ADVANCING EDUCATIONAL AND PROFESSIONAL
ADVANCING EDUCATIONAL AND PROFESSIONAL PARTNERSHIPS NATIONWIDEfloristthe professionalVolume I 2016Designing witha ContemporaryFlairConventions They AreImportant!Bob FrieseInducted intoHall of FameAIFDScholarshipDeadlinesTWO EXCEPTIONALWEEKENDS OFEDUCATION & NETWORKING –OfferingLeading Edge Design Shows,Hands-On Classes andBusiness Sessions!AnnouncingBobbi Cup 2016CompetitorsMFA’s 2016 Great Lakes Floral ExpoMarch 4-6, 2016 Devos Place, Grand Rapids, MI2016 WUMFA Annual ConventionWApril 1-3, 2016 Radisson Hotel & Conference Center, Green Bay, WISee Page 18IN DI AN MIN OG NDPU ABL WIC A RAT DIONSee Page 6
ADVANCING EDUCATIONAL AND PROFESSIONAL PARTNERSHIPS NATIONWIDEfloristthe professionalLeadership ReportVolume I 2016Cover bouquet byPaul Sawyer, CFBlumz by JRDesignsDetroit/Ferndale, MI2015 GLFE design contestCover photography byMoxie Imagery & Photographywww.moxieimagery.com5‘Together We Bloom’.the Great Lakes Floral Expo1152 Haslett Road, P.O. Box 67, Haslett, MI 48840(517) 575-0110 (517) rgBy Kevin Adamo, 2016 GLFE ChairpersonMFA’s 2016Great Lakes Floral Expo567881112121314GLFE SponsorsGLFE Design PresentersGLFE Business PresentersGLFE All-Day SessionsMain Stage, Hands-On and Business Session Details‘Together We Bloom’ Design ContestPresident’s Reception and ‘Together We Bloom’ BanquetGLFE Special Events ScheduleGLFE Schedule at a GlanceGLFE Registration Form15Designing with a Contemporary FlairDesigner SpotlightBy Enrika Karalius, AIFD, CFD2015 MFA Designer of The YearTech Tip16Conventions They Are Important!By Gail Pabst2016 WUMFA Annual Convention182016 Welcome from the Convention Chair!18181919202223Convention SponsorsConvention Design PresentersConvention Business PresenterConvention Session DetailsWUMFA Design ContestConvention Schedule at a GlanceConvention Registration Form2424AIFD Scholarship DeadlineNorth Central AIFD Scholarship DeadlineBy Patty Malloy, AIFD, CFD, WUMFA PresidentAIFD ScholarshipsMFA StaffExecutive Vice President: Rodney P. CrittendenExecutive Assistant: Cindy S. Ching, AIFD, CFMFA Board of Directors 2015President: Bob PattersonPatterson’s Flowers, Big Rapids, Cadillac & Reed City, MIVice President: Tim TiminskiFloracraft Corp., Ludington, MITreasurer: Kevin AdamoCountry Lane Flowers, Howell, MIImmediate Past President: Alice Waterous, AIFD, CF, CFD, PFCIFloral Consultant, Grand Haven, MIExecutive Vice President/CEO/Secretary: Rodney P. CrittendenMichigan Floral Association, Haslett, MIDirectors-At-LargeBob PattersonPatterson’s Flowers, Big Rapids, Cadillac & Reed City, MIJanice CurranTeleflora, Grand Rapids, MIRegional DirectorsR1: Debbie CusterWedding Celebrations and Creations, Canton, MIJerome Raska, AAF, AIFD, CAFA, CF, CFD, PFCIBlumz.by JR Designs, Detroit/Ferndale, MIR2: OpenR3: Teresa CytlakRidgeway Floral, Three Rivers, MIR4: Alice Waterous, AIFD, CF, CFD, PFCIFloral Consultant, Grand Haven, MIR5: Jeanette Gaudreau-BallienGaudreau the Florist, Ltd., Saginaw, MIR6: Tim TiminskiFloraCraft Corp., Ludington, MIPublications CommitteeBob PattersonPatterson’s Flowers, Big Rapids, Cadillac & Reed City, MITeresa CytlakRidgeway Floral, Three Rivers, MIJerome Raska, AAF, AIFD, CAFA, CF, CFD, PFCIBlumz.by JRDesigns, Detroit / Ferndale, MIJeanette Gaudreau-BallienGaudreau the Florist, Ltd., Saginaw, MIAlice Waterous, AIFD, CF, CFD, PFCIFloral Consultant, Grand Haven, MIDesign CompetitionJanice CurranTeleflora, Grand Rapids, MI26Announcing Bobbi Cup 2016 CompetitorsColleen SiemborCardwell Florist, Livonia, MI27‘Plant’ New Ideas for the New YearDesign TipBy Doug Bates, AIFD, CF, CFD, 2015 MFA Academy WinnerPublisher: Rodney P. CrittendenAdvertising Director & Sales: Rodney P. CrittendenEditor: Barbara GilbertGraphic Design: Joe McGurn16262830Industry NewsProfessional Education CenterBusiness Card AdsClassified AdsPrinting: Village Press PublicationsMFA is not responsible for the statements or opinionspublished in the The Professional Florist. These represent theviews of each author and are not necessarily the viewsof the association or its staff.
the professional florist volume I 20164
the professional florist volume I 2016LEADERSHIPREPORT‘Together We Bloom’.the GreatLakes Floral Expo, March 4-6, 2016!BY KE VIN ADAMO, 2016 GLFE CHAIRPERSONNow that another holiday season has passed, it’stime to get recharged. No better way than at thisyear’s Michigan Floral Association’s “TogetherWe Bloom” Great Lakes Floral Expo.As you look through the scheduled events you will see thatwe also have recharged the program and Expo floor this year.You owe it to yourself and your employees to take time out fromyour busy schedule and make a weekend of it.Some of the best ideas I have used in my own business havecome from networking with fellow florists at the Expo. Fromnationally known designers to the great talented designers wehave right in our own backyard, there is no other place you willget as much education, networking, and camaraderie at such areasonable cost. It is a real value.I would like to share my own experience with you on howimportant it is for me and my employees to attend the Expo.Every year I take five designers for the full weekend. They signup for hands-on classes so that between them they cover allthe topics. They attend some main stage shows, walk the Expofloor and attend the banquet. All of this is an expense to mystore, however, it is one that pays for itself over and over allyear round.It is so awesome to see them come back full of energy andnew ideas to share with each other and see who can out do theother with these ideas. It is always exciting to see them puttingthese ideas to work. The great part of this is that those whobenefit the most are my customers. We share on social mediaall the new trends and tricks of the trade that our designerspicked up at the Expo. This is a great way to let your customersknow your employees are continually learning, staying up todate with trends and designs.As a business owner, I benefit every year from the variety ofbusiness sessions that are offered. You can never know enoughabout social media, marketing and growing your profits. This yearwe have added a roundtable discussion where all participants willshare their ideas. Each participant will be asked to bring a pieceof paper with a unique idea that works for them. These will becollected, discussed and shared in an open floor platform whereothers can ask questions or feed off that idea. All participants willget an email after the conference containing all the ideas that weresubmitted. What a great way to show how “Together We Bloom.”I hope to see all of you at this year’s GLF Expo. Remember.”TogetherWe Bloom”!The Michigan Floral Association would like to thank these fine sponsorsfor making the 2016 Great Lakes Floral Expo possible.www.mhifund.orgMichigan Horticultural IndustriesSelf-Insured Work Comp FundHyacinth House5
2016 GR E AT L A K E S F LOR A L E X POthe professional florist volume I 20162016 GLFE Design PresentersDOUG BATES, AIFD, CF, CFD, has presenteddesign shows to florists in Michigan and Indianaand was the Michigan Floral Association 2012Designer of the Year. He has been an activemember of MFA for many years. In 2015 hewon the Academy division of the MFA designcontest. This year he was inducted into AIFD.He and his wife Karen own Designs by Vogtsin Sturgis, MI.ANGELA CHRISTIE, CF, has been artistic herentire life. She seized the opportunity to honeher creative talents by becoming part of thefloral industry. She has been a floral designerfor over 14 years, currently working for BoyneAvenue Floral and Greenhouse in Boyne City,MI. Having previously been a part of the EXPOCertified Florist display, she is pleased to be apresenter at EXPO 2016.TOM FIGUEROA, AIFD, CF, CFD, has 40 yearsexperience in both the retail and wholesalesegments of the floral industry. While in retailhe was staff designer and hard goods buyerfor two flower shops associated with funeralhomes as well as a buyer for four stores in theDetroit Metro Area. He has 27 years in wholesalebuying, sales, and management and served inseveral WF&FSA positions. Working for Nordlie,Inc. he was hard goods manager and branch manager in Flint,Michigan, and vice president at the main store in Warren, Michigan.He regularly teaches design workshops at various Nordlie locations.techniques in Fusion magazine. Since 2010 he has introduced newproducts for Fitz Design and Accent Décor, leading hands-on classesand designing for photo shoots and print catalogs. He is the ownerof Surroundings Events and Floral, Verona, Wisconsin.NEVILLE MACKAY, CAFA, PFCI, WFC, is wellknown for his creative flair and entertainingpersonality. He appears as a floral expert andentertainer on many national and local TV andradio shows across Canada. He designs andpresents shows across North America forSmithers-Oasis (North America) and is anOASIS Floral Products Design Director. Healso owns and operates My Mother’s Bloomersin Halifax, Nova Scotia and has designed floral arrangements forRod Stewart, Glen Close, Paul McCartney and members of the BritishRoyal Family. His floral works have been featured in many magazinesand he writes a regular column for The Professional Florist magazine.JACOB MCCALL, AAF, AIFD, CFD, FSMD,is an FTD Education Consultant and Directorof Design and Operations for InBloom, Orlando,Florida. He represented the United States atthe 2015 Interflora World Cup in Berlin, and in2014, won SAF’s Sylvia Cup competition. Knownfor his cutting edge trends and color expertise,he was featured on the Style network’s WhoseWedding Is It Anyway? He has designed floralcreations for many celebrities such as Tiger Woods, Grant Hill, andDiana Ross. He was also selected to design the Christmas décorfor the famous Peabody Hotel and the Gaylord Palms Resort.JOHN HOSEK, AIFD, CAFA, CF, CFD, PFCI,is known for his innovative and original style.He has received the MFA designer of the yearaward and was a Sylvia Cup winner. He is aTeleflora Education Specialist and has sharedhis expertise from Australia to England andthroughout the USA. A continuing opportunitytakes him to Scotland where he collaborateswith colleagues, contributing new floral artistryTRACY PARK, is the owner and principaldesigner of Park Place Design, a wedding andevent studio. She has more than 25 years ofwedding design experience and has collaboratedwith top floral designers throughout the industry.Her garden inspiration style brings a unique flairto her wedding and events work.GLFE Special Event‘Chopped’, The MFA Pro-Am Tournament!Oh, the wonders of reality TV! The suspense! The drama! The constant wonder of what will happen next?!?!Now, the MFA, together with floral industry suppliers, brings it to you, LIVE and in FULL COLOR! Take in all the thrills,chills, and spills as we present: Chopped, The MFA Pro-Am Tournament. Picture your dearest and most beloved floral designers,paired with folks who, although working in the industry we love, have No Design Experience! Watch, as before your eyes, theycollaborate, cooperate, and perspirate, all in an effort to create stunning floral works of art the likes of which will probablynever to be seen again. The experienced designers will only be able to advise them on how to make an arrangement.At the end there will be one winner. Novice designers will be: FloraCraft (Mike Romansik), FloristWare (Mark Anderson),Flower Shop Network (Brock Atwill), Mains Importing (Tony Vear), Regency Group (Joe Clifford).You don’t want to miss this event, Friday night, 8:00 p.m. - 10:00 p.m.,6hosted by Doug Bates, AIFD, CF, CFD, sponsored by DWF
2016 GR E AT L A K E S F LOR A L E X POthe professional florist volume I 2016JEROME RASK A, A AF, AIFD, CAFA, CF,CFD, PFCI, is co-owner of two retail floral andevent operations in Metro Detroit. Having beenin the floral industry for over 30 years, he shareshis design and business experience with floristsas a Teleflora Education Specialist. He hasserved as chairman of the Professional FloralCommunicators International, president of theMichigan Unit of Teleflora, as well as presidentof the North Central Regional Chapter of AIFD and the MichiganFloral Association. He has received the Tommy Bright Award forexcellence in floral design presentation and was named designer ofthe year by the National Alliance of Floral Associations.JIM SCHMIDT, co-founded Hyacinth House inLansing, Michigan, in 1975. Hyacinth House isMichigan’s largest green and blooming plantwholesale supplier to Michigan florists. Theirproducts were featured on “Extreme Makeover,Home Edition” and they have supplied plantsfor dignitaries such as Bill Clinton, Hillar yClinton, George H.W. Bush, George W. Bush,Pope John Paul II, The Dali Lama, The RollingStones, Billy Graham, and events such as the Super Bowl XL inDetroit in addition to multiple professional golf tournaments. Accordingto Schmidt, their favorite customers have always been and will alwaysbe Michigan’s hardworking, talented florists.ANTHONY W. SWICK, AIFD, CFD, FSMD,PFCI, Bay Bouquet Floral Studio, Tampa, FL,has over twenty years experience in the floralindustry and fifteen years experience as a shopowner. His involvement in industry associationshas given him the opportunity to participate inmany projects including as part of the FTDdesign team responsible for the FloridaGovernor’s mansion. He has also been featuredon local Tampa news broadcasts. He is a current member of theBloomNet design team and looks forward to the challenges ofbringing new ideas, new trends and new techniques to retail florists.ROBBIN YELVERTON, AAF, AIFD, CAFA,CF, CFD, PFCI, has been in the floricultureindustr y over 30 years. An award winningeducator, designer, and commentator, he hasused his exper tise to provide a wealth ofinformation to industry members and the public.As co-owner and vice president of Blumz byJRDesigns Floral & Event Professionals in MetroDetroit, he uses social media to market his ownbusiness and provide insight for shop owners. He is an editorialcontributor to local news media, floral blogs and industry magazines.He currently serves on the board of trustees for PFCI and is a guestblogger on SAF’s “About Flowers” blog.2016 GLFE Business PresentersCLAY ATCHISON, owner of McAdams Floral,Victoria, Texas, has been on a mission tounderstand and reverse the drop in sympathy work.After dramatically increasing sympathy sales at hisown shop, he now shares his approach with fellowflorists. He also created the InLieuOfFlowers.infowebsite to provide useful information for anyoneplanning a funeral and to combat the lack ofunderstanding of “in lieu of flowers”. He has servedon several committees for both the Texas State Florists Association andSAF. He will share his expertise in three sessions all designed to helpflorists get more and more profitable sympathy work.GREG GALE, CMBP, is a certified Myers-Briggspractitioner. He has presented at variouscorporations and educational institutions suchas Northwestern University, Loyola UniversityChicago, and West Suburban Medical Center inOak Park, IL. He uses creative training techniquesin developing and facilitating workshops onleadership, communications, and team building.As program coordinator at Loyola's Strich Schoolof Medicine, he created an e-learning module, managed volunteer peertutoring programs, and coordinated program planning for presentationsand webcasts. He is back by popular demand after his very successfulsession at last year’s Great Lakes Floral Expo.KRISTIN PETERS, is the director of productmarketing at eFlorist by Teleflora. She has over13 years of digital and retail marketing experience,and an MBA from the Chicago Booth School ofBusiness. She has developed her marketing skillset through a variety of roles doing traditionalmarketing for Quaker and Clorox, then movinginto ecommerce working with Amazon andTarget.com. She handled digital media andcontent marketing at Disney, managing both DisneyJunior.com andDisneytoon Studios films. In her current role, she is passionate abouthelping florists find new and easy ways to embrace technology andconnect with their customers to grow their business online.KIERSTEN SCHULTE, is the director ofcorporate relations and major accounts forEastern Floral, a full-service floral company withlocations in Grand Rapids, Grand Haven andHolland, Michigan. Since entering the industryseven years ago as the director of marketingfor Eastern Floral, her portfolio of industryexperience has grown to include judging floralvarieties competitions for the Society ofAmerican Florists, commentating, appearing on local TV and radioprograms, and serving as an MFA committee chair for GLFE for thepast three years. In 2013 she was the recipient of the Michigan FloralAssociation “Retail Employee of the Year.”7
2016 GR E AT L A K E S F LOR A L E X POthe professional florist volume I 20162016 GLFE Sessions, Friday, March 4ExcitingAll-Day Interactive Business Session!Maximizing the Power of Your PersonalityPresented by Greg Gale, CMBPSponsored by Gypzy Dezignzand Michigan Floral FoundationDate: Friday, March 4, 2016Time: 9:30 a.m.- 4:30 p.m.Location: Amway Hotel Atrium RoomLunch included. Additional fees apply.Back by popular demand, Greg Gale, CMBP, will elaborate on his highly successfulMyers Briggs session from last year’s GLFE. This year’s session will provideinformation and exercises to help apply a type framework to sales interactions.The morning will begin with a personal assessment to discover your personalitytype. Participants will learn reliable and effective strategies with which to approachthe people side of the selling process and learn how to build customer relationswith the Myers Briggs Type Indicator.Sign Up Early!Other topics include: Assessing your selling process. Do I need to know my customerstype preference?All-Day SessionsInclude Lunch! How to use type framework when selling. Listening for clues.The afternoon session Introduction to the MBTI and Teams will help you understandyour Myers-Briggs Type Indicator results and the relationship of those results toyour contributions and effectiveness as a team member. As a member of a team,committee, task force, or other group, you will find the material helpful inunderstanding your own leadership style, your influence on teammates, how youcontribute to team functioning, and how to maximize your effectiveness. Severalinteractive group team activities are planned.OutstandingALL-DAY Hands-On Session!#Events with JacobPresented by Jacob McCall, AAF, AIFD, CFD, FSMDSponsored by FTDDate Friday, March 4, 2016Time: 9:30 a.m. - 4:30 p.m.Location: Steelcase Ballroom A, Classroom 1Lunch included. Additional fees apply.Do your event floral designs wow your customers, or are they just ho-hum? Are youinterested in learning how to create and execute a stunning special event or partythat will be talked about for months to come? Spend the day with FTD EducationConsultant Jacob McCall and discover the latest ideas for party florals and décor.In this workshop, he will demonstrate how to craft an event from the smallest detailsto the WOW factor that your clients desire. Learn how to use color and texture tohighlight your arrangements. See how using accessories such as large foliage,branches, candles, and bling will give value to your designs. Find out the latest trendsin wedding work. Don’t miss this opportunity to take your parties and special eventsto the highest level which in turn will add to your bottom line.The Great Lakes Floral Expo is honored to have world renowned floral designer JacobMcCall conducting the Hands-on All Day Session. He is a winner of the Sylvia Cup,and represented the United States in the 2015 Interflora Cup in Germany.Register early, as this class is limited to the first 20 participants.B U S I N E S S S E S S I O N:“Together We Bloom” – Time to Shareown style is very important. Come learn how to make a beautiful “hand held” bouquetand prepare for the FFA certification test.Moderated by Kevin AdamoSponsored by the MHIFundMichigan Horticultural IndustriesDate: Friday, March 4, 2016Self-Insured Work Comp FundTime: 7:00 p.m. - 7:45 p.m.Location: Steelcase Ballroom BParticipants are to bring a printed copy of a unique idea that has worked well for them.This can be anything from marketing ideas, displays, special offers and/or designs. Thesession will be a moderated format with an open floor discussion on these ideas alongwith time to ask questions and even grow the ideas. After the Expo, participants willreceive an email containing all the ideas shared at this session. Don’t miss out on whatare sure to be winning ideas from our own members. Don’t forget.“Together We Bloom!”M A I N S TA G E D E S I G N S H O W:Flower Chopped – The MFA Pro-Am Tournament!www.mhifund.orgH A N D S - O N S E S S I O N:Hand Held BouquetsFFA Student Certification Test PreparationPresented by Angela Christie, CFSponsored by the MHIFundDate: Friday, March 4, 2016Michigan Horticultural IndustriesSelf-Insured Work Comp FundTime: 7:15 p.m. - 8:15 p.m.Location: Steelcase Ballroom A, Classroom 1Bring your own tools. Additional fees apply.As you begin your floral artistry career it is important to have teachers who will guideyou along the way. Having a “hand to hold” while learning technique and creating yourwww.mhifund.org8Presented by Doug Bates, AIFD, CF, CFDSponsored by DWFDate: Friday, March 4, 2016Time: 8:00 p.m. - 10:00 p.m.Location: Steelcase Ballroom BLive and in full color.the Michigan Floral Association’s version of the Food Network’spopular “Chopped” program. MFA, together with floral industry suppliers, will bringyou the thrills and chills of ‘floral” reality TV. Experienced designers will be pairedwith folks who, although they work in the industry, have no design experience! Watch,as on stage, the novice designers are coached to create, stunning, literally one of akind floral works of art. Designers will represent FloraCraft, FloristWare, Flower ShopNetwork, Mains Importing and Regency Group.GLFE Special EventAIFD ShowcaseLocation: Amway Walkway, open all weekend.North Central AIFD Chapter members will embody the“Together We Bloom” spirit of innovation with bloomingdisplays located in the Amway Walkway.
2016 GR E AT L A K E S F LOR A L E X POthe professional florist volume I 20162016 GLFE Sessions, Saturday, March 5H A N D S - O N S E S S I O N:Blingtastic.Body FlowersPresented by John Hosek, AIFD, CAFA, CF, CFD, PFCISponsored by TelefloraDate: Saturday, March 5, 2016Time: 9:00 a.m. - 11:30 a.m.Location: Steelcase Ballroom A, Classroom 1Bring your own tools. Additional fees apply.Learn all the new techniques and great ideas from corsages and boutonnières toheadpieces. This workshop will razzle dazzle you to the next level in wire work. Learnthe techniques and structure of body flowers and wire work, how to quickly make asimple corsage and how to up sell using bling and many new products.H A N D S - O N S E S S I O N:Not Just EverydayPresented by Anthony Swick, AIFD, CFD, FSMD, PFCISponsored by BloomNetDate: Saturday March 5, 2016Time: 9:00 a.m. - 11:30 a.m.Location: Steelcase Ballroom A, Classroom 2Bring your own tools. Additional fees apply.“We do this every day.” Take your everyday designs to not so everyday. You will workon taking tried and true designs to a more custom level by utilizing everyday floralproducts to not only make the look different, but also improve the profitability. How doyou add those touches, techniques, and accessories; how do you brand yourself, makingmemorable first impressions? Selling your everyday designs is the key to success. Learnhow the everyday item can not only draw more attention, but higher profits.H A N D S - O N S E S S I O N:Unique Plant Ideas!Presented by Tom Figueroa, AIFD, CF, CFDSponsored by Nordlie, Inc./A Kennicott Brothers CompanyDate: Saturday, March 5, 2016Time: 9:00 a.m. - 11:30 a.m.Location: Steelcase Ballroom A, Classroom 3Bring your own tools. Additional fees apply.Join us Saturday morning as a couple new twists to an old standby are presented.Students will create two plant garden ideas to take home. The first will feature everydayplant varieties and the second will consist of popular succulents. Sign up today andget some unique new design ideas.B U S I N E S S S E S S I O N:Building/Maintaining/Monitoring RelationshipsWith Funeral DirectorsPresented by Clay AtchisonSponsored by FloristWareDate: Saturday, March 5, 2016Time: 9:00 a.m. - 10:00 a.m.Location: Steelcase Ballroom BIn this interactive session, Clay Atchison will show you how to get through the doorand connect with funeral home directors. Establishing and maintaining this connectionis the essential first step to communication and a profitable relationship. He’ll alsocover the importance of monitoring the relationship – you always need to know whereyou stand and look at proven ways of doing just that.B U S I N E S S S E S S I O N:Working Around Changes in the Floral and Funeral IndustriesPresented by Clay AtchisonSponsored by FloristWareDate: Saturday, March 5, 2016Time: 10:15 a.m. - 11:15 a.m.Location: Steelcase Ballroom BChanges in the funeral industry like the increased popularity of cremation, “in lieu offlowers” messaging and free websites from floral order gatherers have made sympathywork harder to come by and less profitable. This session, using a combination ofpresentation, discussion and Type in Action activities will show you how to stayprofitable while working around these issues. It will also look at marketing to customersthat increasingly default to order-gatherers and drop-shippers when buying flowers.M A I N S TA G E D E S I G N S H O W:Don’t Get Caught with Your Plants Down!Presented by Jim SchmidtSponsored by Hyacinth HouseDate Saturday, March 5, 2016Time: 11:30 p.m. - 12:30 p.m.Location: Steelcase Ballroom BCome and review the tried-and-true methods on selling plants. From everyday toextravagant sales, learn how to make more money. Let’s talk plants! Let’s talk green!Let’s talk money! Let today’s trend of ‘Going Green’ work for your bank account. You’lllearn while having fun. Find out how to incorporate plant maintenance, how much tocharge and how to use plant maintenance to secure your relationship with the corporateaccounts so you get some of their other every day business as well. Come see whatyour fellow florists are successfully doing with green and blooming plants and learnhow to implement the ideas in your shop.Hyacinth HouseB U S I N E S S S E S S I O N:Building Corporate SalesPresented by Kiersten SchulteSponsored by Eastern FloralDate: Saturday, March 5, 2016Time: 1:30 p.m. - 2:30 p.m.Location: Steelcase Ballroom B“Corporate sales?!? Where do I start? Do I have time for this?” Maybe you have saidsomething like that out loud, or it was just a passing thought, but corporate sales arean essential part to your everyday business. Whether you are a seasoned industryprofessional, or you just opened your shop a week ago, this session will show you howto gain new corporate accounts, manage the ones you have, and increase sales.M A I N S TA G E D E S I G N S H O W:Celebrate the Good TimesPresented by Neville MacKay CAFA, PFCI, WFCSponsored by Smithers-OasisDate: Saturday, March 5, 2016Time: 3:30 p.m. - 4:30 p.m.Location: Steelcase Ballroom BDoing funeral work should be more than just making something in pink from “page23” in your design book. We are designers, and as such, must take every opportunityto showcase our talents In this fast-paced and exciting show, there will be ideas (anda lot of stories from years of experience), and inspiration on how to make sympathywork not only more profitable, but a better way to grow your business. This will NOTbe a boring show, and not to sound funny, it will certainly be “full of life”!M A I N S TA G E D E S I G N S H O W:DESIGNER OF THE YEAR RUN OFFCommented by Jerome Raska,AAF, AIFD, CAFA, CF, CFD, PFCISponsored by Floracraft, Teleflora,and the California Cut Flower CommissionDate: Saturday, March 5, 2016Time: 7:15 p.m. -7:45 p.m.Location: Steelcase Ballroom BAdditional Fee: Banquet TicketDining and designing will highlight this year’sbanquet as the Designer of the Year Run Off takesplace on the main stage. In addition to enjoyingthe delectable food prepared by the Amway GrandHotel chefs, guests will see five outstanding floraldesigners compete for MFA Designer of the Year.After the awards presentation recognizing the bestof the best, the newest members of the prestigiousCertified Florist program will be inducted.9
2016 GR E AT L A K E S F LOR A L E X POthe professional florist volume I 20162016 GLFE Sessions, Sunday, March 6H A N D S - O N S E S S I O N:B U S I N E S S S E S S I O N:Sympathy Roundtable With Michigan Funeral DirectorsPresented by Neville Mackay, CAFA, PFCI, WFCSponsored by Smithers-OasisDate: Sunday, March 6, 2016Time: 9:00 a.m. - 11:30 a.m.Location: Steelcase Ballroom A, Classroom 1Bring your own tools. Additional fees apply.In this sympathy hands-on workshop, you will learn and create a beautiful design thatshows not only the skill you possess as a designer, but also the care and compassionyou have for the clients involved. Although you will all be making the same sort ofstructure, each participant will be encouraged to put a personal “twist” in their design.This is a not-to-miss workshop filled with inspiration and design ideas.Presented by Clay AtchisonSponsored by FloristWareDate: Sunday, March 6, 2016Time: 10:15 a.m. - 11.15 a.m.Location: Steelcase Ballroom BJoin Michigan Funeral Directors Association members and Michigan Floral Associationflorists for a panel/roundtable discussion, using the excellent American Floral Endowmentreport on sympathy business as a starting point. The interactive session will alsoinclude questions from the audience.H A N D S - O N S E S S I O N:Presented by Jacob McCall, AAF, AIFD, CFD, FSMDSpo
By Patty Malloy, AIFD, CFD, WUMFA President 18 Convention Sponsors 18 Convention Design Presenters 19 Convention Business Presenter 19 Convention Session Details 20 WUMFA Design Contest 22 Convention Schedule at a Glance 23 Convention Registration Form AIFD Scholarships 24 AIFD Scholarship Deadline 24 North Central AIFD Scholarship Deadline
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