CCEA GCE Specification In Business Studies
GCECCEA GCE Specification inBusiness StudiesVersion 3: 13 November 2018For first teaching from September 2016For first award of AS level in Summer 2017For first award of A level in Summer 2018Subject Code: 3210
Contents1Introduction31.11.21.31.4AimsKey featuresPrior attainmentClassification codes and subject combinations44442Specification at a Glance53Subject Content63.13.23.33.4Unit AS 1: Introduction to BusinessUnit AS 2: Growing the BusinessUnit A2 1: Strategic Decision MakingUnit A2 2: The Competitive Business Environment61218244Scheme of Assessment304.14.24.34.44.54.64.74.8Assessment opportunitiesAssessment objectivesAssessment objective weightingsQuantitative skills in businessQuality of written communicationSynoptic assessment at A2Higher order thinking skillsReporting and grading30303031313132325Grade Descriptions336Guidance on Assessment376.16.26.36.4Unit AS 1: Introduction to BusinessUnit AS 2: Growing the BusinessUnit A2 1: Strategic Decision MakingUnit A2 2: The Competitive Business Environment373737377Links and Support387.17.27.37.47.5SupportCurriculum objectivesExamination entriesEquality and inclusionContact details3838393940Summary of Changes since First IssueVersion 3: 8 November 201841
Subject CodeQAN AS LevelQAN A Level3210601/8979/4601/8980/0A CCEA Publication 2016This specification is available online at www.ccea.org.ukVersion 3: 8 November 2018
CCEA GCE Business Studies from September 20161IntroductionThis specification sets out the content and assessment details for our AdvancedSubsidiary (AS) and Advanced GCE courses in Business Studies. First teaching is fromSeptember 2016.Students can take: the AS course as a final qualification; or the AS units plus the A2 units for a full GCE A level qualification.We assess the AS units at a standard appropriate for students who have completedthe first part of the full course. A2 units have an element of synoptic assessment(to assess students’ understanding of the subject as a whole), as well as moreemphasis on assessment objectives that reflect higher order thinking skills.The full Advanced GCE award is based on students’ marks from the AS (40 percent)and the A2 (60 percent). The guided learning hours for this specification, as for allGCEs, are: 180 hours for the Advanced Subsidiary level award; and 360 hours for the Advanced level award.We will make the first AS awards for the specification in 2017 and the first A levelawards in 2018. The specification builds on the broad objectives of the NorthernIreland Curriculum.If there are any major changes to this specification, we will notify centres in writing.The online version of the specification will always be the most up to date; to viewand download this please go to www.ccea.org.ukVersion 3: 8 November 20183
CCEA GCE Business Studies from September 20161.1AimsThis specification aims to encourage students to: develop a lifelong interest in business; gain a holistic understanding of business and the international marketplace; develop a critical understanding of organisations and their relationship with keystakeholders; evaluate the role of technology in business communication, business operationand decision making; generate enterprising and creative solutions to business problems and issues; understand the ethical dilemmas and responsibilities faced by organisations andbusiness decision makers; develop advanced study skills that help them prepare for third level education;and acquire a range of relevant business and generic skills including decision making,problem solving and interpretation of management information.1.2Key featuresThe following are important features of this specification.It includes four assessment units: two at AS level and two at A2 level.All assessment is external.It allows students to develop their subject knowledge, understanding and skills.Assessment at A2 includes more question types, more demanding evaluativetasks, extended writing, and synoptic assessment that encourages students todevelop their understanding of the subject as a whole. It enables progression to higher education, training and employment. A range of support is available, including specimen assessment materials,exemplar schemes of work and teacher guidance. 1.3Prior attainmentNo prior attainment is required, although students would benefit from goodstandards of literacy and numeracy.1.4Classification codes and subject combinationsEvery specification has a national classification code that indicates its subject area.The classification code for this qualification is 3210.Please note that if a student takes two qualifications with the same classificationcode, universities and colleges that they apply to may take the view that they haveachieved only one of the two GCEs. The same may occur with any two GCEqualifications that have a significant overlap in content, even if the classificationcodes are different. Because of this, students who have any doubts about theirsubject combinations should check with the universities and colleges that they wouldlike to attend before beginning their studies.Version 3: 8 November 20184
CCEA GCE Business Studies from September 20162Specification at a GlanceThe table below summarises the structure of the AS and A level courses:ContentAssessmentWeightingsAS 1: Introduction toBusinessExternal written examination50% of AS1 hour 30 mins20% of A levelTwo compulsory structured dataresponses(80 marks)AS 2: Growing theBusinessExternal written examination50% of AS1 hour 30 mins20% of A levelTwo compulsory structured dataresponses(80 marks)A2 1: StrategicDecision MakingExternal written examination30% of A level2 hoursFive compulsory structured dataresponses(90 marks)A2 2: The CompetitiveBusiness EnvironmentExternal written examination2 hoursSix compulsory structured dataresponses (90 marks)Version 3: 8 November 2018530% of A level
CCEA GCE Business Studies from September 20163Subject ContentWe have divided this course into four units: two units at AS level and two units at A2.This section sets out the content and learning outcomes for each unit.3.1Unit AS 1: Introduction to BusinessThis unit introduces students to the business world. It begins, as many businesses do,with the entrepreneur and what motivates individuals to develop businessenterprises. Students become familiar with different business ownership structuresand the key stakeholder groups that may have an interest in how a business ismanaged.Students acquire a critical understanding of the importance of quality and itssignificance in the competitive marketplace, including recruiting and training aquality labour force and the production process. Students should appreciate theimpact of management and leadership styles on employee motivation and businessoperations.Students may use a calculator in the examination for this unit.Assessment for this unit consists of a written examination that includes both shortand extended questions. For more details, see Section 6.ContentLearning OutcomesEnterprise andStudents should be able to:entrepreneurship demonstrate and apply knowledge and understanding ofKey resources ofwhat a business enterprise is and the factors of productiona businessassociated with it;enterpriseMotivation toset up inbusiness analyse the range of motives an individual may have tobecome an entrepreneur to make money, to takeadvantage of opportunities, or to create their own job; andEntrepreneurialcharacteristics analyse the key characteristics of the successfulentrepreneur to be determined, a calculatedrisk-taker or innovative.Version 3: 8 November 20186
CCEA GCE Business Studies from September 2016ContentLearning OutcomesCentral purposeof businessactivityAdding valueStudents should be able to: demonstrate and apply knowledge and understanding ofthe importance of adding value and how to achieve addedvalue; analyse and evaluate different approaches to adding value;Competitiveadvantage demonstrate and apply knowledge and understanding ofhow businesses can achieve a competitive advantagethrough strategies including cost advantage anddifferentiation advantage; analyse and evaluate different approaches to achievingcompetitive advantage;Forms of businessownership demonstrate and apply knowledge and understanding ofthe main features and requirements of the following formsof business:– sole trader;– partnerships;– limited companies;– private and public limited companies;– franchises; and– social enterprises (to include the charitable andvoluntary sector); analyse and evaluate issues relating to forms of businessorganisation;Stakeholdergroups identify key stakeholder groups and explain their interestin business, including owners, staff, suppliers, customers,creditors, lenders (short-term and long-term), pressuregroups, local communities and government; and evaluate how businesses and stakeholder groups makeeffective use of social media.Version 3: 8 November 20187
CCEA GCE Business Studies from September 2016ContentLearning OutcomesMarkets andmarket forcesConsumergoods andservices marketCapital goodsmarketLabour marketMass and nichemarketsStudents should be able to: demonstrate and apply knowledge and understanding ofthe following features of the types of markets: size; location; market share; and differentiation of products; analyse the features of these markets; analyse how business activity is affected by the market;Demand andsupply demonstrate and apply knowledge and understanding ofthe concepts of demand and supply; analyse the factors that influence demand and supply,including the construction and interpretation of simpledemand and supply curves;Quality demonstrate and apply knowledge and understanding ofmanagementwhat quality means to a business, including performance,What is quality?reliability, cost-effectiveness or gaining competitiveadvantage through attracting and retaining customers;Approaches toand measures ofqualityTQMQualityAssuranceQuality ControlISO 9000 demonstrate and apply knowledge and understanding ofapproaches to and measurements of quality; analyse different approaches to quality; and evaluate issues relating to quality management, including: the need for a quality policy; and the advantages and disadvantages of differentapproaches to quality.Version 3: 8 November 20188
CCEA GCE Business Studies from September 2016ContentLearning OutcomesProductivity andinvestmentMethods ofproductionStudents should be able to: demonstrate knowledge and understanding of thedifferent methods of production, including job, batch, flow,cell and lean; analyse which method of production is most suitable in aparticular situation; demonstrate and apply knowledge and understanding ofproductivity, the factors affecting it and the need forinvestment, innovation and research and development; analyse the factors influencing innovation and R and D; analyse the factors affecting productivity in relation to: machinery (investment in new machinery ormaintenance of machinery); and workers (skills and training or levels of motivation);Organisationaldesign demonstrate and apply knowledge and understanding oforganisational design; analyse issues related to organisational design;Centralisation vs demonstrate and apply knowledge and understanding ofdecentralisationcentralised and decentralised, and tall and flat structures;Outsourcing analyse issues relating to outsourcing services; and analyse issues relating to the use of service companies andthe advantages and disadvantages of outsourcing.Version 3: 8 November 20189
CCEA GCE Business Studies from September 2016ContentLearning OutcomesInvesting inpeoplePeopleinvestment andplanningStudents should be able to:Training andDevelopment demonstrate and apply knowledge and understanding ofthe factors that determine decisions about peopleinvestment planning (succession planning, skills audits, stafftraining requirements for existing staff and future needs ofthe organisation); demonstrate and apply knowledge and understanding ofdifferent training and development methods to include:– induction training;– on-the-job training;– off-the-job training; and– Continuing Professional Development (CPD); analyse the different training methods;Recruitmentand selection demonstrate and apply knowledge and understanding ofinternal and external recruitment; analyse internal and external recruitment; demonstrate and apply knowledge and understanding ofthe selection and appointment process;Psychometrictesting demonstrate and apply knowledge and understanding ofthe use of psychometric testing in the evaluation ofemployees;Appraisal demonstrate and apply knowledge and understanding ofappraisal; evaluate issues relating to investing in people, including: the advantages and disadvantages of people investmentplanning; and different methods of recruitment, selection, training andappraisal; andOnlinetechnology evaluate the issues, features and impacts of the use ofonline technology in relation to recruitment, selection,training and appraisal.Version 3: 8 November 201810
CCEA GCE Business Studies from September 2016ContentLearning OutcomesMotivationManagementtheoristsStudents should be able to: demonstrate and apply knowledge and understanding ofthe theories of Taylor, Maslow and Herzberg; analyse and evaluate these motivation theories;Monetarymethods ofmotivation demonstrate and apply knowledge and understanding ofmonetary methods of motivation, including time rate, piecerate, commission, fees, fringe benefits, profit sharing andperformance-related pay; analyse and evaluate monetary methods of motivation;Non-monetarymethods ofmotivation demonstrate and apply knowledge and understanding ofnon-monetary methods of motivation, job enrichment, jobenlargement, job rotation, employee participation andempowerment, quality circles and team working; analyse and evaluate non-monetary methods ofmotivation;Principles ofmanagement andlead
For first award of AS level in Summer 2017 For first award of A level in Summer 2018 Subject Code: 3210 CCEA GCE Specification in Business Studies Version 3: 13 November 2018. Version 3: 8 November 2018 . Contents . 1 Introduction 3 . 1.1 Aims 4 1.2 Key features 4 1.3 Prior attainment 4 1.4 Classification codes and subject combinations 4 . 2 Specification at a Glance 5 3 Subject Content 6 . 3 .
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