THE 2020 INVESTOR DAY STAR FACT SHEET

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THE 2020 INVESTOR DAYSTAR FACT SHEET Disney

Introducing Star, a new general entertainmentcontent brand from The Walt Disney Company.Star is a new general entertainment content brand from The Walt Disney Company to be included in theDisney streaming service in select markets outside the U.S. and launching as a separate streaming servicein Latin America as Star .The Star brand serves as home to thousands of hours of movies and television from Disney’s creativestudios, including Disney Television Studios, FX, 20th Century Studios, 20th Television, Touchstone, andmore, enhanced by the addition of local programming from the regions. From comedies to dramas andthrillers, Star offers a range of titles for everyone and every mood. Star will also deliver brand-new originalsfrom Disney’s General Entertainment studios in International markets, with over 35 first-run series set topremiere by the end of the first year.2

Star, coming to Disney Disney , the exclusive streaming home for Disney, Pixar, Marvel, Star Wars, National Geographic, and TheSimpsons, adds even more content with the addition of the Star brand. Fully integrated into Disney inselect markets outside the U.S., Star launches as a sixth brand tile with its own dedicated brand pagefeaturing a robust collection of general entertainment movies, television, documentaries, and more, alongwith Star-branded new exclusive originals and local productions being created for the service. In ContinentalEurope, for example, Star will offer approximately 50 local originals each year, by FY24.Disney with Star brings subscribers: A Single Entertainment Destination for All Audiences: All the content, including movies, shows, shorts,and originals from Disney, Pixar, Marvel, Star Wars, National Geographic, plus an additional 1000 uniquetitles under the new Star brand in the first year. Exclusive Originals: Over the next few years, Disney plans to add over 60 brand new originals fromDisney, Pixar, Marvel, Star Wars, National Geographic, and Star, along with local productions being createdfor the service under the Star brand geared towards a more mature audience. Robust Parental Controls: To keep Disney suitable for audiences of all ages and the experience parentsexpect, new parental controls will include the ability to set limits on access to content for specific profilesbased on content ratings and the ability to add a PIN to lock profiles with access to mature content.Disney will be updated to include the Star brand on February 23rd, 2021 in Europe, Australia, New Zealand,and Canada. The streaming service will continue its global rollout, now with Star, in new markets beginningwith Singapore on February 23rd, 2021, followed by Eastern Europe, South Korea, Japan, and Hong Konglater in 2021.Pricing for Disney as of February 23, 2021: Canada: 11.99/month or 119.99/annualAustralia: 11.99/month or 119.99/annualNew Zealand: 12.99/month or 129.99/annualUK: 7.99/month or 79.90/annualEuro: 8.99/month or 89.90/annualNorway: 89.00kr/month or 890.00kr/annualDenmark: 79.00kr/month or 790.00kr/annualSweden: 89.00 kr/month or 890.00 kr/annualSwitzerland: CHF12.90/month or CHF129.00/annualSingapore: 11.98/month or 119.98/annualPricing on IAP platforms may vary based on platform limitations for country-specific pricing and/orcurrencies in the region.Star is a standalone general entertainment and sports streaming service launching in most Latin American3

Introducing Star , a new direct-to-consumer videostreaming service launching in Latin America fromThe Walt Disney Companycountries, complementary but independent from the Disney service in this market. The service will be theexclusive streaming home for general entertainment TV series and movies from The Walt Disney Company’scontent studios, including Disney Television Studios, FX, 20th Century Studios, 20th Television, Touchstone,and more, and the home for streaming live sports from ESPN, the most respected and recognized brand forsports fans in the region. From dramas, to comedies, and thrillers for adults, Star will also feature exclusiveoriginal programming from the Star general entertainment brand, along with a collection of local originals.Programming pillars of the Star service will include: Iconic catalog of on demand TV and movies with over 1,300 titles available at launch, including 32seasons of The Simpsons, and growing to nearly 2,000 unique titles at the end of its first year. Exclusive originals from the Star general entertainment brand with 32-first run series by the end of itsfirst year, along with a growing collection of locally developed and produced original programming. Live and on demand sports content from ESPN. For example, Star in Argentina will feature nearly 500live events per month and 10,000 live sports events per year, including an all-star portfolio of soccerleagues, Grand Slam tennis, and more, along with on-demand studio content and high-quality originalprogramming from ESPN.Built on the same technical infrastructure as Disney , Star will provide subscribers with a similar featurerich product experience that makes it easy to navigate, discover, and watch their favorite on demand and liveprogramming. Sports fans will enjoy a dynamic user interface that features live games details, such as livescoring, embedded directly within the homepage.Subscribers will also enjoy an ad-free experience with the exception of limited ads served within ESPN liveevent commercial breaks.The service is expected to be available on a wide range of mobile and connected TV devices, includinggaming consoles, streaming media players, and smart TVs.Star will be available in Latin America in June 2021 for 7.50 per month (or the local equivalent) for thestandalone service or available as a bundle with Disney for 9.00 per month (or the local equivalent).Pricing on IAP platforms may vary based on platform limitations for country-specific pricing and/orcurrencies in the region.4

Disney

Europe, for example, Star will offer approximately 50 local originals each year, by FY24. Disney with Star brings subscribers: A Single Entertainment Destination for All Audiences: All the content, including movies, shows, shorts, and originals from Disney, Pixar, Marvel, Star Wars, National Geographic, plus an additional 1000 unique

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