Evaluate The Effectiveness Of Visual Merchandising Displays

Evaluate theeffectivenessof r name:VRQLearner number:

VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, ComplementaryTherapy, Hospitality and Catering and Sport and Active Leisure sectors, with over 45 years ofexperience.VTCT is an awarding body regulated by national organisations including Ofqual, SQA, DfES andCCEA.VTCT is a registered charity investing in education and skills but also giving to good causes inthe area of facial disfigurement.Statement of unit achievementBy signing this statement of unit achievement you are confirming that all learning outcomes, assessmentcriteria and range statements have been achieved under specified conditions and that the evidencegathered is authentic.This statement of unit achievement table must be completed prior to claiming certification.Unit codeDate achievedLearner signatureAssessorinitialsIV signature(if sampled)Assessor tracking tableAll assessors using this Record of Assessment book must complete this table. This is required forverification purposes.Assessor nameAssessor signatureAssessorsinitialsAssessor number(optional)

UV31426Evaluate the effectiveness ofvisual merchandising displaysThe aim of this unit is to develop your occupationalcompetence in evaluating the effectiveness of visualmerchandising displays. You will be able to gathercustomer responses to displays and recommendimprovements based on evidence.UV31426 v8

Level3Credit value9GLH46Observation(s)2External paper(s)0

Evaluate the effectiveness ofvisual merchandising displaysLearning outcomes5.Knowledge outcomesThere must be evidence that you possessall the knowledge and understandinglisted in the Knowledge section of thisunit. This evidence may include projects,assignments, case studies, reflectiveaccounts, oral/written questioning and/orother forms of evidence.6.Tutor/Assessor guidanceYou will be guided by your tutor/assessoron how to achieve learning outcomes in thisunit. All outcomes must be achieved.On completion of this unit you will:1.Be able to analyse information fromcustomers’ responses to evaluate theeffectiveness of visual merchandisingdisplays2.Understand the types of evidence usedto evaluate the effectiveness of visualmerchandising displays3.Be able to gather information aboutcustomers’ responses to visualmerchandising displaysN.B. For learning outcome 3a, if theorganisation does not have a written policy,you need to ask your manager for broadguidelines.You may have undertaken formal visualmerchandising training that may contributeto the evidence for this unit.Evidence requirements1.EnvironmentEvidence for this unit must be gathered in aworkplace.2.Achieving assessment criteriaThere must be valid, authentic and sufficientevidence for all assessment criteria. Holisticassessment is encouraged and one pieceof evidence may be used to meet therequirements of more than one assessmentcriterion.3.SimulationSimulation is not permitted for this unit.4.Observation outcomesCompetent performance of Observationoutcomes must be demonstrated to yourassessor on at least two occasions.7.External paperThere is no external paper requirement forthis unit.Assessor observations, witness testimoniesand products of work are likely to be themost appropriate sources of performanceevidence. Professional discussion may beused as supplementary evidence for thosecriteria that do not naturally occur.UV314263

Achieving observationsand rangeAchieving observation outcomesYour assessor will observe your performanceof practical tasks. The minimum numberof observations required is indicated in theevidence requirements section of this unit.Criteria may not always naturally occur duringa practical observation. In such instances youwill be required to produce supplementaryevidence or asked questions to demonstrateyour competence in this area. Your assessor willdocument the criteria that have been achievedthrough oral questioning.Your assessor will sign off an outcome when allcriteria have been competently achieved.Achieving rangeThere is no range section that applies to thisunit.4UV31426Guidance for tutors and assessorsThis unit must be carried out in line with theSkillsmart retail guidance listed below, whichis available under Business and Retail in theQualifications section of VTCT’s website (www.vtct.org.uk): Retail Qualifications AssessmentPrinciplesRetail Skills Unit and AssessmentGuidance

ObservationsLearning outcome 1Be able to analyse information from customers’ responses toevaluate the effectiveness of visual merchandising displaysYou can:a.Agree the standards for evaluating theeffect of visual merchandising displays withdecision makersb.Recommend to decision makersimprovements that could be made to theway visual merchandising is carried out inthe store, based on the research findingsand conclusions**May be assessed by supplementary evidence.Observation12OptionalDate achievedCriteria questioned orallyPortfolio referenceAssessor initialsLearner signatureUV314265

Developing knowledgeAchieving knowledge outcomesYou will be guided by your tutor and assessoron the evidence that needs to be produced.Your knowledge and understanding will beassessed using the assessment methods listedbelow*: ProjectsObserved workWitness statementsAudio-visual mediaEvidence of prior learning or attainmentWritten questionsOral questionsAssignmentsCase studiesProfessional discussionWhere applicable your assessor will integrateknowledge outcomes into practical observationsthrough professional discussion and/or oralquestioning.When a criterion has been orally questionedand achieved, your assessor will record thisevidence in written form or by other appropriatemeans. There is no need for you to produceadditional evidence as this criterion has alreadybeen achieved.Some knowledge and understanding outcomesmay require you to show that you know andunderstand how to do something. If you havepractical evidence from your own work thatmeets knowledge criteria, then there is norequirement for you to be questioned again onthe same topic.*This is not an exhaustive list.6UV31426

KnowledgeLearning outcome 1Be able to analyse information from customers’ responses toevaluate the effectiveness of visual merchandising displaysYou can:c.Analyse the evidence of the effectiveness of visual merchandisingdisplays fairly against the agreed standardsd.Evaluate the effectiveness of visual merchandising displays interms of: the purpose of the display customers’ responses to the displayPortfolio referenceUV314267

Learning outcome 2Understand the types of evidence used to evaluate theeffectiveness of visual merchandising displaysYou can:8a.Explain the importance of evaluating the effectiveness of visualmerchandising displaysb.Explain when the effectiveness of visual merchandising displaysshould be evaluatedc.Explain which types of information are the most useful forevaluating the effectiveness of visual merchandising displaysd.Explain the meaning of ‘validity’ and ‘reliability’ in relation to themeasurement of customers’ responses to visual merchandisingdisplaysUV31426Portfolio reference

Learning outcome 3Be able to gather information about customers’ responses tovisual merchandising displaysYou can:a.Portfolio referenceResearch customers’ responses to visual merchandising displays,ensuring that the information gathered is: valid reliable gathered in line with organisation’s communications policy gathered in ways that attempt to maintain the goodwill andco‑operation of those providing the informationUV314269

NotesUse this area for making notes and drawing diagrams10UV31426

effectiveness of visual merchandising displays You can: Portfolio reference a. Explain the importance of evaluating the effectiveness of visual merchandising displays b. Explain when the effectiveness of visual merchandising displays should be evaluated c. Explain which types of information