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Presentation Restore MediaPhotographs & Illustrations Stephen A. MouzonMarketing Tactics forthe New EconomyLearning Strategies to Position Your Architectural Firmto Stand Out from Competitors by Rebuildingand Honing Your Brand for Today's MarketplaceStephen A. Mouzon, AIA CNU LEED-APThis presentation qualifies forAIA Continuing Education creditas detailed on subsequent images.Please be certain to registerfor credit at the back of the room.

Marketing Tactics forthe New EconomyLearning Strategies to Position Your Architectural Firmto Stand Out from Competitors by Rebuilding andHoning Your Brand for Today's Marketplace1 AIA LU

Copyright MaterialsThis presentation is protected by US and International Copyright laws.Reproduction, distribution, display and use of the presentation withoutwritten permission of the speaker is prohibited.Presentation Restore Media, LLCPhotographs & Illustrations Stephen A. Mouzon

Restore Media, LLC /TraditionalBuilding Exhibition and Conferenceis a Registered Provider with The American Institute of Architects ContinuingEducation Systems (AIA/CES). Credit(s) earned on completion of thisprogram will be reported to AIA/CES for AIA members. Certificates ofCompletion for both AIA members and non-AIA members are availableupon request.This program is registered with AIA/CES for continuing professionaleducation. As such, it does not include content that may be deemed orconstrued to be an approval or endorsement by the AIA of any material ofconstruction or any method or manner of handling, using, distributing, ordealing in any material or product.Questions related to specific materials, methods, and services will beaddressed at the conclusion of this presentation.

The Profession of Architecture

Very Few Left

The Failure of TraditionalMarketing Golf?Parties?Committees?Boards?Sponsorships?

The Problem of Physical Reach

Explosion at the Meltdown

Implosion That Followed

The Death of Advertising PrintRadioTVSpam

The Spam Vaccination

The Necessity of BeingRemarkable SurvivalYour Cause? Or Your Brand?Remaking Our Marketing vs. Remaking OurselvesThe Necessary Opposite Things

Idea Cards,Not Business Cards

Patience Growing a Body of WorkFollower AccelerationBecoming Googlicious

Generosity Sharing vs. SellingGulps vs. NibblesProducts or Services?

Participation Virtual Idea Groups: #letsblogoff, #aiachatEmail Idea Groups: listservsAIA vs. CNU

Collaboration ConsortiumsGuilds

Top 10 Blog Rules of Thumb10. Live Links, Embedded9. Focus8. To-The-Point Paragraphs7. Concise Posts6. Scannable Text5. Be Sociable4. Images3. Human Voice2. Don’t Bury the Lead1. Compelling Title

Twitter Rules of Thumb10. Cross-Pollinate #FF9. Don’t Be Afraid to Unfollow8. Don’t Use Direct Messages Unless Replying7. Favorite Your Favorites6. Use Hashtags (#) Freely5. Use @username4. Leave Room for RTs3. Give Proper Credit2. Follow Useful People1. Post Useful Stuff

The New Web Paradigm

Resources New Media Resources (essential books): http://bit.ly/NMResourcesTop 10 Characteristics of New Media People: http://bit.ly/NMCharactersFirst 10 Things (to get started): http://bit.ly/NMGettingStartedThe Importance of Blogging: http://bit.ly/ImportanceOfBloggingThoughts on Social Media: http://bit.ly/NMThoughtsIf you want live links rather than having to write all these down, pleaseemail me at steve@mouzon.com and I’ll be happy to send them, as wellas a few other resources you might find helpful.

What Next?1. Open your Twitter account.2. Open your bit.ly account.3. Start your blog.4. Print your Idea Cards.5. Start your mailing list.If you’d like my recommendations on the best ways to do all of these things,please email me at steve@mouzon.com and I’ll be happy to send them, aswell as a few other resources you might find helpful.

Learning ObjectivesAfter attending this session, participants will be able to: Identify five things you can do right now to win more business; Convey your skills as an architect by educating clients about safe anddurable designs; and Target market segments authoritatively based on your practice’s work.Use the power of social media and the internet to cast your marketing netwider;Enter design competitions with a competitive edge.

Course Evaluations In order to maintain high-quality learning experiences, please access theevaluation for this course by logging into CES Discovery and clicking onthe Course Evaluation link on the left side of the page. The CourseNumber is TBP211. Please complete the printed evaluation and return it to your instructor aswell. Thank you.

Questions & Answers Thank you. This concludes the AIA Continuing Education SystemsProgram Contact: jhayward@restoremedia.com

Education Systems (AIA/CES). Credit(s) earned on completion of this program will be reported to AIA/CES for AIA members. Certi!cates of Completion for both AIA members and non-AIA members are available upon request. This program is registered with AIA/CES for continuing professional educat

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