Creative Storytelling And Effective Strategic Communication
Creative Storytelling andEffective Strategic CommunicationSpring20162017SpringInstructor: Robert “Rob” EngleEmail: rengle@jou.ufl.eduPhone: 703/347-3784Social: LinkedIn: ProfileCourse Website: login to Canvas at http://lss.at.ufl.eduCourse Communication: Contact me by email anytime with questions or byphone 8 a.m.-8 p.m. M-FCourse Description:This is an age of ubiquitous communications flow and hyper transparency. Theworld is simply more connected than ever before: more people have mobile phonesglobally than have access to clean sanitation. By virtue of this rapid and incessanttransfer of information, where media and conventional news sources are rapidlybeing displaced by self-published stories and opinions, we are more visible andpublicly accountable than ever.This has meant that the 21st Century has been a period of intense personalizationand humanization. Everything we say and do is dependent on the flow ofinformation, whoever generates it and whatever its sources. Our ever-expandingtechnology has made it possible to reach out and touch more people than everbefore. It also requires us to stop and think about how we break throughinformation “clutter” to affect all of those with whom we come into contact.Storytelling is an essential part of strategic communication, and digital technologyand social media have expanded the power of “the story” in helping organizationspersuade and influence key audiences. This course will instruct you how to harnessthe power of effective storytelling and apply storytelling techniques across multiplechannels. It will review and examine the oral tradition, historical and culturalsignificance, and evolution of storytelling as well as the importance and relevanceof storytelling in communication. You will learn and apply strategies and tools forcreating effective print, digital and visual stories. We will explore best practical
applications for implementing and disseminating stories across a variety of mediato tap into and leverage the current and exciting communication landscape.The course will cover how the battle for attention today is won with a compellingnarrative or story told via the most appropriate media vehicles on a continuousbasis. And, it will provide instruction and insights as to how organizations andbrands are now required to become trans-media storytellers, where compelling andemotive stories are created to influence key audiences. The best storiescommunicate a brand, a point of view or an organization’s key message in ameaningful and engaging way to effectively connect with, persuade and inform keyaudiences.Course Objectives/Goals:At the end of this course, you will be able to: Describe the tradition and evolution of storytelling and its role in thecontemporary media environment as a critical tool for reaching audiences andtelling a brand or organization’s story. Demonstrate effective use of print, digital and visual storytelling tools usingmultiple communication vehicles across many channels – traditional media,digital media, and social media – to persuade and influence. Access source material and apply research for effective and compellingstories. Identify story ideas (“what's the angle?”) and the best media formats toconvey them. Utilize effective storytelling tools in pitching ideas to journalists and editors. Craft winning hooks or openings for stories to capture the attention of targetedaudiences. Apply covered storytelling techniques to public relations formats such aspublic relations campaigns, press releases, backgrounders, position papers,opinion pieces, advocacy campaigns and blogs.Course Format:For this course, there are 12 weeks or modules. There will be five writing/visualstorytelling assignments, weekly discussions, and six quizzes.
The course also includes a final project multimedia marketing kit, where you willcombine key formats and elements from the writing assignments, accompanied byan attention-getting pitch letter and incorporating appropriate storytellingtechniques.All lectures, assignments, discussion items, readings, videos, samples and otherinstructions are on the course website in Canvas .Required Texts:The Story Factor: Secrets of Influence from the Art of Storytelling (2nd RevisedEdition) – April 4, 2006by Annette SimmonsAmazon LinkThe Power of Visual Storytelling: How to Use Visuals, Videos, and Social Mediato Market Your Brand - March 7, 2014by Ekaterina Walter and Jessica GioglioAmazon LinkPrerequisite Knowledge and Skills:It is important that you have strong writing skills through academic or workexperience and have the ability to communicate through the various storytellingformats effectively and creatively.Attendance and Late Work Policies:We are all adults and as part of being successful communication industrypractitioners, meeting deadlines is critical, so: No assignments, quizzes ordiscussion posts will be accepted after due date.Because this is an online, asynchronously delivered course, attendance in the formof calling roll will not occur; however, students are expected to sign onto thecourse site at least once each day to check for course updates in the announcementsand discussion sections of the site.
Grading:Course ItemsPercent of total gradeWeekly discussion posts and responsesto posts by classmates on readings andlecture topics20%Six quizzes on lectures and readings20%Five writing assignments, utilizingmultimedia print and visual storytellingapproaches and techniques for print(traditional), digital and social media:- news release- backgrounder- bio- editorial, opinion or issue-relatedcolumn- blog columnA multimedia marketing kit project,combining key formats and elementsfrom writing assignments above,accompanied by an attention-gettingpitch letter and incorporating appropriatestorytelling techniques40%20%Grades will be assigned based on the following scale:A100% to 94%A- 93% to 90%B 89% to 87%B86% to 83%B- 82% to 80%C 79% to 77%C76% to 73%C- 72% to 70%D 69% to 67%D66% to 63%D- 62% to 60%F59% to s/info/grades.aspx
Weekly Discussions – Details:Discussion Boards are a key part of this online course. After completing all of thereadings and other assignments for this week (if applicable), review the discussionboard scenario/questions and respond. You are also required to read all, andcomment on or reply to a minimum of two student posts (per discussion board).Discussion Boards will be graded on the following criteria:Content, Contribution of Original Thought, Connection to Course Material,Mechanics, and Deadline.You must post your initial post before you will your classmates contributions. Youwill not be able to edit your post, so take time to ensure your post is complete forsubmission before you officially post.Content: Post addresses all questions asked; is appropriate length to stimulatefurther discussion (200-250 words). Information clearly relates to the main topic. Itincludes several supporting details and/or examples.Contribution: Contribution is thoughtful, analytical, and originalConnection: Author makes connections between course content, readings, andpersonal reflection, current events, etc.Mechanics: Response is well structured, logical, and free of grammatical/spellingerrors PLEASE PROOFREAD before posting.Deadline: First post (addressing the instructor posed questions) was submitted byTHURSDAY at 8PM (ET) and the minimum two meaningful responses weresubmitted before SUNDAY at 8PM (ET).Use AP Stylebook for all writing assignments. If you don’t have it, the APStylebook can be purchased in hardback or online (https://www.apstylebook.com/online/).Discussion Board Rubric:Your discussion grades is 2 parts: 50 total points for your initial post, 50 points foryour responses. Both initial post and responses will be graded on the same criteria.
However, total possible points awarded for responses will be based off of youposting 2 responses. If you do not post any responses, you will not receive anypoints for that section. If you only post 1 reply, your total possible points will beout of 25 points.Discussion Posts Grading Rubric:CriteriaExcellentContent25%Contribution oforiginal thought25%Post connects tocourse materials25%GoodLess thansatisfactoryPost is appropriate Original post isPost is short, doeslength and includes appropriate length, not address topic,one original and two but ideas developed and/ or does notreply posts tofor discussion are develop ideas. stimulate furtherminimal or vaguely OR- Responsesdiscussion.developed.have little orInformation clearly Informationnothing to do withrelates to the main marginally relates to the topic and/or aretopic. Includesthe main topic. No missing.supporting linkslinks and/orand/or examples.examples are given.Contribution isContribution shows Contribution reliesthoughtful,adequate evidence on others' posts oranalytical, andof original thought, lacks originaloriginal.but lacks real insight insight into/ showsor analysis.little understandingof the questionsasked.Author makesAuthor makes some Author does notconnectionsconnectionsconnect coursebetween coursebetween coursecontent to personalcontent and personal content and personal reflection orreflection, current reflection or current current events.events, etc.events, butconnections are notsufficient or clearlyexplained.
Spelling andGrammar25%Precise syntax andsuperior usage ofgrammar,punctuation andspelling result in acoherent andintelligibleresponse.Syntax is clear andthe relatively fewgrammar,punctuation orspelling errors donot impedeunderstanding.Syntax issometimes garbledand errors ingrammar,punctuation andspelling disruptunderstanding.Assignments - Details:Press Release, Backgrounder, and Bio:We will be using the University of Florida’s Brazilian Music Institute (BMI) forthe press release, backgrounder, and bio assignments, as well as the final project.[Note: More information and instructions regarding assignments and finalproject can be found on the course website.]Here are links for the BMI assignments:Brazilian Music Institute - 1Brazilian Music Institute - 2The three assignments will incorporate the storytelling techniques we are covering.You will 1) prepare a version for print dissemination (with accompanying art andvisuals), 2) as a Facebook post, and 3) as an update on the BMI website. The pressrelease print version should be 1.5 - 2 pages double spaced. The bio, one pagedouble spaced. And the backgrounder, 1 - 1.5 pages double spaced.Editorial or Opinion Column:For the editorial or opinion piece, pick an issue you are passionate about and 1) dotwo page print column (with accompanying art or visuals), 2) as a LinkedIn“published” post, and for an organization or brand’s website.Blog Entry:For the blog assignment, write about an occurrence in your life, or a current topicof interest to you, or a hobby. Utilize storytelling techniques covered withaccompanying art and visuals to make a dynamic digital presentation.
Final Project:For the final project, you will create a digital, multimedia marketing kit for theBMI, using the press release, backgrounder, and bio “storytelling” projects. Tie itall together with an attention-getting pitch letter or email.Use AP Stylebook for all writing assignments. If you don’t have it, the APStylebook can be purchased in hardback or online (https://www.apstylebook.com/online/).All assignments are due SUNDAY 8 p.m. (ET) on week of the module. Checkthe assignment details and due dates in Canvas. I will have graded assignmentsreturned by Thursday of the following week.Assignments Grading Rubric:Criteria100 - zes, andconceptualizes topicand subject matter inan excellent manner.Content & Content exhibitsStorytelling excellent storytellingtechniques, story20%angles and hooks.Content is verycoherent and clearand is appropriatelength or size.Utilizes visualelements thataugment,complement, andsupport the overallstory and message.89 - 80GoodLess than 80thanUNSatisfactoryAssignmentAssignmentadequately coversinformationtopic and subjectinadequately coversmatter but lacksand misses the pointdepth and insight.of topic and subjectmatter.Content isContent, storytellingappropriate length, and visuals arebut only providesuninspiring and showadequate storytelling poor effort, and lacktechniques, storyunderstanding ofangles and hooks.purpose and object ofVisual elements are assignment.good, but could bemore engaging andsupporting.
Presentation Message and visuals Message and visuals Presentation is notare engaging,make an adequatecompelling or20%compelling,presentation, butengaging. It hascomprehensive and additional effort ismany style andeasilyneeded to make the formatting issues andunderstandable. Theconcepts and ideaspresentation follows work moreare presented in astyle and formatting compelling andinstructions in lecture engaging. Piece has disorganized andsome style andincoherent manner.PDFs, writingsamples, videos and formatting issues andneeds tighterreadings. Presentsideas, thoughts, and organization andconcepts in a cogent structure.and organizedmanner.Writing Assignment contains Syntax is clear and Syntax is sometimesexcellent grammar, the relatively fewgarbled and errors in20%spelling, punctuation grammar, punctuation grammar, punctuationand syntax. Includes or spelling errors do and spelling disruptdescriptive andnot impedeunderstanding. Piecepersuasive language.understanding. Lead has numerous APPiece is factuallyaccurate and utilizes is adequate, but piece Style errors and leadhas some AP Style is unclear andAP Style. Ideas,issues.uninteresting.thoughts, andmessages aresuperbly conveyed inthe written word.Lead includes the fiveWs.Research & AssignmentAssignmentAdequate research.demonstratessourcing, attributionSourcing demonstratesadequate research and is minimal orexcellent research20%sourcing, butand sourcing, andmissing. No links toprovides attribution additional attribution website and otherand links to websites may be needed.Links to websites and sources are provided.and other sourcesother sources arewhen needed.provided in anadequate manner.
Quizzes:Quizzes will on lectures, readings, and videos. Quizzes will be 10 questions, openbook/notes, and graded on a 100 point scale. There is no time limit- on the quizzes- you will have the whole-module week to complete.Weekly Lectures:A lecture video will be posted to the course website on Canvas for the 12 weeks(one is an introduction to the course and review of the syllabus). These videos willvary in length depending on the material. It is your responsibility to watch each ofthe videos. Although it is possible to watch the pre-recorded video lectures at anytime and at any pace, keeping up with the videos week to week according to theschedule will be easier as many build off the other along with the weekly readings.University Policies:University Policy on Accommodating Students with Disabilities: Studentsrequesting accommodation for disabilities must first register with the Dean ofStudents Office (http://www.dso.ufl.edu/drc/). The Dean of Students Office willprovide documentation to the student who must then provide this documentation tothe instructor when requesting accommodation. You must submit thisdocumentation prior to submitting assignments or taking the quizzes or exams.Accommodations are not retroactive, therefore, students should contact the officeas soon as possible in the term for which they are seeking accommodations.Students with Disabilities who may need accommodations in this class areencouraged to notify the instructor and contact the Disability Resource Center(DRC) so that reasonable accommodations may be implemented. DRC is locatedin room 001 in Reid Hall or you can contact them by phone at 352-392-8565.University counseling services and mental health services:**Netiquette: Communication Courtesy:All members of the class are expected to follow rules of common courtesy in allemail messages, threaded discussions and chats. tiquetteGuideforOnlineCourses.pdfClass Demeanor:Mastery in this class requires preparation, passion, and professionalism. Studentsare expected, within the requirements allowed by university policy, to attend class,
be on time, and meet all deadlines. Work assigned in advance of class should becompleted as directed. Full participation in online and live discussions, groupprojects, and small group activities is expected.My role as instructor is to identify critical issues related to the course, direct you toand teach relevant information, assign appropriate learning activities, createopportunities for assessing your performance, and communicate the outcomes ofsuch assessments in a timely, informative, and professional way. Feedback isessential for you to have confidence that you have mastered the material and forme to determine that you are meeting all course requirements.At all times it is expected that you will welcome and respond professionally toassessment feedback, that you will treat your fellow students and me with respect,and that you will contribute to the success of the class as best as you can.Getting Help:For issues with technical difficulties for E-learning in Sakai, please contact the UFHelp Desk at: Learning-support@ufl.edu (352) 392-HELP - select option 2 https://lss.at.ufl.edu/help.shtml** Any requests for make-ups due to technical issues MUST be accompanied bythe ticket number received from LSS when the problem was reported to them. Theticket number will document the time and date of the problem. You MUST e-mailyour instructor within 24 hours of the technical difficulty if you wish to request amake-up.Other resources are available at http://www.distance.ufl.edu/getting-help for: Counseling and Wellness .aspx352-392-1575 Disability resources Resources for handling student concerns and complaints Library Help Desk supportShould you have any complaints with your experience in this course please s to submit a complaint.Course Evaluation: Students are expected to provide feedback on the quality ofinstruction in this course based on 10 criteria. These evaluations are conducted
online at https://evaluations.ufl.edu Evaluations are typically open during the lasttwo or three weeks of the semester, but students will be given specific times whenthey are open. Summary results of these assessments are available to students athttps://evaluations.ufl.edu/resultsUniversity Policy on Academic Misconduct:Academic honesty and integrity are fundamental values of the Universitycommunity. Students should be sure that they understand the UF Student HonorCode at http://www.dso.ufl.edu/students.phpThe University of Florida Honor Code was voted on and passed by the StudentBody in the Fall 1995 semester. The Honor Code reads as follows:Preamble: In adopting this Honor Code, the students of the University of Floridarecognize that academic honesty and integrity are fundamental values of theUniversity community. Students who enroll at the University commit to holdingthemselves and their peers to the high standard of honor required by the HonorCode. Any individual who becomes aware of a violation of the Honor Code isbound by honor to take corrective action. A student-run Honor Court and facultysupport are crucial to the success of the Honor Code. The quality of a University ofFlorida education is dependent upon the community acceptance and enforcementof the Honor Code.The Honor Code: “We, the members of the University of Florida community,pledge to hold ourselves and our peers to the highest standards of honesty andintegrity.”On all work submitted for credit by students at the University of Florida, thefollowing pledge is either required or implied:"On my honor, I have neither given nor received unauthorized aid in doing thisassignment."For more information about academic honesty, contact Student Judicial Affairs,P202 Peabody Hall, 352-392-1261.ACADEMIC HONESTYAll graduate students in the College of Journalism and Communications areexpected to conduct themselves with the highest degree of integrity. It is the
students’ responsibility to ensure that they know and understand the requirementsof every assignment. At a minimum, this includes avoiding the following:Plagiarism: Plagiarism occurs when an individual presents the ideas orexpressions of another as his or her own. Students must always credit others’ ideaswith accurate citations and must use quotation marks and citations when presentingthe words of others. A thorough understanding of plagiarism is a precondition foradmittance to graduate studies in the college.Cheating: Cheating occurs when a student circumvents or ignores the rules thatgovern an academic assignment such as an exam or class paper. It can includeusing notes, in physical or electronic form, in an exam, submitting the work ofanother as one’s own, or reusing a paper a student has composed for one class inanother class. If a student is not sure about the rules that govern an assignment, it isthe student’s responsibility to ask for clarification from his instructor.Misrepresenting Research Data: The integrity of data in mass communicationresearch is a paramount issue for advancing knowledge and the credibility of ourprofessions. For this reason any intentional 14 misrepresentation of data, ormisrepresentation of the conditions or circumstances of data collection, isconsidered a violation of academic integrity. Misrepresenting data is a clearviolation of the rules and requirements of academic integrity and honesty.Any violation of the above stated conditions is grounds for immediatedismissal from the program and will result in revocation of the degree if thedegree previously has been awarded.Students are expected to adhere to the University of Florida Code of t-conduct-honor-codeIf you have additional questions, please refer to the Online Graduate ProgramStudent Handbook you received when you were admitted into the Program.
ScheduleWeek 1: Module and Lecture Topic: Course Overview/Introduction andSyllabus ReviewWatch: Welcome, Course Overview, and Syllabus review videoTed Talk - “The Power of Storytelling to Change the WorldAssignments:1. Course Overview, Syllabus and Ted Talk Quiz2. Discussion Posts - Write a post (“short story”) sharing how you decided topursue the Global Strategic Communication MA degree.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.Week 2: Module and Lecture Topic: Evolution and Relevance of StorytellingWatch: LectureRequired Readings:The Story Factor (SF):Chap. 1 - The Six Stories You Need to Know How to TellChap. 2 - What is StoryThe Power of Visual Storytelling (VS): Introduction and Chap. 1- The Rise ofVisual Storytelling, pp. 7 - 13Article: A Very Brief History of StorytellingAssignments:1. Lecture and Readings Quiz2. Discussion Posts - Describe the importance and significance of the evolution ofstorytelling as a means of effectively communicating. Provide links tosupporting material, articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m
Week 3: Module and Lecture Topic: The Brand as the StorytellerWatch: LectureRequired Readings:The Power of Visual Storytelling (VS): Chap. 2 - Types, Tips, and Tactics of VisualMarketingAssignments:1. Lecture and Reading Quiz2. Discussion Posts - Discuss the importance and significance of storytelling inpromoting a “brand” and influencing key audiences and stakeholders. Provide linksto supporting material, articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.Week 4: Module and Lecture Topic: What’s the Story?: Research, SourceMaterial, and Story AnglesWatch: LectureRequired Readings: Articles:“Storytellers: Find an Angle”“Use Market Research to Find Storytelling Angles”“Journalism Rules to Help You Tell a Great Story”Assignments:1. Lecture and Readings Quiz2. Discussion Posts - Discuss the importance and significance of researching andfinding the appropriate hook or angle for a story. Provide links to supportingmaterial, articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.
Week 5: Module and Lecture Topic: Storytelling and Modern Applications toPersuade and Influence and the Rise of Visual StorytellingWatch: LectureYouTube: “Memorable.Visual Storytelling”Required Readings:VS: pp. 14 - 21Article: “Write Stories, Not Press Releases”Assignments:1. Lecture and Readings Quiz2. Discussion Posts - Describe the importance and significance of the rise of socialand digital media as means of storytelling. Provide links to supporting material,articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.Week 6: Module and Lecture Topic: Bringing Stories to Life - DevelopingContent and Storytelling Across Communication ChannelsLearning Objectives:Watch: LectureRequired Readings:VS: pp. 7-8, 147-174Articles:“How to Use Visual Storytelling for PR and Marketing Content”“Visual Storytelling Tips for PR Pros”Assignments:1. News release*:Prepare a news release for University of Florida’s Brazilian Music Institute (BMI)incorporating the storytelling techniques we are covering. Prepare a version forprint dissemination (with accompanying art and visuals), 2) as a facebook post, and
3) as an update posting for the BMI website. The release print version should be1.5 - 2 pages double spaced.* More information and instructions regarding assignments andfinal project can be found on the course website.2. Discussion Posts: Discuss the importance and significance of appropriatecontent for storytelling across multiple communication channels. Provide links tosupporting material, articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.Week 7: Module and Lecture Topic: Print and Visual Storytelling TacticsWatch: LectureYouTube: “Art & Science of Visual Storytelling”Required Readings:Articles:“New Approaches to Storytelling in PR”“The Art of Visual Storytelling”PR Storytelling: The Best Way to Pitch and Sell ProductsAssignments:1. Bio: Write a bio for a guest artist or organizer of the BMI, incorporating thestorytelling techniques we are covering. Prepare a version for print dissemination(with accompanying art and visuals), 2) as a facebook post, and 3) as an update onthe BMI website. The print version should be one page double spaced.2. Discussion Posts: Describe the importance and significance of appropriatestorytelling tactics to effectively market a brand or organization. Provide links tosupporting material, articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.Week 8: Module and Lecture Topic: Engaging the AudienceWatch: LectureYouTube: “Digital storytelling -- changing people, perceptions, and lives”
Required Readings:SF: Chap. 5 - The Psychology of Story’s InfluenceChap. 8 - Story Listening as a Tool of InfluenceVS: pp. 12-13, 141-142, and 146-147Article: “How to Create Share-Worthy PR Stories”Assignments:1. Backgrounder: Write a backgrounder for the BMI events, incorporating thestorytelling techniques we are covering. Prepare a version for print dissemination(with accompanying art and visuals), 2) as a facebook post, and 3) as an update onthe BMI website. The print version should be 1 - 1.5 pages double spaced.2. Discussion Posts - Describe the importance and significance of engaging theaudience with print and visual storytelling tactics and strategies. Provide links tosupporting material, articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.Week 9: Module and Lecture Topic: Storytelling on Social NetworksWatch: LectureYouTube: “Social Media Storytelling”Required Readings:VS: Chap. 3 - The Power of the Platform: Visual Storytelling on Social NetworksAssignments:1. Editorial or Opinion Column: Pick an issue you are passionate about and 1) do atwo-page print column (with accompanying art or visuals), 2) as a LinkedIn“published” post, and 3) for an organization or brand’s website.2. Discussion Posts - Describe the importance and significance of social networkstorytelling to a brand or organization. Provide links to supporting material,articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.
Week 10: Module and Lecture Topic: Storytelling StrategiesWatch: LectureRequired Readings:VS: pp. 125 - 147SF: Chap. 11 - Story Thinking as a SkillArticles:“ 6 Visual Storytelling Strategies Social Good Organizations Should Try”“Seven Tips For Jumpstarting Your Visual Storytelling Strategy” Assignments:1. Blog Entry: For the blog assignment, write about an occurrence in your life, or acurrent topic of interest to you, or a hobby. Utilize storytelling techniques coveredwith accompanying art and visuals to make a dynamic digital presentation.2. Discussion Posts - Describe the importance and significance of thinkingstrategically regarding storytelling techniques and approaches. Provide links tosupporting material, articles, or videos that support your position.Posts must be submitted by Thursday at 8:00 p.m.Respond to two student submissions by Sunday at 8:00 p.m.Week 11: Module and Lecture To
Storytelling is an essential part of strategic communication, and digital technology and social media have expanded the power of “the story” in helping organizations persuade and influence key audiences. This course will instruct you how to harness the power of effective storytelling and apply s
concerned with a form of storytelling called "Nonlinear Storytelling" and specifically because we believe that a strong link in nonlinear storytelling with gamification can dramatically improve learning in online education. Others have cited that storytelling provides improved recall over simple presentation of hard facts (Gillett, 2014).
Storytelling: The art of a good yarn Introduction Storytelling is an ancient and valuable art that extends around the globe. In this unit, students develop their own storytelling talents, apply the techniques of storytelling, create storytell
Digital Storytelling in Language Arts Digital Storytelling Cookbook byCenter for Digital Storytelling, Berkeley, CA A Workshop on the Art of Digital Storytelling, Dr. Jennifer C. Richardson & Nikki Kim, Purdue University “Powerful Tools for Teaching and Learning: Digital
in discussing visual storytelling as a marketing approach for creating effective ads & the demonstration of advertising samples using visual storytelling as a strategy. Key words: Visual Storytelling, Communication, Marketing, Advertising, Media. *Corresponding Author: Doa
storytelling in teaching literacy, including reading and writing. The benefits and challenges are described as follow. Incorporating to the benefits of storytelling, firstly, through storytelling teacher can enhance students' interest in reading (Slattery & Willis, 2001) and make students enjoy learning language
content for the development of this Storytelling Handbook, as well as various speeches and trainings, to help our group effectively find, shape and share the personal and professional stories of injury prevention or any other area of public health. his 2016 Storytelling Handbook and storytelling webinar training series (i.e., April 19, April . 26
Storytelling Workshop with Stuart Stotts stuart@Stotts.com 9 Storytelling Warm-Ups Purpose: To focus on voice, gesture, and facial expression as the outer, audience-perceivable techniques of storytelling. Storytellers also use imagination, concentration, and memory, although the au
Units of Study by Grade Level Kindergarten 5 Grade 1 15 Grade 2 25 Grade 3 35 Grade 4 45 Grade 5 54 Grade 6 64 Differentiation Guide 72 Curriculum Connections 75 Pacing Guide 78 . 3 Rationale and Philosophy Note on Curriculum Format The Chesterfield School District has adopted the Understanding by Design (UbD) format to organize the Curriculum Standards. Overall Unit topics are thus seen as .
