Jaguar Optima Beauty & Care - Solvay

Jaguar OptimaA unique experiencefor clean, smooth and healthylooking hairBeauty & Care

lowmediumhighPERFORMANCE IN WET STAGEhighmediumPQ 10lowPERFORMANCE IN DRY STAGEhighmediumJAGUAR OPTIMAlowPERFORMANCE IN DRY STAGEJaguar Optima is an excellent conditioning polymer todeliver performance on wet hair, and outperforms PQ-10performance in the dry stage!lowmediumhighPERFORMANCE IN WET STAGE

Jaguar OptimaA unique naturally-derived solutionfor oil-based and silicone-freeshampoos offering conditioningperformance even in sulfate-freeformulations!Most consumers choose their shampoo based on their hair type: normal, slightlydamaged, color treated, thin and the corresponding benefits: clean, shine, smooth,silky. Shampooing is necessary to feel clean and good-looking, but to save time manyconsumers use conditioning shampoos.Flat hair from oil build-up?Silicone-based conditioning shampoos are efficient in wet hair combing while deliveringhair shine and softness on dry hair, but have a negative effect of weighing down hairfrom greasy hair roots due to build-up over time. Silicones protect hair from damage byleaving a film on hair fibers; but this film is said to limit penetration of moisture, activesand color into hair fibers.Performance informulationw Naturally derived conditionerw White creamy foamw Outstanding conditioningperformance in sulfate-freeand silicone-free formulationsw Smooth wet feel, light dry hairw Formulation flexibility with depositionof silicone and oilsFeel Unique!w Ease of wet and dry combingw Quick rinse, rich wet feelw Superior hair softness and supplenessw Clean dry feelw No build-up on hairConsumer desires:w Long-lasting clean, lightweight feelw Hair is soft, shiny and healthy lookingThe balanced shampoo leaving clean roots and soft lengths has not yet been found!Damage LevelNone/SlightMedium0.2 to 0.3%Jaguar OPTIMA0.3 to 0.7%Jaguar OPTIMAHigh0.3 to 0.7%Jaguar OPTIMA 0.5 to 1.5%Insoluble conditioners(e.g. natural oils or butters)Formulate with Jaguar OptimaI NCI: Guar Hydroxypropyltrimonium Chloridew 100% solids powderw Recommended dose: 0.2 to 0.7%w Excellent conditioning in sulfate-based and sulfate-free shampoos;as sole conditioner and in combination with oilsw For Thin, Dry, Colored, and Damaged Hair1

Oil TherapyFor Color Treated and Dry HairJaguar Optima is a leading deposition cationic polymer,enabling to reduce the oil level by more than 60% vs PQ-10.250Oil deposition (ppm)200150100500PQ-101.25% oilStandard Cationic Guar0.5 oilJaguar Optima0.5% oilAmount of Oil Deposited on Bleached Caucasian Hair (ppm)Formulation: 12% SLES, 2% CAPB, 0.5 - 1.25% Oil, 0.5% cat polymer, 0.4% CarbomerAdd shine and bounce to COLOR TREATED hair with Jaguar Optima.Colored hair becomes supple and shiny, full of health!Wet hair can beeasily combed2Curls keeptheir bounce1Dried hair can beeasily combed0-1-2The product does notweigh down the hairHair is not staticHair feelssoft and suppleHair looks shinyJaguar OptimaPQ-10Consumer test carried out at ProDERM.Formulation: Silicone-free sulfate-free shampoo with Jaguar Optimaand Shea Olein Vegetable Oil vs PQ-10% Active Surfactants 10%, % Solids 16%Scale: 2 fully agree; 1 rather agree; 0 neither.nor;-1 rather disagree; -2 fully disagree22

With Jaguar Optima, suppleness is significantly improved onCOLOR TREATED hairReduction of Pulling Force [%]Measurement of hair suppleness as the reduction of pulling force1050PQ-10 copyright ProDERMJaguar OptimaThe force required to pull the hair tress along a number of metal bars is measured before and after treatment.A reduced pulling force indicates an increase in suppleness: Typical changes: 5 - 15%;Conditioning shampoos: 5 - 10%; Conditioners: 10 - 15%.Hair Suppleness Measurements on Bleached European Hair [%] – ProDERMFormulation: S ulfate-free shampoo with 0.5% of cationic polymer and Shea Olein Vegetable OilDRY HAIR is easy to comb and smooth; and the scalp feels nourished!Hair suppleness is improved by 7%!*21The product doesnot dry out the hair0Dried hair canbe easily combed-1-2Reduction of Pulling Force [%]10Wet hair can beeasily combed5*A reduced pullingforce indicates anincrease in suppleness.0Jaguar OptimaTypical changes forconditioning shampoos:5 - 10%.Hair feelssoft and suppleThe scalp skinfeels nourishedHair is not staticConsumer test carried out at ProDERM.Formulation: Silicone-free sulfate-free shampoo with Jaguar Optima and Argan Oil% Active Surfactants 10%, % Solids 16%Scale: 2 fully agree; 1 rather agree; 0 neither.nor; -1 rather disagree;-2 fully disagree33

Oil-free ConditioningFor Thin and Moderately Damaged HairEnjoy the foaming experience!w Excellent flash foamw Fast cleansing and rinsingw Smooth texture*Foam builds fast21The product iseasy to rinse outThe productfoams well0-1-2Foam is afine-bubble foamFoam iswhite and shinyFoam is lubriciousConsumer test carried out at ProDERM (33 subjects panel)* 60% consumers have considered that Jaguar Optima was giving a wet cared feel and 50% awet smooth feel.Formulation: Silicone-free shampoo with Jaguar Optima (12.3% SLES, 2%Cocamidopropylbetaine, 0.7% Jaguar Optima).Scale: 2 fully agree; 1 rather agree; 0 neither.nor; -1 rather disagree; -2 fully disagreeWet hair is easy to comb even without silicone!Reductionof TotalCombingWorkReductionof TotalCombing Work[%] [%]1009080706050403020100Silicone shampoofrom leading brandbased on natural cationic polymerclaiming "Intense Repair"Silicone shampoofrom leading brandbased on PQ-6claiming "Extreme Repair"Jaguar OptimaNO SILICONEWITH SILICONEWet Combing Measurements on Bleached Caucasian HairFormulation for Jaguar Optima: 12% SLES, 2% CAPB, 0.5% cationic polymer.4

Get the conditioning, not the silicone filming!Jaguar Optima shampoo delivers a conditioning similar to that with silicone, but is easier to remove from haircompared to silicone which remains on hair even after 2 clarifying shampoos.Total Wet Combing Work Reduction (%)75%65%Silicone-based Shampoo55%Jaguar Optima 0.5% - NO SILICONE45%35%25%Conditioning shampoo: 12% SLES, 2% CAPB:- 1.25% Dimethicone 0.4% Carbomer 0.2% Jaguar C14s- 0.5% Jaguar Optima15%5%-5%AfterTreatment1st clarifyingshampoo2nd clarifyingshampoo3rd clarifyingshampooClarifying shampoo: 12% SLES, 2% CAPB (no conditioning agent)Diastron measurement.THIN HAIR washed with Jaguar Optima shampoo is easy to comband looks clean. It feels supple and soft but is not weighed down aftermultiple washes!The product does notweigh down the hair(after 5 washes)The product cleansesthe hair well21Wet hair can beeasily combed0-1Hair is easy to manage-2Dried hair canbe easily combedHair feels softand suppleHair is not staticHair looks shinyConsumer test carried out at ProDERM.66% of consumers would buy this formulation.Formulation: Silicone-free shampoo (9% SLES, 2% Sunfloweramidopropylbetaine,0.3% Jaguar Optima).Scale: 2 fully agree; 1 rather agree; 0 neither.nor; -1 rather disagree; -2 fully disagree5

Oil-free ConditioningFor Thin and Moderately Damaged HairSuperior results displayed by Jaguar Optima vs silicone onMODERATELY DAMAGED HAIR.Damaged hair is easy to comb, feels soft and supple, and looks shiny without the use of conditioning oils such as silicones orvegetable oils!Wet hair can be easily combed21Hair is easyto manage0Dried hair canbe easily combed-1-2Hair isnot staticJaguar OptimaHair feelssoft and suppleConsumer test carried out at ProDERM.Results after 5 washes.Formulation: S ilicone-free shampoo with Jaguar Optima (12.3% SLES, 2%Cocamidopropylbetaine, 0.7% Jaguar Optima); benchmark: silicone-basedshampoo (12.3% SLES, 2% Cocamidopropylbetaine, 0.2% Jaguar C14S,0.5% dimethicone)Scale: 2 fully agree; 1 rather agree; 0 neither.nor;-1 rather disagree; -2 fully disagreeHair looks shinySilicone Based ShampooSome hair types can demand more mildness:Jaguar Optima improves performance in mild sulfate-free shampoos.Sulfate-free cleansers containing Jaguar Optima are as mild as water on skin and scalp!Mean Visual Score [1]1.00.50.0SLS .5% PQ-10 0.5% Jaguar 05% Jaguar OptimaOptimaWaterVisual Assessment of Skin Irritation. Epicutaneous 24 hours Patch Test carried out at ProDERM.21 subjects with 30% having sensitive skinSLS 1% solution is applied as is. Shampoos are diluted 10 times prior to be applied.Sulfate Formulation: 12% SLES, 2% CAPB, 0.5% cationic polymer.Sulfate-free Formulation: Sulfate-free shampoo with 0.5% of Jaguar Optima assingle conditioning agent.[1] Average of visual assessments carried out right after, 24 hours and 48 hours after patch removal6

Consumers with damaged hair have found the foam generated with the silicone-free sulfate-free Jaguar Optima shampoo ofgood quality: fine bubbles, good density and texture, white and shiny. The foam volume and flash foam can be further adapted byfine tuning the surfactant base and surfactant levels.Foam builds fast21Foam is afine-bubble foamThe productfoams well0-1-2Foamis denseFoam is whiteand shinyJaguar OptimaConsumer test carried out at ProDERM.Formulation: S ilicone-free sulfate-free shampoowith Jaguar Optima vs PQ-10% Active Surfactants 10%, % Solids 16%Scale: 2 fully agree; 1 rather agree;0 neither.nor; -1 rather disagree;-2 fully disagreeFoam is lubriciousPQ-10Jaguar Optima provides excellent conditioningfor silicone-free sulfate-free shampoos.100%100%80%80%60%60%40%40%20%20%0%Jaguar Jaguar C-14sC-14sPQ-10PQ-10Jaguar Jaguar OPTIMAOPTIMA0%Jaguar Jaguar C-14sC-13sJaguar PQ-10OPTIMAJaguar OPTIMA% reduction of total combing work in the wet stage vs untreated hair (Diastron)Bleached Caucasian Hair10% Sodium Methyl Cocoyl Taurate, 4% Decyl Glucoside,0.5% cationic polymerBleached Caucasian Hair4% Disodium Laureth Sulfosuccinate,3.5% Sodium Cocoyl Isethionate,2.25% Sodium Lauroamphoacetate, 0.5%cationic polymer7