Creating, Marketing, And Selling Your Video-Based Products
4/22/2017Creating, Marketing, and SellingYour Video-Based ProductsBill Cates, CSP, CPAEToday’s Agenda1. Creating video-based learning products.2. Marketing and selling what you create.1
4/22/2017CreatingVideo-BasedProductsV I D E O L AB 2 0 1 7Source of Your Video Voice Over Power Point? Repurposed Live Footage? Home/Office Studio? Desk?2
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4/22/2017Style of Training Self-Study? Classroom? Flip Classroom?4
4/22/2017Where are you now with videobased products for sale?A.B.C.D.You have a robust video business?You are selling some video products.You have videos, but not selling.I ain’t got nuttin’ – but I’m here to learn.Our FREE Short CoursePLATFORM: NewKajabi.com5
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4/22/2017Our Full-Blown LMSGroups I Teams I IndividualsPLATFORM: LightSpeedVT.com7
4/22/2017Asking for Referrals withoutPushing or BeggingOur Most ComprehensiveOnline Training Platform Complete Learning ManagementSystem (LMS) Available On-Demand, 24/7 Self-Study and Group Video-BasedTraining Available Highly Interactive and Engaging Track Everyone’s Progress 60-Day Training Initiative Template Course for Leaders and ManagersGroup Training(Included in Referral Coach Academy)8
4/22/2017Group Training InitiativesCreate a ContinualFlow of New Clients 13 Lessons (running 11-12 minutes) Able to Run on Your LMS or Intranet Downloadable Audio Files for Repetition Transcripts and Word Tracks Provided Leaders Guide to Aid Facilitation 60-Day Training Initiative Template Included in Referral Coach Academy orAvailable as a Separate Program9
4/22/2017Reinforcement ProductsPLATFORM: NewKajabi.comReinforcement Program Very Short Lessons Delivered 2x Week Program Runs for a Full Year(104 Lessons) Downloadable Audio Files for Repetition andReinforcement Transcripts with Word Tracks Provided Make Great Mini-Training Sessions Included in Referral Coach Academy orAvailable as a Separate Program10
4/22/2017Reinforcement LibraryPLATFORM: NewKajabi.com11
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4/22/2017Team DiscussionCREATING YOUR PRODUCTS1. What’s working for you in this area?2. What’s your biggest challenge?3. What’s your biggest opportunity?4. What questions for Bill / the group?SellingVideo-BasedProductsV I D E O L AB 2 0 1 713
4/22/2017SuccessWhat people thinkit looks likeSuccessWhat it reallylooks likeEnterprise Sales (B2B) Part of a Larger Package After a Speech Not Connected to Speech Licensing Deals14
4/22/2017Keys to Robust Sales Solves a Clear Problem(Preferably Tied to Dollars) High-Quality Production Value Proposition70% Benefits / 30% Features Clear Marketing Plan(Including Pre-Sales) Solid Reputation in a Niche Ability to SellSales Ideas to Consider Stop booking speeches. What is their objective? How will they know they’ve hitit? How will they measure? What is their plan to reinforceyour message? Use online demos and providedemo access.15
4/22/2017What is licensing?PrintingMoneyLegally!What is licensing?The Right to Use Your IP Clearly defined group Clearly defined geography Clearly defined time frame16
4/22/2017What do you charge?“How much do they have?”CatesLicenseAgreement.comThe AgreementThings to Consider Who picks the trainers /facilitators? Crystal Clear SOW Payment Terms Who Owns the Rights? How is it terminated and whathappens next? Self-Renewing Contract?17
4/22/2017Individual Sales (B2C) Part of Coaching Back of the Room Webinars Sales FunnelsIndividual Sales 101 70% of Focus on the- benefits- solution to problem- opportunity created- transformation 30% of Focus on how theproduct is delivered Offer a variety ofconsumption modes Use individual sales pages Create a Sales Funnel 18
4/22/2017Sylvie di GiustoNew York, NY19
4/22/2017Bill Cates’ Simplified B2C Marketing FunnelFREE OPT-INFlow intothe FunnelCheck ListVideo(s)IMMEDIATEUP SELL #1IMMEDIATEUP SELL #2INVITATIONTO WEBINAR 7 Tripwire 37 or 47Product 497MembershipEasilyConsumed Webinar Facebook ArticlesAdditional Elements1. Auto-Responders to continue to upsell after they quite the funnel.2. Consumption Series of auto-responders to get them to “consume” the program.Russell Brunson Click /freebook20
4/22/2017Webinar Selling Must feel comfortable Turn on your webcam Offer about 2/3 in andthen again at the end Less content is better Free? Tripwire? Hard to sell to someoneelse’s tribeTeam DiscussionSELLING YOUR PRODUCTS1. What’s working for you in this area?2. What’s your biggest challenge?3. What’s your biggest opportunity?4. What questions for Bill / the group?21
4/22/2017Knowledge isWorthlessV I D E O L AB 2 0 1 7Video is NOT the Futureof Our BusinessVideo IS Our Business22
4/22/2017 1 Creating, Marketing, and Selling Your Video-Based Products Bill Cates, CSP, CPAE Today’s Agenda 1. Creating video-based learning products. 2. Marketing and selling what you create.
Grant Cardone Training SELLING-selling is for me-selling impacts everyone-determines survivability-you have to be able to convince others of your opinion-selling is used everyday by everyone-selling is a way of life -you need to know how to negotiate in life-getting other people to like you is selling-you want to get to other people to please you
The Selling Process Relationship selling is a multi-stage process. Unfortunately, most treatments of relationship selling focus on the duration, rather than the creation. Instead of paring relationship selling as a polar opposite to traditional selling, it should be a transformation of the traditional selling process.
personal selling is the only organisational function that still espouses contact (direct or indirect) with customers, where concluding that sale is the desired outcome. Personal selling Personal selling. 1 1 .6 .1 Personal selling and the customer. personal selling and , , , the .
covering three key areas of selling skills. It also provides an assessment of a salesperson's selling style against three well-established behavioral concepts in the sales literature--adaptive selling, relationship selling and customer-oriented selling (Figure 1). Figure 1. SCQ concept model of sales process CUSTOMER-ORIENTED SELLING
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
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J. Chil. Chem. Soc., 59, N 4 (2014) 2747 EXPERIMENTAL ACTIVITIES IN THE LABORATORY OF ANALYTICAL CHEMISTRY UNDER AN INQUIRY APPROACH HELEN ARIAS 1, LEONTINA LAZO1*, FRANCISCO CAÑAS2 1Intituto de Química, Facultad de Ciencias, Pontificia Universidad Católica de Valparaíso, Avenida Universidad 330, Curauma, Valparaíso, Chile. 2Universidad Andres Bello, Departamento de Química, Facultad de .
