Reporting & Analytics - Sprout Social

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GET STARTED WITHReporting& Analytics

Reports OverviewYour ReportsReport BuilderInternal ReportsEngagement ReportTeam ReportTask Performance ReportCross-Channel ReportsGroup ReportSent Messages ReportTag ReportGoogle Analytics ReportTwitter ReportsTwitter Profiles ReportTwitter Trends ReportTwitter Comparison ReportTwitter Keyword ReportTwitter Bot EngagementFacebook ReportsFacebook Pages ReportFacebook Competitor ReportFacebook Bot EngagementInstagram ReportsInstagram Profiles ReportInstagram Competitor ReportLinkedIn ReportsLinkedIn Company Pages ReportAdvocacy ReportsAdvocacy by Bambu

G E T TIN G STARTED WITH THEReport BuilderCreate custom reports specific to your business needsand showcase the metrics that matter most.

Click “Build Report” tostart creating customreports!Reports HomeDAT E R A NG ELast Month This Month Last Week This WeekYour ReportsCustom Report TitleQuickly send the report toyour boss or schedule afuture delivery to clients witha variety of export options.Description of your custom report.Build ReportCustom Twitter ReportFacebook Activity OverviewNeed to access oredit saved reports?Custom reports liveunder Your Reports.Internal Reports05/01/201705/31/2017C H O O S E P R O FI L E STwitterA D D W I D G E TSFacebookP R O FI L E STwitterFacebookSprout Coffee Co.Facebook Activity OverviewSprout Coffee SupportAudience GrowthCross-ChannelTwitter3,746,9263,2465,456Total ImpressionsTotal EngagementsLink ClicksSprou Coffee Co. SFPublishing BehaviorInstagramTop PostsPage ImpressionsFacebookLinkedInInstagramVideo PerformanceAudience EngagementLinkedIn PagesExportCustomize BrandingDemographicsEasily combineinsights fromSprout reportsacross networksand profiles tocreate a unique,cross-channelreport.Facebook Stats by PageLinkedIn EngagementInstagramC O M M E N TSLIKESAU D I EN C E EN GAG EM EN T, BY 012345678910111213141516E N GAG E ME N T ME T R IC S17181920 2122 23 24 25 26 2728 29 30TOTAL SLikes994Comments256Shares427The number ofengagements increased by 0.8%Since Last MonthOther221,699Total EngagementsUse the Text widgetto annotate yourcustom report—explain what the datameans, include insightsinto what may havecaused spikes or dips,or share any other details.Engagements per Follower48Engagements per Share23The number ofengagements per sharedecreased by Does your boss onlycare about audiencegrowth? Is your clientinterested in topperforming content?Choose report sectionsfrom the widget pickerto showcase the datathat is most importantto your business.4.5%Since Last MonthH1 H3 H4 H4Reorder to showcaseimportant metrics first,or delete sections ifneeded.Bold ItalicHere is a description about this section.Twitter EngagementE NGAG E M E NTS P E R DAYCustomizeLIKESREP LIESRETWEETSTWEETS S ENTChart40 0Engagement Table30 0Engagement Percentage Change200Engagement Rate Table10 0Engagement Percentage Rate Change0123456E NGAG E M E NT M E T R I CSReplies78910111213141516171820 2122 23 24 25 26 27Close2,081917Favorites2,081Engagements per follower0.1Impressions per follower9.48.3The number of engagementsincreased by 0.8%Since Last MonthThe number of impressions perTweet decreased by 0.6%Since Last MonthImpressions per TweetEngagements per Impression28 29 30TOTALSRetweetsEngagements per Tweet19759.90.0Customize each reportsection by selecting/deselecting charts,tables and insights tofocus on the data thattells your brand’s story.

G E T TIN G STARTED WITH THEEngagementReportDig into how well your company is engagingwith Fans and Followers.

View all profiles in youraccount or customizeyour report to meetyour company’s needs.All ProfilesCustomize Report50th75th90thfaster20thyou rank in theResponse TimeSee how your brand’sengagement comparesto your peer group.78thAll AccountsPercentileslowerfor Response RateThe higher thepercentile, the betteryou stack up againstsimilar profiles!fewer responsesmore responsesResponse RateInbound vs. Replies50Quickly identify peaks(or valleys) in inboundmessages.1,44040Estimated Inbound30201,24610Feb 24Mar 03Mar 10Mar 17Mar 25Replies SentInbound vs. Replies50Dive deeper into yourrecent response rateand times to uncovergaps in coverage.4062%3020Response Rate10Feb 24Mar 03Mar 10Mar 17We use a proprietaryalgorithm to determinewhich messages need aresponse to measurehow well you’reengaging. Indicatorsinclude who, what, when,where, why, questionmarks and more.Mar 25Daily Response Time750min67min500min.or improvedcustomer service.Avg Response Time250min0minFeb 24Mar 03Mar 10Mar 17Mar 25Time DistributionUnder 24 Hours100%Under 12 Hours98%Under 6 Hours92%Under 3 Hours86%Under 1 HoursUnder 30 Mins85%67%Measure andunderstand your socialmedia responsivenessso you can trackimprovement.

By Day of Week70%84%73%64%61%45%43%Response RateMonTueWedThuFriSatSun229 min244 minCompare themessages you shouldhave responded toagainst those youactually did.Response Time51 min25 min81 minPinpoint the times ofday that you need tostep up yourresponsiveness.59 min86 minBy the Hourfrom 8 am to 5 pm response rate is 66%from 8 am to 5 pm response rate is 43 min12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1112 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11sproutsocial.com.so you can allocateresources and manageworkflow accordingly.

G E T TIN G STARTED WITH THETeam ReportGather insights about your team’sperformance on social media.

MySproutCoffeeUse the profile pickerto analyze teammembers assigned tospecific accounts.Sprout Coffee CoThis MonthTeam ReportAbout this ReportReplies, by Team MemberALL HOURSBU S I N ES S HOU RSOF F HOU RSTotalRepliesReply ThreadSizeAvg. ReplyTimeMedian ReplyTimeQuickestReplySlowestReply313.46.6h36 min6 min96 min3602.310.6h36 min6 min96 minKristin J.3136.6h36 min6 min96 minTiffany B.22648.2h36 min6 min96 minProfile / Team MemberUse this table tobetter evaluate anagent’s responseefforts.ExportDarryl V.Keenan S.Analyze overall profileresponse totals andtimes.Had an after-hourscrisis? The Off Hoursfilter shows how teammembers handledcommunication.Replies, by Profile, by Team MemberALL HOURSBU S I N ES S HOU RSOF F HOU RSTotalRepliesReply ThreadSizeAvg. ReplyTimeMedian ReplyTimeQuickestReplySlowestReply313.46.6h36 min6 min96 min3602.310.6h36 min6 min96 minDarryl V.3136.6h36 min6 min96 minTiffany B.22648.2h36 min6 min96 minProfile / Team MemberSprout Coffee Co.Company PageKeenan S.TotalRepliesReply ThreadSizeAvg. ReplyTimeMedian ReplyTimeQuickestReplySlowestReply313.46.6h36 min6 min96 min3602.310.6h36 min6 min96 minKeenan S.3136.6h36 min6 min96 minKristin J.22648.2h36 min6 min96 minProfile / Team MemberSprout Coffee Co.@MySproutCoffeeDarryl V.Publishing, by Team MemberTotal PostsDaily Avg.RepliesDarryl V.1,16938.9769782%Keenan S.86421.835443%Kristin J.80418.7420627%Tiffany B.60214.39813%Team MemberPublishing focuses onpreemptive (serviceannouncements) andproactive (surpriseand delight) messages.Business Hours aredynamically calculatedbased on each user’sset time zone tounderstand how eachagent is performingduring their shift.Use the publishing section to keep track of whichagents are handling this type of communication.sproutsocial.comRely to Post Ratio.and dig into metricsat the agent-level topinpoint opportunitiesfor improvement.Measure how efficientlyeach agent arrives ata resolution by trackingreply thread size.

G E T TIN G STARTED WITH THETask PerformanceReportMeasure team and user productivity aroundthe use of Tasks in the Smart Inbox.

All Team Members in Your GroupAnalyze users acrossyour account for ateam-wide overview ofproductivity.This MonthTask PerformanceExportAbout this ReportAssigned vs. CompletedTASKS BY DAYAS S I GN E DC OMP L E T E D4030Quickly compare howmany tasks are beingassigned versuscompleted on a dailybasis using the chart.201001SEP2345678910111213141516TASKS METRICS17181920 21TOTAL STotal Tasks Assigned922Total Tasks Completed86422 23 24 25 26 2728 29 30The number of tasks assignedincreased by 2.4%Since Last MonthIs your business affectedby seasonality? UseTasks to understand ifyour team was more orless busy, comparatively.Understand if your teamis delegating more orfewer Tasks in theSmart Inbox.Task Performance by Team MemberTeam MemberAssignedCompletedFirst TouchActive Task TimeTask ResolutionDarryl V.909058 min38 min38 min100%Keenan S.52316.6h59 min89 min62%Kristin J.904710.6h88 min40 min51%Tiffany B.321048.2h96 min2.6h42%Monitor the lifecycle of the task from first touchto resolution to benchmark goals and meet SLAs.sproutsocial.comCompletion RatioTrack task performanceat the user level tounderstand which teammembers are most orleast efficient.

G E T TIN G STARTED WITH THEGroup ReportUse this at-a-glance report to gain insight on theoverall health of your Twitter, Facebook, Instagramand Linkedin profiles.

SproutSocialSproutSocialSproutSocial3 More.This MonthExportGroup Report Activity Overview3,431,4581,328,10410,456Total ImpressionsTotal EngagementsLink ClicksAudience GrowthAU D I E N CE G R OW T H , BY DAYFAC EB O O KTW I TTERI N STAG R A ML I N K ED I NReview key metricsacross Twitter,Facebook, Instagramand LinkedIn!201510501Quickly view thebreakdown of howaudience growth istrending across individualnetworks to determinehow each is impactingthe overall growth ofyour social community.23456789101112AU D I E N CE G R OW T H M E T R I CS1314151617TOTAL STotal Fans 319New Twitter Followers20 2122 23 24 25 26 272 8 2 9 300.3% 1,227New Instagram Followers19TR EN D145,764New Facebook Fans186.2%218 Number of Net Likesincreased by1.5% 0.4% 0.5%Since Last MonthNew LinkedIn Followers324Total Fans Gained1.2% 2,0884.2% Message VolumesM E SSAG E S P E R DAYS EN T M ES SAG ESR EC EI V ED M ES SAG ES80Visualize message volumeacross all networks.Compare publishedcontent from the SentMessages Report topeaks and valleys in thischart to infer how yourcontent influencedaudience growth.Understand your overallpublishing habits.60.and how your outgoingcontent impacts engagementfrom your audiences.402001234567SE N T M E SSAG E S M E T R I CSFacebook Posts SentTwitter Messages SentInstagram Media Sent891011121314151617181920 2122 23 24 25 26 272 8 2 9 30TR EN DTOTAL S97 6.2%1,541 1.9%71 1.5%The number of messagesyou sent increased by 2.4%Since Last MonthLinkedin Media SentTotal Messages Sent341,651 1.7%4.2%

Quickly understand ifyou're meeting yourpublishing andengagement goals byanalyzing trends inactivity for eachindividual network andacross all networks.R E CE I V E D M E SSAG E S M E T R I CSTOTAL SFacebook Messages ReceivedTR EN D467Twitter Messages Received 15,673Instagram Comments Received6.2%231 The number of messages youreceived increased by1.2% 0.3% 2.5%Since Last MonthLinkedin Comments Received165Total Messages Received1.5% 16,536 4.2%ImpressionsI M P R E SSI O N S P E R DAYFAC EB O O KTW I TTERL I N K ED I N40 0Visualize dailyimpressions and viewtotal impressions forFacebook, Twitter 9I M P R E SSI O N S M E T R I CSTOTAL SFacebook Impressions62,081Twitter Impressions78,917 1.5%Linkedin Impressions34,913 1.0%22 23 24 25 26 272 8 2 9 30TR EN D 189,559Total Impressions20 21 The number of impressionsdecreased by6.2% 1.5%Since Last Month4.2%EngagementsFAC EB O O KE N GAG E M E N TS P E R DAYTW I TTERI N STAG R A ML I N K ED I N806040200Running a campaignacross networks? Usethis chart to visualizewhich networks receivedthe most engagements.123456E N GAG E M E N T M E T R I CS789101112131415172,081Twitter Engagements2,317181920 2122 23 24 25 26 272 8 2 9 30TR EN DTOTAL SFacebook EngagementsInstagram Engagements16 6.2% 917 1.5%0.5%The number of engagementsdecreased by 1.5%Since Last MonthLinkedIn EngagementsTotal Engagements1,1046,419 1.2%4.2%Make informed strategydecisions based onengagement trends bynetwork.

Stats by Profile/PageTotalFan/FollowerFans/Followers IncreaseProfile/PageCompare metrics byindividual profile to quicklyidentify your healthiestnetworks.Sprout Coffee Co.Facebook PageSprout Coffee@MySproutCoffeeSprout CoffeeMySproutCoffeeSprout Coffee Co.Company PagePostsSentImpressionsImpressions Engagements Engagementsper Postper tsocial.com

G E T TIN G STARTED WITH THESent MessagesReportThis report tells you how every messageperformed so you can gain insight from your great(and not so great) content.

Export›This WeekTwitterInclude DMsDate Sent NYCMySproutCoffeeBring a buddy and get 10% off both500kyour coffees every #TGIFriday250k1mFacebook(Tweet) by Darryl V. Mar 29 at 10:29 amInclude PMsInclude CommentsMySproutCoffeeUnpublished Posts@JohnMayer will be playing out our SFcoffee house bit.ly/aFSD83/467k100k899kSprout Coffee Co.Sprout Coffee NYC(Tweet) by Darryl V. Mar 28 at 6:29 pmInstagramMySproutCoffeeIt’s #SpringSale time! All mugs andTags help you understandhow categorizedcontent performed.567ktravel cups on sale now.126kInclude Comments880kMySprout Coffee(Tweet) by Sarah M. Mar 28 at 1:15 d in learning more about ourHoliday CampaignCEO? Read this: bit.ly/ASFD89345k89k785kInclude CommentsSprout Coffee Co.(Tweet) by Darryl V. Mar 27 at 10:29 amSprout Coffee Co. NYCMySproutCoffee2 for on pastries all this week at your129klocal Sprout #BOGO120k456kGoogle Include Comments(Tweet) by Darryl V. Mar 26 at 5:45 pmSprout Coffee Co.Clicks129kFavoritesEasily send a highperforming messageor remove a sensitivemessage with the clickof the mouse.Sprout Coffee NYC4kResponses120kTotals for This gagements456kSend Again Remove from TwitterMySproutCoffeeWe just opened a store in London.Check out 16k1k2k2k(Tweet) by Sarah M. Mar 26 at 8:29 amMySproutCoffeeTea Tuesdays are back! Buy a 16 oz teaand get 10% off.Use the timestampto benchmark audiencepatterns.(Tweet) by Darryl V. Mar 25 at 10:29 amMySproutCoffeeStop by after 2pm this Wed and get15% off your coffee drink.(Tweet) by Darryl V. Mar 24 at 4:57 pmMySproutCoffeeInterested in helping your community?We can help bit.ly/asf6HJK(Tweet) by Darryl V. Mar 24 at 9:29 amMySproutCoffeeBring a buddy and get 10% off bothyour coffees every #TGIFridaysproutsocial.com13,0003543,400,000Sprout Tip: Click onthe desiredengagement metric tosort posts.

G E T TIN G STARTED WITH THETag ReportUse this report to monitor trends and analyzeperformance of tagged messages.

Use the picker toselect tags—both activeand archived—specificto each Sprout group.Holiday CampaignMemorial Day SaleFourth Flash Sale4 More.This MonthExportSent MetricsIMP R E SSIO N SEN GAGEM EN TSCLI CKSVO LU M E , BY DAY8060Visualize and filterwhich tags receivedthe highest engagement;ideal for campaignspecific content.402001234567891011121314151617181920 21Holiday CampaignMemorial Day SaleFourth Flash SaleShipping IssueHappy CustomerFAQs22 23 24 25 26 272 8 2 9 30Summer Short SalesReceived MessagesVO LU M E , BY DAY8060View all tags for broadview of incoming messagevolume over time.402001234567891011121314151617181920 21Holiday CampaignMemorial Day SaleFourth Flash SaleShipping IssueHappy CustomerFAQs22 23 24 25 26 272 8 2 9 30Summer Short Sales.or filter to concentrateon a specific combination—like sentimentfollowing a campaign orproduct launch.Stats by TagAvg. Sentper DayTotalSentAvg. Receivedper DayTotalReceivedGrowthTrendMemorial Day Sale1039572567,68010.5%Fourth Flash Sale45321672,010-0.1%Summer Short Sales70784892,6701.4%Shipping Issue998621043,1203.9%Happy re you using the sametag for incoming andpublished messages?The Stats by Tagsection separatesstats so you cancompare sent andreceived message data.sproutsocial.comView additional statsby keyword by clickingthe arrow to expandthe section.

TagAvg. Sentper DayTotalSentAvg. Receivedper iday CampaignTagged Message VolumeVO LU M E , BY DAYS EN TR EC EI V ED40302010Did you run a campaign?Experience a PRcrisis or technicalissue? Tagged MessagesVolume helps you quicklypinpoint surges intagged messages.01234567ALLAnalyze aggregateengagement dataacross marketingcampaigns and otherpublished content inSent Metrics 8TWITTER101112131415161718FACE BOOKTOTA L STotal Sent1,251Impressions200,456Retweets1 9 2 0 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 30INSTAGRAMSE N T M E T R I CS4,005GOOGLE The number of engagementsincreased by 4.8%Since Last MonthLikes3,780Clicks4,788R E CE I V E D M E T R I CSTOTA L SDirect Messages ReceivedReceived Metricsshows the breakdown ofvarious message typesto which you’re applyingtags in the Smart Inbox.9567Mentions Received7,044Retweets6,230Retweets with Comments.and quickly understand ifengagement is up or down.1,755New Follower Alerts907Total Received15,596Total received volume hasincreased by 0.4%Since Last MonthHoliday Campaign Most Commonly Used WithH O LI DAY CA M PA I G N U SE D W I T HU S ED TO G ETH ERShipping Issue639Happy Customers563FAQs316DYK you can apply up to 20 tags to each message? Use this section to gain insightt!into tags commonly used together—great for tracking and determining sentimensproutsocial.comDynamically update thechart by selecting aspecific network orview volume across allnetworks.

G E T TIN G STARTED WITH THEGoogle AnalyticsReportView website traffic from a social lens for deeper insighton messages that drive acquisition.

Website vs. Social ReportCompare trafficdriven by social andorganic traffic.350kWebsite Traffic300k977,920250kTwitter Mentions200k4,555150kArticles & Blog8100kFEB 17A chronological list ofall your sent messageswith a link to your site.Twitter Mentions onlyinclude Tweets with alink to your site.MAR 01MAR 09MAR 17See what other sites aresending referral traffic!ALL-POSTSMY-POSTSWEBSocial Traffic SourcesFacebook11,386Bring a buddy and get 10% off both your coffeesbit.ly/aFSD83Twitter11,287(Tweet) by Darryl V. Mar 29 at 10:29 r will be playing out our SF coffee housebit.ly/aFSD83(Tweet) by Darryl V. Mar 28 at 6:29 pmMySproutCoffeeIt’s sale time! All mugs and travel cups on sale nowbit.ly/aFSD83(Tweet) by Sarah M. Mar 28 at 1:15 pmMySproutCoffeeInterested in learning about our CEO? Read this:bit.ly/ASFD89(Tweet) by Darryl V. Mar 27 at 10:29 amMySproutCoffee2 for on pastries all this week at your local Sproutbit.ly/ASFD89(Tweet) by Darryl V. Mar 26 at 5:45 pmMySproutCoffeeWe just opened a store in London. Check it outbit.ly/ASFD89(Tweet) by Sarah M. Mar 26 at 8:29 amMySproutCoffeeTea Tuesdays are back! Buy a tea and get 10% offbit.ly/ASFD89(Tweet) by Darryl V. Mar 25 at 10:29 amMySproutCoffeeStop by after 2pm and get 15% off your coffeebit.ly/ASFD89(Tweet) by Darryl V. Mar 24 at 4:57 pmMySproutCoffeeInterested in helping your community? We can helpbit.ly/asf6HJK(Tweet) by Darryl V. Mar 24 at 9:29 amsproutsocial.comYouTube463Blogs149Q&A Sites140Yelp134See which of yournetworks bring in themost clicks.Refers to LinkedIn,Foursquare, reddit,Digg and more.

G E T TIN G STARTED WITH THETwitter ProfilesReportTrack how well you communicate with your audience todetermine Twitter performance.

ChiSproutCoffeeAdd multiple profilesfor big-picture insightinto Twitter contentand social performance.MySproutCoffeeBosSproutCoffee2 More.This MonthExportTwitter Activity Overview8,431,4586,328,1044,456Total ImpressionsTotal EngagementsLink ClicksDetermine the realvalue of a Tweetthrough a more holisticlook into how yourfollowers engage withyour content.See the number oftimes your content wasactually seen on Twitter.Audience GrowthAUDIENC E G ROW TH , BY DAYN E W FO LLOW E R A LE RTSAC T UA L FO L LOW E R S GA I N E D120Pinpoint content thatdrives audience growth(or decline) to adjustyour FOLLOW ER METRIC S17181920 2122 23 24 25 26 272 8 2 9 30TOTA LSTotal Followers47,723New Follower alerts1,483Actual Followers gained1,201Your Followersincreased by 2.4%Since Last Month121People That You FollowedThe net number of new followeralerts and unfollows shows trueaudience growth.Posts & ConversationsMESSAG ES PER DAYSENTRECEIVED40 0300200Hover over the linegraphs to see thedata breakdown on agiven day.1000123456SENT/REC EIVED METRIC STweets sentDirect Messages sentTotal Sent78910111213141516171820 2122 23 24 25 26 2728 29 30TOTA LS92284The number of messages yousent increased by 1,006Mentions received1,243Direct Messages received1,243Total Received192,4862.4%Since Last MonthThe number of messages youreceived decreased by 4.5%Since Last MonthAnalyze the number ofTweets sent andreceived against yourcontent strategy todrive growth andconversations.

Your Content & Engagement HabitsSENT MESSAG E C ONTENTYO U R T W E E T I N G B E HAV I O R90%677C O N V E R SAT I O N10%PL A I N T E X T922184U PDA T E S35%PAG E L I N KSTW EETS SENT61N E W C O N TAC TS65%PHOTO LI N KSEXISTING CONTACTSVisualize trends in howyour followers engagewith your content.Audience EngagementENGAG EMENTS PER DAYR E PLI E SR E T W E E TSL I KE ST W E E TS S E N T40 0300200100012345678910111213ENGAG EMENT METRIC S151617181920 2122 23 24 25 26 2728 29 30TOTA LSReplies2,081RetweetsThe number of engagementsincreased by 917FavoritesUse breakdowns byfollower to compareperformance acrossdate ranges andprofiles with varyingfollower counts.142,081Engagements per follower0.1Impressions per follower9.4Engagements per Tweet8.30.8%Since Last MonthThe number of impressions perTweet decreased by 0.6%Since Last MonthImpressions per Tweet759.9Engagements per Impression0.0Audience DemographicsFOLLOW ERS BY AG E1 3– 1 7FO LLOW E R S BY G E N DE R5%51%18–2496%2 5– 3441%FEMALE FOLLOWERS78%35– 4443%45– 5431%55– 6 459%MALE FOLLOWERS6 5 12%Men between ages of 25-34 appear to be the leading force among your recent followers.Hold yourself accountableto always engage withfollowers to give thebest social experience.

Twitter Stats by essionsper FollowerEngagementsEngagementsper 9986Twitter ProfileEvaluate andbenchmark efforts bycomparing performanceof individual profiles.sproutsocial.com

G E T TIN G STARTED WITH THETrends ReportGain insight to what is being said aboutyour brand and who is saying it.

A report for each ofyour handles!Uncover products orservices your customersare talking about.Identify possibleservice issues.Cafe Sprout ChicagoBased on 3,032 @mentions to @MySproutCoffee@CafeSprout ChiTopics Mentioned with@MySproutCoffeeHashtags Mentioned with@MySproutCoffeecoffeehot delicious amazing perfect bestorderwrong fast finally late messedmorningstart great perfect better worsealmondmilk latte delicious capp aylightsavings586coffee dark new flavorful delish544wrong order coffee today wake535fix caffeine need coffee addictSee which hashtagsgained traction!Discover hashtagspeople are usingorganically.489sucks hard tired dark sleep.and identify opportunitiesto tie into timely eventsthat align with your brand.SHOW A L LTopics & Hashtags Frequently Mentioned80604020012345678910111213141516171819CH O O SE TO P I CS20 2122 23 24 25 26 272 8 2 9 30See spikes aroundpopular topics andhashtags associatedwith your brand topinpoint correlations andrelationships.C H O O S E H AS H TAG daylightsavings#tiredPeople & Brands Frequently Talking250Identify advocatesand cultivate newsocial relationships.7854@dada2three1,448 Followers@smalladi1,448 Followers65@khkristin@rebecca523 Followers2,631 Followers13@sevdalija1,448 Followers32@janedoe523 Followers10910910810910910811@jondoe523 FollowersPeople & Brands Frequently Mentioned3289567@Starbucks5.91m Followers@janedoe523 Followers77@Intelligentsia32.5k Followers@DunkinDo.522k Followers19@jondoe523 Followers1320@McDonalds2.24m Followerssproutsocial.com@sevdalija1,448 FollowersUncover new competitorsor partners to monitor onan ongoing basis throughyour brand keywords.

G E T TIN G STARTED WITH THETwitterComparison ReportKeep tabs on your performance compared tocompetitors or other company profiles.

Reports are unlimitedso create as many asyou need, as often asyou like!@MySproutCoffee vs @AcmeCoffeeFeb 28–Mar 29Sprout Coffee Co.MySproutCoffeeAcme Coffee Inc.AcmeCoffeeEN GAG EM EN TEN GAG EM EN T86%67%I N F LU EN C EI N F LU EN C itter FollowersAC M E C O F F EE I N C 2 5 . 9 KSP R O U T CO F F E E CO 5 7. 3 K65K55K45K35K25K15KUse breakdown data toget insight on whatyour competitors aredoing to drive newfollowers and mentions.F E B 28MAR 05MAR 10MAR 14MAR 18MAR 22MAR 26Twitter MentionsAC M E C O F F EE I N C 3. 4 KSP R O U T CO F F E E CO 3 . 3 K30025020015010050F E B 28MAR 05MAR 10MAR 14sproutsocial.comMAR 18MAR 22MAR 26Engagement is basedaround conversation.Use this as abenchmark to setgoals and standards.

G E T TIN G STARTED WITH THETwitter KeywordReportThis report uncovers trends in Twitter traffic for anykeyword, hashtag or complex query.

sproutlifeAdd keywords for yourbrand, your products,hashtag campaignsand more.coffeetimesproutcoffee3 More.This MonthExportSelect a date rangewhether current orfurther back in time.Keyword VolumeVO LU M E , BY DAYAnalyze volume by day todetermine peak usageor trends over time.8060402001234567891011121314151617181920 2122 23 24 25 26 272 8 2 9 le individual keywordson or off to dynamicallyupdate the chart.Share by Volume5.2KUnderstand how acollection of keywordsperform relative toeach other.sproutlife44%( 6.2%)coffeetime23%( 2%)sproutcoffee15%( 1.2%)sproutcoffeefail10%( 14%)sproutlove4%( 7%)sproutsales6%( 3.5%)flashsales2%( .5%)sprouttime6%( 3.5%)sproutflashsales2%( .5%)TOTAL Stats by KeywordTwitter KeywordDig into individual statsper keyword and easilycompare them all.sproutlifeAverageper DayTotalVolumeGrowthTrend2313,24510.8%Keyword VolumeVOLUME, BY DAY80604020012345678910 1112 13 14 15 16 171 8 1 9 2 0 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 30sproutlife was mentioned the most on Saturday April 4th—a total of 79 times.See if share increasedor decreased duringthe report period withtrend data.

Stats by Keyword, ContinuedSample Peak Day TweetsDarryl V. @themiddleBest part of waking up is saying “hi” to everyone at my local SproutCoffee #sproutlifeGet a quick glimpseinto what people wereTweeting about withyour keywords.468,934306214FollowersLikesRetweetsApril 4 at 10:32 amTiffany B. @tiffany sproutMocha white chocolate lattes from @MySproutCoffee are heavenly#sproutlife #myfav302,675306214FollowersLikesRetweetsApril 4 at 10:32 amPatrick C. @pcuttyReally into the new @MySproutCoffee sandwiches. The BLT is theperfect companion for my afternoon cofee #sproutlife2,973143FollowersLikesRetweetsApril 3 at 3:45 pmKristin J. @khkristinCan’t decide if I should be proud or ashamed that everyone at my local@MySproutCoffee knows my pril 2 at 9:03 amPatrick C. @pcuttyPretty sure that I’m not fully alive until I’ve had my morning sApril 1 at 8:55 .3%sproutcoffeefailsproutsocial.comClick to expand for morein-depth stats of howkeywords performed.

G E TTIN G STARTED WITHTwitter BotEngagementAnalyze Twitter bot engagement and performancemetrics to validate your strategy and identifyopportunities to enhance workflows.

CO MP O SEM E S SAG E STAS K SFEEDSP U BLI S H I N GLI ST E N I N GR E P O RTSDATE RANGEReports HomeLast MonthYour ReportsTwitter BotsInternal ReportsAnalyze Twitter bots data at a granular level for deeper insights.FacebookLast Week12/01/2017This Week12/11/2017CHOOSE PROFILESCross-ChannelTwitterThis MonthInteractionsINTERAC TIONS BY DAYTwitter40Facebook PagesPROFILES30Facebook Competitorsusagepeak BotsDetermine Facebookor trends over time andInstagramplan for spikesaccordingly.LinkedIn PagesSprout Coffee Co.Sprout Coffee Chicago20Sprout Coffee SF10Sprout Coffee NYCSprout Coffee Boston01 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30Customize BrandingINTERAC TIONSUSE RSTotal Iteractions994Unique Users156The number of usersincreased by 1.8%Duplicate & Editsince previous monthEXPORTBot Message VolumesS ENT M ES SAG ES BY DAY21Measure the breakdownof received messages Quick Replies vs.Restart Commands vs.Restart Button Clicksto uncover gaps in 24252627282930N OVBOT MESSAGES SENTSent-MessagesBot-Message-SentBOT MESSAGES nt-MessagesAll-Received-MessagesThe number of usersincreased by 1.8%since previous d10The number of usersincreased by 25.0%Start to discern howshare increases ordecreases over time.since previous monthTrack how often usersare restartingconversations with yourchatbot.Bot Message VolumesS ENT M ES SAG ES BY DAYI’d like to buy beans!2Dark Roast1Blends1Tea1My order was damaged.0My order was wrong.0My promo code didn’t apply.0Understand which topicsand content drive themost engagement forbot conversa

Engagement Report Team Report Task Performance Report Cross-Channel Reports Group Report Sent Messages Report Tag Report Google Analytics Report Twitter Reports . performance on social media. Team Report This Month Export About this Report Replies, by Team Member Keenan S. Kristin J. Ti

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