Adidas Football Apparel - Marketing
adidasFootball Apparel - MarketingInternship programView / Header and Footer4/9/2010p. 1
Outline1.22.3.4.5.6.adidas Groupadidas Football apparelInternship programProspect profileJob descriptionContactsViewHeader and Footer4 9 2010p2
adidas groupFor over 80 years the adidas Group has been part of the world ofsports on every level, delivering state-of-the-art sports footwear,apparel and accessories.Today, the adidas Group is a global leader in the sporting goodsindustry and offers a broad portfolio of products. Products from theadidas Group are available in virtually every country of the world.Our strategy is simple: continuously strengthen our brands andproducts to improve our competitive position and financialperformance.Activities of the company and its more than 170 subsidiaries aredirected from the Group's headquarters in Herzogenaurach,Germany.Effective December 31, 2008, the adidas Group employed 38,982 people.View / Header and Footer4/9/2010p. 3
Football internship program - 360 Marketingformation We manage the whole creationprocess of Football apparel,from the concept creation of afootball collection tofinalization of every singleproduct; all these elementsneeded are coordinated withinthe Marketing teamPRODUCTFabrics ions3rd partyrelationshipsConsumerresearchBest for theathletesView / Header and FooterMarketresearch4/9/2010p. 4
Prospects profile- Passionate about Football/Sports-Marketing or Business studies- Proactive and good attitude towardsnew experiences- Fluent English (official language ofadidas)- Good communication skills- Advance excel and office skills- Students on their 2nd to 4th year ofUniversity – needs to be still a studentat the end of internship- TeamTplayerlIdeal to have- ActiveActi e in a sports activityacti it-Sports background (part ofrepresentative teams)View / Header and Footer4/9/2010p. 6
Official Job descriptionYour Tasks:- Work with the marketing team on the creation of an apparelcollection; From concept creation to finalization of the product.- Take over system related tasks to aid the Marketing team on a dailybasis- Research competitor products- Analyze given information and make proposals for futureimprovements- Assist during key marketing meetingsView / Header and Footer4/9/2010p. 7
Internship into detail- 6 Months internship program- the internship takes place inHerzogenaurach, Germany - adidasHeadquarters- ItIt’ss a full time paid internship- Its on the Product Marketingdepartment for Football ApparelView / Header and Footer4/9/2010p. 8
Links and contacts for information adidasgroup/ http://www.adidas.tv/?channel Footballhttp://www adidas tv/?channel FootballGeneral contact.J iJaimeLugoLAPM Football ApparelJaime.lugo@adidas.comFor applicationsAndreas AuerSPM Football ApparelAndreas.auer@adidas.comView / Header and Footer4/9/2010p. 9
Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to im
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Adidas Adidas is a multi-brand sports performance company that consists of Adidas, Reebok, TaylorMade and CCM. With these brands, they sell apparel, footwear, and sports equipment primarily to soccer, football, basketball, golf, and hockey players. They are headquartered in Herzogen
debuted in adidas cleats this season, and will collaborate on future product development across footwear, training apparel and equipment. Aaron will also take a leading role in upcoming adidas brand marketing campaigns. A few wee
product-receiving stage in apparel online shopping. This study is beneficial to consumer behavior researchers and apparel e-tailers by identifying the roles of brand image and product performance in apparel online shopping. Based on the results, marketing strategies in apparel online shopping were provided.
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The SAP Apparel and Footwear is built from the component applications. Therefore, the corresponding Security Guides also apply to SAP Apparel and Footwear. As SAP Apparel and Footwear is provided as an ABAP add-on to SAP ERP, the security guidelines applicable to SAP ERP also apply to SAP Apparel and Footwear. Pay particular
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