How To Avoid MArketing TecHnology PArAlysis
whitepaper:How to AvoidMarketingTechnologyParalysisM Y Ag w sA Guide forMarketingTechnologyBuyersA publication of
COntentsHow Did we get here?/5A Strategy for Marketing TechnologyMarketing Technology TacticsConclusion/43/15/8
3How to Avoid Marketing Technology ParalysisTechnology.It’s supposed to be a marketer’sfriend — the tool that democratizesand empowers marketing everywhere.Except — how often does that happen?Instead of empowering, it paralyzes. Marketers see all thechoices — marketing automation, social media, landingpages, content management systems, pay-per-click platforms, social tracking tools, social publishing tools, socialadvertising tools, marketing analytics, lead managementtools, lead tracking tools — they get overwhelmed, andthey freeze or veer off course into a doomed solution.This whitepaper will help you avoid that fate. It will be your guide tosorting through technology clutter and answering the key question:?www.Hubspot.comHow should I pick theright technology formy marketing team?Share This Guide
4How to Avoid Marketing Technology ParalysisCHAPTER 1How Did weget here?What the &(*&!) happened? How did marketingtechnology become so freaking complicated?The story starts with the typical 20th century marketing playbook that built companies likeApple, Cisco and Microsoft: buy your way into the mass communication channels, then floodthem with your message. A handful of TV, radio and print channels had the attention of mostbuyers, so if you could broadcast a compelling message from those channels, buyers would lineup outside your door.www.Hubspot.comShare This Guide
5How to Avoid Marketing Technology ParalysisselurdolThis acquisition-focused playbook is what wenow call outbound marketing — marketing with asledgehammer. As David Meerman Scott notes,the old rule of marketing was to “buy your way inwith advertising” and “beg your way in with PR.”It turns out the rules of the marketing game have drastically changed.new rulesToday’s smartest marketers have a very different playbook.They don’t market with a sledgehammer, they do inboundmarketing: they attract people with a magnet. They know theirbuyers are online (recent Google research reported that 71%of B2B buyers used the web to find out about new products)so they build online content and community assets (blogs,Facebook pages, YouTube channels) that attract highly targeted and engaged prospects to their businesses.www.Hubspot.comShare This Guide
6How to Avoid Marketing Technology Paralysisold toolsThis new inbound marketing playbook requires aPrint AdvertisingTrade ShowsDirect MailPR Budgetnew set of tools. In the traditional model, you hiredan agency to create and place ads and you reliedon media outlets for publishing and tracking.new toolsToday’s marketers need to do their own publishing and tracking. Instead of buying access tomedia, they need to build their own media. That means building assets like blogs, search engineauthority and social publishing channels like Twitter, Facebook and YouTube.Print AdvertisingTrade ShowsDirect MailPR BudgetBlogFacebook PageWebsiteTwitter AccountLinkedIn PageYouTube ChannelMarketing AnalyticsWebsite AnalyticsEmail MarketingMarketing AutomationSocial Media MonitoringSocial Media PublishingLead ManagementLead GenerationLead TrackingSearch Engine OptimizationThe new marketing playbook required to build those assets to attract visits, convert them intoleads and customers, is vastly more complicated than the traditional playbook — more tools,more processes — so it’s not surprising that marketers feel overwhelmed.www.Hubspot.comShare This Guide
7How to Avoid Marketing Technology ParalysisCHAPTER 2A Strategyfor MarketingTechnologyMarketing technology shouldn’t be overwhelming. There are thousands of new apps and services for marketers to evaluate, but if you approach them systematically, it’s easy to focus on theones that can have a significant impact on your business.Trouble is, most people don’t approach marketing technology systematically. They approach itlike kids approach new toys at Christmas time. They love ‘em for a few months, then they leave‘em. That’s okay for kids, but it’s not okay for marketers. If you put the wrong resources into thewrong programs, you can run into problems.www.Hubspot.comShare This Guide
8How to Avoid Marketing Technology Paralysispotential pitfallsWhat kind of problems? Consider the story of one UK software company that prematurely doveinto marketing automation. Here are just three of the many problems it encountered:Not enough leadsMarketing automation is a process that helps you nurture leads. This company implemented marketing automation before they had leads to nurture.Not enough contentMarketing automation requires a constant flow of offer-based content inorder to be successful. This companywasn’t producing that kind of offercontent, and thus wasn’t setup to domarketing automation successfully.Not enough staffDespite the name, marketing automation requirespeople. The software automates the flow of emails,but it requires people to run it. If you don’t have thestaff to run the campaigns, you won’t be successful.www.Hubspot.comShare This Guide
9How to Avoid Marketing Technology Paralysis““As the Joby Blume, the author of the post, writes, the company didn’t have the right system inplace for marketing automation to be successful.We didn’t have a marketingprocess to automate. Ourmarketing was very tactical.We might acquire a list or attend a trade show. What wedid next was ah-hoc, not necessarily well thought through.This marketing automation mishap is just one example of technology that, when deployed with-out thinking of the marketing process, wastes a company’s time and resources. Here are a fewother common pitfalls:The Social Media Sugar HighMany marketers get swept up in the promise of social media —the low cost, the vast scale, the personal connections — so theydive in. But diving in without thinking about social media’s role inmarketing leads to problems. Social media doesn’t produce paying customers on its own. It needs to be paired with content likeblog articles, analytics and CRM tools to create an entire process.www.Hubspot.comShare This Guide
10How to Avoid Marketing Technology ParalysisThe Best Blog Nobody ReadsStories of blogging success are a dime a dozen, so many marketers dive into blogging with highexpectations and lots of energy. But simply writing posts isn’t enough to be successful. The blogneeds to be optimized for search engines and shared via social media, so that people find it. Italso needs to include calls-to-action to landing pages, so that blog visitors move down the funnel, becoming leads and customers.The Email Spam MachineMany marketers use email as a crutch. Theybuy lists and blast them with messages untilrecipients unsubscribe. Narrow email tacticslike these are expensive and unproductive(most lists expire at a rate of 25% a year, so ifthis is all you’re doing, you’ll have to keep buying new lists).But that doesn’t mean email is a completelydead channel. If you build a list yourself andnurture the recipients with relevant contentover time, it will be far more productive for you.www.Hubspot.comShare This Guide
11mHow to Avoid Marketing Technology ParalysisEmail and MarketingAutomationGuide leads from “interested”to “sales-ready” with HubSpotemail, lead nurturing andmarketing automation.3Email: Segment lists and target emails.3Lead Nurturing: Warm up leads with a series ofcustomized emails.3Marketing Automation: Trigger personalizedemails based on your leads’ interests andbehavior.www.Hubspot.comRequest A DemoRead MoreShare This Guide
12How to Avoid Marketing Technology Paralysisthe funnel is keyThe lesson from all these examples is clear:Don’t focus too much on the latest marketing toys. Instead, builda marketing process, and asnew technology surfaces, figureout how it can help youimprove your process.What’s the right process? It’s the same one sales and marketing have been focused on for over100 years: the funnel. You can think of it in three stages of action:Get Found - top of the funnelYou want to do everything you can to get found by users. Most marketers measure theirsuccess at getting found by website visitors.Convert - middle of the funnelYou want to do everything you can to convert website visitors to leads, and then tosales. Most marketers measure their convert stage in terms of visitor-to-lead conversion rates, leads, lead-to-customer conversion rates and customers.Analyze - whole funnel viewYou need to do everything you can to analyze the performance of your sales andmarketing funnel and improve it.www.Hubspot.comShare This Guide
13How to Avoid Marketing Technology ParalysisIf you think about marketing technology decisions in terms of their impact on these three stages,the decisions suddenly become less mysterious.?Am I ready for the technology?Do I have the right processes in placeto use it? What will the ROI be?What will the business impact be?You can answer these questions for any new piece of technology if you frame them in the lens ofthe funnel.www.Hubspot.comShare This Guide
14How to Avoid Marketing Technology ParalysisCHAPTER 3MarketingTechnologyTacticsBefore you consider any serious investment in marketing technology, you need to answer onesimple question: What are your goals?Your technology investment will fail if you have wishy-washy goals — if you’re just trying to “getmore attention,” “create more content,” or “generate more leads.”How do you define attention? What kind of content are you going to create and how much? Howmany more leads do you want to generate? To make technology work for your business, youneed to have specific quantitative goals.www.Hubspot.comShare This Guide
15How to Avoid Marketing Technology Paralysissetting up goalsIn most cases it makes sense to base your marketing goals on your business goals, which usually include revenue targets. If that’s true for your business, you should be able to use your targetrevenue to get target traffic and leads numbers for your marketing team.Let’s take the example spelled out in the table below. Your business generated 8M in revenuelast year, with an Average Revenue Per Unit (ARPU) of 1000. That means you sold to 8,000 customers. Your lead-to-customer conversion rate was 2%, which means you had 400,000 leads,and since your visitor-to-lead conversion rate was also 2% you had 20,000,000 visitors.MetricsGoal This YearLast YearTarget Visitors25,000,000Visitor-to-Lead Conversion2%Target Leads500,000Lead-to-Customer Conversion 2%20,000,0002%400,0002%ARPUAnnual Sales 1,0008Mwww.Hubspot.com 1,00010MShare This Guide
16How to Avoid Marketing Technology ParalysisNow, let’s assume you want to generate 10M in revenue next year. Assume your ARPU andall your conversion rates hold steady — do the math and you will see that you need to generateanother 5,000,000 visitors to hit your goal. You need 25,000,000 visitors to your website to hit 10M in revenue, assuming everything else stays the same. That’s the kind of goal you need toset.four scenariosHow can technology help you achieve goals like that? Great question — and it happens to beexactly the question we’ll answer in remaining portion of this whitepaper. We’ll tackle the question using four different scenarios. Each scenario represents a different set of circumstances amarketer might find herself in, and each one has a different technology solution.#1 no funnel data#2 low traffic#3 low Visit-to-lead conversion rate#4 low lead-to-customer conversion ratewww.Hubspot.comShare This Guide
17How to Avoid Marketing Technology ParalysisScenario#1: No Funnel DataSuppose you just took over marketing at AcmeWidgets. You haven’t had a chance to look at yourcurrent performance, but your boss is telling you tofocus on marketing automation. Your colleagues aretelling you to embrace social media. And others areurging you to focus on the tried-and-true — emailmarketing. Which do you choose?None of the above! There’s no way you can decide on a marketing technology investment whenyour funnel looks like the one in the table below. If you don’t know what your funnel looks like— the kind of traffic you’re getting, the kinds of leads you’re getting and your conversion rates —your first technology priority should be instrumentation. You need marketing analytics.MetricsGoal This YearLast YearTarget Visitors?Visitor-to-Lead Conversion?Target Leads?Lead-to-Customer Conversion ?ARPUAnnual Sales?8Mwww.Hubspot.com?10MShare This Guide
18How to Avoid Marketing Technology Paralysissolve with marketinganalytics software2Full-Funnel AnalyticsYou need a way to view your full funnel. That means you need to be able to see your funnel byeach stage (visitors, leads, customers), and you need to be able to break the funnel down bychannel. This is important because you need to be able to get insight into the places where youcan take action. Say your visit-to-lead conversion rate goes down .5% a month for two months.What’s causing it? It’s hard to tell unless you have the power to break that conversion rate out bychannel.YYwww.Hubspot.comYShare This Guide
19How to Avoid Marketing Technology ParalysisLanding Page AnalyticsFull-funnel analytics is great for the high-level view, but you also need to be able to take a deepdive into specific landing pages, the actual point of conversion, to see what’s working, and whatisn’t. Typically, you should track landing page views, submissions and customers, and comparethese metrics across different landing pages over time. HubSpot’s landing page dashboard(screenshot below) is one example of a tool that provides these kinds of insights.Conversion Assist AnalyticsIn addition to a view of the full funnel and the first conversion point, you need to have someinsight into the forces (the content, mainly) that help move people down the funnel. Find outwhich blog articles, whitepapers and website pages were most frequently touched by leads andcustomers. Once you see this, you’ll have a better idea of the kind of content that is effective inconverting people and the kind of content that you should be creating.www.Hubspot.comShare This Guide
20How to Avoid Marketing Technology ParalysisChannel-Level AnalyticsYou also need to be able to measure each of your channels according to their own metrics. Youwant to measure the performance of your blog (maybe visits to each post), the performance ofyour email campaigns (clickthrough rates), your social media campaigns (clicks) and any otherchannel you’re using. They key with channel-level analytics is to avoid focusing on them toomuch. Use them to optimize specific channels, but be sure to use a full-funnel view to decide onthe resources you allocate to each channel.IntegrationFinally, look for marketing analytics tools that integrate as much of your marketing activities aspossible. Are you tracking leads generated by webinars? Social media? SEO? Can you track eachof these channels together with comparable data? Only when you view the leads, conversionsand customers generated by each of these channels in the same place can you judge their relative effectiveness.www.Hubspot.comShare This Guide
21How to Avoid Marketing Technology Paralysis2 : Low TrafficScenario#Now assume you put a robust marketing analytics package in place. You have perfect insightinto your funnel and the problem is clear: You don’t get much traffic into the top of your funnel.A decent chunk of the people who visit your site convert to leads — even better, a crazy 75% ofpeople who become leads on your site end up converting to customers. Your problem isn’t converting leads to visitors, and it’s not converting to leads to customers. Your problem, as you cansee in the table below, is simply getting people to your website.MetricsGoal This YearLast YearTarget Visitors25,000,000Visitor-to-Lead Conversion2%Target Leads500,000Lead-to-Customer Conversion 2%3,3332%6775%ARPUAnnual Sales 1,000 50,000 1,00010MSo what’s the best technology to help you attract visitors to your website? In the traditional playbook, the answer was simple: buy traffic. Today, the smartest marketers are focusing on searchengine optimization, blogging and social media.www.Hubspot.comShare This Guide
22How to Avoid Marketing Technology ParalysisSolve with SEO, Blogging& Social Media2HubSpot’s 2012 State of Inbound Marketing report showed that these three channels were mostfrequently cited by marketers as channels with a below average cost-per-lead, and channels thatwere growing in importance.What to Look for in Search EngineOptimization TechnologySearch engine optimization is no longer the sexiest new online marketing technique (social media stole that honor a long time ago), but it’s still a critical traffic-generating factor for any website.There are two basic pieces of search engine optimization — on page and off page. On-page tactics focus onthe code you can actually change on a page. The goodnews is that on-page SEO is easy to control; the badnews is that it’s not critically important. Off-page SEOrevolves around the links that go into your site. The goodnews is that off-page SEO is super important. The badnews is that it’s hard to master. As a marketer, you needsneed to do both.www.Hubspot.comShare This Guide
23How to Avoid Marketing Technology ParalysisThere are three main factors to consider when evaluating technology to help you with on- andoff-page SEO:Keyword AnalysisKKeyword analysis should be the first step of any SEO process.Keyword analysis will help you understand which keywordsyou’re ranking for now, and which keywords you should try toimprove your rank for. To get this kind of insight, you need tobe able to generate a report of all your keywords, and comparethem by traffic, difficulty and current rank. Those factors shoulddictate what keywords you need to focus on.YYou don’t want to waste your time trying to rank for keywords that you’re not currently rankingfor, that are highly contested and that generate relatively low traffic levels. Instead, you want tofocus on keywords that you’re already ranking for but could have a higher rank, that generatelarge volumes of traffic, and that aren’t very competitive. A good keyword tool will help you findthese keywords.Website Tools Designed for SEOKeyword analysis tools help you develop metrics and plans for SEO; the right website tools willhelp you actually implement your SEO plan. When picking website tools, make sure that (a) it’seasy to change page attributes like the title, the meta description and the keywords, and (b)new pages are created with default optimization like keywords in the url address and automaticsitemap generation. These are all on-page SEO elements that you can fully control and optimize.www.Hubspot.comShare This Guide
24How to Avoid Marketing Technology ParalysisPage-Level SEO AnalysisThe final key piece of SEO technology is page-level analytics. You need to be able to assess theSEO quality (and inbound links) of each of the pages on your website. Ideally, you’ll be able toget a report on each of your pages, listing inbound links, their authority, as well as keywords thepages rank for, and any SEO errors on the pages.IntegrationAlthough not critical, life is a lot easier when your SEO tools are integrated with the rest of yourmarketing tools. For example, if your page-level SEO tools are integrated with your website management software, it will be a lot easier to fix any errors that the report turns up. Or if your SEOtools are integrated with your marketing analytics tools, you can see the leads and customersgenerated by each of your keywords.www.Hubspot.comShare This Guide
25How to Avoid Marketing Technology ParalysisWhat to Look for in Blogging SoftwareSEO is a critical part of building traffic to your website, but it shouldn’t be your only strategy. SEOtactics need to be coupled with content, ideally a blog.Why is a blog so important? Think oflottery tickets. If you’re focusing onlyon page-level SEO, you have a fixednumber of opportunities to rank for,and that number is limited by the number of pages you can manage.If you’re blogging, the number of pages is not fixed — it keepsgrowing every time you publish a blog post. Every time youppublish a blog post, you buy yourself a new lottery ticket for thesearch engine ranking lottery. Here are a few things to look forwhen evaluating blogging software:Easy to UseYou need to be comfortable using your blogging software multiple times a week. Writing is hardenough, so you don’t need to make matters worse with difficult software. Make sure it’s easy tocreate, edit, publish and schedule a post. Managing comments should also be simple.www.Hubspot.comShare This Guide
26How to Avoid Marketing Technology ParalysisBuilt-In SEO ToolsBusiness blogs should be designed with SEO in mind. The post URLs should have good SEOstructure and page-level SEO features. You should have an easy way to add or change keywordsfor specific posts. Ideally, you’ll also be able to get SEO feedback like keyword suggestions asyou write.Social Sharing And Email SubscriptionSocial sharing is a critical, and a fairly standard, piece of any blogging platform. Most blogging platforms make it easy to share yourposts by social media. In addition to social media following, makesure your blog readers can subscribe to your blog by email.IntegrationBLook for a blogging tool that integrates well with the rest of your marketing activities. Integrationwith your marketing analytics tools will help you track the blog posts that drove the most leads.Integration with a marketing services marketplace will make it easy to outsource content.www.Hubspot.comShare This Guide
27How to Avoid Marketing Technology ParalysisWhat to Look for in Social Media SoftwareBlogging and SEO are important traffic drivers — but they often struggle without a third element: social media. To produceconsistent traffic growth, businesses need to build communities of fans and followers on social networks. Once they havethe networks in place, they need to share their SEO-optimizedcontent with those communities and use the content to attract new visitors to their site. Here are key factors to considerwhen investing in social media software:A Way to Monitor Social NetworkswThe first rule of social media software is listening. Many marketers do this on the original socialsites — on LinkedIn, on Facebook, on Twitter. But hopping across different applications can becomplicated and time-consuming. Ideally, you’ll be able to monitor most social media discussions of your business in a single application.Integrated, Multi-Channel PublishingChances are your customers and prospects are clustered across different sites (not everybodylives on Facebook; not everybody lives on Twitter). If you want to reach all your customers andprospects, you need to publish to Facebook, Twitter, LinkedIn and to any other site where youhave a concentration of users. It’s a lot of work to publish a single piece of content on multiplesites, so you should make sure your social media publishing tools allow you to publish to all ofthem at once.www.Hubspot.comShare This Guide
28How to Avoid Marketing Technology ParalysisEasy Social Media FollowingBuilding a following is a critical part of social media. The bigger and more engaged your network,the greater your ability to use social media to generate traffic for your site. You should have aneasy way to encourage your community to follow you on your website, on your blog, in your emailsand in other places that you generate lots of new traffic.Reach TrackingReach is a key metric for marketing teams. It’s anindication of your marketing team’s power to generatetraffic and attention. A great piece of content will havea much bigger impact if it’s driven by great reach. Yoursocial media tools should make it easy to track the aggregate reach of your social media channels.IntegrationYSocial media shouldn’t just be an app you use, it should be integrated into everything your marketing team does. Your website, blog and landing pages tools should be integrated with yoursocial media publishing tools so that they easy to track. You should have a way of tracking socialmedia activity of contacts in your marketing database. And you should have a way of trackingleads and customers generated by social mediawww.Hubspot.comShare This Guide
29How to Avoid Marketing Technology Paralysis3Scenario #: Low Visit-to-LeadConversion RatesImagine you’re now at a different company, you’re getting tons of traffic, and when people fill outthe lead form, you’re converting a healthy number of them to customers — it’s just that, as youcan see in the table below, there aren’t that many people converting from visitors to leads.MetricsGoal This YearLast YearTarget Visitors25,000,000Visitor-to-Lead Conversion2%Target Leads500,000Lead-to-Customer Conversion 2%2,000,0001%20,0005%ARPUAnnual Sales 1,000 1,000,000www.Hubspot.com 1,00010MShare This Guide
30How to Avoid Marketing Technology ParalysisSolve withConversion toolsWhat to Look for in CAll-to-Action Tools2Calls-to-action are the critical first step in the lead conversion process. If you don’t have goodcalls-to-action, you’re never going to get people to move off of your blog and take that next steptoward becoming a lead. What do you look for in technology for CTAs? Here are three things:Easy to publish and Manage Lots of CTAsVolume is the key to high CTA conversion rates. You need to create different offers (CTAs) fordifferent people and different contexts — and you need to able to rotate them through your site,track the success of each and pick winner. Of course, you can do all of that manually, but it’s ahassle, and if it’s a hassle, you won’t do it as much as you need to.Be able to collect cta dataIt’s one thing to be able to publish lots ofCTAs — it’s another to be able to track thetraffic of your CTAs. You need both. You needto be able to see how many CTAs you’re publishing and the results for each of them.www.Hubspot.com Share This Guide
31How to Avoid Marketing Technology Paralysisa/b testing for ctasEverybody has opinions on CTAs. Yet opinions don’t get youvery far. Instead, you need to run A/B tests of your optionsand see which one actually gets clicked on the most (produces the highest conversion rates).?IntegrationYour calls-to-action publishing and management tools should have seamless integration withyour website management tools. And, perhaps more importantly, your CTA tools should be integrated with a services marketplace so you can easily source design talent to help produce CTAs.What to look for in Landing pagesSo you’ve got your CTAs setup, you’re collecting tons of dataabout the CTAs, and you’re running A/B tests to improve theconversion rates. What more can you do to make sure yourconversion rates are cranking? Setup and optimize greatlanding pages. Here’s what to look for in landing pages:Feasy to publish and manage lots of landing pagesTo optimize your landing page conversion rates, you need to publish a lot of them and changethem easily. Many marketers try to create a successful sales and marketing funnel without muchcontrol over their landing pages. If you want optimized landing pages, it needs to be easier formore than one person on your team to create and edit landing pages.www.Hubspot.comShare This Guide
32How to Avoid Marketing Technology Paralysisa/b testing for Landing pagesThe best way to optimize landing pages is to run tests. The most efficient way of running landingpage test is built-in A/B testing tools for your landing pages.flexible publishingYou should be able to publish your landing pages the way you want: on a third-party site, on asubdomain of your main website or on your main website. Or maybe you want to simply embed aform on your site. Your landing pages should be flexible enough to meet your needs.integrationYour landing pages need to feed your marketing database and your CRM. In other words, contactinformation submitted on your landing pages needs to be automatically put into your marketingdatabase and CRM. If you don’t have that automatic connection setup, you’re going to create awhole lot of new work for yourself. You’ll end up spending your time downloading and uploadingCSV files from the system.www.Hubspot.comShare This Guide
33WHow to Avoid Marketing Technology Paralysisforms and landing pagesResearch shows thatcompanies with 30 or morelanding pages generateseven times more leads thanthose with fewer than 10.HubSpot makes it easy to buildsophisticated landing pagesso you can create more pages,improve your conversion ratesand generate more leads.3Customizable lead capture forms and autoresponse emailsRequest A Demo3Built-in call-to-action (CTA) builderRead More3CRM Integration for closed-loop reporting3Integration with email and lead nurturingwww.Hubspot.comShare This Guide
34How to Avoid Marketing Technology Paralysis4Scenario #: Low Lead-to-CustomerConversion RatesSo you figured out your traffic problem and your visitor-to-lead conversion rate, but, as you cansee in the table below, you’re still not generating the customers and revenue you want to be generating. You need to focus on technology that will help you convert leads to customers.MetricsGoal This YearLast YearTarget Visitors25,000,000Visitor-to-Lead Conversion2%Target Leads500,000Lead-to-Customer Conversion 2%2,000,0005%100,0001%ARPUAnnual Sales 1,000 1,000,000www.Hubspot.com 1,00010MShare This Guide
35How to Avoid Marketing Technology ParalysisSolve withNurtuRing toolsWhat to Look for in Email Marketing Software2There is no shortage of email marketing software options, and you could read volumes about thedifferences between the various flavors. Here are the most important things to consider:Choose Sending and Tracking Tools Tha
marketing funnel and improve it. t H e funnel is key. 13 how to aVoid MarketinG technoloGy paralysis www.huBspot.coM share this Guide if you think about marketing technology decisions in terms of their impact on these three stages
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The REST API cannot accept more than 10 MB of data. Audience and Purpose of This Guide The primary audience for this manual is systems integrators who intend to enable configuration and management of the system features through integrated systems. This manual is not intended for end users. Related Poly and Partner Resources See the following sites for information related to this release. The .
