page 12 of 13

NOTESPage 13 of 13

Level 1 Pass Level 1 Merit Level 2 Pass Level 2 Merit Level 2 Distinction Learning Aim A: Investigate Media Products A.1P1 Identify media products, their purpose and audience, using limited examples from one or more sectors. A.1M1 Outline media products, their purpose and audience, using basic examples from one or more sectors. A.2P1

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