3 Secrets To KILLER Emails Crazy

3 secrets to KILLER emailsTHAT CONVERT LIKEWITHMANDY O’NEILLcrazy

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Stay for the Gifts

You’re here becauseYou want to use email to get more customers,clients, donors, or members

You’re here becauseYou want to sell a product

You’re here becauseYou want to get a donation

You’re here becauseYou want your reader to “know, like, and trust you

You’re here becauseWriting emails is hard as h*ll!

You’re here becauseYou’re not sure how many emails to send

You’re here becauseYou want to send KILLER emails that

Secret #1 – What to say

Secret #2 – The right sequence

Secret #3 Find your Voice

How crowded is your email inbox?

Because EMAIL IS EXTREMELY PROFITABLE

Newsflash 41 FOR EVERY 1 INVESTED

Did you know?40 TIMESEMAIL IS A WHOPPINGMORE POWERFUL AT ACQUIRING NEWCUSTOMERS THAN FACEBOOK ANDTWITTER COMBINED

More customers

Higher conversionsSource: AOL Platforms “MYTH-BUSTING SOCIAL MEDIA ADVERTISING”

Email stronger than ever!Source: Epsilon

Did you know?EMAIL HAS 3X AS MANY ACCOUNTS ASFACEBOOK AND TWITTER COMBINEDForrester: “Social Relationship Strategies That Work”

Did you know?EMAIL GETS DELIVERED 90% OF THE TIMEEMAIL GETS OPENED BY 20% OF YOURREADERSCOMPARE THAT TO ONLY 1.5% OF YOURFACEBOOK POSTS BEING SEENForrester: “Social Relationship Strategies That Work”

“Aha” moment #1Campaign click-through rates outperformed industry benchmarks by 277% (and raised 24,000)

That’s what she said“NOT BAD FOR A CAMPAIGN THAT WE WERE JUSTTESTING THE INTERACTION PIECE TO AND NOTEXPECTING A LOT OF REVENUE.”

“Aha” moment #2“Email success is all about your relationship, and very little of it is about tricks and tactics.”

About Mandy

About MandyCLIENTSDoctors Without Borders/Médecins SansFrontièresCARESt. Joseph’s Indian SchoolJewish Federation of North AmericaMerkleArmbruster Consulting

““With the big picture in mind, Mandy alwaysbreaks the strategy down so it is understandableand we are able to customize it to fit ourorganizations and quickly implement.”- EVERY ST UDENT , EVER- JOC ELY N SC HERR, DOC TORS WI THOUT BORDERS““I ABSOLUTELY recommend Mandy.She’s an exceptional teacher with brilliantsupport materials.”- J ESSI C A HOOD , SA L ESFOR CE FOUN D AT ION““At a time when our community needsus more than ever, Mandy’s coachingand advice hones in on what really matters.”- C HRI STI NE BEN ERO, C EO , MI LE HI GH UN I TED WAY“I didn’t know how you’d top last year’s presentation, but you did! Everyone (not surprisingly) loved the tips you shared. I am sopersonally grateful for your willingness to help our audience. A million thank you’s are not enough to express my gratitude.- HA N N AH W ESOL OW SKI , PUBL I C AFFAI RS C OUN C ILwww.mandyoneill.net

01Message Copy

01Psychological cues your readers need to hearBig Promise Social ProofUrgency or ScarcityBenefits & FeaturesEasy ButtonEmotionFreedom of choice

01Big Promise Benefits & FeaturesUrgencyNearly perfect emailEmotionBenefit: A better version of “you”Urgency

01Big Promise Benefits & FeaturesUrgencyNearly perfect emailEmotionBenefit: A better version of “you”Usually better to keep to ONE call-to-action andplace this on the thank-you page as an upsell)Urgency

01nd2email

01Landing page

01A confused mind says “no”

01Copy

013 Winning Copy Writing Formulas for EmailsStoryAIDAPAS

01Want to see it in action?

02Email Sequencing for Maximum Conversions

02Are you ever afraid you’ll send too much email?Get complaints, unsubscribes,unfriended on Facebook,shamed at the club and glared atin the grocery store?

02Here’s a way around all that drama

02

021,000,000 subscribers

02Email #1Here’s a strategy Email #1Email #2)Email to your wholehousefileEmail #3Booster Strategies)Resend to those thatdidn’t open with adifferent subject lineTestimonials andovercome objections.(to boost your opens)Send only to peoplethat opened Email #1Urgency. Use “LossAversion” with adeadline or scarcity.Send only to peoplethat opened Email #1Get even more conversions!Run a paid Facebook campaign to your “CustomAudience” email list and Facebook Fans

02Frequency actually works in your favor here are some examples

02Welcome emails “DRIP” to convert SMALL-END PRODUCTWhen you solve threepressing problems foryour new lead, you’veearned the right to askfor a sale!e1Opt-in WITH HIGHVALUE “CARROT”or lead magnetWebsite Lightbox,fb ad, youtube ad,guest postDELIVER OPT-IN ANDSET EXPECTATIONSFOR EMAILS COMINGe2Problem,AGITATE,SOLVEe3e4Problem,AGITATE, SOLVE hint of offerProblem,AGITATE SOLVE,offere5Extend sequence orput into regularcommsTheybought!e1Onboardingprocess Mandy O’NeillExtend sequenceonly IF they openedany of the previousemailse2e3Onboarding OnboardingprocessprocessOffer an upsell if fittinge4Onboardingprocess

02e1Big promiseEveryone onyour listConference recruitment schedulee1ABig promiseEveryone thatdidn’t open E1e2Social proofe3e4Benefits featuresOvercome objections Freedom o f choiceLoss aversion80% of your revenueOnly peoplethat opened E1and E1ADidn’t openeither e1 or E1A Mandy O’Neille5e1e2PASPASe3Social proofe4Loss aversionExtend sequence only IFthey opened any of theprevious emails

02

02

03Find Your Voice

“Email success is all about your relationship, and very little of it is about tricks and tactics.”

03

03Photo: wwarby

03Find your voiceDescribe yourself in adjectives (witty,snarky, passionate)Who do you like to read? Why?What is their style/voice that appealsto you?Is this how I talk? (truly?)If it feels like work, it might not be yourvoice

03Listen to what resonates withyour target audienceSpy on them via comments, shares,likes on Facebook and AmazonRecord the words they use, thecharacteristicsBooks they most buy. What voicecharacteristics do they gravitatetoward?

03People will think you “get them ”

03And kind of fall in love with you

03'I've learned that people willforget what you said, people willforget what you did, but peoplewill never forget how you madethem feel.‘Maya Angelou

03Example

03Example

Let’s Wrap - 3 SecretsWhat to say in your emailsEmail campaign sequencing for maximum conversionHow to stand out from the crowd with your own “voice”

What do you think?

HOW WOULD THINGS CHANGEIF YOUR NEXT EMAIL CAMPAIGNIF YOUR NEXT EMAIL CAMPAIGN WASCONVERTEDLIKECRAZY?CONVERTED LIKE CRAZY ?

What if you aced your next email?

and it converted like crazy?

and the one after that

andafter that?

Option 1: Wing it

Join Me!

Module01Every tool you need to write persuasive emails Proven psychological persuasion messages you MUST USE to get salesStorytelling for conversionCopy writing formulasVerb-oriented calls-to-actionExactly how to write your a “big finish” that gets clicks

Module02Email campaign sequences Email schedules for 14 email campaignsHow to work seasonal campaigns into your regular emailing scheduleHigh performing email sequence examples

Module03Find your voice You’ll create your own spellbinding email voice that makes you memorable and boots yourcompetition to the bench

Module04Subject lines your readers will rip open Subject lines you can swipeSubject line testing tools16 Subject line formulas that are proven winnersPre-header and “From” tips to get even more opens

Module05Get the right message to the right person How to segment your list for quick winsHow to segment your list in Aweber and Mailchimp (examples)The best way to segment when you’re just startingHow the pro’s get amazing results with targeting “most likely” to buy

Module06Interpret your results Exactly what kind of opens, click-throughs, and unsubscribes are on-targetTroubleshooter’s Guide for when an email campaign isn’t workingHow to glean insights about your email subscribers from your results

Module07Bag of Tricks Email toolsSwipe fileTech tutorialsGood stuff that defies category

What you will createThe exact messages you need say in your emails to get the sale,donation, registration and loyaltyYour own unique voice that makes your readers fall in love withyou and rave about youA funnel to convert new leads into buyers or donors with the rightvalue and frequency of emailA sterling reputation you can be proud of with your readers,customers, clients, or donors because your emails look good anddeliver high value

What you getACCESS TO MY VIDEO VAULTCHEAT SHEETS, TRANSCRIPTS, MP3’S, EXAMPLES,AND ALMOST-DONE-FOR-YOU TEMPLATESMY FEEDBACK AND HELP

Cheat Sheets

You will be proud to hit the “send” button every time

ATTENDANCEBONUSThank you!Link to replayLink to these slidesPersuasion worksheet

BONUS #1Support from ME and you peers in an ExclusiveEmails-that-Convert only Facebook Group

BONUS # 2

BONUS # 3

Who is this program for?

- JOCELYN SCHERR, DOCTORS WITHOUT BORDERS““With the big picture in mind, Mandy alwaysbreaks the strategy down so it is understandableand we are able to customize it to fit ourorganizations and quickly implement.”

- JESSICA HOOD, SALESFORCE.COM““I ABSOLUTELY recommend Mandy.She’s an exceptional teacher with brilliantsupport materials.”

- CHRISTINE BENERO, CEO , MILE HIGH UNITED WAY““At a time when our community needsus more than ever, Mandy’s coachingand advice hones in on what really matters.”

Fast ActionBONUSESHow to set up your own email swipe fileFastest and most ethical way to write anemail using swipe copy

No questions asked

Pre-launch webinar deal 997 397REGULAR PRICEPRE-LAUNCH WEBINAR DEALwww.emailsthatconvert.com

Let’s recap WEBINAR ONLY PRICE: 397 – www.emailsthatconvert.com

Here’s what happens nextwww.emailsthatconvert.com

Here’s what happens nextwww.emailsthatconvert.com

Here’s what happens nextwww.emailsthatconvert.com

Here’s what happens nextwww.emailsthatconvert.com

““With the big picture in mind, Mandy alwaysbreaks the strategy down so it is understandableand we are able to customize it to fit ourorganizations and quickly implement.”- J OC EL Y N SC HER R , D OC T OR S W I T HOUT BOR D ER S“You are amazeballs! Everyone Shouldbuy your product right stinking now!”- EVERY ST UDENT , EVERFast Acting Bonus Expires““At a time when our community needsus more than ever, Mandy’s coachingand advice hones in on what really matters.”““I ABSOLUTELY recommend Mandy.She’s an exceptional teacher with brilliantsupport materials.”- C HRI ST I NE BEN ERO, C EO , MI L E HI G H UN I T ED WAY- J ESSI C A HOOD , SA L ESFOR CE FOUN D AT IONHave Questions?Email us at support@mandyoneill.netwww.emailsthatconvert.com

The exact messages you need say in your emails to get the sale, , IKM ] Your own unique voice that makes your readers fall in love with you and rave about you A funnel to convert new leads into buyers or donors with the right value and frequency of email A sterling reputation you can be proud of with your readers,